One Minute Brief:
Advertise Glue
One Minute Brief: Advertise Glue
One Minute Brief WINNER: Advertise Pick 'n' Mix
One Minute Brief WINNER:
Advertise Pick 'n' Mix
Great brief for something that gets forgotten about a lot these days but is something we all know and love.
Fantastic entries with great ideas in them but it's a no-brainer today. Rich Edwards @collect_studio wins with his campaign for 'every bag tells a story'. This needs to be made.
What do you all think?
Also, anyone at Salford Uni's Creative Degree Show tonight? Let us know and come and say hi.
See you tomorrow!
One Minute Brief: Advertise Pick 'n' Mix
One Minute Brief:
Advertise Pick 'n' Mix
One Minute Brief WINNERS: Advertise Hair Gel
One Minute Brief WINNERS:
Advertise Hair Gel
Huge amount of brilliant ideas. Had a feeling Cameron Diaz would come out at some point!
Below are the winners selected from your votes. All amazing ads I'm sure you'll agree.
In no particular order we have:
The Creative Outlet @th_ink_on_paper with 'Don't let your hair down' fantastic line!
The Creative Outlet @th_ink_on_paper with 'Don't let your hair down' fantastic line!
Owen Evans @owenjevans with 'Seriously Strong Hold' funny ad. Could be great response ad.
Adam Nicky Harris @adsharris after becoming our 300th follower yesterday already has his first win! With for 'hairdos'.
Chris Millar @ChrisMillar89 with the 'Hair Maketh The Man' the Ace Ventura one was our fave.
Cheers everybody. See you tomorrow!
Also if you fancy helping us get an award tweet #CreativeFavorites and mention @oneminutebriefs. See more here! http://www.thedrum.com/news/2013/06/12/twitter-launches-creativefavorites-initiative-honour-agency-work-done-twitter
Also if you fancy helping us get an award tweet #CreativeFavorites and mention @oneminutebriefs. See more here! http://www.thedrum.com/news/2013/06/12/twitter-launches-creativefavorites-initiative-honour-agency-work-done-twitter
One Minute Brief: Advertise Hair Gel
One Minute Brief:
Advertise Hair Gel
Thank You
Thank You:
Today we passed 3000 followers on our Twitter feed.
We value every single one of you and just wanted to say a special thank you for your continued support and contribution to our project. We couldn't do it without you.
During the last few months we have seen a dramatic improvement in the quality of the ideas that are sent in. Some of the winners are of award-winning standard. For this reason we are looking into incorporating an award ceremony into our One Minute Briefs event.
We want to make this event happen this year. We will be hiring out a good old fashioned pub with plenty of beer for us all along with lots of live one minute competitions, live music, one minute book crits, one minute drink downing tournaments and awards for the best work we have received this year. We think it will be brilliant. It will be held in Manchester. We need numbers so if you can tweet us @OneMinuteBriefs or even better e-mail us at interest@bankofcreativity.co.uk with your interest then we can get a preliminary list together. If we get enough we will go ahead and do it. Creatives, students, friends etc are all welcome so tell everyone about it and let us know!!
We are also at D&AD New Blood in a few weeks so if you're going. Please let us know as we'd love to feature you at our stand.
The image below was sent in to us as part of today's brief to advertise Manchester by David Webb @Wavey_Gravy and, although it didn't win, we loved it as it shows a great appreciation for what we are trying to do. We believe that One Minute Briefs can continue to help people improve their creative instinct and their work so let's all keep up the good work and get it to 4000 soon!
Thanks again!
Nick and James
One Minute Brief WINNERS: Advertise Manchester
One Minute Brief WINNERS:
Advertise Manchester
Brilliant standard of ideas today! For our lovely home, the city of Manchester.
Lots of music culture, football and rain based ideas, a few of which you see here done really well.
Today's winners in no particular order are:
Craig Marshall @CraigJMarshall with 'WonderMall' which is just a fantastic relative headline to the Trafford Centre and Manchester.
Shane Jones @dognbonesjones with 'Our Kid' really nice take on our slang which uses a place you might like to visit too.
Dave Farthing @dave_farthing for 'Mad for I.T.' which is an amazing true fact that we have in Manchester with the Oasis connotation too.
Emily JB @violetdarling with the 'rainiest cities' ad which proves we aren't the rainiest after all!!
Would love your feedback on the winners. Tweet us your thoughts! We also hit 3000 followers today. We will be writing a special blog post about it shortly. Thanks for all of your continued support in this great creative community.
One Minute Brief: Advertise Manchester
One Minute Brief:
Advertise Manchester
One Minute Brief WINNERS: Advertise Sunglasses
One Minute Brief WINNERS:
Advertise Sunglasses
Very topical brief with all this sun we've got at the moment. Hope you've all got your shades on!
Although the overall standard was brilliant, here are today's winners in no particular order.
Adam Holcroft @Adam_Holcroft with 'brightness' great visual!
Gareth Alvarez @alvo_muses with 'Sight. For sore eyes' Fantastic line.
