One Minute Brief of the Day:
Campaign for #BankersforGood with @TheDrum #DoItDay
Lack of financial services keep billions below poverty line – so banks have social purpose. Create a campaign around #BankersForGood
Lack of financial services keep billions below poverty line – so banks have social purpose. Create a campaign around #BankersForGood
To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #BankersForGood.
Prize: On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, and your idea could be chosen by the brands to feature. Get your idea on the world stage! We will also feature entries on our site and Facebook.
Background brief:
We’re inviting our communities to respond to a second quick-fire brief and giving them the potential chance to have their work showcased on some of the world’s most iconic billboards.
At The Drum’s Do it Day event next week creatives and tech players will join some of the world’s biggest companies to solve international problems using the power of creativity in a 24-hour timeframe.
We want creatives to come up with a campaign to show the world that bankers can be a force for good.
Over 30% of people on the planet lack the secure means of saving money, but there are financial institutions out there who are trying to solve this problem, showing that banks have a social purpose.
Part of the Do it Day challenge is to celebrate the good people working in the industry and encourage like-minded people to enter the space. As such the poster you create should be emotive. It should inspire people working in, or considering a career in, finance to be a 'good banker' and inspire them to support organisations that provide financial services to those on low incomes.
http://doitday.thedrum.com/
#BankersForGood
#doitday
@TheDrum
@thedrumdoitday (lowercase)
Prize: On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, and your idea could be chosen by the brands to feature. Get your idea on the world stage! We will also feature entries on our site and Facebook.
Background brief:
We’re inviting our communities to respond to a second quick-fire brief and giving them the potential chance to have their work showcased on some of the world’s most iconic billboards.
At The Drum’s Do it Day event next week creatives and tech players will join some of the world’s biggest companies to solve international problems using the power of creativity in a 24-hour timeframe.
We want creatives to come up with a campaign to show the world that bankers can be a force for good.
Over 30% of people on the planet lack the secure means of saving money, but there are financial institutions out there who are trying to solve this problem, showing that banks have a social purpose.
Part of the Do it Day challenge is to celebrate the good people working in the industry and encourage like-minded people to enter the space. As such the poster you create should be emotive. It should inspire people working in, or considering a career in, finance to be a 'good banker' and inspire them to support organisations that provide financial services to those on low incomes.
http://doitday.thedrum.com/
#BankersForGood
#doitday
@TheDrum
@thedrumdoitday (lowercase)