One Minute Brief of the Day: Promote the re-launch of @MahikiMCR_ #MAHIKIisBACK

Today we’ve got a very special Good Friday brief with our friends at Mahiki Manchester and there are some great prizes to be won!

We’re looking for fun, positive and clever ideas to promote the re-launch of this great club. And, with the guestlist for Saturday already full, we would like to see posters to promote the guestlist for Easter Sunday!!

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Tweet your posters to @OneMinuteBriefs and @MahikiMCR_ with the hashtag #MAHIKIisBACK

Please include the following in your tweets:

‘DM for Guestlist at instagram.com/mahikimcr_

We also encourage you to post your entries to Instagram using the same handles and hashtag above, however the Twitter entries will be the ones entered into the competition.

Don’t forget to follow @MahikiMCR_ on Insta and Twitter too!

Prizes:

  • £50 cash prize

  • VIP booth at Mahiki Manchester with a free bottle of Prosecco upon arrival (this can be redeemed this weekend or at a later date & can also be sent as a gift to a friend if you wish)

About:

Mahiki is BACK

The London based brand is back in Manchester with new owners and a new motive!!

On Saturday & Sunday this weekend we’ll also be giving the first 100 girls on the guestlist two drinks on us! 

The club is launching on the 20th April bringing in the bank holiday weekend with a bang with guestlist invites and VIP parties on the Saturday and the Sunday. Located on Central Street next to the town hall, Mahiki will welcome guests – including all of the Miss Manchester finalists – with booths, bottles and big-name resident DJ’s including DJ Russke and Ronin.

The rebirth comes from the team behind Don Giovanni, Manchester's oldest independently owned Italian restaurant established in 1984.

They saw an opportunity to bring the global brand back to the city with the full support of the Mahiki London team who want the bar to succeed in our city. With a wealth of hospitality experience and a carefully selected management team from some of the best bars and restaurants in Manchester, we’re excited about the future of Mahiki.

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Mahiki will be giving out drinks tokens on the door Saturday and Sunday from 10pm, the lucky recipients of which will be able to exchange them for one of the bar’s famous cocktails or a house spirit. But guestlist will be limited, so people are encouraged to follow @MahikiMCR_ on Instagram and send names to secure a place on it.

With its 5am licence Mahiki is set to be the go-to late night venue in the city. And this time, it’s here to stay. Girls get free entry for the first month when on guestlist.

The re-launch has also been featured in this article in the Manchester Evening News

Instagram: https://www.instagram.com/mahikimcr_

Twitter: https://twitter.com/mahikimcr_

Facebook: https://www.facebook.com/MahikiManchester/

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One Minute Brief of the Day: Create posters to #AdvertiseYourself with @AdobeUK

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Brief:

In our third brief with Adobe, we are looking forward to seeing how creative you will be to promote yourself! As creatives, we work so hard to think of inventive ways to advertise brands and products but often forget that we need to be creative to promote ourselves too! Adobe Creative Cloud helps you do that by giving you the tools to create showreels, websites, business cards, logos and much more.

But today, we are looking for you to create posters to #AdvertiseYourself. It’s all about the idea, so it can be a scribble, a scamp, a note, a design mock-up...whatever you want as long as it’s all about you. Show us how you would promote yourself to the creative world and beyond. The idea for the Bank of Creativity itself came from a One Minute Brief to create a business card for ourselves a few years ago. So who knows where today’s ideas could take you.

As with our previous briefs, Adobe are hoping to empower and inspire as many people as possible to be creative and give them the tools to express their creativity by making their Creative Cloud even more accessible.

That’s why they are offering 20% off the entire collection of apps with the Creative Cloud All Apps plan!!

We’d like you to include the link in your tweets to help spread the word to other creatives so they can take up this great offer which ends tomorrow, Friday 19th April. Don’t miss out!!

Please include the following in your tweets for the chance to win the great prize on offer:

‘Get 20% off Creative Cloud: https://adobe.ly/2OPB0dX

Tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #AdvertiseYourself

Prize:

Winner receives the £100 cash prize!.

What is Creative Cloud?

Creative Cloud gives you the world’s best apps and services for video, design, photography and the web. It’s easy to get started with built-in tutorials and templates. Whether you’re a beginner or a pro, you have everything you need to go from dreaming to doing, wherever you’re inspired.

https://www.adobe.com/uk/creativecloud

The Adobe Creative Cloud app is your central location for managing the dozens of apps and services that are included in your Creative Cloud membership. You can sync and share files from your computer to Creative Cloud and access them from anywhere. Files are instantly available on all your connected devices.

As well as this, you can manage thousands of fonts, access libraries of stock photography and design assets, and showcase and discover creative work in the community. The Creative Cloud app is your window into it all.

Find out more here:

https://www.adobe.com/uk/creativecloud.html

https://twitter.com/AdobeUK

https://www.instagram.com/adobe/

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One Minute Brief of the Day: Create posters to advertise #Photoshop with @AdobeUK

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Brief:

Following last week’s amazing brief for #CelebratingCreativity, we’re back again collaborating with Adobe and their amazing Photoshop app.

For this brief, we want to see positive messages of how #Photoshop can help unleash your creativity.

It’s an open brief and we want to see sketches, scamps, designs, Photoshop mock-ups and more to communicate what Photoshop can do and all of it’s benefits. We want to see posters that inspire people to be creative and how Photoshop gives you the tools to create amazing things.

As with our previous brief, Adobe are hoping to empower and inspire as many people as possible to be creative and give them the tools to express their creativity by making their Creative Cloud even more accessible.

That’s why they are offering 20% off the entire collection of apps, including Photoshop, with the Creative Cloud All Apps plan!!

We’d like you to include the link in your tweets to help spread the word to other creatives so they can take up this great offer which has been extended until Friday 19th April.

Please include the following in your tweets for the chance to win the great prize on offer:

‘Get 20% off Creative Cloud: https://adobe.ly/2OPB0dX

Tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #Photoshop

Prize:

Winner receives the £100 cash prize!.

About Photoshop:

If you can think it, you can make it with Photoshop, the world’s best imaging and graphic design software. Create and enhance photographs, illustrations and 3D artwork. Design websites and mobile apps. Edit videos, simulate real-life paintings and more. It’s everything you need to make any idea real.

From posters to packaging, basic banners to beautiful websites, unforgettable logos to eye-catching icons, Photoshop keeps the creative world moving. With intuitive tools and easy-to-use templates, even beginners can make something amazing.

