OFFICE BREAKFAST IS BROKEN.
Sad cereal dispensers. Bananas no one eats.
Pastries that spike sugar and crash productivity. Breakfast is the most important meal of the day, so why is it always the worst?
We’re Oat Cult.
We make overnight oats that offices actually want to eat, with 1 billion live probiotic cultures, zero added sugar, no artificial sweeteners, and absolutely no faff.
Just cold, creamy, gut-friendly oats in three actually-good flavours:
🍓 Strawberry
🍫 Cacao Chip
🌰 Cinnamon Mix
Stock them in your office fridge and suddenly breakfast isn’t boring.
Teams aren’t hangry. Your gut biome is thriving.
Everyone’s happy, productive, and probably a bit smug.
OMBLES can you help us get the word out there?!
One Minute Brief of the Day:
Create posters to get offices hooked on Overnight Oats & join the #OatCult
Convince offices that cereal sacrilege is a crime.
Show them why Oat Cult is the office breakfast saviour.
Make it weird. Make it bold. Make office managers ask:
"Why don’t we already stock this?"
You can borrow our lines or create your own:
BLESSED BE BREAKFAST
THE PATH TO PRODUCTIVITY IS PAVED WITH PROBIOTICS
OATS WITH GUTS. 1 BILLION OF THEM.
OVERNIGHT OATS WITHOUT THE SACRIFICE
Tweet your entries to @OneMinuteBriefs with the hashtag #OatCult & link to oatcult.com
Get as creative as you like and enter as many times as you wish.
Remember your X and/or Linkedin handle/name in the top-left corner of your entries.
Deadline 6pm BST.
You can also enter on Linkedin via the comments on our pinned post.
Feel free to share posts and stories to Instagram too!
Tag in @OneMinuteBriefs & @OatCult
PRIZES:
🥇 1st Place – Four boxes of mixed oats
A literal shit load of oats. Your colleagues will bow down.
🥈 2nd Place – Two boxes of mixed oats
Still loads. Office fridge supremacy unlocked.
🥉 3rd Place – One box of mixed oats
Enough for the office, more than enough to make your gut extremely regular.
BACKGROUND INFO (FOR THE FACT-CURIOUS)
Why overnight oats?
They’re a ridiculously easy, genuinely nutritious breakfast:
Better digestion (soaked oats = less bloating, better nutrient absorption)
Rich in beta-glucan fibre (lowers cholesterol, boosts gut health)
High-protein, slow-release carbs (keeps you full, productive, and less grumpy)
Why Oat Cult?
Oat + Cultures. Because people want overnight oats but don’t have time or patience for elaborate TikTok recipes and multiple jars. We made it simple:
Single-serve pouches: Just add milk or yoghurt, leave overnight (or eat straight away, we’re not the oat police).
Gut-friendly bacteria: Each pouch has 1 billion CFUs of probiotic Bacillus subtilis, proven to survive stomach acid and actually reach your gut.
Clean, natural ingredients: No added sugars, artificial sweeteners, or weird additives pretending to be healthy. Just oats, nuts, seeds, fruits, spices.
Better taste: No cardboard flavour. Just cold, creamy, satisfying oats that taste genuinely great (confirmed by actual humans).
About us:
We’ve built a legit cult following, despite being 4 months old:
Made a film featuring someone nearly sacrificed (100k+ views across all media)
Filmed oats literally milking themselves into a bowl https://www.instagram.com/p/DJljgQUiKyj/
We’re not cereal. We’re not granola. We’re better breakfast, made simple.
