We’re excited to collaborate on today’s brief with @adland

We’re hoping to team up on lots more briefs in the future related to the industry we are in so we can highlight issues and celebrate great work!

And with today’s brief, we want to cut the crap and cheer the craft!!!

Please tweet your entries to @OneMinuteBriefs and @adland with the hashtag #TheBigIdea

Brief: Create an poster that celebrates the beauty of art direction, copy and, above all, the #TheBigIdea

About:

Our industry is currently full of data, impressions, interactions, clicks - but ads are worse than ever.

All of these things, along with a strong strategy, should support a brilliant concept. But we feel that the idea itself is being left behind. So let’s bring it back.

Adland & OMB want the OMBLES to come up with something that celebrates #TheBigIdea and nothing but #TheBigIdea

Feel free to use big ideas of the past or ideas you want to see in the future in your entries. The brief is completely open for this one.

We look forward to seeing all the amazing submissions!