One Minute Brief entries:
Create a Thank You ad for NABS
One Minute Brief entries: Create a Thank You ad for NABS
One Minute Brief of the day: Create a NABS Thank You ad
Create a NABS Thank You ad
Today's brief is a collaborative effort with NABS to create a thank you ad for them. Prizes are a bottle of champagne and your ad featured and credited in Campaign & Marketing magazine. Logo above. Info below. Good luck!!!
NABS BACKGROUND:
NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance. And we’ve been doing it for 100 years!
Alongside crisis financial grants we also offer a wide range of everyday services and fundraising events that provide the industry with cross-sector networking platforms.
NABS is funded entirely by voluntary donations from the media and advertising industry it supports.
PROJECT BACKGROUND:
This ad is our opportunity to thank all those whose support we so heavily rely on across the year. Whether it’s financially, through buying our Partner Cards or bidding at the Big Bash auction; coming along to our events to hear from our amazing speakers; or making use of our industry services. It’s thanks to YOU and your support throughout 2013 that we’ve managed to help the industry in our 100th year and beyond!
OBJECTIVES:
To thank people for their continued support over 2013
To remind people of the work we do, especially in this, our 100th year
To mark our 100th year of supporting the industry
MAIN PROPOSITION:
Thanks to your incredible support, NABS can continue to make a difference beyond our hundredth year
CREATIVE REQUIREMENT:
Full page, full colour press ad
NABS BACKGROUND:
NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance. And we’ve been doing it for 100 years!
Alongside crisis financial grants we also offer a wide range of everyday services and fundraising events that provide the industry with cross-sector networking platforms.
NABS is funded entirely by voluntary donations from the media and advertising industry it supports.
PROJECT BACKGROUND:
This ad is our opportunity to thank all those whose support we so heavily rely on across the year. Whether it’s financially, through buying our Partner Cards or bidding at the Big Bash auction; coming along to our events to hear from our amazing speakers; or making use of our industry services. It’s thanks to YOU and your support throughout 2013 that we’ve managed to help the industry in our 100th year and beyond!
OBJECTIVES:
To thank people for their continued support over 2013
To remind people of the work we do, especially in this, our 100th year
To mark our 100th year of supporting the industry
MAIN PROPOSITION:
Thanks to your incredible support, NABS can continue to make a difference beyond our hundredth year
CREATIVE REQUIREMENT:
Full page, full colour press ad
One Minute Brief WINNERS: Anti-Gun Campaign
One Minute Brief WINNERS:
Anti-Gun Campaign
Often we try and keep the briefs fun but it is good to have some serious ones in the mix to keep it challenging. And you didn't let us down. There were some fantastic entries to this brief as you can see in the winners below.
@hellonaomi_ & @tobysyer with 'there's no respawn in real life' We live in an age where gaming is part of common knowledge and is more real than ever so this line works really well.
@wavey_gravy with 'Stick 'em up' Love the opposite of copy and image here.
@danniyelldesign with a similar idea about putting your hands up. Strong collaborative idea could be in this one.
@PWCFreelance with a great fact based ad. 'what more ammunition'? Brilliant thought.
@matthew__wyatt with 'children see, children do' Hard hitting image and line here.
@emmalydz with 'the only guns you should have possession of.' A more light-hearted approach but this could be a good initiative to get kids out of crime and into gyms etc and could be a big idea in this.
Thanks to all who entered.
One Minute Brief WINNERS: Anti-Halloween Campaign
One Minute Brief WINNERS:
Anti-Halloween Campaign
Brilliant response to this brief resulted in lots of fun ideas, clever ideas and some serious ones too. A great mix. All with merit in their own way.
We thought an anti-halloween brief would be more interesting than just halloween and were proved right with a great day for OMBS.
Lots of winners today due to a high level of quality and quantity of entries.
Winners:
@mr_al with this very simple child protection ad. Fantastic copy.
@hellonaomi_ with a good use of Jimmy Saville to create a thought provoking ad.
@joe_from_cp with 'stupid one minute briefs' Totally different approach as a bit of fun and made us laugh.
@NickCanDo with 'except' using a parody that goes against everything we've ever been taught. Very strong.
@PWCFreelance with 'make it go away' brilliant line alongside a knock knock joke style.
@stephenhunter21 with a hard hitting religious ad. 'renounce halloween' Funny yet also serious.
@dognbonesjones with 'RIP off' and '£8 billion' Can't help thinking these ads should be combined into one though!
@matthew__wyatt with 'treat yourself' love how it is actually a positive ad for a brand that says anti-halloween indirectly.
