One Minute Brief of the Day: BRING THE #WEEPINKDOT TO LIFE IN ALL SORTS OF CREATIVE WAYS TO help INCREASE visibility AND remove the stigma associated with mental ILLNESS.
When you live with mental illness, it can feel like the world slowly disappears around you.
Too often opportunities shrink, support becomes harder to access, colleagues and loved ones step back, and people hide parts of themselves to avoid judgement. At home, at work, in public services (sometimes including heathcare), out and about, and even in law and policy, stigma creates a quiet but powerful form of disappearance.
It makes people with mental illness feel less seen, less valued, and less connected at the very moment they need the opposite.
One thing that can make a big difference is connection: having people show up, be there, and stay visible.
Our ambition is a Scotland that doesn't hide from mental health problems and we want the #WeePinkDot to become symbolic of that.
That’s why we’re asking the OMBLES to get creative with it today and spread the word far and wide.
Today’s brief is open to interpretation. The #WeePinkDot could be ANYTHING. the rest is down to you. get creative!
could it be?
a full stop?
a wee pink dog?
the middle of a flower?
a wheel?
a face?
a roundabout?
an eye?
the #weepinkdot is your oyster… (that gives me an idea…it could be a world)
The Wee Pink Dot is a positive campaign, and we want the creative to reflect this.
Please:
No heads in hands
No stigmatising language e.g. describing people as 'mental' or 'crazy'
No depictions of suicide or references to methods used
Tweet your entries to @OneMinuteBriefs and with the hashtag #weepinkdot include a link to samh.org.uk/get-involved/our-campaigns/show-up
AND/OR YOU CAN also enter on Linkedin via the comments ON OUR PINNED BRIEF.
make sure you tag in linkedin.com/company/samh
ALthough this is a campaign primarily aimed at Scotland, we welcome entries from anywhere.
THE MORE THE MERRIER!
Remember your X and/or Linkedin handle/name in the top-left corner of your entries.
SAMH WILL BE INTERACTING WITH ENTRIES ON LINKEDIN & INSTA ONLY…SO MAKE SURE YOU SHARE THERE!
Deadline 6pm BST.
PRIZES:
WINNER: £150 CASH
RUNNER-UP: £100 CASH
3RD PLACE: £50 CASH
What is the Wee Pink Dot?
The Wee Pink Dot is part of our anti-stigma and discrimination campaign, Show Up.
Stigma remains one of the most damaging forces affecting people with mental illness in Scotland. Even as conversations around mental health and wellbeing have become more mainstream, the reality for those living with mental illness has not changed nearly enough.
Stigma doesn’t just hurt feelings, it shapes lives. It limits opportunities, delays access to support and treatment, reduces confidence and restricts rights.
We are campaigning to ensure that everyone with mental health problems is treated with the respect and dignity they deserve.
Why a Wee Pink Dot?
The Wee Pink Dot starts conversation, demands attention and encourages connection.
It's symbolic. For us at SAMH, it’s been around for a while as an icon in our branding.
But now we’re shining a light on it, as our symbol for tackling stigma and discrimination around mental health.
Each Wee Pink Dot is unique. It’s imperfect. Rough around the edges. Human.
Just like our mental health journeys.
The Wee Pink Dot is a reminder to show up and stay visible.
We’d love to see you all support the campaign with a video too.
Info on how to take part here:
https://www.samh.org.uk/get-involved/our-campaigns/show-up/wee-pink-dot/challenge
About scottish action for mental health
Around since 1923, SAMH is Scotland’s national mental health charity.
Today, we operate over 70 services in communities across Scotland, providing mental health social care support, addictions and employment services, among others. Together with national programme work in respectme, suicide prevention, and physical activity and sport, these services inform SAMH’s policy and campaign work to influence positive social change.We have been here for Scotland’s mental health for a century. Find about more about our history.
Web Links & Socials:
https://www.samh.org.uk/get-involved/our-campaigns/show-up/wee-pink-dot
https://www.linkedin.com/company/samh/
https://www.facebook.com/SAMHmentalhealth/
https://www.youtube.com/user/SAMHfilms
https://www.instagram.com/samhscotland/
T&CS HERE.
