One Minute Brief of the Day: Create ads for #StopCyberBullyingDay with @CybersmileHQ

One Minute Brief of the Day:
Create ads for Stop Cyber Bullying Day #SCD2015 with @CybersmileHQ

Today we've got a brilliant brief for a fantastic cause. Looking forward to seeing the results of this one. There's also a great prize for the winner so get involved!


On Friday 19th June, Cybersmile celebrate the third annual Stop Cyberbullying Day, where everybody can get involved and make a difference both on and off-line. We are asking everybody who cares about cyberbullying and online hate campaigns to join our growing movement for action against online bullying and to help us create a much safer more enjoyable environment for our children’s future. We'd like to see ideas that support and raise awareness of Stop Cyberbullying Day.


Prize
£100 Amazon gift voucher


What We Do
The Cybersmile Foundation is a multi award winning anti cyberbullying non-profit organization. Committed to tackling all forms of digital abuse and bullying online, we work to promote diversity and inclusion by building a safer, more positive digital community.

Through education and the promotion of positive digital citizenship we reduce incidents of cyberbullying and through our professional help and support services we enable victims and their families to regain control of their lives.


Social/Web Links
Twitter: @CybersmileHQ
Facebook: The Cybersmile Foundation
YouTube: Cybersmile Official
Instagram: cybersmilefoundation
Tumblr: cybersmile


Website: https://www.cybersmile.org

One Minute Brief of the Day: Create an ad to support the launch of the newly-rebranded SoSmartMoney.

One Minute Brief of the Day:

Create an ad to support the launch of the newly-rebranded SoSmartMoney. 

Today we have a great brief with a company that has recently rebranded and there is a brilliant prize up for grabs worth £250. That's equivalent to £15000 an hour for your One Minute idea!!! Get involved!

Tweet your entries @SoSmartMoney and @OneMinuteBriefs for the chance to win.

Please remember to include:

- The SoSmartMoney logo

- Create a new tagline that signifies the new brand (this is an important part of the brief!!)

- Your Twitter handle in the corner of your entry

  

SoSmartMoney Background

Price comparison site SoSwitch has rebranded to SoSmartMoney, reflecting its new focus towards a more personal, advice-focused customer service. 

The new brand identity signals the change from directing customers to switch products to offering more guidance and education around their finances. It will help to connect our customers with the advice that is right for them, with a view to aiding the customer rather than pushing them to switch if they are already on the right tariffs.

For more info: https://www.sosmartmoney.co.uk

One Minute Brief of the Day: Advertise the @ukagencyawards

One Minute Brief of the Day: Advertise the @ukagencyawards

Today we've got a brilliant brief with fantastic prize to be won. We're collaborating with our friends who have recently launched the UK Agency Awards which is all about rewarding the art of new business and advertising yourself!

Remember to include your Twitter handle in the corner of your ads and tweet them to @ukagencyawards & @OneMinuteBriefs for the chance to win.

Prize: 2 tickets to the awards dinner at the Emirates Stadium on 10th September

About:

The UK Agency Awards are the UK's first awards to celebrate the way that agencies are run, marketed and grown, and are judged exclusively by a panel of senior clients. Closing date for entries 19th June.

Find out more at:

www.ukagencyawards.com

We look forward to seeing your ideas!

OMBmeet: Edinburgh 10/06/15

OMBmeet: Edinburgh 10/06/15

After last week's great OMBmeet in London, this week we're in Edinburgh. There has already been some interested in some OMBLES getting together whilst we're here so I've decided to arrange something for next week. Hope to see some of you there. 

Please can you tweet me @OneMinuteBriefs or e-mail me at interest@bankofcreativity.co.uk if you can make it. The more the merrier.

Meet: 

7pm, Wednesday, 10th June,
The Cambridge Bar, 
20 Young Street, 
Edinburgh, 
EH2 4JB

One Minute Brief of the Day: Create ads to show how sipping is the healthiest way for babies and young children to drink with Babycup

One Minute Brief of the Day: Create ads to show how sipping is the healthiest way for babies and young children to drink with Babycup

Today we've got an interesting brief on a great product! Babycup are a fellow Theo Paphitis #SBS winner alongside us at One Minute Briefs. Looking forward to seeing the results of this collab! 