Whether you’re looking for everyday edits or total transformations, our graphic design software offers a complete set of professional photography tools to turn your snapshots into works of art. Adjust, crop, remove objects, retouch and repair old photos. Play with colour, effects and more to turn the ordinary into something extraordinary.

Find out more here.

What is Creative Cloud?

Creative Cloud gives you the world’s best apps and services for video, design, photography and the web. It’s easy to get started with built-in tutorials and templates. Whether you’re a beginner or a pro, you have everything you need to go from dreaming to doing, wherever you’re inspired.

https://www.adobe.com/uk/creativecloud

The Adobe Creative Cloud app is your central location for managing the dozens of apps and services that are included in your Creative Cloud membership. You can sync and share files from your computer to Creative Cloud and access them from anywhere. Files are instantly available on all your connected devices.

As well as this, you can manage thousands of fonts, access libraries of stock photography and design assets, and showcase and discover creative work in the community. The Creative Cloud app is your window into it all.

Find out more here:

https://www.adobe.com/uk/creativecloud.html

https://twitter.com/AdobeUK

https://www.instagram.com/adobe/

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One Minute Brief of the Day: Advertise the range of #CerealIPAs from @SEVENBRO7HERS

Today we’ve got an amazing brief with our Manchester neighbours Seven Bro7hers, with a great prize to be won for creating quick posters to promote this brilliant new range of products.

Tweet your posters to @OneMinuteBriefs and @SevenBro7hers with the hashtag #CerealIPAs and we will feature your entries at facebook.com/oneminutebriefs

Prize: Create of Throwaway IPA Beer

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About:

Late last year we were delighted to announce a new eco-friendly way of making exceptional Craft Beers. Up-cycling Kellogg’s Cornflakes, as part of their sustainability programme, we created ‘Throwaway IPA’

Throw Away IPA’ is made from waste Kellogg’s Cornflakes, from the Manchester cereal factory. These flakes are perhaps too big, small or crunchy - and therefore have not passed Kellogg’s strict quality control, so we have upcycled the cereal to create a hoppy IPA. 

Speaking at the beer launch in December, corporate social responsibility manager for Kellogg’s UK, Kate Prince said: “Kellogg’s is always exploring different and sustainable ways to reduce food waste in its factories. So it is great to be involved in such a fun initiative with a local business.”

This delicious Craft Beer generated worldwide headlines and resulted in a number of TV features on the likes of CNN in the States & Canada. We have worked very closely with the team at Kellogg’s UK and we are excited to announce that we are ready to go to market with 2 further delicious craft beers alongside new stocks of Throwaway IPA. 'Sling it Out Stout' is a Chocolate Stout utilising up-cycled Kellogg’s Coco Pops and 'Cast-Off DDH Pale' is a Pale Ale using up-cycled Kellogg’s Rice Krispies. Our brewers have been working hard as always to deliver delicious tasting products and these 3 really hit the spot. The label designs have been developed to deliver great shelf stand-out whilst focusing on the product’s environmental credentials. The range is available in kegs and 12X440ml cans.

We can’t wait to see what the OMBLES come up with!!

Facebook - SEVENBRO7HERSBREWERY

Twitter - SEVENBRO7HERS

Instagram - sevenbro7hersbrew 

Our website address is www.sevenbro7hers.com

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One Minute Brief of the Day: Create posters #CelebratingCreativity with @AdobeUK

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Brief:

Today, we’re very excited to announce the first of three One Minute Briefs with the awesome Adobe and we can’t wait to see everyone expressing their creativity on this one!!

For our first brief, we want to see everyone #CelebratingCreativity with your amazing ideas and posters.

It’s an open brief where we want to see sketches, scamps, designs and more to communicate what creativity means to you and how it makes the world a better place. This isn’t about ads for software. We want to see posters that inspire people to be creative in any way they want.

With this in mind, Adobe are hoping to empower and inspire as many people as possible to be creative and give them the tools to express their creativity by making their Creative Cloud even more accessible.

That’s why they are offering 20% off the entire collection of apps with the Creative Cloud All Apps plan!!

We’d like you to include the link in your tweets to help spread the word to other creatives so they can take up this great offer which runs until 11th April.

Please include the following in your tweets:

‘Get 20% off Creative Cloud: https://adobe.ly/2OPB0dX

Tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #CelebratingCreativity

Prize:

Winner receives £100 Amazon Vouchers.

What is Creative Cloud?

Creative Cloud gives you the world’s best apps and services for video, design, photography and the web. It’s easy to get started with built-in tutorials and templates. Whether you’re a beginner or a pro, you have everything you need to go from dreaming to doing, wherever you’re inspired.

https://www.adobe.com/uk/creativecloud

The Adobe Creative Cloud app is your central location for managing the dozens of apps and services that are included in your Creative Cloud membership. You can sync and share files from your computer to Creative Cloud and access them from anywhere. Files are instantly available on all your connected devices.

As well as this, you can manage thousands of fonts, access libraries of stock photography and design assets, and showcase and discover creative work in the community. The Creative Cloud app is your window into it all.

Find out more here:

https://www.adobe.com/uk/creativecloud.html

https://twitter.com/AdobeUK

https://www.instagram.com/adobe/

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Welcome to OMB School - Guest Blog Post by David Felton.

It’s a mild Tuesday afternoon and a young man is having a panic attack in an neglected office stairwell. His breath comes in short sharp gasps as if a great weight is upon him. He grabs the banister for support, but the crushing feeling increases - it’s getting worse. Sweat is dripping off his nose steadily, and a sweaty puddle behinds to form. To any onlooker it looks bad. ‘Phone an ambulance right now’ bad. His hands are shaking, and it takes a force of will just to stand.

But we’ll come back to him later.

I’m writing this piece because my good friend Nick has asked me to say a few words about what being an OMBLE means to me. And I’ve got some in mind.

When you lose a pitch you feel devastated, don’t you? People walk around frowning, worrying about the security of their jobs. Weeks of work feel wasted. You froth with anger, burn with frustration and say every curse word under the sun. Then you pick yourself up, dust yourself off and do it all again. Perhaps you’ll win the next one and it’ll be a big juicy six figure account. Perhaps not. But that’s the nature of this business. You put aside your resentments and feelings and you sit down to work, to create - afresh, anew, better.

