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Bank of Creativity

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One Minute Briefs
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Creative Account
September 2, 2013

One Minute Brief: Advertise Twister

Creative Account
September 2, 2013

One Minute Brief:
Advertise Twister













































































Comment
Creative Account
August 31, 2013

One Minute Brief entries: Advertise @lowcostholidays

Creative Account
August 31, 2013

One Minute Brief entries:
Advertise @lowcostholidays






































































































































































































Comment
Creative Account
August 30, 2013

One Minute Brief: Advertise @lowcostholidays

Creative Account
August 30, 2013
One Minute Brief:
Advertise @lowcostholidays



Today's brief is a fantastic opportunity to win an amazing prize so get entering and get your friends/family involved too!!

All you have to do is create an advert for lowcostholidays.com and tweet it to us @OneMinuteBriefs


·         Prize: £200 lowcostholidays.com vouchers. The winner can use it towards any holiday they want.

·         Company description: lowcostholidays.com is the simple, fast and safe place to research and book your tailor made holiday on desktop, tablet or mobile. You can choose from a huge range of airlines, hotels and destination arrangements to create your perfect break.

·         Other info: Low cost doesn’t mean low quality, we have great rates on everything from cheap’n’cheerful to 5* luxury. We also have a huge focus on our mobile site at the moment and the ability to search on the go, save and book later.

To find out more, check out the following links for more info about lowcostholidays.com.
These might help your ideas. And you might even find some great deals. It is a great website!

·         Links: http://www.lowcostholidays.com
Twitter: https://twitter.com/lowcostholidays
Facebook: https://www.facebook.com/lowcostholidays.com
Pinterest: http://pinterest.com/lowcostholidays/
Google+: https://plus.google.com/+lowcostholidays/
YouTube: http://www.youtube.com/LowCostHolidays

Blog: http://blog.lowcostholidays.com/

You can enter as many times as you like. We are looking forward to seeing lots of ideas!!! Have fun.

Comment
Creative Account
August 29, 2013

One Minute Brief WINNERS: Advertise One Direction

Creative Account
August 29, 2013

One Minute Brief WINNERS:
Advertise One Direction

Today's brief brought a great response from the OMBLES!!

LOTS of it was negative. How do so many people not like them yet they sell millions?!

A select few were positive ads that were on brief.

The 2 winners fit into this category.

The 6th One Direction member @robertgorton with a great line and links to previous boy bands that have been overshadowed by 1D.

@samantha_byrom with the brilliant idea of a distraction from real lads. Could be campaign able for boyfriends to buy their girlfriends tickets too!

Superb stuff.

Remember there is a BIG prize available for tomorrow's winner. So get involved!!




Comment
Creative Account
August 29, 2013

One Minute Brief: Advertise One Direction

Creative Account
August 29, 2013

One Minute Brief:
Advertise One Direction




































































Comment
Creative Account
August 28, 2013

One Minute Brief WINNER: Advertise Driving Instructors

Creative Account
August 28, 2013

One Minute Brief WINNER:
Advertise Driving Instructors

Much better quality of ideas today. Some great stuff.

We have the same winner as yesterday with @sharpstuffbits. Great form at the moment.

He wins with this simple campaign that is highly relatable and could be placed near bus and train stations etc.

Let us know what you think. 

BIG prize coming Friday. ;)

See you tomorrow.







Comment
Creative Account
August 28, 2013

One Minute Brief: Advertise Driving Instructors

Creative Account
August 28, 2013

Turn right #drivinginstructors from Irad Eshel on Vimeo.


One Minute Brief:
Advertise Driving Instructors























































Comment
Creative Account
August 28, 2013

One Minute Brief WINNER: Advertise Wayne Rooney

Creative Account
August 28, 2013

One Minute Brief WINNER:
Advertise Wayne Rooney

Not the best in terms of quality yesterday. Very punny. But still some nice ideas.

One of which is the winner with a very simple Cover Letter from Wayne Rooney himself.

@sharpstuffbits wins this one!


Comment
Creative Account
August 27, 2013

One Minute Brief: Advertise Wayne Rooney

Creative Account
August 27, 2013

One Minute Brief:
Advertise Wayne Rooney





























































Comment
Creative Account
August 23, 2013

One Minute Brief WINNER: Advertise Lorem Ipsum

Creative Account
August 23, 2013

One Minute Brief WINNER:
Advertise Lorem Ipsum

Very high number of entries today for something that we use in industry but we never give much thought to.

Some excellent ideas that will be being used in the near future in a project we are doing. Will keep you informed.

In no particular order, here are the winners...

@loumi_ads with a different way to use lorem ipsum. A very sweet/lazy way to describe how much you love someone. Funny and clever. Make it happen girls.

@sarahlong_xx with this copywriter recruitment ad. Clever stuff would make a nice campaign.

@skynewsman with 'He swears by it' nice line and use of it's background.

@meganlucy1989 with this tool for impressing your clients. Great humour and style.

See you all on Tuesday!! Have a great Bank Hol weekend!






Comment
Creative Account
August 23, 2013

One Minute Brief: Advertise Lorem Ipsum

Creative Account
August 23, 2013

One Minute Brief:
Advertise Lorem Ipsum
















































































Comment
Creative Account
August 22, 2013

One Minute Brief WINNER: Advertise Car Insurance

Creative Account
August 22, 2013

One Minute Brief WINNER:
Advertise Car Insurance

Some interesting entries using imagery etc but today's winner is a no-fuss, straight-talking ad that cuts through all the noise of current car insurance ads. Who cares if you get a free teddy anyway?