Remember to put your Twitter handle on the corner of your ads and tweet them to @BabycupHello and @OneMinuteBriefs for your chance to win!!

Prize: Two packs of Babycups and a bottle of Silent Pool gin.
http://www.silentpooldistillers.com/

N.B. !!!! These prizes are in no way related to one another and must not be used together!!! Please give the Babycups to a super sipping baby or young child and the gin to a responsible adult over 18 years of age!!! Very important to not muddle the two!!!!

About Babycup Baby & Toddler First Cups
Award-winning mini open cups for weaning and beyond. Designed by a mum, loved by parents, enjoyed by little ones.
Recommended by health professionals including dentists, orthodontists and health visitors for every mealtime.
Babycup is the right size for little hands and little mouths, helps sipping, supports oral health and develops fine motor skills.
Experts advise that open cups should be used from as early an age as possible as they encourage sipping and are best for teeth.
Made in Britain, BPA free, dishwasher/steriliser safe.
Super cute and the healthy choice, Babycup looks good and does good.
Also suitable for cup-feeding milk to infants.
Available from leading stockists including JoJo Maman Bebe.
“This little cup is perfect. Every child should have a Babycup!” NHS Oral Health Promoter Lynette Anear

RRP £7.99 for a pack of four cups.

https://twitter.com/BabycupHello
https://www.facebook.com/BabycupUK
www.babycup.co.uk

One Minute Brief of the Day: Advertise #CopywritersUnite

One Minute Brief of the Day:
Advertise #CopywritersUnite

Today we've got a brief for a great meet-up that has been arranged by Vikki Ross, who I run @AgencyQuotes with on Twitter. Let's use the OMBLE power to spread the word!!
I'll be going to the meet-up on 16th June and I know a few OMBLES who are going too so I look forward to seeing a few of you there! The more the merrier :D

Remember to use the hashtag #CopywritersUnite on your tweets and include your Twitter handle in the corner of your ad.

Details to include:

#CopywritersUnite
6.30pm
16th June
Jacks Bar
Jacksbarlondon.co.uk

About:

Copywriters are using the #copywritersunite hashtag all day every day. From around the world to down the road, we’re supporting and celebrating each other in the craft it’s clear we all love.

And this year, that spirit has come to life in the real world too. Armed with only obscure Twitter bio photos, some of us have braved physical socialising at recent #copywritersunite nights out in London, and they’ve been brilliant. 

OMBMeet: London May 28th

OMBMeet: London May 28th

Hello everyone,

Just a quick post to let you know about the goings-on at OMB in the next couple of days.

I am doing a talk at the Art of New Business Event tomorrow night (27th) in Manchester alongside great speakers Ben Tallon & Danny Ashton. Hope to see some of you there: https://www.eventbrite.co.uk/e/small-but-mighty-winning-new-business-with-limited-resource-tickets-16702974045

The following morning I am doing another talk in London with DMA alongside great speakers from Cancer Research and Cadbury's. Again, would be great to see some of you there. FREE tickets. Some still available here: http://dma.org.uk/event/go-viral-while-you-re-young

After the talk on Thursday I've arranged to meet up for lunch in the London Bridge area with Paul Bond (OMBLE) and it would be great if we could get a few more of you to join us. Please e-mail me at interest@bankofcreativity.co.uk if you'd like to join us or give me a tweet @OneMinuteBriefs.

I'm going to be around in London for the rest of the day catching up with people and will be meeting people for after-work drinks. If you'd like to come along for this then e-mail me or tweet me. Venue to be confirmed. Hope to see some of you on Thursday!

One Minute Brief of the Day: Advertise Bidvine

One Minute Brief of the Day: Advertise Bidvine - The new way for consumers to find local professionals so they can spend more time doing the things they love.

Today we've got a fantastic opportunity to win a great prize with a brilliant brand. We're looking forward to seeing your great ideas for this brief. With a prize of £250 available (equivalent of £15000 per hour), make sure you get involved!!

