One Minute Brief of the Day: Create posters aimed at young men to encourage them to regularly examine themselves and #KnowThyNuts this #TesticularCancerAwarenessMonth with @MovemberUK

This Testicular Cancer Awareness Month (April 2024), Movember want to...

  • GET Young men (aged 18-34 y/o)

  • WHO are not aware that Testicular Cancer can affect them and the signs to look for

  • TO understand how to perform a self-check and seek medical advice if something is found

  • BY showing content that gives them confidence to know their nuts and seek medical advice when something is not right.

Testicular cancer is the #1 cancer among young men.

Movember’s Know Thy Nuts campaign for Testicular Cancer Awareness Month wants to reach young men aged 18-35 with posters that makes them aware of the risks, encourages them to regularly examine themselves and learn what is normal for them and what isn’t, know what to look out for so they can spot any changes in good time and, crucially, have the confidence to get checked by an expert should they notice any change.

The call to action is to visit movember.com/knowthynuts to find out more

And, that’s where we’re looking for the OMBLES to help us spread the word!

We can’t wait to see all of your brilliant entries.

Feel free to use our imagery and fonts in your entries if you wish!

One Minute Brief of the Day:

KNOW THY NUTS!!

Create posters aimed at young men to raise to encourage them to regularly examine themselves and #KnowThyNuts this #TesticularCancerAwarenessMonth with @MovemberUK

Sharing is Caring

Tweet your entries to @OneMinuteBriefs and @MovemberUK with the hashtags #KnowThyNuts & #TesticularCancerAwarenessMonth + link to movember.com/knowthynuts

Include your Twitter handle in the top left corner of your submissions. Deadline 6pm GMT.

Prizes:

WINNER: £150 Amazon Vouchers + Movember merch!!!

Runner-Up: £100 Amazon Vouchers + Movember merch!!

About the campaign:

Movember have run the Know Thy Nuts campaign during Testicular Cancer Awareness Month (TCAM) for the past four years with the focus built around reach and intention to get young men to know their pair. The campaign has proved a success in terms of reaching our audience, improving awareness, knowledge and action to check.

While young men who have been exposed to the Know Thy Nuts campaign understand their testicular cancer risk, know how to perform a self-examination, and demonstrate the correct actions for a self-check, when they do find something concerning, they often encounter significant barriers that stop them from visiting a doctor (primarily fear and embarrassment).

In 2024 we want to build on the previous Know Thy Nuts campaigns and continue to reach and educate young men about testicular cancer, giving them the necessary knowledge to understand their own health and how/when to get support if there’s a problem. We are aiming to provide men with knowledge about testicular cancer and give them the confidence to know their nuts. We also want to remove the following barriers that prevent men from seeing a doctor if they do find something:

  1. Worry that it might be cancer

  2. Embarrassed for a doctor to touch their nuts

Some important information:

  • Testicular cancer is the #1 cancer among young men.

  • Do these three easy steps, about once a month, to know your nuts. If something hurst, or changes, see a doctor

o STEP 1: Steam – a warm, steamy shower helps your nuts relax

o STEP 2: Roll – roll one nut between thumb and fingers. Check for any changes or anything painful

o STEP 3: Repeat – same goes for the other nut

  • Testicular cancer is highly curable when caught early. If something hurts, or anything changes, let’s get those nuts looked at.

  • Men are often fearful of testicular cancer and embarrassed to see a doctor about changes to their nuts, we need to help give them the confidence to overcome these fears.

  • We want to see all the creative ways to encourage people to engage with this topic and drive visits to movember.com/knowthynuts to Know Thy Nuts.

About Movember:

Movember is the leading global charity changing the face of men’s health. We exist to stop men dying too young by tackling some of the most complex health issues facing men today - mental health, suicide, prostate cancer and testicular cancer. We’re taking them all on.

Since 2003, Movember has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men.

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