School’s nearly back. Lunchboxes at the ready.
Time to pack the snack that passes every test — LOVE CORN Multipacks.
One Minute Brief of the Day:
Create posters/ social media posts that show why LOVE CORN is the ultimate lunchbox upgrade — the crunchy, delicious, better-for-you snack that kids love, parents feel-good about, and teachers probably hear from across the room.
Your mission? Make LOVE CORN the Back to School snack everyone’s talking about (and crunching on). Make them feel it. Hear it. Crave it.
Tweet your entries to @OneMinuteBriefs and @LoveCorn_Snacks with the hashtag #LoveCorn & link to lovecorn.co.uk
Get as creative as you like and enter as many times as you wish.
Remember your X and/or Linkedin handle/name in the top-left corner of your entries.
Deadline 6pm BST.
You can also enter on Linkedin via the comments here:
Feel free to share posts and stories to Instagram too!
PRIZES:
WINNER: £300 cash & Love Corn Goodie Box
Runner-Up: £200 cash & Love Corn Goodie Box
3rd Place: £100 cash & Love Corn Goodie Box
LOVE CORN Brand Bio
In life and in snacks, it’s all about finding love in the simple things!
LOVE CORN’s Delicious Crunchy Corn snacks are made with simple ingredients, bold flavours and a perfect crunch. A fan favourite amongst busy adults, always-hungry teens and picky little eaters that make lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel at a time.
A popular snack in the Mediterranean diet, LOVE CORN is made with whole crunchy corn kernels (right off the cob) and are 50% less fat than crisps, low sugar, kosher, gluten free & vegan certified.
LOVE CORN’s mission is to become the family favourite “feel good” crunchy snack.
Find them in your local store. Buy them online. Give them a crunch. They’re a little bit life changing.
CONTEXT:
In a world full of snack options, consumers are becoming more mindful of what they’re eating — looking for snacks that taste great, feel better, and fit into their everyday lives.
While traditional crisps & nuts still dominate shelf space, shoppers are turning to Better-For-You, more exciting alternatives that don’t compromise on flavour or crunch. LOVE CORN stands out by delivering a snack that’s bold, fun, and full of personality — all with simple ingredients, 50% less fat than crisps, and that signature satisfying crunch.
It’s a snack that surprises people — not just because it’s delicious, but because it’s different. It’s not a crisp. It’s not a nut. It’s something new — and people LOVE it.
This is your opportunity to show the world why LOVE CORN is the new king of snacks. Make them hear the crunch. Feel the joy. And crave that bold, delicious crunch of LOVE CORN.
Key Product Benefits:
LOVE CORN Multipacks = The perfect packed lunch snack
Primary Messaging:
Simple Ingredients
Great Flavour
Perfect Crunch
Secondary Messaging:
Under 100 Calories per pack
Corn off the cob
50% less fat than crisps
High Fibre
Low sugar
Gluten Free
Fonts:
https://lovecorn.box.com/s/porgncq341y22rgrldhkuiicvky9kg9x
Colours:
https://lovecorn.box.com/s/0czv71txmx3g3p0euk1pe51y6yhb8bhy
Slogans:
World’s Best Crunch!
“If a crisp and a nut had a baby, you’d call it LOVE CORN”
Your Family’s New Favourite Snack
Find love in the simple things!
DO’s
Make the Multipack the hero
Hone in on the CRUNCH!
Use school themes: backpacks, packed lunches, lunch halls, lockers, etc.
Be cheeky, creative and family-friendly
Use LOVE CORN colours, fonts, and brand assets
Use the LOVE CORN colour palette and font where possible
Keep it family friendly & humorous
DONT’s…
We can call out types of snacks (e.g. crisps, nuts, popcorn) but no direct comparison with competitors brands / competitors’ packaging