Today’s brief is an exciting one as we are once again collaborating with our friends at King of Shaves. And, this time, we are celebrating their sponsorship of Coventry City who are looking to reach the final of the FA Cup

The Sky Blues travel to Wembley Stadium to face Manchester United on Sunday 21st April, with kick-off at 3:30pm.

They previously scored twice in stoppage time to win 3-2 at Wolves in an incredible FA Cup quarter-final at Molineux.

The Championship side took the lead early in the second half through Ellis Simms but appeared set for heartbreak when late goals from Rayan Ait-Nouri and substitute Hugo Bueno turned the tie the Premier League side's way in front of a jubilant home crowd.

But there was a dramatic twist when Simms equalised in the 97th minute, seemingly taking the game into extra-time, only for Haji Wright to go one better - winning it for Mark Robins' men with a fine finish in the 100th minute.

So we are teaming up with the OMBLES today to show your support for the boys and our brand in blue.

Cov last won the FA Cup in 1987 but today is all about looking forward and not looking back.

Because the generation of today will write tomorrow’s history.

They are our future.

One Minute Brief of the Day:

Create posters, aimed at the younger generation, that bring together the football and shaving worlds to celebrate the @KingofShaves sponsorship of Coventry FC ahead of this Sunday's FA Cup Semi-Final at Wembley.

Let's make some noise, cheer on the underdog and support our #KingsOfTheFuture

When you’re the challenger team and the challenger brand, you need to work harder. Give it your all from start to finish and deliver skill and precision when it matters most.

The big names don’t matter here. We know we’ve got what it takes.

This is our time.

Please tweet your entries to @OneMinuteBriefs, @KingofShaves and @Coventry_City with the hashtags #TheClosestShave #KingsOfTheFuture & #PUSB with a link to kingofshaves.com

Remember to include your Twitter handle in the bottom top-left corner of your entries. Deadline 6pm BST.

Be as creative as you like and enter as many times as you wish!!

Prizes:

WINNER: £1000 cash & King of Shaves Goodies!!!

2nd: £500 cash & King of Shaves Goodies!!!

3rd: £250 cash & King of Shaves Goodies!!!

50% off all KoS products to all who enter. DM us on Twitter for code.

About the King of Shaves sponsorship of Coventry City

Coventry City announced King of Shaves as the Club’s new front of shirt sponsor and principal Club Partner for the 2023/24 season.

This also saw King of Shaves become the Club’s official grooming partner ahead of the new campaign.

Founded by Will King, brother of Sky Blues owner Doug King, in 1993, King of Shaves is a British company that is now firmly established as a leading brand in the UK.

Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.

Their range of advanced high-performance shaving, skin and beard care products are available in the UK and internationally.

The company logo adorns the front of all of the Sky Blues’ shirts this season.

Doug King, Owner and Executive Chairman at Coventry City, said:

“King of Shaves is a great partner for the Sky Blues. A fantastic brand with great products that have stood the test of time.

“We welcome their support as we continue our journey reconnecting with the community and targeting our return to the top league in world football.”

Will King, founder of King of Shaves, said:

"I'm delighted that the brand I established three decades ago, with the aim of providing the finest shave globally, is now part of Coventry's journey. The team, supporters, and community are remarkable. As a founder, it's an honour to be involved in something this exceptional."

Background

Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Following redundancy and after suffering for years from razor irritation when using conventional shaving foams and gels, Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.

Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK.

King of Shaves was born!

“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born.
Like me, I want you to enjoy shaving rather than endure it and have pioneered our simple guide to getting a close, comfortable shave with no irritation. Join our kingdom today and find out how to shave better with King of Shaves.” - Will King

One Minute Brief of the Day: Create posters aimed at the younger generation to celebrate @KingofShaves' sponsorship of Coventry FC ahead of this Sunday's FA Cup Semi-Final at Wembley #KingsOfTheFuture