One Minute Brief of the Day:Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir
ClientEarth want to raise public awareness of the health effects of air pollution in the UK – and that it doesn’t have to be this way.
Tweet your ads to @OneMinuteBriefs @TheDrum and @ClientEarth with the hashtag #No2DirtyAir #DoItDay
- Chance to have your work shown on billboards in London & New York.
- Have your work featured on The Drum website.
Who are Client Earth?
We are environmental law charity. We work to protect the environment through advocacy, litigation and science.
A little more depth on our challenge
Despite its image as a world-class city, London has the worst air quality in the UK and some of the most polluted streets in Europe. Legal limits designed to protect people’s health are not being met throughout London. Almost 10,000 Londoners die every year because of polluted air according to the latest medical research. Air pollution is classified as the single largest global environmental health risk by the World Health Organisation, causing heart attacks and strokes, exacerbating respiratory conditions and increasing the risk of hospitalisation and death. It is a known carcinogen and is linked to premature births, low birth weights and reduced lung capacity in children. There is also increasing evidence suggesting links to other health conditions such as diabetes, dementia and autism.
We want to raise public awareness of the causes of air pollution and the effect it can have on people’s health. The new Mayor of London is proposing an Ultra Low Emission Zone to help tackle the problem and is launching a series of consultations over the next 6 to 8 months. By raising awareness we want to build public support for bold action to tackle air pollution.
What are we looking for from the team on Plan It Day?
We are running a campaign on air pollution – no2dirtyair. We want interesting and original ideas on how we can raise awareness of air pollution. In particular, to reach beyond the usual suspects (e.g. those with existing environmental concerns) and in particular those most vulnerable to the impacts of air pollution (e.g. children and their parents, and older people).
What do we want them to do?
Become aware of what causes London’s air pollution, its health effects and that it doesn’t have to be this way – in order to support bold policies to tackle air pollution.
We want an empowering message. We don’t want to just highlight the negative effects of air pollution and how it harms people’s health – what is key to our message is that this issue can be improved if the government take urgent steps to improve air quality. What we want people to understand is that the more pressure we can put on politicians and governments to tackle pollution and the health and respiratory problems it cases, the more government are likely to act.