Create posterS that make PEOPLE want to try PerfectTed Matcha, showing the versatility of the ingredient - and makes the case for matcha as a better kind of energy without putting coffee down

Written By Nick Entwistle

PerfectTed is the UK's #1 matcha brand. Built around a kitchen table in 2021 by three co-founders: Marisa Poster and brothers Teddie and Levi Levenfiche. The brand was born from co-founder Marisa Poster's search for a better kind of energy. After finding that coffee and traditional energy drinks didn't suit her, she discovered matcha, a different caffeine experience that quickly became part of her daily routine. But in the UK, high quality matcha was hard to find, overpriced, or badly made. So Marisa, alongside brothers Levi and Teddie, set out to build the brand they couldn't find: delicious, high quality matcha made for everyday life. Today, our mission is all about making matcha as accessible as possible.

TO ENTER, YOU CAN Tweet your entries to @OneMinuteBriefs and with the hashtag #PERFECTTEDMATCHA & include a link to perfectted.com

AND/OR YOU CAN also enter on Linkedin via the comments ON OUR PINNED BRIEF.

make sure you tag in linkedin.com/company/perfectted

Remember your X and/or Linkedin handle/name in the top-left corner of your entries.

Deadline 6pm BST.

Prizes:
1st - £300 worth of PerfectTed goodies!!!
2nd - £200 worth of PerfectTed goodies!!
3rd - £100 worth of PerfectTed goodies!

How do you make the case that matcha is a better form of energy, without bashing coffee to do it?

Matcha is a fairly new caffeine source to most people but it's actually been loved for YEARSSS! People who are new to it often say they don't like it but usually because they've only had poor-quality or badly prepped matcha because the market isn't fully understood yet! So in a poster, how are you convincing a matcha-newbie or a hater to get on board with matcha - without making it about coffee being "bad"? Because there is a matcha out there for everyone - your classic latte, fruity energy drinks, flavoured for a treat or even for baking; there is a way you will love it we're sure!

Key audience: GenZ women - think culture-fluent, wellness-curious, and already knows caffeine as a lifestyle choice (oat milk lattes, energy drinks, TikTok wellness trends). They're not anti-coffee, but they're open to something that feels like a smarter, more "them" alternative.

Logo, brand colours and guidelines - HERE

LINKS:

perfectted.com

instagram.com/perfecttedenergy

linkedin.com/company/perfectted

youtube.com/@perfecttedenergy



DON'T INCLUDE:

  • Crash-free / Jitter-free

  • Enhanced focus

  • Detox/cleanse claims

  • Weight loss / fat burning claims

  • Hyphenate Ceremonial Grade

  • Overstated energy promises e.g. All-day Energy

  • Anything implying matcha is suitable for everyone (explicitly including children, pregnant people, or caffeine-sensitive people)

  • Don't drift into medical or condition-related claims (e.g., speaking too directly about ADHD/anxiety outcomes as a product effect) — keep it story-led and personal rather than product-promising

  • Coffee-bashing or "coffee is bad" framing - this should position matcha as a genuine, positive alternative, not put coffee down to make matcha look better

Nick Entwistle
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