One Minute Brief entries:
Advertise Onesies
One Minute Brief entries: Advertise Onesies
One Minute Brief WINNERS: Advertise Mobile Hairdressers
One Minute Brief WINNERS:
Advertise Mobile Hairdressers
This morning over a coffee we started thinking about our next haircuts. We want matching mohicans. However, we were at work and need them to come to us. This is why we chose this brief and the entries were of a high standard.
Also, we have had some good news today so hopefully we will be sharing a big prize with you all very soon.
The winners today are:
@jimbobaggins75 with this brilliant campaign using road signs. Love it.
and
a collaboration between @BOC_ATM and @matthew__wyatt with 'just got out of bed look' brilliant line and visual.
Keep up the good work. It is being noticed.
ps. We have had our Bank of Creativity robbed. A shit creative team are stealing all of our ideas and passing them off as their own. See here and stop it happening!
One Minute Brief entries: Advertise Mobile Hairdressers
One Minute Brief entries:
Advertise Mobile Hairdressers
One Minute Brief WINNERS: Advertise The Lad Bible
One Minute Brief WINNERS:
Advertise The Lad Bible
After playing against the Lad Bible with my McCann Manchester football team last week and beating them 7-1. We thought it would be great to use them as the OMB of the day.
Their website is brilliant if you're into that sort of thing and the mix of lad and bible was interesting to see in the entries.
We feel the 2 that got that across best are the creative team @bshryane and @robertgorton
Two LADS who did 200 One Minute Briefs before a book crit with us. The practice is obviously coming off.
Well done everyone who was involved.
One Minute Brief entries: Advertise The Lad Bible
One Minute Brief entries:
Advertise The Lad Bible
One Minute Brief WINNER: Anti-Speeding Campaign
One Minute Brief WINNER:
Anti-Speeding Campaign
Had quite a few fun briefs lately so we thought it would be good to go for something more serious. The results did not disappoint. Some excellent entries.
However, one really stood out to us and almost got every single person's vote.
Very interesting visual and line that I'd like to see worked into a real ad.
The winner is @thescampfactory with 'next time you put your foot down'.
One Minute Brief entries: Anti-Speeding Campaign
One Minute Brief entries:
Anti-Speeding Campaign
One Minute Brief entries: Advertise @BritBehaviour
One Minute Brief entries:
Advertise @BritBehaviour
One Minute Brief WINNERS: Advertise Libraries
One Minute Brief WINNERS:
Advertise Libraries
Wow. Looks like we've got lots of support from the OMBLES for libraries! 110 entries and there wasn't even a prize on offer!
But due to the immense level of entries we think that the winners deserve a prize each. So we are offering signed photographs of our armpits to all winners! Woop Woop!
Quality work means lots of winners so here goes...
@alvo_muses with 'things you don't hear in libraries' Great insight into the current trend for digital books.
@dognbonesjones and @lpbiesty with these price comparison ads which makes you think why wouldn't you use a library! Exactly the same stuff for free.
@matthew__wyatt with this great mini campaign to 'support your local library'.
@S0ME_STRANGER with 0% interest on all loans. Love this idea and it's campaignable.
@vincenthaywood with 'the Real Reading Festival' Could be a great campaign again!
Also there is another winner for 'liberrys but it seems to have disappeared off Twitter. Can you all let us know who it is so we can credit them!
If you can all put your twitter handle on your entries they won't get lost in the system.
Thanks to everyone who got involved.
One Minute Brief entries: Advertise Libraries
One Minute Brief entries:
Advertise Libraries
One Minute Brief WINNER: Advertise Android
One Minute Brief WINNERS:
Advertise Android
Wasn't sure how people would respond to this brief when there is so much love for iPhones. But maybe that isn't the case. The quantity and quality was excellent!
Nick's on Android and James is on iPhone. Was interesting to see today's work.
Here are the winners:
@dr_draper with 'great operating systems don't grow on trees' very clever line with a cheeky dig at Apple.
@lpbiesty with 'Apple invaders' and the rotting apple image is brilliant!
