Today’s brief is an exciting collaboration with a historic brand that’s been a household name in many homes for two centuries!!

We’re looking forward to seeing how the OMBLES bring this to life with their brilliantly instinctive ideas that encapsulate what Doulton and their products are all about.

This isn’t about pure. So avoid that word in your entries…

But with research that shows Doulton Water Filters reduce up to 99.9% of common contaminants, it’s about as close as you’ll get!

One Minute Brief of the Day:

Create posters promoting the RANGE OF #Doultonwaterfilters to families in the UK.

Pioneers of CERAMIC water filtration since 1826

Making water exceptional with 200 years of expertise with the range of water filter systems and filtration solutions to suit every lifestyle and household.

Harnessing the power of ceramic water filters, we make healthy water the heart of your home. From the discreet and easy to install Doulton under sink water filter systems, to the convenience of our countertop water filter and British Berkefeld gravity filter range. Our products are designed to reduce a range of common contaminants to improve taste, and provide peace of mind in every drop of your drinking water.

Check them out here: doulton.com/collections/all-products

To enter, tweet your posters to @OneMinuteBriefs and @DoultonWater using the hashtag #DoultonWaterFilters… as well as a link to doulton.com

Enter as many times as you like and remember to include your handle in the top-left corner.

You can also enter on Linkedin via the comments on our pinned post.

Feel free to share posts and stories to Instagram too!

Tag in OMB and instagram.com/doultonwater

PRIZES:

First: £300 and Doulton System of Choice up to the value of £350

Second: £200 and 1 Litre British Berkefeld Gravity System

Third: £100 and Water Bottle with Filter

Product prizes only available to UK and EU. Cash prizes available internationally.

Our Story: Pioneers of water filtration

Every drop of water shapes our lives. It fuels our health, protects our families, and safeguards our future.

At Doulton, we deeply understand this, dedicating nearly 200 years to pioneering the science and engineering that protect this precious resource.

Our mission begins...

Through relentless innovation, we've made it our mission to ensure every family can trust their water. Not just to be clean, but to be truly safe and dependable - today and for generations to come.

Our journey began in 1826, when our founder, John Doulton, created the world’s first ceramic water filter, driven by a powerful, yet simple promise: to protect public health and improve lives through expertly filtered water.

His groundbreaking innovation set a new benchmark for water purity and safety. This standard continues to inspire everything we do today.

But our story isn't only about breakthroughs. It's also defined by our unwavering commitment.

No compromise on standards.

Our filters undergo months of meticulous testing in our own laboratories, and are independently verified and certified, to ensure our promise of cleaner, safer water stands true. No compromises.

As threats to water quality become more complex, choosing the right water filtration has never been more vital. The Doulton Standard represents cleaner, safer and tastier water. This is why we are trusted by generations of families in more than 100 countries.

In a world where the safety of drinking water is increasingly uncertain, your choice truly matters. Whether it’s filling your child’s glass at dinner, brewing your morning cup of tea, or preparing meals for loved ones – trust matters in every drop.

Made in Britain.

Doulton Water Filters are proudly Made in Britain and trusted around the world. Not only does our Staffordshire facility have a complete team of manufacturing specialists creating our filters, it also houses our entire operations here in the same region in which our story began.

From our team of technical experts, through to our customer service and marketing departments, everything is based right here in Britain. This means that every filter is crafted with care; from the start of the slip casting process, through to the final product in your home. Our standards are upheld by the highest levels of certification, including NSF and WRAS - Ensuring exceptional tasting water every single day.

200 Years of Innovation.

The rich history of Doulton Water FIlters dates back to 1826, when the renowned Royal Doulton’s ceramic craftsmen created filters that protected against water contaminated with bacteria. In the years that followed, we expanded our expertise into carbon filters; which were commissioned by Queen Victoria herself; and rapidly earned recognition for our commitment to innovation – giving us a heritage built on knowledge, expertise and experience.

Our focus on progression continues to this very day. Doulton Water Filters remains a trusted name – bringing better, safer drinking water to people everywhere. And while we’re proud of our past, we continue to look to the future as the inventors and innovators of our sector.

What is a ceramic water filter?

A ceramic water filter uses microporous ceramic material to reduce contaminants in your water. Many also feature a carbon core, which further improves filtration and enhances the taste of your drinking water.

Ceramic filters often have a distinctive shape that is carefully designed for optimal water flow and effective filtration, as well as to suit the slip-casting manufacturing process. This unique form not only supports high performance but also allows the filter to be released from its mold easily, minimising breakages and material waste.

Made from natural materials, ceramic filters offer a more sustainable way to filter water at home versus plastic based filter systems. They are commonly used in gravity systems, under sink setups, and tap-mounted countertop filters.

How do ceramic water filters work?

Ceramic water filters work by using the natural power of microscopic pores to deliver cleaner, fresher-tasting water straight from your tap. Think of the ceramic a little bit like a fine 3D sieve with a convoluted path through the wall. Any particles that are too large to fit through the pores or navigate the twisted path connecting them, will simply get stuck and not pass into your drinking water.

The activated carbon core in Doulton and British Berkefeld systems helps to improve the taste and odour of your water by absorbing contaminants such as Chlorine - the culprit of that 'swimming pool' like smell and taste. Alongside this, activated carbon also reduces contaminants such as pesticides, pharmaceuticals and some heavy metals.

SOME MORE INSPO:

A Ceramic Filter is at the heart of Doulton and British Berkefeld water filter systems.
Doulton are members of Made in Britain and produce their ceramic water filters at their Staffordshire Manufacturing facilities.
Staffordshire is also known as the home of ceramic industry (aka The Potteries) where Doulton produce their filters today.
Doulton is a family name that hails from John and Henry Doulton, who pioneered the original water filters back in 1826!
Doulton products are sold in over 100 countries worldwide.