Today we’re helping an OMBLE and their dad with creative ideas after their obsession with bass guitars got a bit out of control and their collection filled their entire flat!! Excited to see how the OMBLES will come to the rescue and creatively sell 300 guitars!!
One Minute Brief of the Day:
Create posters that advertise a collection of #300BassGuitars for sale and help them stay together as one complete set!
To enter, tweet your posters to @OneMinuteBriefs using #300BassGuitars
Enter as many times as you like and remember to include your handle in the top-left corner.
You can also enter on Linkedin via the comments on our pinned post. Feel free to share posts and stories to Instagram too!
Get a buyer with vision.
The collector thought he would sell them one by one.
His daughter imagines something braver.
She wants to keep them together.
She wants to find the person who understands the power of the whole collection.
Imagine what three hundred bass guitars could become in the right hands.
Turn them into a destination.
Turn them into the ultimate man cave dream.
Turn them into an experience rather than an object.
Anything that helps this collection find its next life.
About the campaign:
The collector was once a bass guitarist in a band that played more than two thousand concerts and recorded sixteen albums.
When the band ended he stepped away from music with intention.
Years later a single comeback invitation pulled him briefly back on stage.
He needed a bass guitar, bought one, it felt right, and suddenly he began chasing that feeling again.
He found vintage pieces.
He found bass icons.
He found instruments that shaped the evolution of the bass guitar.
He even collaborated with manufacturers on new designs, adding prototypes along the way.
The collection grew as a quiet way to stay connected to a part of himself he thought he had left behind.
The collection has reached a scale that can no longer stay where it is.
Three hundred instruments now fill his apartment.
The time has come for them to move on to someone who can take them from here.
If you know someone delightfully insane enough to consider buying all three hundred bass guitars, or even half or a third of the collection, we would be grateful for a connection.
But the first priority here is to hear your creative ideas, fellow marketeers.
What would you do?
What is the most creative path to finding that person?
For information about the collection you can contact: bass.guitar.collection@outlook.com