Hai N @RecruitEatTweet with another great line 'Squintessential!'
And, although we don't like to give ourselves a win...James @BOC_ATM with 'Ban Rays'
Tweet your comments on the winners and we'll see you tomorrow!
One Minute Brief: Advertise Sunglasses
One Minute Brief:
Advertise Sunglasses
Special One Minute Brief category WINNER at the Chip Shop Awards: Advertise the new Oscar Pistorius range from Nike
Special One Minute Brief category WINNER at the Chip Shop Awards:
Advertise the new Oscar Pistorius range from Nike
So, after a difficult judging process from 600 entries down to 5 nominations, we went down to London to see the results of the One Minute Briefs category on Thursday night.
It was a great night set in the Ministry of Sound Club with a brilliant opening speech by Gordon Young which really reflected what we like to do at One Minute Briefs as we are all about great ideas and not being restricted. Then, of course, was the fantastic act from Abandoman before moving onto the results. There was some great work throughout and some lighthearted, funny yet effective work too. The Grand Prix piece was quite serious though and shows that the awards aren't just a joke.
At the end of the award section the One Minute Briefs #MicroChips category came up and the winner out of the 5 nominations was chosen by a clapometer which was a really good way of interacting with the audience. The overwhelming winner was the entry below produced by Dan Burns, a copywriter at BD Network, London.
It was great to see a true 'One Minute' entry win as this proves that the idea really is king.
The idea itself is a light-hearted quick response to a topical brief which isn't to be taken too seriously yet it is eyecatching and really stood out from the others by being different.
Due to it's quick nature it is a rough scamp but we think that this art direction makes it even better!
Also, the fact that BD Network had a wall full of One Minute Brief entries for this particular brief shows that by getting involved you can produce better ideas. Andy Thirsk, Dan's workmate at BD was also in the final 5.
It was great to catch up with Dan and the others. Top guys. We'll catch up for another drink soon! Well done to everyone who was nominated and to all 600 entries. The quality was amazing. Well done Dan too. The best out of 600. Not bad!
Yes, we got to hold it too! ;)
Special One Minute Brief category WINNER at the Chip Shop Awards: Advertise the new Oscar Pistorius range from Nike
Special One Minute Brief category WINNER at the Chip Shop Awards:
Advertise the new Oscar Pistorius range from Nike
So, after a difficult judging process from 600 entries down to 5 nominations, we went down to London to see the results of the One Minute Briefs category on Thursday night.
It was a great night set in the Ministry of Sound Club with a brilliant opening speech by Gordon Young which really reflected what we like to do at One Minute Briefs as we are all about great ideas and not being restricted. Then, of course, was the fantastic act from Abandoman before moving onto the results. There was some great work throughout and some lighthearted, funny yet effective work too. The Grand Prix piece was quite serious though and shows that the awards aren't just a joke.
At the end of the award section the One Minute Briefs #MicroChips category came up and the winner out of the 5 nominations was chosen by a clapometer which was a really good way of interacting with the audience. The overwhelming winner was the entry below produced by Dan Burns, a copywriter at BD Network, London.
It was great to see a true 'One Minute' entry win as this proves that the idea really is king.
The idea itself is a light-hearted quick response to a topical brief which isn't to be taken too seriously yet it is eyecatching and really stood out from the others by being different.
Due to it's quick nature it is a rough scamp but we think that this art direction makes it even better!
Also, the fact that BD Network had a wall full of One Minute Brief entries for this particular brief shows that by getting involved you can produce better ideas. Andy Thirsk, Dan's workmate at BD was also in the final 5.
It was great to catch up with Dan and the others. Top guys. We'll catch up for another drink soon! Well done to everyone who was nominated and to all 600 entries. The quality was amazing. Well done Dan too. The best out of 600. Not bad!
Advertise the new Oscar Pistorius range from Nike
So, after a difficult judging process from 600 entries down to 5 nominations, we went down to London to see the results of the One Minute Briefs category on Thursday night.
It was a great night set in the Ministry of Sound Club with a brilliant opening speech by Gordon Young which really reflected what we like to do at One Minute Briefs as we are all about great ideas and not being restricted. Then, of course, was the fantastic act from Abandoman before moving onto the results. There was some great work throughout and some lighthearted, funny yet effective work too. The Grand Prix piece was quite serious though and shows that the awards aren't just a joke.
At the end of the award section the One Minute Briefs #MicroChips category came up and the winner out of the 5 nominations was chosen by a clapometer which was a really good way of interacting with the audience. The overwhelming winner was the entry below produced by Dan Burns, a copywriter at BD Network, London.
It was great to see a true 'One Minute' entry win as this proves that the idea really is king.
The idea itself is a light-hearted quick response to a topical brief which isn't to be taken too seriously yet it is eyecatching and really stood out from the others by being different.
Due to it's quick nature it is a rough scamp but we think that this art direction makes it even better!
Also, the fact that BD Network had a wall full of One Minute Brief entries for this particular brief shows that by getting involved you can produce better ideas. Andy Thirsk, Dan's workmate at BD was also in the final 5.