@thenickryder with 'Be different' absolutely love this line and it's attack on Apple.
@matthew__wyatt with 'google it' and 'it's not I it's we' both brilliantly insightful ideas.
Very impressed with today. Keep it up. Will get some more prizes you to compete for soon!
@dr_draper with 'great operating systems don't grow on trees' very clever line with a cheeky dig at Apple.
@lpbiesty with 'Apple invaders' and the rotting apple image is brilliant!
@thenickryder with 'Be different' absolutely love this line and it's attack on Apple.
@matthew__wyatt with 'google it' and 'it's not I it's we' both brilliantly insightful ideas.
Very impressed with today. Keep it up. Will get some more prizes you to compete for soon!
One Minute Brief entries: Advertise Android
One Minute Brief entries:
Advertise Android
One Minute Brief WINNER: Advertise Banksy
One Minute Brief WINNER:
Advertise Banksy
Quite an interesting brief to advertise someone who we never see and who's art is essentially a crime but the OMBLES did a brilliant job. Thanks to everyone who entered there really was some great ads.
However, the two clear winners that really captured the essence of Banksy and his secretive artistic nature, are these two entries.
@dognbonesjones with 'Urban Legend' what a great line. I want one of these posters in my house!
@lpbiesty with 'so good people tear it down' another great line and visual that is driven by a nice insight.
Very clever stuff. Hope you all have a great weekend. We have a team playing in the @creativecup tomorrow. Feel free to show your support with #creativecup :)
One Minute Brief WINNERS: Advertise World Mental Health Day 2013
One Minute Brief WINNERS:
Raise Awareness of World Mental Health Day 2013 - Older People
Amazing response from the OMBLES on such an important brief to raise awareness of this issue. Really pleased that we could use OMB to make people think about it and learn a little bit.
Thanks for all your efforts.
Here are the winners:
@Robertgorton with this brilliant ambient media idea 'Mind your Head'
@billodavies with the definition of madness and insanity. Absolutely loved this clever thinking.
@dr_draper with 'time to make some old friends' brilliant copy as we expect from the Doc.
@sarahlong_xx with 'Out of sight, out of mind' a thought provoking message. Great stuff.
One Minute Brief WINNER: Advertise Rollabear by Matmi
One Minute Brief WINNER:
Advertise Rollabear by Matmi
We had an exciting collaboration with Matmi this week with the release of their game Rollabear being advertised by OMB.
Was great to work with these guys who produce some fantastic work and the response from the OMBLES was brilliant.
A humorous idea that we love and reflects the playful nature of a game like this.
Great stuff. E-mail us your address and we'll get your prize sent to you.
One Minute Brief entries: Advertise Banksy
One Minute Brief entries:
Advertise Banksy
One Minute Brief WINNERS: Advertise Miley Cyrus
One Minute Brief WINNERS:
@writeygentleman with 'nothing compares' hope you all get it. Brilliant thought.
Advertise Miley Cyrus
Just got off the phone to Miley who really enjoyed seeing the entries come through. Although a lot of them didn't hit the brief as they advertised other things or were negative.
We liked them all but there have to be winners and here they are.
@robertgorton with 'she's unstoppable' No mention of the singer at all but we all know who to search for on Vevo. Like it.
@writeygentleman with 'nothing compares' hope you all get it. Brilliant thought.
@dambritton with 'Who's winning?' One of the few that showed her in a positive light amongst all the bad press she gets.
Last but not least, we were sent in this advert for the new Jurassic Park starring Miley Cyrus and we loved it!
One Minute Brief entries: Raise awareness of World Mental Health Day 2013 For Older People
One Minute Brief entries:
Raise awareness of World Mental Health Day 2013
For Older People
One Minute Brief of the Day: Raise Awareness of Mental Health Day 2013 Mental Health & Older Adults
One Minute Brief of the Day:
Raise Awareness of Mental Health Day 2013
Mental Health & Older Adults
World Mental Health Day 2013: Mental Health and Older Adults - It Concerns Us All
There seems to be a common misconception that mental health issues affecting older people is somewhat normal, acceptable and to be expected. But this is simply untrue, and adhering to such a misunderstanding is only letting down the people who need us the most; the people who raised us, fought for our rights and worked hard for our futures.
