One Minute Brief:
Promote St. Georges Day
One Minute Brief: Promote St. Georges Day
One Minute Brief WINNERS: Advertise Nappies
One Minute Brief WINNERS:
Advertise Nappies
So many great ideas today. With a topic like nappies it would have been easy to see some horrible ads but there has been a genuine humour and cleverness throughout the ideas.
Votes were tight and there wasn't a clear winner but there is a definite top 5. All great ideas in their own right.
In no particular order the winners are:
Shireen Dew - Clever copywriting and nicely art directed fact based ad.
Becci Tyrell - Nice line. Nice scamp. Wonder if we could get this copywriting past the account team?
Rob Green - As ever, great scamp. Great product benefit and a brilliant line.
Stephen Hunter - Genius line. Very very true. Hilarious ad.
James Clancy (Bank of Creativity) - We don't tend to mention our own work in the One Minute Brief's winners section but this is a very subtle but great ad that we just had to feature.
As you can see, the standard is getting better and better. Long may this continue as our friendly community grows together. See you all tomorrow and thank you.
One Minute Brief: Advertise Nappies
One Minute Brief:
Advertise Nappies
One Minute Brief WINNERS: Advertise Wigs
One Minute Brief WINNERS:
Advertise Wigs
Today's winners are brilliantly simple.
These two send in some great work every day and we feel that their ideas are improving as a result. Thinking about things differently and lack of restriction mean you can do things like shove a bowling ball on a page and a website like one of our winners Tom Storrer. If we were to spend hours on the same brief, would we present such a simple idea? We think not. But why not? We need more of this clever thinking in advertising.
We love how rough the scamp is for the last straw idea. Who needs fancy mac stuff? That comes later. It's all about the idea and it's a good one with a good line! Created by today's other winner Laura Cripps
Great ideas on a fun brief. Thanks to all. We'd love to hear your thoughts on how @OneMinuteBriefs is working for you. E-mail us at interest@bankofcreativity.co.uk
One Minute Brief: Advertise Wigs
One Minute Brief:
Advertise Wigs
One Minute Brief WINNER: Advertise Deodorant
One Minute Brief WINNER:
Advertise Deodorant
Today's winner is fantastic in the way it uses part of the product in an extremely subtle way. Clever award winning style of advertising.
This guy always seems to throw in something good.
The winner is Jay Sangha @Jay_Pegg
Overall, the quality of work was very very strong today. Some really big ideas coming out. We're hoping this will continue into our Live Briefs and turn a lot of you into award winners. The work really is that good. Who would have thought you could do that in just a minute?
One Minute Brief: Advertise Deodorant
One Minute Brief:
Advertise Deodorant
One Minute Briefs featuring Mia the Dog! Courtesy of @danniyelldesign Dannielle Wood
One Minute Briefs featuring Mia the Dog!
Courtesy of @danniyelldesign Dannielle Wood
We are lucky enough to have a canine fan called Mia who sends us a One Minute ad that they have created every day. Some fantastic ideas for a dog I'm sure you'll agree.
We admire the enthusiasm and are glad that OMB's can be such fun for everyone, not just humans!
One Minute Brief WINNER: Advertise Bottled Water
One Minute Brief WINNER:
Advertise Bottled Water
Today's winner is a very 'thought provoking' piece.
Although funny, it has a serious information based message. And is, therefore, a great advert for the product.
It is a well deserved win for someone who is consistently around the top spot for her ideas every day.
The winner is Emily @VioletDarling
Some brilliant ideas as ever. We really do appreciate everyone's contribution to this collaborative project.
One Minute Brief: Advertise Bottled Water
One Minute Brief:
Advertise Bottled Water
One Minute Brief WINNERS: Advertise Slimming Pills
One Minute Brief WINNERS:
Advertise Slimming Pills
Very good quality of work today. Resulting in the first time we've ever had 3 winners!!!
First winner for sheer humour is @TheScampFactory
Second winner for a simple yet very effective line with a twist on weight loss. @Wavey_Gravy
Third winner for a simple product benefit that advertises the product cleverly is @go_RobGreen
Fantastic work all round. For those who missed out today there's always tomorrow!
One Minute Brief: Advertise Slimming Pills
One Minute Brief:
Advertise Slimming Pills
One Minute Brief WINNER: Advertise Army Recruitment
One Minute Brief WINNER:
Advertise Army Recruitment
Thanks to all who got involved today. Simpleness wins again with this ad by @RonanAndSteele
It is a job that is literally fit for a prince which is a fact stated in an effective way.
Very simple but makes you think.
Thanks again for all the brilliant entries today. See you tomorrow.
One Minute Brief: Advertise Army Recruitment
One Minute Brief:
Advertise Army Recruitment
Special One Minute Brief WINNER: Advertise One Minute Briefs
Special One Minute Brief WINNER:
Advertise One Minute Briefs
Amazing ideas today. All done in true one minute brief fashion. Our vote has been reflected by our followers and it has got to go to Scott Randall @mr_scottrandall
A fantastic ad that is a clever parody of a famous ad. However, it really does show the benefit of one minute briefs and how it can improve your work as a creative. We firmly believe in this way of thinking and think that this ad shows our concept perfectly.
Simple, effective and humorous. A fantastic One Minute Brief.
Scott will be deciding what Monday's brief is as a result of winning today. So we look forward to what Monday will bring. See you all then.
Thank you for all the brilliant entries. We will feature them all at our upcoming event. Hope you can all make it. E-mail interest@bankofcreativity.co.uk to register your interest and give us your suggestions for what you'd like to see.
Special One Minute Brief: Advertise One Minute Briefs
Special One Minute Brief:
Advertise One Minute Briefs
One Minute Brief WINNERS: Anti-Drink Driving Poster
One Minute Brief WINNERS:
Anti-Drink Driving Poster
Over 120 entries today. It has been narrowed down to two winners, previous winner Ryan Wallman aka @Dr_Draper and Scott Wright aka @Scright_UK.
Both got a lot of votes including our own. Although today has been the best ever day for One Minute Briefs and we appreciate the amazing ideas we have received. Definitely some award winners in there. Loved the 'mourning' one too. One of the winners was the very first response of the day!
Hope you all agree on the winners and come back for more tomorrow for an extra special One Minute Brief that we really want you to all be involved in!
Scott Wright's entry.
Ryan Wallman's entry.
One Minute Brief: Create an Anti-Drink Driving Poster
One Minute Brief:
Create an Anti-Drink Driving Poster
One Minute Brief WINNER: Advertise Toilet Roll
One Minute Brief WINNER:
Advertise Toilet Roll
Brilliant work from everyone today. Votes were quite spread out but this ad just edges it.
This ad goes away from the 'shit' ideas and, although it has another use, the ad also parodies a famous advert and the tissue could also be used for padding. Very subtle, funny and clever. We love it.
The winner today is Chis Myers @copydex
Also some good debate today on how One Minute Briefs can help people work more creatively and also the comparison between fun/silly ideas and subtle concepts. We think both are great but the idea is always King.
One Minute Brief: Advertise Toilet Roll
One Minute Brief:
Advertise Toilet Roll
