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Bank of Creativity

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One Minute Briefs
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Creative Account
April 29, 2013

One Minute Brief WINNER: Advertise Pencils

Creative Account
April 29, 2013

One Minute Brief WINNER:
Advertise Pencils

Great entries as ever today. Thanks to everyone involved. Lots of 2b or not 2b ideas. Great minds think alike and all that.

A few votes went to the NASA ideas. Brilliant insight.

However, the winner is Phil Waddicor @PWCFreelance with this fantastic ad using an image we all know alongside a brilliantly written line. It's an ad you just can't argue with and shows an amazing product benefit.

Nice one Phil and see you all tomorrow!


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Creative Account
April 29, 2013

One Minute Brief: Advertise Pencils

Creative Account
April 29, 2013

One Minute Brief:
Advertise Pencils



















































































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Creative Account
April 26, 2013

One Minute Brief WINNER: Advertise Energy Drinks

Creative Account
April 26, 2013

One Minute Brief WINNER:
Advertise Energy Drinks

Thanks for all of today's entries. Superb ideas. Some funny ones too which is what it's all about!

The winner today is Chris Millar @ChrisMillar89 with a really clever yet humorous take on a particular energy drinks brand.

Product benefit and humour in the same ad. Well done Chris. You were due a win!

Hope to see you all back again Monday. Have great weekends! 


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Creative Account
April 26, 2013

One Minute Brief: Advertise Energy Drinks

Creative Account
April 26, 2013

One Minute Brief:
Advertise Energy Drinks




















































































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Creative Account
April 25, 2013

One Minute Brief WINNERS: Advertise Twitter

Creative Account
April 25, 2013

One Minute Brief WINNERS:
Advertise Twitter

An absolutely exceptional day for One Minute Briefs. Every single entry was high in quality for a brief that advertises the very platform that we all use to create such a vibrant creative community.

We have to be honest we couldn't choose between the ads as they were so strong but the three that got the most votes are below.

The 3 winners are Paul aka @hi_randy with News at 10..10:01.., David Webb aka @Wavey_Gravy with #Facebook and The Scamp Factory with Can of Worms.

Overwhelmed by the quality and quantity of entries today. Thanks so much.







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Creative Account
April 25, 2013

One Minute Brief: Advertise Twitter

Creative Account
April 25, 2013

One Minute Brief:
Advertise Twitter
















































































































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Creative Account
April 24, 2013

One Minute Brief WINNER: Advertise the NHS

Creative Account
April 24, 2013

One Minute Brief WINNER:
Advertise the NHS

Some great ideas today on a subject that is quite topical at the moment.

The winning ad has made use of this fact whilst also highlighting a benefit and even making it appear like a 'sale' ad! Not often you can tick off so many boxes with a one minute brief.

The winner today is Richard Turner after receiving the most votes. He gets our vote too. 
Fantastic work. Other mentions include 'All Inclusive', 'You can't put a price on health' and 'U K?.' Some great scamps too from The Scamp Factory. 

Thanks to you all! 


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Creative Account
April 24, 2013

One Minute Brief: Advertise the NHS

Creative Account
April 24, 2013

One Minute Brief:
Advertise the NHS

























































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Creative Account
April 23, 2013

One Minute Brief WINNER: Promote St. Georges Day

Creative Account
April 23, 2013

One Minute Brief WINNER:
Promote St. Georges Day

Great work today.

3 ads that stand out are the calendar by Tom Storrer, the sword by Jay Sangha and the Boyband by We Are Fine.

Thanks for all of your entries. 

Who's coming for a beer?





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Creative Account
April 23, 2013

One Minute Brief: Promote St. Georges Day

Creative Account
April 23, 2013

One Minute Brief:
Promote St. Georges Day








































































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Creative Account
April 22, 2013

One Minute Brief WINNERS: Advertise Nappies

Creative Account
April 22, 2013
One Minute Brief WINNERS:
Advertise Nappies

So many great ideas today. With a topic like nappies it would have been easy to see some horrible ads but there has been a genuine humour and cleverness throughout the ideas.

Votes were tight and there wasn't a clear winner but there is a definite top 5. All great ideas in their own right.

In no particular order the winners are:

Shireen Dew - Clever copywriting and nicely art directed fact based ad.