After over 5 years of being an OMBLE it only recently occurred to me that that’s the most enduring and powerful benefit of this community. Every single day you get the opportunity to pitch your ideas and receive feedback. Like clockwork, unflinchingly, you can put your ideas out there in whatever form they come in - a scrawl on a post-it note, a Photoshop mock-up, an origami crane, and anything in between. This lets you learn fast. Three years of creative advertising becomes condensed into one year of daily challenges. Easy. Job done.

That’s only half the truth though. Because there’s another side.

In a pitch, you only ever see the work you made. The one single person who sees all the work is the client. You get a small facet of the story - a slither of truth. What if you could see all the creative work that was presented? What if you could compare yourself to others but not through the prism of resentment but that of understanding - learning what makes their ideas good.

One Minute Briefs gives you the opportunity to do just this, 5 times a week, 52 weeks a year (occasionally with a week off at Critmas). You get to pull back the curtain and compare your thinking with dozens of other successful and aspiring creatives. What made their entry so clever? Was it an inventive visual pun? A brilliant twist of language? An original insight shining out like a diamond in the rough?

That’s why I truly believe OMB is the best ad school out there. And the more that it grows, the more people who are welcomed with open arms - the better the experience of comparing, contrasting and learning from others becomes. Where else could you get real briefs from worthy charities, fast food brands and abstract objects in the same week? It’s an education. It’s formative.

And that doesn’t even touch in the community spirit of togetherness that shines through, as people encourage, collaborate and try to help each other crack the tough nut that is ads.

OMB doesn’t cost money to enter.

You don’t need to go through a gruelling series of challenges. Just jump in and get involved. Whenever you can. And no worries if you’re too busy, or you went on holiday or you just can’t be arsed that day. There will be an OMB waiting tomorrow. No pressure.

Now - who’s forgotten about the guy at the beginning, seemingly dying in the stairwell? Let’s revisit him, or me - I should say. Yep, that was me having the extreme panic attack - one that came out of nowhere and shook me up for several hours… and it was only last month. I’m mentioning it, not because I have some innate desire to show my vulnerable side, or to engender your pity, but because I want you to understand that OMB is a community that will rally to support you no matter what. Whether you’ve got health problems. Mental illness. Bereavement. Joblessness. Homelessness. There’s no one right way to answer a brief, and there’s no one right way to be an OMBLE.

In all my years of advertising, I’ve rarely found as supportive or consistently helpful bunch of people as I have here. But I’ve also discovered there’s an ugly side of advertising - one fraught with creatives battling against every woe in the book from chronic conditions to depression, anxiety, even suicidal thoughts - who receive little help.

There’s a dirty tribalism in our “Adland” where we only look out for “the people like us”. For some that means the ones who went to the same ad school as you and got the same lessons, producing a new batch of cookie-cutter creatives. For others it’s the tribalism of race, of gender, of wanting the person who is ‘the right fit’ in a world where we know difference and originality works. We need to fight against these impulses, not to champion one school, or even one gender, but to celebrate and champion everyone - that’s what it means to be inclusive.

Industry navel gazing is rife. Conferences of like-minded people talking to more like-minded people, while all around us the world contracts, and advertising becomes more insular. More difficult to break in.

One Minute Briefs bucks this trend in a way I see rarely recognised and even less rewarded. But that doesn’t matter. They’re not in it for the awards.

One rule. One minute. Create an ad.

To quote M&C Saatchi’s often quite useful tagline, if that isn’t “brutal simplicity”, then I don’t know what is.

David Felton is a Creative Copywriter at Kindred Agency in Westminster where he produces work for brands, charities and - unsurprisingly - the government.

Follow David on Twitter.

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One Minute Brief of the Day: Campaign to promote World #AutismAwarenessWeek with the National Autistic Society @Autism

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Today we've got a great brief for an amazing cause - the National Autistic Society's World #AutismAwarenessWeek and we are looking for the OMBLES to help us spread the word!! We want positive ideas to raise awareness of what autism is and what you can do to help the cause and get involved using the examples below.

About:

What is World Autism Awareness Week?

In the week of 1 - 7 April, we encourage the public to take part in World Autism Awareness Week – a full seven days where people across the UK take part in activities to raise money and awareness for the National Autistic Society.

What is autism?

Autism is a lifelong, developmental disability that affects how a person communicates with and relates to other people, and how they experience the world around them. Autism is a spectrum condition, and every autistic person has different strengths and challenges.

So, avoid stereotyping (no jigsaw puzzle pieces, no Sheldon Cooper and no bluewashing)! Please be sensitive with your ideas to raise awareness and make sure communication is about 'autistic people' not 'people with autism'. To find out more about how to talk about autism, have a look here.

Website:

https://www.autism.org.uk/about/what-is.aspx

Prize:

The winner will receive £50 Amazon vouchers and a NAS T-shirt, mug & other goodies.

Tweet your posters to @OneMinuteBriefs and @Autism with the hashtag #AutismAwarenessWeek and your entries will be featured at facebook.com/oneminutebriefs

How can I get involved?

There are plenty of ways to raise awareness of autism and fundraise during World Autism Awareness Week. Click on the links below to get your awareness and fundraising resources. 

Why we need your support

We’ve come a long way in raising awareness about autism but there's still more to be done. We need the public’s support to raise vital funds to continue running campaigns and influencing government decision making, training and sharing knowledge with professionals working with autistic people, and so much more – and that’s where you come in.

  • £5 could pay for a recently diagnosed adult to call our helpline for support and advice

  • £40 could pay for a parent of an autistic child to have an hour long telephone consultation with our Education Rights Service

  • £200 could fund our Parent to Parent service for a day.

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There’s More Than One Way to Skin a Cat - Guest blog by Gareth Alvarez

Gareth has gone on a big journey from Gibraltar as a teacher to working in the creative industry. I’m really pleased to have met him at various points on the journey and seen such amazing progression since our first introduction via One Minute Briefs. This is a very inspirational story.
— Bank of Creativity

You’ll be a doctor. An accountant. A lawyer. A teacher.

Human dissection? Spreadsheets? Money vs. Ethics?

Teacher it is then.

These were the ‘realistic’ career paths available to me at school. You see, in Gibraltar, there were only two secondary schools — the boys’ school and the girls’ school. (Coeducation in a staunchly Catholic country? Behave.)

Choices were pretty limited and the economy was hardly diverse and booming. If you wanted to go to university and return to The Rock there was a very small career pool to dive into. Doctor. Lawyer. Accountant. Teacher.

If you chose not to go to uni, a public sector job was the jewel in the crown. A government job offered security, a great pension, and very comfortable working hours. These opportunities were few and hard to come by. Kind of a “job for life” deal.

