KINDNESS IS BROKEN.
Smiles get missed. Helpful gestures go unnoticed. Good intentions stay unsent. But imagine a world where kindness becomes the currency. Imagine a world where kindness pays! Where we flip the focus from money/wealth/success ---> love/community/kindness.
That’s why we’ve teamed up with the OMBLES!
Let The Biskery’s biscuits be your creative spark.
Ready, steady, KINDNESS!
One Minute Brief of the Day:
Create posters to Spread Kindness in Biscuit Form with The Biskery.
GOAL:
Inspire one million people to feel appreciated this World Kindness Day, through the simple, creative power of a personalised biscuit gift.
Let’s flood the feed with big-hearted ideas, and prove kindness really can spread faster than you can nibble a biscuit.
Please tweet your entries to @OneMinuteBriefs & @TheBiskery with the hashtag #SayItWithTheBiskery & a link to thebiskery.com
Remember to include your X and/or LinkedIn name in the top-left corner of your entries. Entries by 6pm BST. Unlimited entries welcome, spread the kindness far and wide.
You can also enter on Linkedin via the comments on our pinned post. Feel free to share posts and stories to Instagram too! Tag in @OneMinuteBriefs & @TheBiskery
PRIZES:
WINNER: £150 Biskery Voucher!!!
RUNNER-UP: £100 Biskery Voucher!!
3RD PLACE: £50 Biskery Voucher!
World Kindness Day is coming.
The Biskery, the UK’s champion of kindness-in-biscuit-form, wants your bold, playful ideas to make the nation stop and actually show the value of kindness.
Your challenge:
Design a poster or campaign idea that ignites a chain reaction of real appreciation. From one biscuit to a million moments of kindness shared across desks and doorsteps for days on end.
How would you show the value of kindness?
How would you show kindness catching on like wildfire?
What visuals or words instantly capture a burst of appreciation and togetherness?
Can you make The Biskery’s biscuits the hero of a kindness story everyone wants to share?
Why biscuits?
Because a single biscuit, especially The Biskery’s signature, beautifully bespoke creations, can be a powerful gesture, turning any moment (corporate, family, or public) into a memory that lingers.
Kindness is contagious... and delicious.
Rules:
You’ve got ONE MINUTE to sketch or create your idea. Gut instinct wins! Be wild with colour, warmth, and sincerity. Go full-hearted, not half-baked.
Extra Inspo:
What if the the ROI of Kindness could be measured.
Show the ripple-effect: One biscuit → a smile → a team, an office, a family, a whole community feeling appreciated.
Feature acts of kindness: Passing a biscuit to a colleague, a stranger, your postie, or your partner.
Hero The Biskery’s signature award winning jam biscuits, letterbox-friendly packaging or hand-stamped/printed messages.
Flip the focus from money/wealth/success ---> love/community/kindness.
Brand Toolkit:
Colours: #D9A941, #EDDED9, #D1D9E0
Website: www.thebiskery.com
Social: @thebiskery (X, Instagram, Facebook) | @the-biskery (LinkedIn)
