ONE MINUTE BRIEF OF THE DAY: create posters/social posts that promote IKEA’s new ‘in-store only’ offers.
Affordability and low price are rooted in IKEA’s vision to create a better everyday life for the many people. Our aim is for more people to be able to buy the products they need and love for life at home, without compromising on quality, function, form or sustainability. That’s why, we are lowering prices on selected products to take another step towards making IKEA more affordable for the many people.
Our brief to the OMBLES is to create posters/social posts that promote IKEA’s new ‘in-store only’ offers.
Help us show our customers that they get more when they visit the IKEA store.
Get creative and enter as many times as you like. The more the merrier!
Objective
With this brief, we want to ENCOURAGE customers into store to shop our in-store only offers (i.e. not available at the offer price when purchasing online). Offers are available now in Europe until 31 December 2026.
TO ENTER, YOU CAN Tweet your entries to @OneMinuteBriefs with the hashtag #IKEAINSTORE & include a link to ikea.com
AND/OR YOU CAN also enter on Linkedin via the comments ON OUR PINNED BRIEF.
make sure you tag in linkedin.com/company/ikea
Remember your X and/or Linkedin handle/name in the top-left corner of your entries.
Deadline 6pm BST.
CASH Prizes:
1st place £1000
2nd place £800
3rd place £500
Background
For more than 80 years, IKEA has turned clever ideas into affordable products. Flat packs. Self-assembly. Democratic Design.
These in-store only offers are part of the bigger movement to lower our prices allowing more people to afford IKEA. This will be supported by an overarching campaign: Smart beats expensive. It’s about getting great design at a low price — and feeling smart for choosing it. It celebrates affordability as a smart choice, not a compromise. When Zlatan Ibrahimović was told by his housing broker that “rich people don’t buy furniture at IKEA,” he famously replied: “No, but intelligent people do.” This comment captures the spirit of the campaign.
Considerations:
If you would like to feature products in your creative, please choose from any on the following link https://www.ikea.com/de/en/search/?group=Store%20Only%20Offer
These are based on German stores for now, with more offers to roll out in other countries. (So, please use the prices in Euros if necessary to include prices in your submissions)
Where possible, please use our logo in the bottom right hand corner & stick to our font & guidelines.
Logo, font, colour palette, product images and ‘in-store only price’ graphic are available to download on this link:
https://we.tl/t-9m2gfWaTf69uJCkS
But, as ever with OMB, scribbles and scamps are welcome too!
LINKS:
Website:
Facebook:
LinkedIn:
https://www.linkedin.com/company/ikea/
https://www.linkedin.com/showcase/ingka/home/
TikTok:
Insta:
T&Cs available here.