My parents were both teachers, so the illusion of choice was quickly lost. Teaching was the (only) pathway for me.

But it didn’t feel right.

The Write Stuff

I’ve always been a fan of writing and wordplay, but never really thought it could take me anywhere. Too many images of down-and-out novelists desperately trying to forge a living, staring blankly at a typewriter, whisky in one hand, cigarette dangling between pursed lips.

Copywriting and advertising were so far out of my sphere of reference, they were non-existent. As for content marketing? It actually didn’t exist!

After several years as a teacher (English and Media), I found myself between jobs. And that’s when things started to change.

In 2010, I started doing some freelance work for a boutique marketing agency, Just Consulting Ltd. (later rebranded to Social INK), run by Chris Bruno; some web content for clients, blogs for his news site, Your Gibraltar TV, articles for his print magazines, and general copy-editing work. This marketing lark was actually not bad.

Some reading and research later and I was sold.

I learned what a copywriter was. It was me.

I began exploring the possibility of a career change. From teaching to marketing and advertising.

Cue lots more research and reading.

An OMBelievable Find

And that’s when I discovered One Minute Briefs!

It quickly became the only reason to have a Twitter profile. A whole community of ad creatives, designers, copywriters, students, award-winners, happy to share ideas, share knowledge and feedback, and share a laugh.

One Minute Briefs was (and still remains) an absolute goldmine for someone looking to:

  1. Learn about advertising

  2. Practise the creative process and gain valuable, constructive feedback

  3. Build a portfolio

  4. Network with some seriously talented, friendly, and creative people

It opened a whole world of possibilities.

70% of what I’ve learned about advertising, copywriting and design has been as a direct result of my involvement with One Minute Briefs. I learnt a lot from the OMBLES.

It took me a while before winning my first OMB. But the learning curve was so steep that once I bagged my first win, the floodgates opened. I was quickly building up a collection of advertising concepts that people rated.

With points a), b) and d) covered, all I had to do was throw together a portfolio and start looking for opportunities.

I set up a website to showcase my work and started a blog — mostly exploring advertising. The original version of my site is no longer active, but you can find my current blog here (it needs sprucing up a bit).

The Third Act Twist

Now feel free to break out the world’s smallest violin.

A bit long in the tooth, somewhat educationally institutionalised, with a young family to support, getting actual industry experience to break into advertising proved more than difficult. It was impossible.

Portfolios are great, but there’s no substitute for actual agency experience and personal networking to help you crack into the industry. Placements are the expected route. Working for free.

But I got bills. I got mouths I gotta feed. There’s no way I can work for free. Especially when there isn’t even the promise of a job at the end of it.

Dream over. Back to the classroom. Back to the drawing board.

Realisation (In a Todorovian Sense)

Fast forward to January 2018 and a renewed sense of purpose.

I’d been looking at the problem all wrong.

It only took me five years to realise.

I was casting my net too wide. And into the wrong expanse of water. Up against younger, more malleable, and more ‘experienced’ fishermen/women.

I needed to switch my focus to something with lower barriers to entry, where the playing field is more level, and the opportunities are not geographically confined.

Enter digital marketing.

More specifically, content marketing and social media marketing.

I hit up Chris Bruno again. I needed to update my website, relaunch my blog, and start getting my head around the subtle nuances of the various social media platforms. Start gaining practical ‘experience’. More doing.

So I did. I started writing a weekly blog on creativity and creative thinking. Things I observed that interested me. I dusted off my Hootsuite account and got into the habit of planning and scheduling regular content across my Twitter, Facebook, and LinkedIn. Lots of practice, and at the same time, raising my online profile.

It soon turned out Chris needed some blogs written for his company website — now Social INK.

And then some social media posts.

And then some proofreading for clients.

And…

Fancy doing Social INK’s content?

Well, What Do You Know!

One thing quickly led to another and just over a year on I found myself as Head of Content for Social INK, writing for some really cool clients, devising content marketing and social media strategies, and loving life working from home as part of a larger distributed team.

You see, whilst there are established routes into certain industries, they’re not the only ones you can follow. When everyone zigs, try to zag.

Don’t accept there’s only one entrance. And even if there is, there are other buildings that might have something similar to what you’re looking for. Go knock on those doors.

But if it’s inspiration you’re looking for, or a platform to help build you up, then OMB is it.

Mine may not be the greatest OMBLE story ever told, but OMB has seen some amazing successes — check out William Baxter’s story and Ze Anwar's, perhaps the highest profile of the lot. And there are a lot!

But, all things aside. Whatever you end up doing. Wherever you plan on going. Just always keep in mind, there’s more than one way to skin a cat.

Follow Gareth on Twitter at: @alvo_muses

One Minute Brief of the Day: Campaign to promote the #Find50Films game.

Today we’ve got a fun brief combining films and casinos. A great combination to inspire some OMB ideas. There are lots of great prizes to be won for getting involved so make sure you play the game and share to family and friends too!

Tweet your posters to @OneMinuteBriefs with the hashtag #Find50Films and include the link https://caesars-casino.find50.co.uk/

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About the game:

Film fans are going crazy over this movie quiz!

Movie fans...there's really no excuse not to get full marks on this quiz!

Caesars Entertainment has created a say-what-you see game in which players have to find and guess the names of 50 movies which all feature a casino in them!

So if you think you know your James Bond from your Rusty Ryan, you can have a go at playing here.

Don’t worry if you’re not into movies - even if you only dabble in the odd film here and there, you can still do well. All you have to do is say what you see and, odds are you may guess the film correctly!

There are also some great prizes up for grabs for those who complete the challenge!

DISCLAIMER: This movie quiz will most definitely consume your whole afternoon, day or even your week, so play at your own risk!

About Caesars Casinos:

 In 2006, Caesars Entertainment, the world’s largest casino entertainment company and best known for properties such as Caesars Palace, Planet Hollywood and Harrahs acquired 8 casinos across the UK. Being part of this global gaming giant provides unrivalled networks and benefits for customers such as an advanced VIP offering and the opportunity to participate in transatlantic experiences in Las Vegas and Atlantic City. Within the community, we are a corporate supporter of SportsAid, accredited through ACE for responsible gambling policy, winner of Green Apple environmental awards, as well as making regular contributions to the Gambling Trust which funds research and education programmes to support problem gamblers. Individual casino brands are also active in their local communities with grass roots initiatives. As an organisation we are passionate about delivering exceptional gaming entertainment; inspiring grown-ups to play throughout the world. And we pride ourselves on service, the highest standards of customer care and commitment to the environment.

