One Minute Brief of the Day: Campaign to promote #PlasticFreeTravel with @CityToSea_

Today we’re running another brilliant brief with our friends at City To Sea and there’s a great prize to be won!

We’re running a consumer-focused travel campaign looking to inspire change. We’re asking members of the public going on holiday this summer to ditch single-use plastic when packing, travelling and holidaying.


Tweet your posters to @OneMinuteBriefs & @CityToSea_ with the hashtag #PlasticFreeTravel

Prize: £100 cash prize to the winner!!


  • One piece of research estimates 980 million tonnes of mini-plastic shampoo bottles are being dumped by British holiday makers abroad each year. For context, that’s the equivalent to two-and-a-half Boeing 747s.

  • Plastics account for 95 percent of the waste in the open sea, on the seabed and on beaches across the Mediterranean, said the new report.

  • Tourists to the region cause a 40 percent spike in the marine litter that ends up in the sea each summer.

  • As well as coming in plastic, most sunscreen CONTAINS plastic. Dow Chemical makes Sunspheres, particles of 0.0003 mm that are put in other brands’ sunscreen products. It can be between 10 and 100 trillion particles in one single product.


The campaign is asking people to: 

  1. Buy refillable toiletries instead of buying travel miniatures

  2. Take your own refillable water bottle and coffee cup and refill on the go (you can empty your bottle, take it through security and refill the other side!)

  3. Use plastic-free, reef-friendly sun-cream.