One Minute Brief of the Day: Create posters to celebrate #LeapDay by incorporating cereal/breakfast-related pun or idioms #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

Leap Day you say? More like an extra 24 hours to leap into the Great Taste of Crunchy Nut! With an eye and mouth-watering combination of peanuts and honey and its trademark golden crunch, it’s the UK cereal category’s No.1 Taste Brand. 

First dreamt up at Kellogg's Manchester Factory, Crunchy Nut itself was born during a Leap Year (1980) – how Nuts is that? Therefore, we want to invite the OMB community to join us in this Double Commemoration of Crunch.

One Minute Brief of the Day:

Create posters to celebrate #LeapDay by incorporating cereal/breakfast-related pun or idioms #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

Examples of Some Nutty Puns! 

  • Leap into the Great Taste of Crunchy Nut 

  • February 29th – A cereal-ously good day  

Get creative and enter as many times as you wish. Do it in a visually exciting way while making your entries uniquely Crunchy Nut and have fun! 

Remember your X handle in the corner of your entries. Deadline 6pm GMT. - Don't Leap us hanging with your entries! 

NOW TO SHARE ON YOUR SOCIALS…

  1. Tweet your entries to @OneMinuteBriefs with the hashtags #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

  2. We’d also love you to share your entries to @OneMinuteBriefs & @KelloggsCrunchyNut on Instagram via posts and stories.

  3. As well as the above, you can also post on Facebook and tag in @OneMinuteBriefs & @KelloggsUK

PRIZES:

1st Prize: £300 cash!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!!

Winning and shortlisted entries could also be featured on the Kellogg’s UKI/Crunchy Nut social channels.

DOs

  • Use the Crunchy Nut assets & colour palette. See below.

  • Keep it simple, single-minded and fun.

DONTs…

  • Make direct comparisons with competitor cereal brands

  • When using the Crunchy Nut logo and pack, do not: change it's colour; stretch or squeeze; rearrange it's position; add elements to it; remove any part of the logo; hang any elements to it;

  • No rude or offensive puns

WINNING CRITERIA

Best posters will be unique and feel unmistakably Crunchy Nut. They will clearly help us celebrate the leap day in a simple and fun way. 

Socials:

Instagram: https://www.instagram.com/kelloggs_crunchy_nut

Facebook: https://www.facebook.com/KelloggsUK

T&Cs here.