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One Minute Brief of the Day: Advertise 70-year old rap duo @PeteandBas

We’re very excited to collaborate on today’s brief with two guys we are huge fans of!! We’ve got some great prizes to be won too! Can’t wait to see what the OMBLES come up with for this!

Brief:

Advertise 70-year old rap duo @PeteandBas

Tweet your posters to @OneMinuteBriefs and @PeteandBas with the hashtag #DentsInAPeugeot

Prizes:

  • Signed Pete and Bas T-shirt

  • Signed #DentsInAPeugeot CD or free download.

  • Chance to be an extra in their next music video.

  • Free tickets to the next ‘live’ show.

  • Meet and Greet with Pete and Bas

About Pete and Bas:

70 year old rap artists Pete & Bas are two of the most elusive figures in music. Debuting their first single in January 2018, they have already amassed a cult underground following. Now only 5 songs down, the duo are selling out shows all across the UK and are rumoured to have collaborations with huge UK artists on the way. Pete & Bas are nothing like any other music act worldwide, a quick look at their instagram https://www.instagram.com/pete_and_bas/?hl=en will shed a bit of light on the two. They also had an interesting interview with Noisey in which they drove around delivering mysterious packages while vaguely answering questions https://www.youtube.com/watch?v=ZtEG5zyldRY&t=11s but still very little is known of the two. So we’re looking to the OMBLES to help tell the world about Pete and Bas in their typical style using their amazing instinctive ideas.

Having featured in GrimeReportTv's The Five Pound Munch https://www.youtube.com/watch?v=7vkTxhOoAsg&t=347s, and being co-signed by artists such as Dave, Giggs, Octavian and more, the duo seem to be rolling into the UK music scene very quickly. Their latest music video is currently trending on youtube music and is being described as their best work yet with artists such as Mike skinner from the streets saying "It keeps getting better".

As for what we do know about the pair, Bas is 72 years old and Pete is 68. They have been rapping for about a year now and although the stories as to how they started are debated online, they have said in previous interviews that the two met in a corner shop as Bas was teaching piano. According to Pete he was called to the shop for a health inspection and ended up talking to Bas about music and this somehow lead to their new career. Check out their latest track #DentsInAPeugeot here. https://www.youtube.com/watch?v=RauxLMFafGI

More of Pete and Bas’ music music:

https://www.youtube.com/watch?v=5uOkpjPmjG4

https://www.youtube.com/watch?v=3OEkk2JvEMM

https://www.youtube.com/watch?v=XOQGsg6_G-I

https://www.youtube.com/watch?v=R5_wzFzabiA

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One Minute Brief of the Day: Advertise #TheDrumArms with @TheDrum @TheDrumAwards #AWEurope

Today we’ve got an amazing opportunity to win a Chip Shop Award for a fun brief with our friends at The Drum. Last year we ran the #ChipShopChallenge to advertise your ‘local fast food joint’ and this year the brief is to advertise #TheDrumArms which starts today and runs throughout Advertising Week!!

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BRIEF: 
Advertise #TheDrumArms

Tweet your posters to @OneMinuteBriefs @TheDrum @TheDrumAwards with the hashtag #TheDrumArms & #AWEurope

ABOUT:

Want to take a breather from the chaos of Advertising Week Europe and experience something a little different?

The Drum wants you to do just that by inviting you to an 'off-Broadway' version of the week just around the corner that will be filled with content, debate and a good dose of fun.

Hosted at our very own pop-up pub The Drum Arms, you can find us minutes away from all the buzzing activity at Piccadilly Circus.

We will be there all week and we will be hosting a ton of events including informal panel discussions, quizzes, pub lunches, debates - as well as good old-fashioned drinking sessions for some quality networking. We may even get a karaoke machine out …

Find out more and discover the sessions you can sign up to at:

https://thedrumarmslondon.thedrum.com


PRIZE

Entries will be shortlisted by the judging panel and the winner will receive a coveted Chip trophy presented at the awards night this Summer.

One Minute Brief of the Day: Create posters capturing what comes to mind when you hear the word ‘influencer' Brief ran in partnership with @TheFifthAgency #WhatTheF

Today we’ve got a brilliant brief with great prizes to be won too. The theme of the brief is 'What the F is an influencer anyway?'

Brief:

Create posters capturing what comes to mind when you hear the word ‘influencer’

Today’s brief is ran in partnership with @TheFifthAgency

About:

We want to explore what people think an influencer is and what they do. We want to know all your associations/assumptions linked to the term influencer.

Positive and negative xamples welcome!! We would like entries to be humorous but not insulting, and fun but not offensive.

Prizes:

  • £150 cash to the winner.

  • The chance to have your posters featured in something exciting happening next week.

Remember to tweet your posters to @OneMinuteBriefs and @TheFifthAgency with the hashtag #WhatTheF

About The Fifth Agency:

An influencer marketing agency doing things differently. Born in a storyteller's world. We live by the culture of storytelling and value the voices that influence culture.

We believe that true influence goes beyond reach and lands in the heart of authentic storytelling and creative expression.

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One Minute Brief of the Day: Advertise the benefits of #SocialMediaMarketing for Businesses and SMEs with @socialink_co

Today we’ve got a fun brief with our friends at Social INK. To coincide with the launch of their new website (https://www.socialink.co/) they would like the OMBLES to do what they do best, and advertise how businesses and SMEs can greatly benefit from social media marketing. There’s a great prize to be won too!

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Prize: £100 Cash Prize for the Winner!!

Tweet your entries to @OneMinuteBriefs and @socialink_co and include the hashtags #SMM and #SocialMediaMarketing. Make sure you follow @socialink_co on Twitter and check out our Facebook page where we will be posting and sharing some of our favourite concepts.

Please include the Social INK logo and website in your designs.

Brief:

Social media is often an afterthought for businesses because they don’t fully understand its power and potential as a marketing tool. Most people are ‘on’ social media and ‘use’ social media in a personal capacity, and therefore see it as more of a pastime or something to flick through when bored. What they don’t realise is that a lot of the content they consume, like and share, is on their feed thanks to effective social media marketing.

We want you to help us spread the word about the benefits of social media marketing for businesses and SMEs. for platforms like Twitter, Instagram, Facebook & LinkedIn.

Social media gives brands the power to target content, and particularly ads, to a very specific audience, allowing them to measure and track what works. And at a fraction of the cost of more traditional methods. Data is more immediate and useful in terms of ROI.

