One Minute Brief of the Day: Create a T-shirt with a social media theme.
One Minute Brief of the Day:
Create a T-shirt with a social media theme.
This is the second of our collaborations with Plain Lazy. Last time was a great success with some great prizes given out and some of the designs ended up becoming real t-shirts.
Please see below for the brief and what's required. Remember to include your twitter handle in the corner of your entry and tweet it to us and @plnlzy
The winner gets £100 Plain Lazy Gift Voucher to spend online
One Minute brief = Design a Plain Lazy t-shirt with Social Media as the theme.
When choosing a winner we will be asking ourselves:
1. IS IT FUN?
2. IS IT ACTIVE?
3. DOES IT PROMOTE A POSITIVE ATTITUDE TO LIFE?
See one of our previous examples below:
About Plain Lazy
Who are Plain Lazy?
Plain Lazy is a highly popular British street-urban, skate / surf lifestyle brand. Since 1993 Plain Lazy has been developing unique, dynamic and cheeky designs, created exclusively for those who like to see the funny side and take things a little more slowly. We are mostly known for our high quality, funny slogan t shirts & hoodies, designed and lovingly hand screen printed in the UK. We are a Small But Loud company and have always been inspired by the South West, and based on the South Coast. The Plain Lazy Towers are nestled just at the foot of the Downs near Ringmer, East Sussex. Not only do we cater for the Lazy Men (XS – XXL) and Women (8-18) but we also have Plain Lazy Kids (2 – 12 Yrs) and Lazy Baby (0–24 Months). Our brand is based on promoting choice, encouraging freedom of expression and demonstrating individuality. Offering a vast and varied selection of messages, Plain Lazy allows the consumer to communicate with character. Happily spreading the ethos of the brand around the world, we are always looking for ways of making life lazier without compromising quality. Our manifesto? To Work Less and Play More.
Create a T-shirt with a social media theme.
This is the second of our collaborations with Plain Lazy. Last time was a great success with some great prizes given out and some of the designs ended up becoming real t-shirts.
Please see below for the brief and what's required. Remember to include your twitter handle in the corner of your entry and tweet it to us and @plnlzy
The winner gets £100 Plain Lazy Gift Voucher to spend online
One Minute brief = Design a Plain Lazy t-shirt with Social Media as the theme.
When choosing a winner we will be asking ourselves:
1. IS IT FUN?
2. IS IT ACTIVE?
3. DOES IT PROMOTE A POSITIVE ATTITUDE TO LIFE?
See one of our previous examples below:
About Plain Lazy
Who are Plain Lazy?
Plain Lazy is a highly popular British street-urban, skate / surf lifestyle brand. Since 1993 Plain Lazy has been developing unique, dynamic and cheeky designs, created exclusively for those who like to see the funny side and take things a little more slowly. We are mostly known for our high quality, funny slogan t shirts & hoodies, designed and lovingly hand screen printed in the UK. We are a Small But Loud company and have always been inspired by the South West, and based on the South Coast. The Plain Lazy Towers are nestled just at the foot of the Downs near Ringmer, East Sussex. Not only do we cater for the Lazy Men (XS – XXL) and Women (8-18) but we also have Plain Lazy Kids (2 – 12 Yrs) and Lazy Baby (0–24 Months). Our brand is based on promoting choice, encouraging freedom of expression and demonstrating individuality. Offering a vast and varied selection of messages, Plain Lazy allows the consumer to communicate with character. Happily spreading the ethos of the brand around the world, we are always looking for ways of making life lazier without compromising quality. Our manifesto? To Work Less and Play More.
Why do people like Plain Lazy?
We are a refreshing, cheeky, small British label bursting with originality and style. With every product the consumer is guaranteed creativity, quality and accurate representation. It is funny yet inoffensive. You can phone us and talk to a real person, we care about our customers and we hope that shows in our service,
t-shirts and hoodies.
We are a refreshing, cheeky, small British label bursting with originality and style. With every product the consumer is guaranteed creativity, quality and accurate representation. It is funny yet inoffensive. You can phone us and talk to a real person, we care about our customers and we hope that shows in our service,
t-shirts and hoodies.
One Minute Brief WINNERS: #RoyalBaby Ads
One Minute Brief WINNERS:
#RoyalBaby Ads
A fun brief to celebrate the news of a second Royal baby. Some funny ideas around and here are the winners.
@richbayley80 with a great baby scan with a difference.
@aga_nat with 'get in the queue' Made us laugh
@jimbobaggins75 with 'royal wee' Great line and use of product.
Cheers all!
One Minute Brief entries: Campaign to celebrate the 2nd Royal Baby
One Minute Brief entries:
Campaign to celebrate the 2nd Royal Baby
One Minute Brief WINNERS: #RainbowLaces Poster Campaign
One Minute Brief WINNERS:
#RainbowLaces Poster Campaign
@GarrickMidd with 'Man, United' Superb copy.
@annalizemogford with 'we don't care which team you play for' Lovely line.
@little_scamp85 with 'Come out and play' Strong CTA.
@dissential with 'you can't win from the changing room'. Very emotive challenge.
@supercoolkp with 'pull together' Very clever thinking.
@doritosyndrome with 'many colours, one goal' Excellent visual.
Great stuff by all.
One Minute Brief entries: Advertise #RainbowLaces
One Minute Brief entries:
Advertise #RainbowLaces
One Minute Brief WINNERS: Advertise Saunas
One Minute Brief WINNERS:
Advertise Saunas
Huge amount of ideas for his one and some very strong and simple winners. Simplicity nearly always wins.