Becci Tyrell - Nice line. Nice scamp. Wonder if we could get this copywriting past the account team?



Rob Green - As ever, great scamp. Great product benefit and a brilliant line.



Stephen Hunter - Genius line. Very very true. Hilarious ad.



James Clancy (Bank of Creativity) - We don't tend to mention our own work in the One Minute Brief's winners section but this is a very subtle but great ad that we just had to feature.


As you can see, the standard is getting better and better. Long may this continue as our friendly community grows together. See you all tomorrow and thank you.



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Creative Account
April 22, 2013

One Minute Brief: Advertise Nappies

Creative Account
April 22, 2013
One Minute Brief:
Advertise Nappies



































































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Creative Account
April 19, 2013

One Minute Brief WINNERS: Advertise Wigs

Creative Account
April 19, 2013

One Minute Brief WINNERS:
Advertise Wigs

Today's winners are brilliantly simple.

These two send in some great work every day and we feel that their ideas are improving as a result. Thinking about things differently and lack of restriction mean you can do things like shove a bowling ball on a page and a website like one of our winners Tom Storrer. If we were to spend hours on the same brief, would we present such a simple idea? We think not. But why not? We need more of this clever thinking in advertising.

We love how rough the scamp is for the last straw idea. Who needs fancy mac stuff? That comes later. It's all about the idea and it's a good one with a good line! Created by today's other winner Laura Cripps

Great ideas on a fun brief. Thanks to all. We'd love to hear your thoughts on how @OneMinuteBriefs is working for you. E-mail us at interest@bankofcreativity.co.uk





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Creative Account
April 19, 2013

One Minute Brief: Advertise Wigs

Creative Account
April 19, 2013
One Minute Brief:
Advertise Wigs









































































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Creative Account
April 18, 2013

One Minute Brief WINNER: Advertise Deodorant

Creative Account
April 18, 2013
One Minute Brief WINNER:

Advertise Deodorant

Today's winner is fantastic in the way it uses part of the product in an extremely subtle way. Clever award winning style of advertising.

This guy always seems to throw in something good.

The winner is Jay Sangha @Jay_Pegg

Overall, the quality of work was very very strong today. Some really big ideas coming out. We're hoping this will continue into our Live Briefs and turn a lot of you into award winners. The work really is that good. Who would have thought you could do that in just a minute?


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Creative Account
April 18, 2013

One Minute Brief: Advertise Deodorant

Creative Account
April 18, 2013
One Minute Brief:

Advertise Deodorant

















































































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Creative Account
April 17, 2013

One Minute Briefs featuring Mia the Dog! Courtesy of @danniyelldesign Dannielle Wood

Creative Account
April 17, 2013
One Minute Briefs featuring Mia the Dog!
Courtesy of @danniyelldesign Dannielle Wood

We are lucky enough to have a canine fan called Mia who sends us a One Minute ad that they have created every day. Some fantastic ideas for a dog I'm sure you'll agree.

We admire the enthusiasm and are glad that OMB's can be such fun for everyone, not just humans!







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Creative Account
April 17, 2013

One Minute Brief WINNER: Advertise Bottled Water

Creative Account
April 17, 2013

One Minute Brief WINNER:
Advertise Bottled Water

Today's winner is a very 'thought provoking' piece.

Although funny, it has a serious information based message. And is, therefore, a great advert for the product.

It is a well deserved win for someone who is consistently around the top spot for her ideas every day.

The winner is Emily @VioletDarling

Some brilliant ideas as ever. We really do appreciate everyone's contribution to this collaborative project.


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Creative Account
April 17, 2013

One Minute Brief: Advertise Bottled Water

Creative Account
April 17, 2013

One Minute Brief:
Advertise Bottled Water


























































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Creative Account
April 16, 2013

One Minute Brief WINNERS: Advertise Slimming Pills

Creative Account
April 16, 2013
One Minute Brief WINNERS:
Advertise Slimming Pills

Very good quality of work today. Resulting in the first time we've ever had 3 winners!!!

First winner for sheer humour is @TheScampFactory

Second winner for a simple yet very effective line with a twist on weight loss. @Wavey_Gravy

Third winner for a simple product benefit that advertises the product cleverly is @go_RobGreen

Fantastic work all round. For those who missed out today there's always tomorrow!





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