If you’d like some inspiration, Social INK’s CEO, Chris hosted a live video AMA with One Minute Briefs’ Nick, back in October, where they discussed creativity and social media - https://www.facebook.com/socialink.co/videos/286148748906240/

You may also find some of our blog articles on the subject useful:

Why Social Media Is Important to Business

Social Media Marketing: Expectations vs. Reality

About Social INK:

We’ve been around since 2008. And although a lot has changed since then, our philosophy has always remained the same: to keep our clients’ best interests at heart.

We provide a proactive, distributed digital marketing agency service, specialising in social media marketing and content marketing. We treat your business and your reputation as if it were our own. And that’s what people like about us.

Links for more info:

Website - https://www.socialink.co/

Twitter - https://twitter.com/socialink_co

Facebook - https://www.facebook.com/socialink.co/

LinkedIn - https://www.linkedin.com/company/socialinkco/

Instagram - https://www.instagram.com/socialink_co/

Me, My Chimp and I. And the sandpit. - Guest blog by Chris Place

Chris is an exceptional Creative Director who has a love for fun ideas that push boundaries and unleashing your creativity. In fact, I think we met at the Chip Shop Awards a few years ago, which is all about Creativity without Limits. This brilliant blog post shows how he adopts that philosophy for himself.
— Bank of Creativity

I’m hearing a lot about ‘Chimp Mode’ at the moment, Chimp Paradox, how we need to control our inner chimp, dampen the flames of instant reaction, think a little first and all that jazz… And no doubt some very, very, very, clever people will disagree with what I’m saying, but I’m saying NO! Well at least No for me.                                               

“Manage yourself and become the person you would like to be.”

Erm… am I not already who I’m meant to be? Dunno? Maybe? Maybe not?

Chimp says,  “Oi! You are doing just fine being you pal.”

I’m a bit perplexed by all this mind control stuff, I am who I am, and my personality is what makes me unique. In a creative environment it’s everyone’s individual uniqueness that comes together in the ideas melting pot that helps to make interesting ideas. That’s my understanding of it. And I think working in a playful creative environment it’s the perfect place to be a bit Chimpy? 

My chimp brain sits on my shoulder like a best mate, as said, I keep getting told and am reading that I need to harness this chimp? The chimp who part defines me. So you can see my struggle? This chimp has an active role in my work, sometimes I just blab out things without thinking too much about it, but that’s how I am and how I work and others around me who perhaps have caged their chimps (Snide feckers) take that chimp screech and think harder on it and build upon it, and I guess that’s true creativity at play.

Now I’m no Psychologist and I have no real understanding of such things, But I do think I understand myself, I might not understand all the reasons why and such, but I like to think I know who I am. Recently I was lucky enough to do some management training at work all about different learning styles and it turns I’m out I’m an ‘Activist’ and have an emotional character. Makes sense with my chimp being heavily influential in my life.

I’m pretty lucky that the company I work for are cool with individuality and like people being who they are, as long as that’s not offensive to others or abusive to the wider world – And I’m certainly not that. My chimp is a nice chimp, he might be a bit unruly at times and instantaneous but he’s not all animal, he has a human side to him too. Or is that me, or are we both one and the same?

Anyway my human brain rambles on…

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Be who you truly are in a creative environment and let your own potential shine through, its easy to fall in line with other people’s way of looking and thinking about stuff, it’s easy to be a ‘Creative Chameleon’ and copy someone else’s style. Nab inspiration from others for sure. But don’t mimic personality, or you’re already a cliché.

Embrace your chimp. Don’t stick it in a cage that is well snide. Unless you’re a Chief Financial Officer and then I guess that cage is well and truly locked up.

Follow Chris on Twitter @Placey80

One Minute Brief of the Day: Campaign to get creatives cooking up their ideas for the Chip Shop Awards and don't get burnt by missing the deadline. @TheDrumAwards

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Today we’ve got a great brief with The Drum to promote the @ChipShopAwards and their entry deadline for this Friday.

For the chance to win the great prizes below, all you have to do is share your posters to encourage people to get cooking up their Chip-winning work quickly so they don’t miss out and get burnt by a missed deadline. Do you have the secret ingredients to serve up some wins at the awards? Or will you be sat at home with serious FOMO eating beans on toast?

Tweet your entries with the hashtag #TheDrumAwards and mention @TheDrumAwards @TheDrum and @OneMinuteBriefs on Twitter. We can’t wait to see the tasty ideas you come up with!

Don’t forget to enter the awards yourselves too. Details at the bottom of the post.

Prizes for the winner :

1 x free Chip Shop Awards Entry

2 x free Chip Shop Awards tickets

About:

The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries meaning the possibilities are endless!

Winning one of these awards would guarantee you a huge profile. The event is part of The Drum, one of the largest marketing platforms in the world. That is why if you win, the everyone will know about it. The million-plus unique readers who consume The Drum every month are hungry for award information which gives them insights into best practice, the best companies and the best people.

Can you enter work for a client you don’t have? Of course. Do you have the client, but the work never ran? Yes, you can. Did you doodle something sitting on the loo? Who gives a shit.

It’s simple. By rewarding those who can push boundaries, you not only get the recognition you deserve, but also new business. It will also help position winners as the best and most exciting places to work, helping you retain and attract top talent.

These awards are a place where professionals, students, or anyone really, can compete on a level playing field. It’s the most accessible creative awards show on the planet.


ENTER NOW - Deadline: 14 March 2019 

Could being anxious millennials make us better creatives? - Guest blog by Ellie Hubble

Despite creating some amazing ideas and having a great talent for writing, Ellie has shared stories of imposter syndrome and anxiety. But does this actually make her an even better creative? Here Ellie shares her story and shows how she channels her ‘millennial’ anxiety.
— Bank of Creativity

I’m a millennial.

(Sorry).

And along with the rest of the world - when I’m not monopolising avocado yields or just whingeing somewhere – I hate the term. More than that, though, I hate what comes along with it.

The always having to be ‘on’, always worrying about what’s next, always judging yourself against others because you’ve been conditioned that way. Yada yada. A recent BBC article on ‘millennial burnout’ explains that ‘it’s all about being hyper-healthy, hyper-clued-up, hyper-fashionable – and it’s exhausting.’

It sure as hell is exhausting and more than that it’s boring.

But an intriguing thought struck me recently:

Could all this ‘millennial anxiety’ be positively fuelling my creative career?