One day, if we're lucky, we too will be 'older'. Therefore, it is in all our interests to wake up about this. Not just because we have parents and grandparents, but because we too will grow old; growing older is something we will all face sooner or later. So please, let's not think that this is something that we 'younger' people don't need to concern ourselves with.
We do, and we need to do it now!
As is widely known, a whole host of contributing factors combine to affect a person's mental health: social, demographic, psychological and biological. All of which are significant issues in the lives of older adults.
As we age, we are, unfortunately, more likely to experience the harder side of life, suffering more of the terrible things such as: bereavement, disability, loss of independence and meaningful activity, isolation, loneliness and poverty.
According to the World Federation for Mental Health (WFMH) report on this issue, the mental health of older adults rests on the promotion of active and healthy ageing, and at the core of this is fighting ageism.
Ageist attitudes assume that older people are 'past their sell-by date'. That they are weak, stupid, boring, irrelevant, smelly... all of which are disgustingly offensive, and only serve to undermine their strength and wisdom. Prejudice and discrimination isolates our older people, preventing them from contributing to society.
In addition to the factors already addressed, another serious issue in the lives of many older people is the abuse and neglect faced by those living within institutions, by health professionals, and even at the hands of family and friends. This week we saw the charity Leonard Cheshire Disability call for an end to 15-minute care and to, instead, offer older adults more personal, patient care. It's worth noting that abuse has many forms: financial, physical, emotional, sexual, neglect, not to mention serious loss of dignity and respect. Older people are vulnerable and we must do more to protect them.
One of the huge health concerns for older adults is dementia. Dementia is the deterioration of memory, thinking and the ability to perform everyday activities. The World Health Organisation (WHO) estimate that by 2030 over 65 million people will be living with dementia. Therefore, more funding is urgently required so that we can better understand the disease and the most effective ways of treating the condition.
The other major mental illness facing the older generation is depression. Depression is not a 'normal' part of ageing. It is, however, very common and The Mental Health Foundation (MHF) estimate that 10-16% of elderly people in the community have depression, rising to some 40% of older people in residential and nursing care homes.
Alcoholism, which is said to effect as much as 23% of older adults seen by medical staff (not taking in to account those that don't get diagnosed because of a reluctance to seek medical help, sometimes because of a generational attitude of not wanting to be of a nuisance), is also a huge concern.
It is up to all of us to help improve the wellbeing of older people. We must encourage older adults to be more physically active, to keep socially connected and their brains switched on. We must support them to visit the GP and make efforts to reduce body weight. We should remind them to stop smoking and limit their alcohol intake. We must offer better care, so that they can stay in their own homes for longer, and then, when the time comes, to ensure they all receive person-centred treatment in nursing homes.
This concerns all of us, and there is so much that we can each do to encourage this; pick up the phone and talk to an older relative; smile at a stranger and say 'hello'; help someone with the shopping or to cross the road; open up a conversation when sat next to someone on the bus; visit a local care home and offer to help make the tea; invite a lonely neighbour round for lunch; help someone by picking up a few things for them the next time you visit the supermarket; sign-up to volunteer at a local older person's befriending scheme.
The possibilities are endless, and if we all did one thing to reach out to an older person; encouraging them to lead healthier and more engaged lives, alongside us, we'd be doing a lot, not only for them, but for ourselves and our communities, too.
To find out more about World Mental Health Day 2013 and to download the WFMH report, which contains a wealth of information and tips on improving the mental wellbeing of older adults, please visit the website: wfmh.org/ppWorldMentalHealthDay
In addition, the following websites are also worth a look:
who.int
ageuk.org.uk
mentalhealth.org.uk
nice.org.uk
INFO COURTESY OF THE HUFFINGTON POST
One Minute Brief entries: Advertise Miley Cyrus
One Minute Brief entries:
Advertise Miley Cyrus
