One Minute Brief of the Day: Create billboard-style posters to raise awareness of alcohol-free beer brand Lucky Saint and reach those who wish to celebrate AND moderate this #StPatricksDay.

Is there a Saint’s day more associated with drinking than #StPatricksDay?

This year, alcohol-free beer brand Lucky Saint would like you to create billboard-style posters to raise awareness for the brand and reach those who wish to celebrate AND moderate this #StPatricksDay.

In 2018 Lucky Saint’s Founder, Luke, had a thought: what if all the occasions on which we drink beer could come with, or without alcohol. Alcohol-free beer was nothing new, but great tasting alcohol-free beer? That would be a revelation. What followed was two years of research and development to create Lucky Saint’s Alcohol-Free Superior Unfiltered Lager, finally rewarding those not drinking with the beer they deserve.

We believe the greatest reward of drinking is the social connection, not the alcohol, the pinnacle being a pint enjoyed with friends. That's why we launched Lucky Saint on draught in 2020, we're now pouring in thousands of pubs.

One Minute Brief of the Day:

Create billboard-style posters to raise awareness of alcohol-free beer brand Lucky Saint and reach those who wish to celebrate AND moderate this #StPatricksDay.

Tweet your entries to @OneMinuteBriefs & @LuckySaintBeer with the hashtag #StPatricksDay

Get creative and enter as many times as you like using impactful headlines and visuals!

Prizes

WINNER - £100 + a year subscription of Lucky Saint and a Lucky Saint merch bundle

Runner-Up – A 6 month subscription of Lucky Saint and a Lucky Saint merch bundle

3rd Place – A case of Lucky Saint 

To Consider:

  • Use our fonts and Lucky Saint logo provided if you wish.

  • Keep it in our brand colour palette below

  • We are now available on draught in over 1000 pubs nationally, people can find their nearest Lucky Saint pint with our tap map. We would love to see you to incorporate our tap map where possible. https://luckysaint.co/pages/find-lucky-saint-on-draught

  • Lucky Saint's consumers are mostly moderators - it's not about saints and sinners - so make sure your idea isn't too preachy.

  • We love a holy reference here and there, but think pepper not splatter.

  • Saintly language only – no swearing. 

Our Winner

The winning ad will feel uniquely Lucky Saint and will help us advertise Saint Patrick’s Day as an inclusive day to be celebrated, whether drinking alcohol or not.

Our Website:

luckysaint.co

Our Socials:

IG - @luckysaintbeer

Facebook – luckysaintbeer

X – luckysaintbeer

Feel free to use our font and the product images below in your submissions if you wish.