One Minute Brief of the Day: Campaign to turn #BlueMonday into #HappyMonday

One Minute Brief of the Day:
Campaign to turn #BlueMonday into #HappyMonday

OMB LIVE 2 has Arrived!

OMBLIVE IS BACK AFTER LAST YEAR'S BRILLIANT EVENT IN MANCHESTER WHICH YOU CAN SEE HERE: https://www.youtube.com/watch?v=42pWkAnH6eU

OMB LIVE 2

One Minute Briefs.

When: Friday, 13 March 2015 from 18:30 to 23:30

Where: THE RAINBOW, CELLAR DOOR
160 Digbeth High Street | Digbeth | Birmingham | B12 0LD

Tickets Available Here or book below: 
https://www.eventbrite.co.uk/e/omblive-2-tickets-15386449284

Free JagerOMB with every ticket.

Sell Tickets through Eventbrite

As we are called One Minute Briefs...the theme is all about One Minute.

Here are a few things that will be happening on the night.

- One Minute Briefs Workshops/Battles/Challenges

- One Minute Briefs Awards

- Guest Exhibits & Appearances

- Talk by creator of OMB - Nick Entwistle 

- Talks by a selection of OMBLES and members of the creative industry

- One Minute Speed Dating (networking)*

- LIVE Set by Hip-Hop Artist Beit Nun

- One Minute Freestyle Rap Battles.

- One Minute Live Video Links

- One Minute Briefs Tournament

- Live OMB Twitter Wall

- DJ

- Private Bar - aka lots of JagerOMBs

- Prizes to be won on the night

Plus lots more!

If you have any questions please get in touch at interest@bankofcreativity.co.uk

About One Minute Briefs:

One Minute Briefs utilises Twitter as our main platform to share fantastic and fun ideas that are produced from constant engagement and user generated content. This is created and shared virally by followers from the creative industry and us.

This way of thinking can benefit the creative industry whilst also being great fun as it forces you to rely on your creative instinct. The beauty of One Minute Briefs is that the ideas that come out of them can be really really shit or really really good. But you’ve only spent one minute on it so it’s all good whatever happens. We often find that the first idea you have is the best.

One Minute Briefs has grown at an amazing rate on Twitter and become hugely interactive with thousands of views, posts and shares. Not only is it hugely viral but also the perfect platform to submit and receive feedback on quick ideas, while also pushing ideas in front of brands and making a difference across the world for good causes and topical issues. It has also become a brilliant educational tool for young creatives and a way for more senior creatives to increase confidence in their ideas.

We have performed talks and workshops at various events such as The Art of New Business at LBi London, Freshtival, D&AD and Manchester Talent Day. Most recently we spoke at the BBC Promax UK event on the same card as Sir John Hegarty and legendary director Tony Kaye. Not only have we been given these incredible opportunities, but also as a result of them we’ve gained exposure across the world as well as being featured in The Drum, New York Times and Buzzfeed. OMB recently won 5 Fresh Awards, got to the final 30 out of 1000 businesses in the Pitch UK, were finalists in the Great British Entrepreneur awards and have just been chosen by Theo Paphitis as one of his #SBS business winners. This all helps to build content that feeds back into creating an engaging and interactive Twitter feed. Having a physical and a social online presence makes us very approachable and we have met a lot of our followers as a result, hosted events and made a lot of real friends from it. We feel that this is an important part in it being a social network for like minded creatives. 

You can see what we do here: 

twitter.com/oneminutebriefs

oneminutebriefs.com

facebook.com/oneminutebriefs

Below are some nearby hotels for people travelling to the event. If you're looking to share with others to keep costs down just tweet @oneminutebriefs. Look forward too seeing you there

http://www.booking.com/hotel/gb/ibis-birmingham-bordesley.en-gb.html?aid=332539;label=gcad-35471_site-mapresults_ucc-GB_ulang-en_ucurr-GBP_device-desktop_los-1;sid=2ee3b66c120762db9c454e8b1279d761;dcid=4;checkin=2015-02-01;checkout=2015-02-02;dist=0;no_rooms=1;type=total;xsdata=52616e646f6d49562473646523287d61751e112b3ce1c254d33a99bf24d41718a56086e0f1056498&