@chrismillar89 with 'Hallowean' This could be a huge campaign. Great idea and funny too.
@tonysimmons with 'fuck halloween' The silliest idea of the day but we like silly and it gets your attention!
@owenjevans with a bit of a down to earth self promotion style ad. Nice stuff.
Thanks to all who entered.
One Minute Brief WINNER: Advertise Microwaves
One Minute Brief WINNER:
Advertise Microwaves
Not the best day for entries to advertise microwaves with lots of puns flying around everywhere but Mr. Consistent wins with this effort. Very simple line and nice image.
Prizes to be won on Monday so let's up our game !!
Winner @dognbonesjones
One Minute Brief entries: Advertise Microwaves
One Minute Brief entries:
Advertise Microwaves
One Minute Brief entries: Anti-Halloween Campaign
One Minute Brief entries:
Anti-Halloween Campaign
One Minute Brief WINNERS: Advertise Pumpkins
One Minute Brief WINNERS:
Advertise Pumpkins
A topical brief today with some nice results. Above all, everyone is having fun with their ideas which is extremely important.
Also liking the pumpkin head versions of myself and James sent to us by David Webb and Stephen Hunter. Love it!
Winners of the brief below:
@wavey_gravy with 'not just for halloween' like this as it's purely about the product and not just halloween.
@skynewsman with 'big kids' Nice ad for the adult market ;)
@atAlexGoddard with 'the only time it's acceptable to have an orange face' Hilarious.
@chrisod1993 with a nice product benefit about decorating your house as well as your recipes.
@sharpstuffbits with the brilliant line and image 'light up their faces'.
Quality stuff. Thank you.
One Minute Brief entries: Advertise Pumpkins
One Minute Brief entries:
Advertise Pumpkins
One Minute Brief WINNERS: Advertise Limos
One Minute Brief WINNERS:
Advertise Limos
Lots of extremely puntastic entries today! Best one goes to it's a Limotional Affair!
A few ideas stood out from the rest from what was a fun brief. Here they are below...
@thescampfactory with this window ad idea. Very nice.
@JustJoel_ with a nice line 'Extending the evening's entertainment'.
@HELLONAOMI_ with visuals that don't fit in typical ad space. Top work.
@sheisapenguin with a nice idea to advertise limos as an occupation.
Well done all involved. Who's up for the OMB event being in January? Tweet us your thoughts.
One Minute Brief entries: Advertise Limos
One Minute Brief entries:
Advertise Limos
The Haunt
A few months ago we were enjoying the Summer around our pool at McCann Manchester and discussing the grounds of Bonis Hall with fellow staff members.
We soon discovered that the old gatekeeper's house at the front of the drive was empty. It was then that lightbulbs started flashing above our heads. Just a few days prior to this discovery, McCann Manchester had been given a prize fund by McCann Worldgroup for winning McCann agency of the year, so what could we possibly do with the money?
Yes...you guessed it. Make a pub for us all. It was the obvious choice.
One thing about McCann Mcr being based in the country setting of Prestbury is that we can't just nip round the corner to the pub for a quick drink after work. So we thought...let's bring the pub to us! We think that social is very important to a good working environment and felt that this would be a great way to impact on this positively.
After pitching our idea, we were given permission the very next day to make it happen and it was no easy task but the facilities team and the gardeners did an amazing job in collaboration with us. 3 months later and we have a fully functional pub complete with Games Room, pool table, open wood burner and Chill Room. Why 'Chill' room? Well that's where we like to chill and play on the PlayStation. Oh..and it's where the ghost lives. Our pub is also haunted. Hence it's name 'The Haunt'.
Since opening on Friday the 13th September, we have used the pub for meetings, briefings, Fifa and pool tournaments and parties. Not bad for a place of work!
Very grateful to McCann for allowing us to make this happen as it is definitely one of our proudest achievements. One that we hope people can enjoy for years to come.
Below are a few pictures. Tweet us your thoughts :) @BOC_ATM
We soon discovered that the old gatekeeper's house at the front of the drive was empty. It was then that lightbulbs started flashing above our heads. Just a few days prior to this discovery, McCann Manchester had been given a prize fund by McCann Worldgroup for winning McCann agency of the year, so what could we possibly do with the money?
Yes...you guessed it. Make a pub for us all. It was the obvious choice.
One thing about McCann Mcr being based in the country setting of Prestbury is that we can't just nip round the corner to the pub for a quick drink after work. So we thought...let's bring the pub to us! We think that social is very important to a good working environment and felt that this would be a great way to impact on this positively.