Remember to include your twitter name in the corner of your ads and tweet them to @Bidvine and @OneMinuteBriefs

About Bidvine:

Bidvine is all about making things easier for consumers. Whether you’re looking for a plumber a personal trainer or a piano teacher we can help you find the right person. Just tell us what you need and answer a few short questions and we’ll come back with a shortlist of quotes from up to 5 professionals who are interested, qualified and available, leaving you with more time to do the things you love.

See the video here to see exactly how it all works: http://blog.bidvine.com/how-to-bidvine/
Prize: £250 cash for the winner.

Links:
www.bidvine.com
https://www.facebook.com/Bidvine
https://twitter.com/bidvine

One Minute Brief of the Day: Create ads to raise awareness of the dangers #DehydratedDriving in association with @LeasingOptions

One Minute Brief of the Day:

Create ads to raise awareness of the dangers #DehydratedDriving in association with @LeasingOptions

Today we've got a fantastic opportunity to work with a brilliant brand to raise awareness of a subject that not a lot of people are aware of. We're looking forward to seeing how everyone approaches the brief, which is completely open to interpretation!!

Brief:

Create an ad to raise awareness of 'dehydrated driving', in association with Leasing Options. http://www.telegraph.co.uk/news/health/news/11547199/Not-drinking-enough-water-has-same-effect-as-drink-driving.html

Prize:

The winning entry will receive a £100 Amazon voucher!!

Please include the LeasingOptions logo and include your twitter handle on your images.

Remember to include @LeasingOptions and @OneMinuteBriefs in your tweets.

About Leasing Options:

With over 20 years experience in the car and van leasing industry, Leasing Options Ltd provides car leasing customers with Contract Hire, HP, Finance Lease, Personal Contract hire and Personal Contract Purchase. Van leasing in the form of Contract Hire or Finance Lease is also readily available to business drivers throughout the UK.

https://www.leasingoptions.uk

What it feels like to...have a heart attack at 26 years old

What it feels like to...have a heart attack at 26 years old

Friday the 13th. Unlucky for some.

On Friday 13^th February, for the first, and possibly last time, I entered my own ‘One Minute Briefs F.C.’ team into the MPA Football Tournament. We were up against against a lot of the Manchester advertising/marketing agencies and, as you can imagine, I was very keen for my team to progress in the tournament. This led me to put in that little extra effort along with my teammates who worked hard to do well in the group and battle through the knockout stages with some brilliant results.

We ended up getting to the final and gave it our best shot but, unfortunately, it wasn’t to be and, truth is, I had nothing left to give. I was watching the game pass me by and something wasn’t quite right. I thought I was just knackered, but little did I know that the problem was a lot worse than I imagined.

We took part in the presentation and had some pictures taken with our runners-up medals but I really needed to get out of there asap as I felt unwell.

As soon as I got in my car, I felt some discomfort in my chest, which I initially put down to being unfit as I hadn’t played for a few weeks. I couldn’t wait to get home and was on auto-pilot as I followed my friend and team-mate Max all the way home from Manchester to Macclesfield.

The pain in my chest was getting slowly worse and I noticed my hands were clammy and I felt hot. As I’d just been playing football, I didn’t think much of it and continued on my way. The journey seemed to take an eternity, every traffic light was on red and then, suddenly, I began to get aching pains down my right arm.

It was only then when I thought... could this be a heart attack? Only two weeks earlier my first ever football coach and family friend for many years, Craig Sellers, had collapsed and died of a heart attack whilst driving his car.

Of course, I dismissed any chance that it could possibly be that, after all I’m only 26. I even ignored the many signs for Stepping Hill Hospital, that I’d never noticed in my life before, to continue the drive home. On the way, my friends in the car in front pulled into the next lane to turn right and beeped at me as they shouted to let me know they were going to get a well deserved KFC. They were joking around and in a good mood but all I could do was smile and nod. I couldn’t even bring myself to put my window down. I carried on slowly as I began to get more and more uncomfortable and began to move around in my seat to try and ease the pain as cars began to overtake me. I was close to stopping and ringing someone but I’ve got an iPhone so, of course, the battery went! I needed to get home quickly but I’ve never driven so slowly in my life. So when I finally pulled up to my house I felt a huge relief, I picked up my kit and limped through the door into the kitchen (I’d also broken my toe at the football but that was the least of my worries). Using the worktop to support me I scrambled around my cupboard and found a packet of Rennies. That’s right, I thought 2 Rennies would sort me out. I then crawled up the stairs to have a shower and stood in it for ages as the pain seemed to be going away.