http://www.booking.com/hotel/gb/staycity-serviced-apartments-arcadian-centre.en-gb.html?aid=332539;label=gcad-35970_site-mapresults_ucc-GB_ulang-en_ucurr-GBP_device-desktop_los-1;sid=2ee3b66c120762db9c454e8b1279d761;dcid=1;checkin=2015-02-01;checkout=2015-02-02;dist=0;no_rooms=1;type=total;xsdata=52616e646f6d49562473646523287d6147504e0442eeb0a999e28c67da56717652c0647dad674b26&

http://www.booking.com/hotel/gb/paragonhotel.en-gb.html?aid=332539;label=gcad-220108_site-mapresults_ucc-GB_ulang-en_ucurr-GBP_device-desktop_los-1;sid=2ee3b66c120762db9c454e8b1279d761;dcid=1;checkin=2015-02-01;checkout=2015-02-02;dist=0;no_rooms=1;type=total;xsdata=52616e646f6d49562473646523287d61dc331d0714aafdd38d9892c9a0b6c0c9136fdcb8ba5d00fc&

http://www.travelodge.co.uk/hotels/503/Birmingham-Central-Bull-Ring-hotel?utm_source=google&utm_medium=maps&utm_campaign=Birmingham%20Central%20Bull%20Ring

http://www.booking.com/hotel/gb/etap-birmingham-centre.en-gb.html?aid=332539;label=gcad-33900_site-mapresults_ucc-GB_ulang-en_ucurr-GBP_device-desktop_los-1;sid=2ee3b66c120762db9c454e8b1279d761;dcid=1;checkin=2015-02-01;checkout=2015-02-02;dist=0;no_rooms=1;type=total;xsdata=52616e646f6d49562473646523287d619b3f31d0f7be8d6ff7678e1e2cdf3377ae2c33dd53fb517d&

Photos below of the previous OMBLIVE event and OMBmeetups

One Minute Brief WINNERS: Advertise Foundation

One Minute Brief WINNERS:
Advertise Foundation

Great response to this brief with loads of entries with a few nice winning ideas which you can see below.

@chorles with a double win with 'ace of base' and a collab with @richbayley80 on 'all about that base' Very current.

@poppycollier Not sure this would get through advertising standards but there is only one rule here and this one made me LOL!

@sammyryder1 with 'liquid PS' The opposite to some parody ads you see. Nice thought.

@idaddaa with 'better cover up' Could be a great campaign.

@creativity_1986 with 'great foundations' Top copy.

@gibbon_f with a very simple but great typographic idea 'imperfection'

@charl_banks with a brilliant idea that matches your skin tone perfectly with a screen.

Well done all.

One Minute Brief WINNERS: Advertise Candy Floss

One Minute Brief WINNERS:
Advertise Candy Floss

Wow. What an amazing week. Some great prizes being won and the venue for OMBLIVE 2 being confirmed. Great to finish the week on a fun brief and here are the winners!

@richbayley80 with 'new spin on sugar' Simple truth told in a clever way.

@misterdjc with 'Diabetic candy floss' Great tongue in cheek thought. 

@chorles with this stylish entry and nice line 'Sweet Dreams'

@dissential with a brutally honest ad. 'If you want nutrition buy an apple' Love the non-sell way this works.

Well done all. 

One Minute Brief WINNER: Advertise the CBB Furniture For Sale on Gumtree.

One Minute Brief WINNER: 

Advertise the CBB Furniture For Sale on Gumtree

Absolutely overwhelmed by the response to this brief. On behalf of ourselves and Gumtree, we'd like to thank every single one of you who entered for making this such a success. A lot of the entries also gave a nod to the Crisis charity and the campaign reached a huge audience so we're sure the awareness raised will have a great effect.

The winner receives a £250 prize for their ad out of over 100 entries and our final shortlist of 4.

The overall winner is @doritosyndrome with 'Share your bed with a celebrity'
When else could you say such a headline!? Yet it's true, eye-catching and makes you look which is what a good ad should. It's also in keeping with the cheeky fun dents that Gumtree are using and has the fun feel of the brand as well as linking well to the Celebrity Big Brother part of the brief.

We had 3 very close runners up that narrowly missed out on a prize but we wanted to give them a mention on the blog for their fantastic ideas.

@charl_banks with a superb ambient idea using the Big Brother voice and furniture.

@aliciacliffe with 'help those who have already been evicted' Lovely copywriting and double meaning here. Gets the charity part of the brief in too. Nice work.

@matthew__wyatt with 'Double Eviction' Again a nice simple copy ad in relation to the product and the show. Great stuff.

Thanks so much to all involved. Well done to @doritosyndrome. E-mail us at interest@bankofcreativity.co.uk to claim your £250 and spend it wisely.
Maybe on JagerOMBs at OMBLIVE2? Venue and date have been confirmed today. Details released very soon!! :D:D

One Minute Brief ENTRIES: Advertise CANDY FLOSS

One Minute Brief ENTRIES:
Advertise CANDY FLOSS

One Minute Brief ENTRIES: Advertise the CBB Furniture For Sale on Gumtree.

One Minute Brief ENTRIES: 

Advertise the CBB Furniture For Sale on Gumtree.

Tweet votes for your faves to @oneminutebriefs 

The winning idea receives a £250 cash prize.

Vine entry screenshots below:

One Minute Brief of the Day: Advertise CBB Furniture For Sale on Gumtree.

One Minute Brief of the Day: 

Advertise the CBB Furniture For Sale on Gumtree.

Today we have a fantastic collaboration with the  sponsors of Celebrity Big Brother, Gumtree. We're looking forward to seeing lots of positive responses to this brilliant and unique brief with a great prize to be won!! These responses can be posters, description ads, ambient media, social ideas or anything else you can think of! Get involved and spread the word.

Remember to include your Twitter handle in the corner of your ads and tweet them to both @Gumtree and @OneMinuteBriefs

Prize: £250 cash prize for the winning idea.

Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture: https://www.youtube.com/playlist?list=PLxc0jKPzOfSZ5PsIq7MGnWdXHiAUKa_EM

A selection of the products available to buy, and their respective prices include: 

(pictures of some if the items are shown below)

Double bed- £200 

Bedroom armchair- £500 

Living room sofa- £1800 

Living room armchair- £1000 

Dining room table and chairs- £5,000 

Bedside tables (2x)- £50 each 

Bedroom mirror- £30 

Grey and Pink cushions (4x)- £30 

Churchill dog statuette- £100 

Glass coffee table- £100 

Giant key ornament- £50 

Living room cushions (2x) - £10 each 

Handbags (2x)- £15 each 

Knitted Cushion (1x)- £30 

Decorative garden sticks- £35 

Mirrored cube- £50 

Fortnum & Masons silver plated tea set- £140 

Chaise Longue- £800 

Let the public know they can buy the items on: www.gumtree.com/cbb

Twitter: https://twitter.com/gumtree

Facebook: https://www.facebook.com/gumtree

One Minute Brief ENTRIES: Advertise the social media services of The Social Sasquatch

One Minute Brief ENTRIES:
Advertise the social media services of The Social Sasquatch

One Minute Brief of the Day: Advertise the social media agency The Social Sasquatch

One Minute Brief of the Day:
Advertise the social media services of The Social Sasquatch

Today we collaborate with our friend, The Social Sasquatch on a great brief with some nice branding. Prizes to be won so make sure you get involved!

Remember to include @oneminutebriefs and @sasquatchsocial in your tweets.

One Minute Brief of the Day:
Advertise the social media services of The Social Sasquatch

Prizes:

The best entries from this brief will feature on Social Sasquatch social channels and winners will also receive a Social Sasquatch T-shirt (black or white, and size of your choice)


PROJECT BACKGROUND:
The Social Sasquatch team offer support to businesses and organisations that want to market themselves on Facebook and Twitter (and a range of other platforms). We specialise in supporting experiential marketing campaigns and brand activations, where we amplify campaigns through a range of social media channels by creating fresh, exciting, original content that people want to share! We also offer support for other live events such as conferences, music festivals and sporting events. 

https://www.facebook.com/socialsasquatch

https://twitter.com/SasquatchSocial


Sasquatch Services: 

We offer support to clients that want to run short term, high impact social media campaigns. We send a team of highly trained operatives to integrate with existing marketing functions to deliver a bespoke service that will maximize and amplify the reach of experiential, guerilla, brand activations, festivals, events or parties! Our team adapts to meet the requirements of the individual clients, offering support with:

· Content creation

· Live event support

· Professional photography & branding service

· Inbound/digital marketing support

· Account creation/management/monitoring/responding

· Strategy development

· In house training

Proposition:
 
· How social media can amplify the message of a marketing campaign and reach more people 

· How using social media can make you advertising campaigns more efficient by targeting relevant demographic groups 

· How creating interesting, original content can help drive traffic to your website and improve your Google rankings 

· How using social media can help your brand or event become ‘front of mind’ and you become ‘a thought leader’ 

· How it is beneficial for attendees of an event to get engaged with the brand in real time through social 

One Minute Brief of the Day: Advertise Foundation

One Minute Brief of the Day:
Advertise Foundation

One Minute Brief of the Day: Advertise #SATNAV

One Minute Brief of the Day:
Advertise #SATNAV

One Minute Brief ENTRIES: Advertise the OMBLES

One Minute Brief ENTRIES:
Advertise the OMBLES

One Minute Brief WINNER: Advertise 10 years of @PrintedCupCo

One Minute Brief WINNER:
Advertise 10 years of @PrintedCupCo

On behalf of ourselves and @printedcupco we'd like to thank you for your fantastic response to this great brief. Loads of amazing ideas and the Twitter feed was non-stop with interactions and people helping each other ideas. We love this collaboration.

So many great ideas but the winning one is by @saraundo_ with this lovely illustration/copy based idea that really captured what they are all about.

You win a hamper complete with a set of your design printed on paper cups. E-mail us at interest@bankofcreativity.co.uk with your address and we'll get in touch!

Thanks everybody!

 

One Minute Brief of the Day: Advertise #BAFTA2015

One Minute Brief of the Day:
Advertise #BAFTA2015

One Minute Brief ENTRIES: Advertise 10 years of @PrintedCupCo

One Minute Brief ENTRIES:
Advertise 10 years of @PrintedCupCo

One Minute Brief of the Day: Advertise the 10 year Anniversary of the Printed Cup Company

One Minute Brief of the Day: 

Advertise the 10 year Anniversary of the Printed Cup Company

Today's brief is a collaboration with the Printed Cup Company with great prizes to be won. Get involved!

Prize:

The winning idea will win a hamper and cups printed with your idea on – perfect for your portfolio.

The Brief

Advertise the 10 year Anniversary of the Printed Cup Company

Info

"The Printed Cup Company is committed to providing quality UK manufactured paper cups and delivering the highest standard of customer service in our industry. We promote an environmental awareness towards our products through our customers, continually striving to explore new ways to achieve sustainable products."

The Printed Cup Company is celebrating 10 years of being one of the UK’s leading manufacturers of Printed Paper Cups. We have the fastest turnaround for bespoke design, with cups ready for despatch in 72hrs! We pride ourselves on being UK manufacturer – and doing everything here in Clitheroe. You have your own personal account manager that is there to speak to whenever you need them and we even have an in-house graphic design team, so you can ask them about your designs and colours. 

For our 10 year anniversary we would like to thank our customers for their support, thank the team for their hard work, and just celebrate that we are 10 years old and growing quicker than we could of imagined possible!  

Links 

http://www.printedcupcompany.co.uk/

https://twitter.com/PrintedCupCo

https://www.facebook.com/printedcupcompany

One Minute Brief WINNER: Raise awareness of @NHSOrganDonor

One Minute Brief WINNER:
Raise awareness of @NHSOrganDonor

A great brief produced some amazing results here. There was a lot of entries and the quality was immense. We have one winner today and 2 runners-up.

@LouEganCreative wins an AdPad and the chance to get the work made. We are working on making this happen as we write. Well done. Very different way of thinking.

Runners up with a very powerful line are both @little_scamp85 and @matthew__wyatt with 'there is life after death'

Hopefully we can get these run in some form too!

Brilliant work everyone and make sure you Opt In!

One Minute Brief ENTRIES: Advertise Pears

One Minute Brief ENTRIES:
Advertise Pears

One Minute Brief ENTRIES: Raise awareness of @NHSOrganDonor

One Minute Brief ENTRIES:
Raise awareness of @NHSOrganDonor