Let’s see.

The always ‘on’ mentality?

It means I’m thinking about and documenting words and ideas whenever inspiration strikes. I can work on the go and am never limited by my surrounding set-up. Texting on the night bus? How about tactics on the night bus?

The dependence on technology?

I can write for any platform or format. Twitter? Yep. Web? Yep. App? Yep. When the machines enslave us all, maybe I’ll curry favour through delightful binary.

The narcissism?

I’m obsessed with myself, so naturally that extends to my job as a creative. Being a millennial means I know my work is the only significant work going in the land. Everything I do is of crucial import and no one else could possibly get me.

The self-doubt or ‘imposter syndrome’?

It helps me to stay modest and powers me to work harder in the creative industries. I’m also constantly expecting my boss to stand up and bellow ‘get out, fiend’ in his best Ian McKellen voice.

The worry?

It adds pressure that forces me to hit deadlines and fuels me to produce the best work I possibly can. It also leads to crippling mental and physical health issues but let’s just sweep that under the rug.

The comparison with others?

It keeps me competitive, researching what others are doing and always topping up the inspiration. It also means I’m constantly coveting other people’s wondrously emerald grass.

So what do we reckon then? Could being an anxious millennial make us better creatives?

Maybe I’m asking the wrong question. Maybe the real question is: how do you be a millennial and a creative…while being content?

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One Minute Brief of the Day: Campaign to celebrate creativity #OutsideTheM25 with @TheDrumAwards #TheDrumAwards

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Today we've got a great brief with our friends at The Drum. We’re running a campaign to celebrate creativity #OutsideTheM25 to coincide with their extended deadline for The Drum’s Roses Awards. We want you to share your posters communicating the above for the chance to win these amazing prizes.

Prizes: Winner receives 2 x Tickets to the Roses Awards & 1 x free award entry.

Remember to put your Twitter name in the corner of your ads and tweet to @OneMinuteBriefs @TheDrumAwards & @TheDrum with the hashtag #OutsideTheM25

About:
The Drum Roses Creative Awards celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital.

Winning one of these awards would guarantee you a huge profile. The event is part of The Drum, one of the largest marketing platforms in the world. That is why if you win, then everyone will know about it.

The million-plus unique readers who consume The Drum every month are hungry for award information which gives them insights into best practice, the best companies and the best people.

That is why amazing agencies and brands like TBWA Manchester, McCann Manchester, Leith Agency, Thompson Brand Partners, Bank of Creativity, RRD Creative, Aldi, Irn Bru, BBC Creative and Havas Lynx compete.

It’s simple. By rewarding agencies and brands who are producing exciting and innovative work, you not only get the recognition you deserve but also helps you to win new business. It positions winners as the best and most exciting places to work, helping you retain and attract top talent.

The awards are open to anyone producing great creative work, provided your headquarters or your client's headquarters are based in the UK or Ireland but outside London’s M25.

Extended deadline: Wednesday 13th March 2019 - ENTER NOW

There’s no such thing as no. - Guest blog by Lucy Gabbie

I first met Lucy a number of years ago when she was looking for advice in how to go from accounts into creative. She faced a real struggle without a typical creative background behind her, but her determination was incredible and I’m not surprised to see her doing such amazing campaigns. I’m sure she will be Creative Director soon enough.
— Bank of Creativity
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Straight out of uni with an art history degree, a creative passion and no job. It’s hard to know what industry is the right one to go into. I read a lot about advertising and liked the hybrid between art/graphics combined with business - so there I was applying to advertising agencies. I managed to win a creative pioneers intern in account management at an agency in Manchester where 20 of us were picked. That intern ended up being extended to 6 months. As soon as I started I found out about what the creative department consisted of. Ideas. Ideas. Ideas. Copywriters and Art Directors were partnered together and they came up with big conceptual ideas for campaigns.

I want that, I thought. But I knew the road ahead was going to be tricky.

After asking for a weeks work experience in the creative department, I knew I had to do this. On I went to peruse my day job in account management. My night job became building up a portfolio full of ideas and meeting as many people as I could, to get advice and feedback. I enrolled on a creative advertising short course at St Martins which helped me build up my skills and gave me the confidence that I could do this. I also managed to reach out to Nick, who worked in the creative department at my agency. Throughout the couple of years, he helped me massively. Giving me briefs on the side and guiding me in the right direction. I tried to move into the creative department but because I hadn’t gone down the traditional route of a creative advertising degree, I wasn’t taken seriously. I needed a partner. A book. Software skills.

Doors were shut. I was told no.

But one of the creative directors I reached out to for advice saw something in me and wanted to meet with me. He ended up taking me under my wing as he saw big ideas. I quit my job in accounts and went to pursue the start of my creative journey. I got trained in adobe suite, got to work on big projects and embraced my first role as a creative. I will always remember the kindness and belief that CD saw in me. I always had a dream to move to London; to go to the best and learn from those better than me. After getting a job offer at BBH, off I went to the capital as an art director. There I got partnered up with a copywriter. Together, we worked on big briefs for British Airways and Tesco. It was tough and brutal - but I’m so glad I had my time there.

Then, I decided to go freelance for a while and gained good experience at Oliver (and won a Chip Shop Award along the way), before going permanent at Wunderman with my fellow copywriter Georgie. We were bold, passionate and came up with fun and unusual ideas. We won a couple of awards along the way, and people seemed to love what we do. After a couple of years, I decided I wanted to go solo and explore working for a brand, rather than an agency. I wanted to work for a brand that I could understand like the back of my hand, a brand I believed in. I had had enough of insurance and supermarket brands that didn’t stand for anything.

Then came Heist. Heist is one of those brands that once you know, you know. It’s bold and challenging the status quo. for those that haven't heard of Heist, we’re disrupting the underwear industry, making woman’s underwear that's comfortable and actually works. After three intense interviews, I got offered the role and began my journey at London’s top start up and I love it. It's challenging, a rollercoaster at times, but super exciting. I’ve just come up with an idea for an OOH campaign we’re running at the moment called "Rip It Off." Shapewear is so uncomfortable, many women can't wait to take it off. The campaign allows people to psychically rip off an image of uncomfortable shapewear to reveal Heist's shapewear that you won't want to rip off. Hopefully this campaign will remind people to rip off their actual shapewear and replace it with Heist's shapewear that actually works.