After pitching our idea, we were given permission the very next day to make it happen and it was no easy task but the facilities team and the gardeners did an amazing job in collaboration with us. 3 months later and we have a fully functional pub complete with Games Room, pool table, open wood burner and Chill Room. Why 'Chill' room? Well that's where we like to chill and play on the PlayStation. Oh..and it's where the ghost lives. Our pub is also haunted. Hence it's name 'The Haunt'.
Since opening on Friday the 13th September, we have used the pub for meetings, briefings, Fifa and pool tournaments and parties. Not bad for a place of work!
Very grateful to McCann for allowing us to make this happen as it is definitely one of our proudest achievements. One that we hope people can enjoy for years to come.
Below are a few pictures. Tweet us your thoughts :) @BOC_ATM
One Minute Brief entries: Campaign against Guns.
One Minute Brief entries:
Campaign against Guns.
One Minute Brief WINNERS: Advertise Extension Leads
One Minute Brief WINNERS:
Advertise Extension Leads
One thing we think is important at OMB is that you should never pick and choose what briefs you work on as it is upto you to make a product/service interesting.
And this is what you did for the fantastic product that is an extension lead.
Some very clever ideas with fun and product benefit on display. A quick reminder...please put your Twitter names on your ads before you send them so we can credit you.
Great stuff. Here are the winners:
@lpbiesty with 'an extension to your home' nice big idea that could be very campaignable.
@Joe_From_CP 'Christmas wouldn't be the same without them' great line, visual and big idea.
@dognbonesjones with the fantastic line 'don't get caught short' with a really nice graphic style.
@millydacosta with the ad that resolves the standing on a plug pain. Great insight and very funny.
@thescampfactory with 'Unwind.' Could be a whole campaign to be made here. Love the double meaning.
Quality stuff. See you Monday.
One Minute Brief WINNERS: Advertise Lube
One Minute Brief WINNERS:
Advertise Lube
Friday's Fun brief was Lube which resulted in a lot of entries coming in.
Lots of humour but also some clever/subtle ads too which we love.
Well done to all involved. Also, a quick note about entries that don't win. We value these ads just as much as the winners. It's very important to not be too precious with your ideas. Whether it's bad or good...it's only taken a minute. We feel ALL ideas should be shared as what you think is rubbish someone else could see something in and make it great.
Below are the winners:
@SUPERSUPERSUPER with the x-ray ad. Amazing visual.
@LarnerC with boat in a bottle. Lovely visual representation.
@dognbonesjones with 'voted #1' a clever yet hilarious ad.
@skynewsman with 'conquer new territories' epic thought and a very different way to advertise such a product.
@PWCFreelance with 'no time for foreplay' can be seen as a fun ad although I see it having a much deeper meaning.
@linda_naro with 'ouch to oooh' really nice line.
Please can you all try to remember to include your twitter names on your ads so we can see who has created what.
One Minute Brief entries: Advertise Lube
One Minute Brief entries:
Advertise Lube
One Minute Brief entries: Advertise Extension Leads
One Minute Brief entries:
Advertise Extension Leads
One Minute Brief WINNERS: Advertise Hell
One Minute Brief WINNERS:
Advertise Hell
A nice positive brief today with a very positive response. Great number of entries. Lots of comedy in there for a not so serious brief.
The winners all reflect this humour with:
@owenjevans with 'Welcome to Hell' although it might piss off our account handler OMBLES haha.
@drdraper 'people kill to get in here' a quite familiar line but it works really well here.
@sheisapenguin with 'condemn Grandma to Hell' quite a frightening idea but it made us piss.
Cheers everyone.
One Minute Brief entries: Advertise Hell
One Minute Brief entries:
Advertise Hell
One Minute Brief WINNERS: Advertise Onesies
One Minute Brief WINNERS:
Advertise Onesies
I'm a huge fan of my onesie. Those who hate on them are seriously missing out. Don't knock it til you've tried it.
A slow start that gained pace towards the end with lots of nice entries. A lot of them had a comedy feel to reflect the fun nature of the product which we liked.
The overall winner is below:
@dognbonesjones with 'like son, like father' lovely emotive line that makes you think of the product in a totally different way.
We also liked the celebrity endorsements on show today.
@BOC_ATM with One-Z. Wonder if he will start a new range?
@PWCFreelance with 'Gok Onesie' Hilarious.
Also on show today were some great ideas for an OMB Onesie range!
@wavey_gravy with a delightful fresh white onesie for Nick
Twitter has decided to start glitching so I can't find the other entrants. Please let us know who they are so we can credit them! Please put your Twitter name on all your entries so this problem cannot happen in future.
Thanks,
OMB.