It was great to catch up with Dan and the others. Top guys. We'll catch up for another drink soon! Well done to everyone who was nominated and to all 600 entries. The quality was amazing. Well done Dan too. The best out of 600. Not bad!
Yes, we got to hold it too! ;)
Special One Minute Brief category in the Chip Shop Awards: Advertise the new Oscar Pistorius range from Nike
Special One Minute Brief category nominations in the Chip Shop Awards:
Advertise the new Oscar Pistorius range from Nike
A few months ago we set a special One Minute Brief in collaboration with Chip Shop awards as part of their 10 year anniversary. With it's one minute nature, the category was called #microchips and had over 600 entries over Twitter.
There were some fantastic entries overall which we had to cut down to 10 to go to a public vote in The Drum. As you can imagine, that was a difficult job in itself!
You all voted and below are the final 5 nominations who were up for the award at the Chip Shop Awards we attended at Ministry of Sound in London on Thursday.
Which one is your fave? Tweet us your thoughts @oneminutebriefs
Winner to be posted soon.
One Minute Brief WINNER: Advertise Sports Cars
One Minute Brief WINNER:
Advertise Sports Cars
Lots of mid-life crisis and penis extension gags today. Think I'd better cancel my order on the new Porsche!
Some brilliant lines and ads that have made me want to buy the cars and some funny ones too like the wife on all 4's! Not sure if they would run that but who cares!
Today's winners in no particular order are:
Sarah Long @SarahLong_xx with 'Up to speed?' Great ad that lists spec, great image and great line. Can't argue with that!
The Scamp Factory @TheScampFactory with 'Extra come as standard' which is a fantastic line.
Phil Waddicor @PWCFreelance with 'Call 911' which just edged his 'real horsepower' effort. Phil is bagging quite a few OMB titles lately. Great idea and scamp.
Air Creative Marketing @AirCreativeMktg with 'Go for Broke' with a great double meaning. Actually being honest and telling you to be broke but who cares when you've got a Bugatti.
All brilliant ideas. Hope you agree! Tweet us your thoughts.
We were also at the Chip Shop Awards last night as guests for our One Minute Brief award category. Great to meet some of our fantastic followers. Blog post coming up soon!
One Minute Brief: Advertise Sports Cars
One Minute Brief:
Advertise Sports Cars
One Minute Brief WINNER: Advertise Biscuits
One Minute Brief WINNER:
Advertise Biscuits
Lots of fun entries today. And lot's of biscuit jokes and banter over Twitter which we like just as much as the work!
3 winners today.
Dan Greenwood @DanGreenwood with 'Nice One'. We had a few ads using 'Nice' biscuits but felt that this was something you would say if someone gave you a biscuit plus at only 30p it had a benefit too.
Scott Randall @mr_scottrandall with 'Cookie Monsters' clever and funny line.
Elizabeth Parkin with this idea for party ring which we think could make a great fun campaign.
We're at the Chip Shop Awards so make sure you say hi if you're there! See you tomorrow!
One Minute Brief: Advertise Biscuits
One Minute Brief:
Advertise Biscuits
One Minute Brief WINNERS: Advertise Shoes
One Minute Brief WINNERS:
Advertise Shoes
Probably the highest standard of One Minute Briefs we've ever had! Plus, today we passed 10000 tweets so we want to say a special thank you to all of our followers for creating such a vibrant creative community with us. We really appreciate it!
Very tough to pick the winners and the votes have been varied so we have a number of winners today.
In no particular order the winners are:
Phil Waddicor @PWCFreelance with the 'tongue wagging' for Jimmy Choo AND... 'they'd love to be in your shoes. Totally different directions but both fantastic ideas. First time we've had someone win with two ads in a day I think!
Stephen Hunter @StephenHunter21 with 'Camp Boots' a fantastic double meaning for Timberland boots. Would win a Chip Shop Award!
The Scamp Factory @TheScampFactory with 'BigFoot' Hilarious ad and a great brand ambassador for a shoe brand for bigger sizes!
David Webb @wavey_gravy with 4.5 million years. A staggering claim but has a real human truth.
We also have a first win for Ryan Cordell, well deserved after his efforts each day! He wins too with 'Goody'.
Well done to everyone! See you tomorrow!
One Minute Brief: Advertise Shoes
One Minute Brief:
Advertise Shoes
One Minute Brief WINNERS: Advertise Pies
One Minute Brief WINNERS:
Advertise Pies
Fantastic response. All these ads have definitely made me want pie for tea! Bit too hot though I might just have a dust salad.
Overall great standard but we have to have winners and here they are...
Christina Zsori @ChristinaZsori with 'meet pie'. This could be a superb campaign idea.
Millie @Milliej8 with Sur'pies. Love the idea and copywriting.
Vector That Fox @VectorThatFox with this brilliant 'pie chart' ad.
Tweet us your thoughts on the winners. Then go and have a glass of Pimms and a pie in the sun! See you tomorrow.
