Yorkshire born artisan peanut butter brand Proper Nutty has expanded its range of ‘proper’ nut butters with the NEW Dark Roast unveiling first in its hometown.
Lucky nut butter fans in the North of England will be the first in the UK to taste the unique flavour, before the nutty secret is licked, schmeared, and spread nationwide.
Proper Nutty believes in keeping it simple and doing things the ‘proper way’ - ensuring the entire process is sustainably streamlined to deliver the best flavour, value, texture, and satisfaction in every jar.
Dark Roast is the embodiment of Proper Nutty’s nut forward mentality that celebrates the humble peanut. Carefully selected, ethically sourced peanuts slowly roasted in small batches to reach the optimum and secret dark roast. Resulting in a proper flavour hit that packs a punch because it’s ‘peanut butter but grown up’.
The flavour of Dark Roast is achieved through a secret roasting level - and it’s one the nut gurus at Proper Nutty will never tell. What we can say is that it’s the real deal, using the highest percentage of nuts as the only ‘bean to cup’ peanut butter.
Every unique jar is slow-roasted, ground, and packaged in plastic-free packaging in small batches here in the UK within two hours, using only single-origin, ethically sourced, hi-oleic peanuts, giving each bite unmistakable richness, depth, and full-on flavour.
The entire range is also naturally vegan, gluten-free, soy-free, and dairy-free, and you needn’t worry about the bad stuff; Proper Nutty is free from palm oil, plastic, and sugar.
While there’s no shortage of peanut butter in the UK, the folks at Proper Nutty are committed to using only the best ingredients and packaging, and Dark Roast is no exception.
Proper Nutty Dark Roast will be available in-store in select ASDA stores across Yorkshire and online at ASDA and Ocado.
But how do we SHOUT about our amazing new product? That’s why we’ve teamed up with the OMBLES so spread the word today!
One Minute Brief of the Day:
Create posters to shout across social media about Proper Nutty's brand new 'Dark Roast' flavour! #ProperNutty
Just make sure you tweet to @OneMinuteBriefs and @Proper_Nutty with the hashtags #ProperNutty
Don’t forget to include your twitter handle in the top-left corner of your submissions.
Deadline 6pm BST. Enter as many times as you like.
Prize:
£100 cash for today’s winner and a hamper of Proper Nutty goodies!!
Other Considerations:
we want to stand-out against what other brands do not follow their lead
the brand is FUN/CHEEKY and doesn’t take itself too seriously but we DON’T want to see crudeness.
The brand is proudly Yorkshire but it’s not a pastiche, so give it an accent but not a flat cap
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