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Bank of Creativity

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One Minute Briefs
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Creative Account
March 4, 2015

One Minute Brief WINNERS: Advertise #BritishPieWeek

Creative Account
March 4, 2015
One Minute Brief WINNERS:
Advertise #BritishPieWeek

Brilliant response to our great Monday brief. I try and keep the briefs as topical and relevant as possible and this one was perfect to start the week with. Some amazing ideas, more often than not they are better than response ads that brands create themselves.

On another not can everyone make sure they put their Twitter name in the corner of their ad before submitting. I try and give everyone the benefit of the doubt if they are newcomers to OMB but you will miss out on wins and potentially prizes if you don't do this. You'll also miss out on votes and recognisability if your ad goes viral which happens from time to time. 

Superb quality ideas. Lots of great winners below:

@markemoon and @jennifermottram with similar ideas where every day is a Friday!

@sharp_1988 with 'the land of hope and gravy' Brilliant line.

@liambruce1 with a great visual using the pie sliced to represent the Union Jack

@ollyadams with 'Up yours' Cheeky dig at other foods. We like cheeky digs.

@jay_pegg with lovely illustrations using pie/landmark. Given more time this idea could extend across the UK. Nice thought.

@neilmwright with a very topical ad using the new design of British coin. Great visual.

@hairyhandshake with an endorsement by the pie minister. Nice.

@jamieyesyes with this brilliant and true pie chart.

So many great and different thoughts. What a great community! #OMBLES















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Creative Account
March 4, 2015

One Minute Brief WINNERS: Advertise #ContactLenses

Creative Account
March 4, 2015
One Minute Brief WINNERS:
Advertise #ContactLenses

Sometimes the best briefs are for unsung products and there were loads of entries into this one with some top quality winners! See below:

@_paulturner_ with 'it's not so bad once it's in' Cheeky eye-catching bit of copy.

@creativebrummie with Harry Potter minus the glasses. Could be a campaign using different characters in this.

@chorles with a nice typographic idea using the product.

@richbayley with a stunningly clear image of dew drops referencing the product and benefit. Nice thought.

@jay_pegg with a nice tan lines visual.

Great stuff by all.







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Creative Account
March 3, 2015

One Minute Brief WINNERS: Advertise #JokeTuesday

Creative Account
March 3, 2015
One Minute Brief WINNERS:
Advertise #JokeTuesday

Saw an interesting hashtag today and it has made a great subject for a brief. It's good that we can all use different types of brief to advertise things that you'd never normally think about in this way. Impressed with the results too. 2 great winners!

@red_shark with 'Titter' Brilliant use of the platform. Stunning copy and visual.

@gazzamatazzzz with 'joke chews day' I hope Fruit Pastilles have seen this! Superb.

Great stuff all round!







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Creative Account
March 3, 2015

One Minute Brief ENTRIES: Advertise #JokeTuesday

Creative Account
March 3, 2015
One Minute Brief ENTRIES:
Advertise #JokeTuesday



















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Creative Account
March 3, 2015

One Minute Brief ENTRIES: Advertise #BritishPieWeek

Creative Account
March 3, 2015
One Minute Brief ENTRIES:
Advertise #BritishPieWeek




























































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Creative Account
March 1, 2015

One Minute Brief WINNERS: Advertise #CUSTARD

Creative Account
March 1, 2015
One Minute Brief WINNERS: 
Advertise #CUSTARD

Some brilliant winners for a brief on the second best thing in the world, CUSTARD!

@dognbonesjones with 'a little taste of Devon' Lovely line.

@matthew__Wyatt with 'easy Bird's and skinny Brid's' cheeky little idea to catch the eye.

Looks like these two are making a late surge to retain their OMBLE of the Year crowns at #OMBLIVE2

@supercoolkp with a nice campaign using already amazing food photography with the line 'Top this!'

@little_scamp85 with 'taken into Custardy' using the old school joke to great effect and is a nice fun, big idea.

@man_with_piano with 'you cheeky custard!' Love the style of this ad and comedy effect.














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Creative Account
March 1, 2015

One Minute Brief WINNERS: Advertise #DOUGHNUTS

Creative Account
March 1, 2015
One Minute Brief WINNERS: 
Advertise #DOUGHNUTS

HUGE amount of entries for this brief. Made it difficult to choose winners but here are some that stood out with lots of fun ideas on show.

@alvo_muses with a very simple yet eye-catching line and visual. 'Double Glazing'

@_johnford with 'we couldn't even make this ad without licking our lips' I'm a big fan of using the actual ad creation itself to create the advert and this does it well.

@dognbonesjones with 'Kreme de la Kreme' I hope they use this line.

@dissential with two great ideas. 'lifesaver' and and honest ad about how unhealthy they are but how worth it, it is! Superb.

Well done everybody who entered! Lots didn't have their name in the corner. Make sure you do this in future!







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Creative Account
March 1, 2015

One Minute Brief WINNERS: Advertise #AMSTERDAM

Creative Account
March 1, 2015
One Minute Brief WINNERS:
Advertise #AMSTERDAM

This brief seemed to really capture everyone's imaginations!! Loads of entries and lots of humorous and clever ideas with some great winners which you can see below.

@chorles with 'high-hoe, high-hoe' Lovely eye-catching copy.

@francismilligan and @chrisod1993 @little_scamp85 with similar ideas based on a 'trip' Nice play on words.

@emilyshepherd95 with 'dammed if you do, damned if you don't' Brilliant copy.

@paperjamcreate with a clever combination of Union Jack and Dutch flag.

@langmansteve with a red light for go visual. Interesting thought.

@katesteeth with Windows XP. A typically different look at the brief here!

Well done all!










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Creative Account
February 28, 2015

One Minute Brief WINNERS: Advertise #DriverlessCars

Creative Account
February 28, 2015
One Minute Brief WINNERS:
Advertise #DriverlessCars

The quality of entries to this brief was particularly high as well as there being a lot of them. I'd say that some are award worthy. Goes to show that one minute can produce some fantastic thinking.

Winners below:

@misterdjc with 'hands free mobiles' Superb scamp and clever idea.

@creativebrummie with an excellent idea of no-one starring in a film about cars. This could be a huge idea that goes into other categories. Will F1 need a winning driver any more?

@matthew__wyatt with 'I'm feeling lucky' Great humour for Google cars.

@james_boyers with a great scamp that is straight to the point with what you wouldn't expect from this visual. 'Sit back and get pissed'.

@dr_draper with 'A di' Stunningly simple.

Well done all.








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Creative Account
February 28, 2015

One Minute Brief WINNERS: Create spoof Madonna ads for brands #britawards2015

Creative Account
February 28, 2015
One Minute Brief WINNERS:
Create spoof Madonna ads for brands #britawards2015

After the recent enforced break from One Minute Briefs, we were due to return on Friday. However, with the Madonna story at the Brits happening on Wednesday night I just HAD to do a brief on this on the Thursday and return early.

A great fun brief to come back with some hilarious entries and well deserving winners. It's great to be back and thanks for all of your continued support.

Winners below:

@matthew__wyatt with 'fcuk' Nice and simple.

@stephenhunter21 with '5 stars' for Trip Advisor. Nice thought.

@yoiain with 'Timber' and '...land' Would make a nice banner ad or digital billboard.

@jay_pegg with a brilliant ad for More Than. For 'when things go tits up'. Great reference.

@richbayley80 with a great idea to accompany Peter Andre's appearance in the Iceland ads.

@worldofolly with the hilarious Mastercard line 'Priceless'.

@_johnford with 'style you can pull off' Fantastic response line for TK Maxx.

@chorles and @alvo_muses with 'Tumblr'

Lots of winners today. Make sure you add your names onto your entries or you could miss out.

Thank you.
















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Creative Account
February 28, 2015

One Minute Brief WINNERS: Campaign for or against #Brelfies

Creative Account
February 28, 2015
One Minute Brief WINNERS:
Campaign for or against #Brelfies
After seeing an upcoming trend for breast feeding selfies I thought it would make an interesting topic for a brief and the results have been brilliant. A mix of for or against. I personally don't like them at all!!

Some great winners too!! See below:

@doritosyndrome with 'mammogram' Nice take on the instagram logo.

@katesteeth with a similar amendment to the Twitter logo

@alvo_muses with 'faceboob' Another change to the branding. All great ideas. Gareth also wins with another ad 'milk it for all it's worth' Great line.

@atalexgoddard with 'Lights. Camera. Suction.' Brilliant copy!

Great stuff everyone.








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Creative Account
February 27, 2015

One Minute Brief ENTRIES: Campaign for or against #Brelfies

Creative Account
February 27, 2015
One Minute Brief ENTRIES:
Campaign for or against #Brelfies


































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Creative Account
February 26, 2015

One Minute Brief of the Day: Create spoof Madonna ads for brands #britawards2015

Creative Account
February 26, 2015
One Minute Brief of the Day:
Create spoof Madonna ads for brands #britawards2015







































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Creative Account
February 11, 2015

One Minute Brief ENTRIES: Advertise #DriverlessCars

Creative Account
February 11, 2015
One Minute Brief ENTRIES:
Advertise #DriverlessCars




























































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Creative Account
February 9, 2015

One Minute Brief ENTRIES: Advertise Contact Lenses

Creative Account
February 9, 2015
One Minute Brief ENTRIES:
Advertise Contact Lenses










































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Creative Account
February 3, 2015

One Minute Brief WINNERS: Advertise #CASINOS

Creative Account
February 3, 2015
One Minute Brief WINNERS:
Advertise #CASINO

Great response to today's brief. Merit in so so many of the ideas that it's getting so hard to choose winners these days. Good job we have you lot voting to help decide!

Winners as follows:

@dognbonesjones and @charl_banks with nice ambient ideas using different doors. Nice scamps.

@gazzamatazzzz with 'Fish and Chips' Great ad for a Blackpool Casino. I'd suggest getting rid of all the headlines. Keep the image and just have the logo and address.

@andraprecupanu with 'CasiYes' Eye catching and potentially a very big idea!

@little_scamp85 taking over roundabouts. Nice thought.

@johnbroadhurst1 with 'When life hands you lemons' Great use of that famous line!

Well done everybody!  









Don't forget to get your tickets to #OMBLIVE2 below. Only a month away!



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Creative Account
February 3, 2015

One Minute Brief of the Day: Advertise Casinos

Creative Account
February 3, 2015
One Minute Brief of the Day:
Advertise Casinos















































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Creative Account
February 2, 2015

One Minute Brief ENTRIES: ADVERTISE #CUSTARD

Creative Account
February 2, 2015
One Minute Brief ENTRIES: 
ADVERTISE #CUSTARD



















































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Creative Account
January 29, 2015

One Minute Brief ENTRIES: Advertise DOUGHNUTS

Creative Account
January 29, 2015
One Minute Brief ENTRIES:

Advertise DOUGHNUTS



















































































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Creative Account
January 29, 2015

One Minute Brief WINNERS: Advertise #SBS #SmallBusinessSunday

Creative Account
January 29, 2015
One Minute Brief WINNERS:
Advertise #SBS #SmallBusinessSunday 

Tomorrow One Minute Briefs will be meeting Theo Paphitis after we were chosen as one his winners of his #SBS competition. It has provided a great network and is a great opportunity for exposure and help for small businesses. The brief we ran yesterday went absolutely brilliantly and got the message of #SBS across to a lot of people.

The guys at Ryman were really impressed and I hope to chat with Theo about how it all went tomorrow.

The overall winner to receive the prizes are: @poppycollier and @dr_draper
E-mail me to claim your prizes at interest@bankofcreativity.co.uk

Great minds think alike and these captured the brief in a stunningly simple yet effective way.

Well done to all who entered!





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