The winner today is @alvo_muses Brilliant work.

Make sure you join us tomorrow for Friday's fun brief.

Also, if you haven't already, please Like us on Facebook here and chat to us on there too!
https://www.facebook.com/oneMinuteBriefs







Comment
Creative Account
August 22, 2013

One Minute Brief: Advertise Car Insurance

Creative Account
August 22, 2013

One Minute Brief:
Advertise Car Insurance


















































Comment
Creative Account
August 21, 2013

One Minute Brief WINNER: Advertise the Design Council

Creative Account
August 21, 2013

One Minute Brief WINNER:
Advertise the Design Council

Surprisingly slow response today considering the Design Council is such a big industry charity. But some great entries nonetheless.

The entry that hits the spot the most with us is @maxgordon94 with this simple effort using copy. A nice set that could be worked on to create a great campaign.

Well done Max and everyone else involved. Also get involved in the #kneehighproject it could be well worth your while. A great cause with great rewards.

See you all tomorrow!





Comment
Creative Account
August 21, 2013

One Minute Brief: Advertise the Design Council

Creative Account
August 21, 2013
One Minute Brief:
Advertise the Design Council













































Comment
Creative Account
August 21, 2013

One Minute Brief WINNER: Mints

Creative Account
August 21, 2013
The winners of yesterday's #MINTS OMB. 

@house373 
For their thermal imaging execution. We thought this had real stand out, got the product benefit in one and could be a really graphic looking poster if it was to be done for real.

@matthew__wyatt
For his VW Polo spoof. A cheeky one, but one that would definitely grab our attention.

@j_manasa
This one got the product's USP in, using the click to refresh button - could be an interesting campaign if pursued further.

Well done to all the winners, and stay tuned as shortly we will be announcing today's brief. It's a good one!

 
 
 







Comment
Creative Account
August 21, 2013

One Minute Brief: Advertise the Design Council

Creative Account
August 21, 2013
One Minute Brief:
Advertise the Design Council






Below is a bit of info about Design Council and here is their website. http://www.designcouncil.org.uk

The Design Council champions great design. For us that means design which improves lives and makes things better.

As an enterprising charity, our work places design at the heart of creating value by stimulating innovation in business and public services, improving our built environment and tackling complex social issues such as ageing and obesity.

We inspire new design thinking, encourage public debate and inform government policy to improve everyday life and help meet tomorrow’s challenges today.


-------------------------------------------------------------------

The Design Council have also invited us and our followers to take part in their latest project.

See below for details. Well worth getting involved in as successful applications could receive financial investment of up to £180,000 along with expert support and mentoring. Statement from Design Council below.

Today’s One Minute Brief aims to get you excited about a much bigger opportunity, the latest open innovation challenge from the Design Council, ‘the Knee High project’. Thanks so much for taking part.

If you enjoy todays One Minute Brief then maybe you would like to consider applying for the Knee High Design Challenge:

We are asking for radical new ideas that can make a real difference to the health and wellbeing of children living in Southwark and Lambeth. The briefs below address some interrelated themes so we will welcome ideas that fit across, between, or even outside of them. Use them to inspire your thinking. We remain completely open about what the end result will look like, e.g. new service, product, environment, or something else.


1. Leaving the house

Connect more families to people and places beyond the boundaries of their home.

2. Day-to-day play

Make it possible for more young children to learn and develop in their everyday lives.

3. A parent is a person

Alleviate the stress, anxiety, and depression experienced by parents during the ups and downs of everyday life.

To apply to the Knee High design challenge, clearly explain your idea on our online application form, by the 30th of September. After the first round, approximately 20 shortlisted entrants will gain support and funding to test ideas with local families. For lots more information, download the Call for Ideas PDF - www.designcouncil.org.uk/kneehighproject or check out the blog: http://thekneehighproject.com/


Any questions? kneehigh@designcouncil.org.uk or come down to our pop-up-shop in Gabriel’s Wharf, Southbank, SE1 9PP on Thursday afternoons.

We look forward to hearing from you.

The Design Council, Challenges Team.






Comment
Creative Account
August 20, 2013

One Minute Brief: Advertise Mints

Creative Account
August 20, 2013


















































Comment
Creative Account
August 19, 2013

One Minute Brief WINNER: Fast Food

Creative Account
August 19, 2013
Today's OMB was a tasty one, a dirty one, a shameful one - #FASTFOOD.

There was only one winner for us today.


@Dr_Draper

...with a belter - Pizza. Express.

It's what OMB is all about. 

Congrats to the Doc.

I'm off to indulge myself with some processed carcass nuggets. da da da da daaaa.
 

Comment
Creative Account
August 19, 2013

One Minute Brief WINNER: Fantasy Football

Creative Account
August 19, 2013
Friday's OMB - Fantasy Football was an interesting one and as always some very interesting entries.

However one OMBLE™ stood out today...
@Matthew__Wyatt
...with his series of punchy headlines. A simple thought which lead to a mini campaign. 
Well done Mathew and thank you all for entering, and don't forget to join our very own OMB league.  















 

 

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