Below are the winners:
@alvo_muses with '1% inspiration and 99% perspiration' Stunning line for a place where you can gather your thoughts as you sweat!
@robynjcreative with a fantastice signage idea 'full steam ahead'
@chrisod1993 with an eye-catching line 'the only way a room full of sweating fat people can seem appealing' Made us laugh.
@markemoon with a cheeky line that we all say 'it's like a sauna in here'
@supercoolkp with a nice bit of copy. 'let off some steam'
Great ideas everyone who entered.
One Minute Brief WINNERS: Advertise Oranges
One Minute Brief WINNERS:
Advertise Oranges
Lots of great ideas as ever and the following stood out the most. Lots of puns on show on this brief!
Winners as follows:
@martycorcoran and @_thatladjack with ideas based on the fruit having it's own colour. Strong campaignable idea.
@iainthorley with a brilliant visual that could make a great poster.
@katesteeth with 'anti-virus' Could be a big campaign idea in this.
@thedeptofdesign with 'Fresh' Nice visual for pure orange juice.
Thanks everybody.
One Minute Brief WINNERS: Advertise Mouthwash
One Minute Brief WINNERS:
Advertise Mouthwash
Strong ideas in response to this brief and a big variety of concepts. Lots of swearing based ones and one of them is in the winning pack below:
@paperjamcreate with 'gargoyle' Brilliant typographic route.
@markemoon with 'was your f***ing mouth out' Very eye-catching.
@richbayley80 with 'kiss bad breath goodbye' Not sure about the visual but the line is brilliant.
@dissential with 'eat, sleep, rinse, repeat' Brilliant and current headline.
@chorles with 'supercalifragilisticexpelhalitosis' Superb.
Well done all.
One Minute Brief WINNERS: Advertise Anti-Cellulite Cream
One Minute Brief WINNERS:
Advertise Anti-Cellulite Cream
Great variety of ideas on show for this great product. Although it's just a cream it is interesting to see how it inspires a huge range of ideas and here are the winners:
3 ideas using the idea of 'orange peel' to great effect.
@jimbobaggins75 with 'eat more fruit'
@dissential with 'orange to peach' Nice thought.
@ashkinsella with a super smooth orange. Great visual.
2 ideas using the idea of 'dimples'
@chorles with 'nobody wants more than two dimples' Great use of a model and link to good looks.
@little_scamp85 with a great line 'not all dimples are cute'
@leaworthington with a cheeky take on the brief to advertise gyms with a miracle anti cellulite cream visual.
Nice work everyone.
One Minute Brief WINNERS: Advertise Penpals
One Minute Brief WINNERS:
Advertise Penpals
Some fantastic ideas in the mix here for Penpals. With social media taking over this is a dying art so it is good to remember that penpals can still exist and bring happiness to people.
Winners are:
@creativebrummie with the OMB themed 'paper and pen is all we need' Really nice idea.
@matthew__wyatt with a great visual using map pinpoints/penpoints
@pw_bond with 'friend in me' Brilliant piece of copy. Possible direct mail.
@supercoolkp with a different take on another famous line. Great work.
One Minute Brief entries: Advertise Anti-Cellulite Cream
One Minute Brief entries:
Advertise Anti-Cellulite Cream
One Minute Brief entries: Advertise Mouthwash
One Minute Brief entries:
Advertise Mouthwash
One Minute Brief WINNERS: Advertise Origami
One Minute Brief WINNERS:
Advertise Origami
Huge amount of entries as this brief seemed to really catch people's imagination. Some stunning ideas and well deserving winners below.
@sharpstuffbits with 'welcome to the fold' Lovely line and ad for the origami society.
@supercoolkp with 'This is a Boat' Very eye-catching ad.
@dissential and @alvo_muses with 'Make of this advert what you will' Brilliant and clever line.
Great work everyone
One Minute Brief WINNERS: Advertise Transfer Deadline Day
One Minute Brief WINNERS:
Advertise Transfer Deadline Day
Th topic on everyone's lips is Transfer Deadline Day so today's brief was easy to choose. Some excellent entries too with some brilliant insights.
Winners are:
@dognbonesjones with 'Ins and Outs' Great line.
@everything1 with a nice idea for lastminute.com they should run this!
@matthew__Wyatt with a window switch visual. Nod to Redknapp I think here.
@alvo_muses with a cheeky take on the creative process.
Great stuff everybody!
One Minute Brief entries: Advertise Transfer Deadline Day
One Minute Brief entries:
Advertise Transfer Deadline Day
One Minute Brief WINNER: Advertise #NationalBurgerDay
One Minute Brief WINNER:
Advertise #NationalBurgerDay
Yet another brilliant topical brief with excellent results. The first of our collaborations with @ManifestLDN was for #NationalBurgerDay and the variety of ideas on show was amazing.
They and @Mr_Hyde liked the ideas so much that they have offered a brilliant prize of a free meal at @ByronHamburgers to the winner.
Our overall winner is @matthew__wyatt with 'Bun-ting' A fantastic and very British ambient idea that could and SHOULD be used for next year's celebrations. Enjoy your free meal. E-mail us to claim your prize!
Unlucky to miss out on the prize were the following runners-up.
@supercoolkp with a nice use of bold typography to get the message across.
@lpbiesty with 2 excellent ideas. The first, a superb visual turning the Union Jack into a burger and then second, turning the BT Tower into a BT Tower Burger. Great stuff.
@GarrickMidd with a nice bit of copy. 'Don't pass Byron'
Well done to all who entered!
One Minute Brief entries: Advertise Nipple Tassels
One Minute Brief entries:
Advertise Nipple Tassels
