To coincide with our OMB talk at the ‘Truth themed’ Birmingham Design Festival today, we’ve got a great brief based around honesty in advertising in collaboration with The Drum and Rankin with an amazing prize to be won. You have the opportunity to have your ad chosen to be shot and brought to life by Rankin and featured in The Drum Magazine!!
Remember to tweet your ads to @OneMinuteBriefs @TheDrum and @RankinPhoto as well as tagging the hashtag of the Festival we’re attending today #BDF2019
About the brief:
WE WANT TO SHOOT YOUR FAKE AD!
For The Drum’s October issue – which will focus on the theme ‘Sell me the truth for a change’, guest edited by Rankin – we want to explore the idea of honesty in advertising. So we’re going to bring the best idea to life in a photo shoot, and run some fake ads in the magazine.
Brands of all stripes advertise their products based on the idea that they’ll make you feel different. That they’ll transform your life – or at least your afternoon.
We want you to write an ad for a product in one of the below sectors that tells consumers the truth about how they’ll feel using it.
Fast casual dining
Branded generic drugs/medicines
Create your own branded product for the category, using a made-up brand. Make it as funny – and as honest – as you can. We want to see un-aspirational, un-transformative, honest messaging with a sense of humour. Sell us the truth for a change!