Persistence and passion got me where i am today in my career. Don't let “no” put you off. It's not going to be an easy ride - you'll get knock backs, you'll get people telling you to pick a different career - all sorts. But if this is a career you truly want and believe in - go for it. You can do whatever you want to do. My dad once said to me, wherever there's a will there's a way, and that's what I live by. It may be an element of luck and timing so far for me, but mainly not taking no for an answer.

Last Night a Creative Saved my Life - Guest blog by Ze Anwar

Ze has been a huge inspiration to many people including myself. He has fought through mental health issues and become one of the most consistent creatives of the OMB community. His ideas have improved massively and he always encourages others to do well. This has seen him win awards and force his way into the industry whilst fighting for diversity and inclusion within the creative world. This post is a privilege to be able to share.
— Bank of Creativity

I remember when I first came across One Minute Briefs on Twitter about 3 years ago, when OMB were running a brief for the NHS choir. At that time I was a NHS whistleblower and I was campaigning vigorously on social media for justice for myself and other whistleblowers. Being a NHS whistleblower really destroyed my life, I had just recovered from a suicide attempt after losing my job and I was battling PTSD every day.

Finding One Minute Briefs really saved my life, it was like a beacon for me to try something new. I was really finding it hard to find a job as I was blacklisted from working in the NHS where I had a solid 5 years of experience within NHS procurement.

So I thought let me focus on something away from the toxic environment of whistleblowing, I had a family to support and wanted to start a new career path. I always felt I was a creative type of person, So on the next brief I entered, and from there I haven’t stopped entering and I don’t think I ever missed a brief since I joined.

The OMB community was really supportive of my work and I gained so much respect for every member of the community, who are a talented bunch and very competitive, which is a good thing as this pushes you to reach your potential and beyond.

In my first Year I won ‘Most Prolific Omble’ award at the OMB awards which was held in Manchester, and the following year I won OMB Omble of the year and just last year I won that award again, which was such a life changing experience for me as I also won a chance to work in a creative agency for 3 weeks, I had so many ideas and I was involved in some TV and Radio work, which was created by the wonderfully talented David Felton, and I had one of my ideas chosen for a car advertising campaign. Unfortunately this did not lead to a full time job, but I learnt so much I was thankful for the experience and plan to carry on fighting for a chance to express myself in the industry, which is crying out for diversity.

I would say OMB saved my life and I am eternally grateful to Nick, who I class as a very good friend/brother, who is supportive of all the Ombles and goes out of his way to help and nurture every aspect of Ombles creative learning experience.

My favourite brief I worked on was for Isabella, a young child who has neuroblastoma Cancer. As I had worked for the NHS, it made me feel like I was helping people again. My poster was chosen for a short video, which got over 30 million views and featured on TV raising a lot of money in the process.

I treat every OMB as a serious brief and at the same time have fun with my creative learning, which you don’t get to do at an agency. I recommend anyone who is creative to enter One Minute Briefs, no matter your level, as, by entering, not only do you get to enter briefs from world famous clients but you get to train your brain. We are no different to athletes and we have to train to stay on top of our game.

My final two points which are very close to my heart is to do with my mental health. I find writing traumatic (more so with my whistleblower experience). I was at very low point, I had lost all hope on life, my dad had just died and I had a new baby which I could not support financially. I did do art and design at college a long time ago and I found that exploring my creativity helped with my mental health, and One Minute Brief is a great tool to help, and I recommend anyone with mental health to give a go!

My last point about one minute briefs is about diversity, in all my time in the creative field I have found the whole advertising industry very negative towards black and ethnic minorities, but I never found this with One Minute Briefs as it is the most welcoming and diverse communities in UK advertising bar none.

Once again I would like to thank the following who have helped me along my journey Louise Chorley, Richard Bayley, Gary Lewis, David Fenton, Matthew Wyatt and many many more, and a big thank you to Nick Entwistle who has created such a vibrant community.

To all the newbies who are thinking of joining in OMB, have no fear and go create….

Follow Ze on Twitter.

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How we helped Father Critmas create hundreds of book crits for junior creatives across the world.

Currently in Barbados on a well-earned break drinking a Long Island Iced Tea on my lilo. A big thank you to everyone who helped with this year’s campaign. And, a big fuck you to those who didn’t.
— Father Critmas

With all of the remaining book crits from our #MerryCritmas campaign now finished, we are proud to publish the results via the film above.

Although Father Critmas was difficult to work with, having written, produced and directed his own music video, we thoroughly enjoyed the experience and would like to thank Trunk, GAS Music, The Drum, Unity Radio and NABS for helping to make this happen with their support, as well as the incredible filming and music.

Putting together the campaign takes a lot of hard work behind the scenes and creatives David Felton, Louise Chorley and Lizzie Owen worked extremely hard alongside us to make it a success and do some good for the creative industry. It’s so rewarding to be creating campaigns that genuinely make a difference to help junior creatives get the advice and opportunities they need to further themselves in the industry.

This was the third year of running the campaign and our best one yet. Father Critmas wanted a music video and it wasn’t easy but we pulled a team together of One Minute Briefs student followers to be his backing singers and Federal Charm members appeared in his band. Mike Sweeney from BBC Radio provided the voice as Father Critmas sadly lost his voice on the day following a particularly scathing book crit the day before the shoot.

Once the film was finalised, it was shared through Father Critmas’ social feeds and was shared on publications around the world including Adweek, MPA, Shots, and The Drum. To coincide with the release, we ran a One Minute Briefs campaign asking our followers to share their ideas to promote this year’s campaign using Xmas song lyrics. This had huge reach across the industry. All of this activity resulted in masses of sign ups on the first day from both juniors and senior creatives. And from then, we had a strong stream of sign ups for the following 2 weeks whilst we shared a daily ad’VENT’ calendar. These included top creatives such as Rory Sutherland of Ogilvy, Victoria Buchanan of Tribal Worldwide, Mike Rigby of R/GA New York, Carole Davids of HeyHuman and Shaun McIlrath of Iris Worldwide.

Hundreds of junior creatives were then matched with senior creatives from major agencies around the world according to their location. Some were done by Skype and it was great to see lots done in person as we received plenty of Critmas selfies. We have since received messages thanking us for the opportunities we have created for them. Some have got placements at big agencies off the back of the campaign. Seeing stories like this makes it all worthwhile and, despite Father Critmas being the grumpiest Creative Director in the world, we’re sure even he would be happy with that.

We’re looking forward to Critmas 2019 and hope to make it even bigger and better than ever!

If you want to be involved as a participant or sponsor please email interest@bankofcreativity.co.uk