#StopCyberbullyingDay - Working with influencers to spread positivity online

For Stop Cyberbullying Day 2019, we created a short film featuring Instagram star Chessie King which was filmed in various locations across London. The script was delivered in the form of poetry, written by spoken word artist Emma Sykes, and featured a beautifully composed soundtrack. The film was directed and produced by us and filmed and edited by Radford Nicholls. It was viewed over 725,000 times on Twitter in 24 hours, breaking a new campaign record for Cybersmile!

Chessie King features in the official Stop Cyberbullying Day 2019 short film bringing to life a spoken word poem written by Manchester-based writer Emma Sykes. Directed and produced by the Bank of Creativity for The Cybersmile Foundation. Filmmaker Radford Nicholls shot and edited this powerful film, which features a passionate and inspiring performance by London-based Instagram star & body positivity spreader, Chessie King.

Previously in 2018, we created & starred in a video with Trunk containing messages of support for #STOPCYBERBULLYINGDAY from celebrities across the world.

Several edits of the film were produced to be optimised for the influencers’ social feeds. Rather than them sharing the video from our feed, we sent the film directly to them to upload on their own channels, resulting in much more engagement with hundreds of thousands of views overall. To make the campaign even stronger, we ran a One Minute Brief to coincide with the trending hashtag and create lots of shareable content to spark conversation around cyber-bullying on the day. This was then used in articles and blogs to amplify the campaign further.

We've got a very important Stop Cyberbullying Day message for you from some AMAZING people you might recognize! #STOPCYBERBULLYINGDAY Subscribe to Cybersmile's channel: http://po.st/CybersmileSub The Cybersmile Foundation is a multi award winning anti cyberbullying non-profit organization. Committed to tackling all forms of digital abuse and bullying online, we work to promote diversity and inclusion by building a safer, more positive digital community.