ONE MINUTE BRIEF OF THE DAY: Create posterS THAT BRING TO LIFE HOW Anyone can create with the right blank canvas #youtoocanfoo - CREATE Something incredible WITH YOUR FAVOURITE FLAVOURS
Kitchen confidence: Optional.
The right canvas: Essential.
Think you can’t cook? Think again. Tofoo is the ultimate blank canvas for whatever flavours you like, making it easy for anyone to create something incredible.
We’ve done the hard work (the pressing and the firming) so you can do the fun part. Grab a block, add some heat, and find your mojo.
And, we’re excited to be teaming up with the OMBLES, who are well known for creating incredible ideas with a blank canvas. Scribbles, post-its, designs, notes and more welcome!
Let’s see those tasty posters!
YOU TOO CAN FOO…
It’s more than just a name on a box. It’s an action. It’s a lifestyle.
For us: To Foo is to stop settling for ‘meh’ meat-free meals and start opening up a world of possibility.
We’ve taken the ‘tough’ out of tofu. No more soggy blocks. No more bland dinners.
When you Foo, you’re using a handmade, extra-firm canvas that’s ready to soak up whatever flavour you throw at it. It’s tofu with taste. It’s tempeh with bite and seitan with chew.
It’s the secret to finding your meat-free mojo.
What does foo mean to you?
How will you get creative and show how #YouTooCanFoo!!
TO ENTER, YOU CAN Tweet your entries to @OneMinuteBriefs and with the hashtag #YOUTOOCANFOO & include a link to tofoo.co.uk
AND/OR YOU CAN also enter on Linkedin via the comments ON OUR PINNED BRIEF.
make sure you tag in linkedin.com/company/the-tofoo-company-limited
Remember your X and/or Linkedin handle/name in the top-left corner of your entries.
Deadline 6pm BST.
Prizes:
1st - air fryer worth £199.99 + tofoo merch, cookbook & product bundle
2nd - tofoo merch, cookbook & product bundle
3rd - TOFOO product bundle
The history of Tofoo
You don’t start a revolution by doing the same as everyone else.
So in 2015, husband and wife team David and Lydia decided to rip up the rulebook and stick their tongue out at the tofu establishment.
Tofu had long been one of the most unloved and misunderstood foods.
It had spent decades stuck with a bit of an image problem. Written off as bland, written off as boring, written off entirely.
We set out to change just that and make tofu for all.
It would seen ‘tofuphobia’ takes many forms…
Some assume it’s just for veggies, others are put off by memories of a bad Chinese meal and most are just perplexed with what to do with that funny-looking white block. Back in 2016, we decided it was time to show the world just how brilliant tofu can be. No longer to be pushed away into a dark corner or to be the punchline to bad jokes about vegan cooking, it was time to bring great-tasting tofu to the masses!
Building a great business was always a dream of ours…
So we set our hearts on developing a brand that celebrated all the wonderful things you can do with this amazing ingredient.
We came across a small artisan tofu business in Malton, North Yorkshire, run by a tofu lover who wanted to retire, and we could see real potential! We organised a visit to the factory and, upon trying the product, we just knew this was the start of something good – we had never tasted tofu like this – it was different, it was special, it was Tofoo.
Right from the very beginning…
We knew we wanted The Tofoo Co. to represent not only amazing tofu, but all the values that are important to us, like great teamwork, sustainability, ethical sourcing, quality ingredients and great craftsmanship.
The Tofoo Co. has grown quickly but continues to focus on that amazing product we first discovered in Malton, but now with partner products in Tempeh and Seitan.
So, if you were once that person who turned their nose up at tofu, we urge you to give Tofoo a go. And we hope you will join us in saying: ‘I love Tofoo!’
Dave & Lydia
Owners & Founders of The Tofoo Co.
Each Tofoo product has got its own thing going on.
Different textures, different flavours, different ways to show off.
All made at our home in Malton.
Check out the full range here:
