One Minute Brief: Advertise Fresh's change of address and number

One Minute Brief:

Advertise Fresh's change of address and number

A very different but interesting brief today. It's a collaboration with Fresh who have recently moved premises and changed their phone number.

We want you to tell everyone about it in a creative way.

The winner will get the fantastic prize of a free entry into the Fresh Awards 2014. 

Below is the info you will need to create your ads.

We have moved offices from 5 Kingsway Radcliffe on Trent Nottingham NG12 2EB to Rosewood House, 84a Main Road, Radcliffe on Trent, Nottingham NG12 2BQ and our phone number has changed from 0115 8419699 to 01159 333811. The creative will need to grab your attention as it is in the New Year when people start planning their awards schedules.

Above is the logo for you to use too. Any questions then tweet us @oneminutebriefs.
Have fun and let everyone else know they have got the chance to win such a brilliant prize.

One Minute Brief WINNERS: Advertise Anti-Nail Biting Polish

One Minute Brief WINNERS:

Advertise Anti-Nail Biting Polish

Was feeling tense this morning and started to bite my nails. Bad habit! So that's where the brief came from. And you've all definitely convinced me to buy some and wean myself off it!

Lots of great ideas resulting in the winners you see below.

@chrismillar89 with a nice play on words of chews/choose and 'nail biting stuff' This would be a brilliant brand name.

@alvo_muses and @mrowainthomas with 'Fighting Tooth and Nail' Clever yet humorous line.

@tomcdixon with let's not put another nail in the coffin. Nice use of photo-booth too!

@alvislives with the great sad face visual using the nail. Simple but effective.

@dognbonesjones with a couple of great lines and nice style of ad.

@thatbrandguy with 'nail biting ending' Clever line with good meaning.

@matthew__wyatt with the no entry sign on the nail. Great visual.

@lpbiesty keeping up his fine form of late with 2 entries. Nice freebie idea. And the new year solution is a brilliant line which would be perfect for a seasonal product ad.

Great work everyone. Fantastic prize available for tomorrow's winner. Get involved.

One Minute Brief entries: Advertise Anti-Nail Biting Polish

One Minute Brief entries:

Advertise Anti-Nail Biting Polish 

One Minute Brief entries: Encourage people to pay for fonts

One Minute Brief entries:

Encourage people to pay for fonts

One Minute Brief of the Day: Encourage people to pay for the fonts they use

One Minute Brief of the Day:
Encourage people to pay for the fonts they use







Today's brief is a collaboration with our old friend Bruno Maag, who we met at Liverpool Creative Festival a few years back. His company are the creators of some beautiful typefaces that you see in the communications of very famous brands. It makes a big difference what font you use and today we are looking to highlight this.

Remember to include their Twitter handle in your tweets too. @daltonmaag

Great prizes available today.
2 free fonts from the Dalton Maag Library which you can view below.

Website: www.daltonmaag.com
Company blog can be found here: http://blog.daltonmaag.com/

Here's a quote from a famous typeface:
"You love my type, you love my shapes, the way I fit together. My kerning turns you on. I give you immense pleasure, yet you want all I have for free. Just show me a little respect and pay for a licence to use me. Who knows, you may find that one day I can give you even more than you expected."

Below is some info about Dalton Maag and Bruno Maag. The logo is above for you to use too.

About Dalton Maag:
Dalton Maag designs high quality fonts and logos, helping brands to find their voice. With bases in London, Vienna, Hong Kong and Brazil, the company employs over 50 people from ten countries, and handles a wide variety of projects, many of them large and high profile. Dalton Maag’s international clients have included such big names as Nokia, Ubuntu, the FA Cup, Petrobras and BMW. A speciality of the company is our expertise in non-Latin scripts, including Devanagari, Arabic, Cyrillic and Hebrew.

About Bruno Maag:
Bruno Maag is Chairman of Dalton Maag, International Typeface Designers. He began his path to becoming a type designer with an apprenticeship as a typesetter for the Tages Anzeiger, Switzerland's largest daily paper. He fell in love with the smell of ink and the clatter of printing machinery. His passion for letterforms led him to study typography at Basel School of Design. Bruno then cut his professional teeth designing type at Monotype, both in the UK and in the States, where he designed fonts for the New Yorker magazine.

Bruno established Dalton Maag in 1991 and it has become one of the world’s leading type design studios, designing fonts and logotypes for well known international brands. Bruno’s background and experience make him a valuable addition to a brand team. As an external resource with a very specific skillset, he is able to offer impartial advice to ensure the best possible result for the client. Bruno also lectures frequently on the subject of typography and its implementation within a brand environment.

One Minute Brief WINNERS: Advertise Speech Therapy

One Minute Brief WINNERS:

Advertise Speech Therapy

Interesting subject for today's brief. Something that isn't often thought about but is a very serious problem for some people. Amazing amount and great ideas throughout.

Today we have chosen, along with votes, a top 3.

In 1st place is @katesteeth with the 'Larynx effect' This is fucking genius. You need to make this into a campaign immediately.

2nd place with a very blunt yet subtle and clever idea using Tigger is @fifty50AD

3rd place with a beautifully simple line and CTA. 'Free Speech' by @alvo_muses

Thanks to all those who got involved. 

OMB Christmas Cards:

OMB Christmas Cards:

Great to see the One Minute Briefs Christmas Card being printed and put up in people's homes and agencies today!! Here are a few examples. Thanks so much for sending them in.

We want more photos!!!

Peace and Love. 

Nick and James

xxx

One Minute Brief entries: Advertise Speech Therapy

One Minute Brief entries:

Advertise Speech Therapy

One Minute Brief WINNERS: Advertise Strip Clubs

One Minute Brief WINNERS:

Advertise Strip Clubs

We were feeling a bit strippy this morning so thought we would do a cheeky Tuesday brief for strip clubs. Why not eh?

Huge number of responses. Interesting to see that when we have a 'rude' brief, the entries are very subtle. When we have a blander product the entries are riskier. You crazy bunch!

Not even one nude shot too look at! #disappointed #NSFW ;)

Some great winners below:

@sharpstuffbits with 'bird-watching' and a nice anti-advertising idea.

@alvo_muses with a very shocking 'home/away strip' ad. Don't show the wife! And the beautiful image of a peeling banana! Subtle yet unsubtle! Is that possible?

@dognbonesjones with 'opening soon' Quite an elegant piece despite what it's getting at! And room with a view is a nice line.

@sarahpughdesign with a nicely littered pavement. Like this different thinking and cheeky copy.

@SMHemmings with strip advisor.co.uk Genius. I want to see this as a real thing or a campaign very soon.

@jimbobaggins75 with 'for your eyes only' nice and simple but eye-catching.

As ever, thanks to everyone who entered! You all get a free lap-dance from me and James at the OMB event.

One Minute Brief WINNERS: Campaign against creatives working for free

One Minute Brief WINNERS:

Campaign against creatives working for free

Yet another fantastic day of entries for this brief. It seems that it's something our OMB creative community really feel strongly about. It's something we believe in too and we are pleased to have some great winners here.

In no particular order we have:

@lpbiesty with a very prolific set of entries 

'dull boy' - Superb line.

'support working class interns' - not everyone has an empty pit of money or contacts. Great insight.

'call centre' - Really emotive ad. Quality work.

'food for thought' - Absolutely love this line and visual on so many levels.

4 wins in a day. Got to be a new record. Give yourself a pat on the back of the nose.

@worldofolly with 'million dollar ideas for free' Real nice thought.

@shuckle_ with the ad showing rent payment as mad exposure. Great visual.

@dr_draper with 'no idea' Quality.

@thescampfactory with 'BOGOF' Brilliant sentiment.


@joe_from_cp with 'drawing for your account' - Nice play on words.

Lots of amazing ideas missed out. Keep up this amazing form. Much improved from everybody!

One Minute Brief entries: Advertise Strip Clubs

One Minute Brief entries:

Advertise Strip Clubs

One Minute Brief WINNER: Create the 2013 OMB Christmas Card

One Minute Brief WINNER:

Create the 2013 OMB Christmas Card

We were overwhelmed by the brilliance of the entries for this brief. It is a real shame that we can't give more than one winner here but we can only send one out.

We will be sending it out mainly as an e-card with a few physical copies also being sent.

Make sure you send us an e-mail to interest@bankofcreativity.co.uk so we can send yours to you.

The winner is @owenjevans with the 12 days of Christmas parody. We think it really captures exactly what OMB is about. We don't claim to be amazing. We don't claim to come out with an award winning idea every time. We are silly. Some of the ideas are shit. Some of the work is done on paint. The main thing is that we all have a great laugh doing it with a fantastic community spirit. And it is all about them 5 gold ideas. We love the card. Well done Owen. Also below are a few of our favourite entries.

One Minute Brief WINNERS: Advertise Post-it notes

One Minute Brief WINNERS:

Advertise Post-it notes

Probably the best ever response to One Minute Briefs. Some superb ideas with great quality and quantity. 

Therefore, we have lots of winners for this brief. All well deserved.

You should all give yourselves a post-it on the back.

The winners are: 

@thescampfactory with 'I can't live without them' Eyecatching and funny. Quality idea.

@WorldOfOlly with the absolutely amazing line ' prevent a sticky situation with a sticky situation' Clever but hilarious.

@JustJoel_ with an advert that hasn't been designed yet. Love this different thinking.

@Placey80 with 'there's no point faking it' great line and visual that goes up against new technology. The original is best.

@lpbiesty with 'passive aggressive notes' Lovely insight. 

@RSJWalker with the reminder to buy post-it notes on her hand. Superb work.

@Bshryane with this nice visual of a 'memory stick'.

@NealeCP with 'Post it, own it' Really liked the thought in this.

Thanks to everybody who got involved. Some of you would have won had it been any other day.

One Minute Brief WINNERS: Advertise Kanye West

One Minute Brief WINNERS:

Advertise Kanye West

A very popular brief for, what seems, an unpopular guy!

Lots of negative responses to the brief but a lot of them made us laugh. We like laughing innit.

The winners today are: 

@katesteeth with 'The Grand Kanye' Epic line and image. would be nice as a CD cover.

@stephenhunter21 referencing some of Kanye's lyrics.

@matthew__wyatt who uses Kanye West as a role model in a slightly different way. An insightful idea. Really nice.

Thanks for all of your entries.

One Minute Brief entries: Campaign against match fixing

One Minute Brief entries:

Campaign against match fixing

One Minute Brief WINNERS: Create a tribute ad for Nelson Mandela

One Minute Brief WINNERS:

Create a tribute ad for Nelson Mandela

This week saw the sad passing of a true legend who fought for his rights and changed a lot of people's lives. We thought it would be nice if we could use our community to create a big tribute to him.

The entries were particularly good for this brief and we think the 3 winners are fantastic.

In no particular order here they are:

@PaperJamCreate with 'Best in Peace' Stunning line.

@BOC_ATM with a nice take on the South Africa flag and the peace sign.

@chrisod1993 with an amazing line 'blood sweat and 27 years' Great work.

Thanks to everyone. This is our 500th post. We can't do it without you all. Nuff respect.

One Minute Brief entries: Create a tribute ad for Nelson Mandela

One Minute Brief entries:

Create a tribute ad for Nelson Mandela

One Minute Brief WINNERS: Advertise Handcuffs

One Minute Brief WINNERS:

Advertise Handcuffs

After a slow start today we got a brilliant amount of entries for a very fun (or serious) brief depending how you take it. Lots of great ideas as ever.

Here are our winners:

@misterDJC with a great idea that can be seen in 2 ways depending how you rotate the ad.

@aga_nat with a nice visual using the male and female symbols.

@OwenJohnston with a police recruitment ad. Very cheeky idea. We like cheeky.

@PaperJamCreate with the great line and double meaning 'can't contain yourself?'

@lpbiesty with some fantastic copywritten ads for extra strong handcuffs.

@joe_from_CP with the AMAZING season line. 'Merry Wristmas' Hilarious.

@ShireenDew with this great command visual using the cuffs themselves.

Thanks for all of your entries. Fun brief coming tomorrow.

One Minute Brief WINNERS: Manchester Twestival OMB Workshop

One Minute Brief WINNERS:

Manchester Twestival OMB Workshop

Last week we had a stand and workshop at the Manchester Twestival event. It was a great night with lots of industry talent and local artists exhibiting.

We were overwhelmed by the amount of response we received on the LIVE Twitter wall and the number of people around our stand was superb.

Due to this, we had lots of people having a go at One Minute Briefs and everyone seemed to have a good time. Our OMBLES were even taking over the stand for us as we chatted to people over a beer or 17.

The results were fantastic, some really shit ones, some really crazy ones, some really funny ones and some great ideas too!

Great to meet more people off Twitter and gave us a good taster for the OMB event we want to do in early 2014.

Our overall winner on the night was for the brief 'Mobile Hairdressing' and the idea was brutally simple. A mobile with hair. Eyecatching and straight to the point. Could be developed into a great ad. @louisa.craggs wins a bottle of champagne for a minute's work. Well done. Might be worth letting @CelinaKS have a glass too for her support!

We had an immense amount of entries and here are the ideas that we felt stood out.

@fayscho with 'slugs' I like the idea of real slugs on a face to advertise this eyebrow waxing.

@damnson with 'give peas a chance' a nice epic idea for a simple product. Peas.

@duncandibble with this comic book style story without an ending for drink aware. Very nice idea.

@emmascamell with an ideas based idea for glue-sticks. Great thought.

@alan_cripps Who says account men can't have good ideas? Nice copy idea for push up bras.

@OrchardTweets with 'Birds' for KFC. A bold claim that is just the product and made us laugh!

@mrowainthomas with 'Make a clean entry' to advertise doormats. Simple. Funny. Effective.

Thanks to every single person who entered.

One Minute Brief entries: Advertise Handcuffs

One Minute Brief entries:

Advertise Handcuffs