After the shower, I attempted to get dressed and began to feel seriously weak and tired as I fell onto my side on the bed. It felt really comfortable and I thought I’d stay there for a bit but the pain in my chest was excruciating. I rang my mum but it went to voicemail and I told her in a weak shaken voice that I had massive chest pain and pain in my right arm. About a month previously she had told me not exert myself when playing football or going to the gym as this type of thing is happening more and more to younger people. I then texted her, my brother and sister to let them know what I thought was happening and, that if I didn’t make it, to remember I love them.

It was then I rang my friend to ask if they could take me to hospital. At first they asked me if they could ring me back… I said, no you really need to come now…I think I’m having a heart attack. They came straight round and we went straight into A&E. I was in a bad way and could feel everyone looking at me in the waiting room. I put my head on the receptionist’s desk as I was in so much pain and I was shocked when she started to ask my religion and people’s phone numbers. She asked me what I did for a living and I had no idea. I was made to sit in the waiting area and I only had to wait for 5 minutes before someone called for ‘Mark Entwistle’… Mark is my dad’s name. I’d even got my own name wrong!

I was then rushed into ‘Resuscitation’ where I was immediately hooked up to lots of wires for an ECG. They also gave me a lot of morphine which gave me a wave of pain relief as I was hooked up to a heart monitor. I couldn’t believe this was really happening. Blood tests they did on me came back quickly and they had shown up an enzyme that appears when there has been an irregularity in the heart. They couldn’t be sure exactly what it was and immediately put me on some medication to thin my blood. I waited for hours as I was monitored and could hear the doctors talking about me and whether or not I would be rushed over to a heart specialist hospital that night. At 4am the decision was made that I would be staying at Macclesfield Hospital. I could still feel pain but it was now under some sort of control and I was put onto a ward full of people in their 60s and 70s. At this point I was pretty emotional as I didn’t understand why or what was happening to me. As well as this, I was scared to go to sleep that night as I thought I was going to die. The machines I was hooked up to were beeping all through the night and I stayed there for the next 3 days with all sorts of tests done. I had to be wheeled to the bathroom if I wanted to go and I felt totally demoralized. But one thing that made it better were the messages of support and visits by family and friends (you know who your real friends/family are at a time like this)

I was waiting Monday to arrive to go in an ambulance to Stoke Hospital where I was told I’d be given an ‘angiogram’ which is where you have your wrist slit and they shove a tube all the way through your vein up your arm into your heart. Nice! They said that I should be able to go home afterwards so I was feeling positive.

Monday arrived and after hours of waiting I got taken in. I was fully awake the whole time as I felt them cut my wrist and push the tube into my heart. The pain began to come back and I panicked as I watched the dye being put into my heart on the big screen in front of me. I could hear everything… and the tone of their voice changed as they had to zoom in on something on screen. Once they had finished and clamped my wrist, the doctor told me that they had found a blood clot in my heart where the blood leaves my main artery. I thought that was the end for me if I’m honest. It sounded serious and I asked them if I was going to die. They said that I’d be on a course of medication before repeating the procedure on my other arm a week later and would definitely not be leaving the hospital any time soon.

In the following week, I was subject to test after test and countless injections whilst wired to a machine. My friend brought me a colouring book for entertainment and I was brought lots of gifts of sweets and chocolate, perfect for the heart ward! I was also forced to postpone my upcoming event and come off Twitter for a while. So I was absolutely overwhelmed when the followers at @OneMinuteBriefs had created their own brief online to support me in such a difficult time. It’s something I’ll never ever forget. These things added up to help me stay strong and I pestered the nurses to take me off the machine and let me walk around. I hated the feeling of helplessness and just existing each day. I did have a scare in the week as one of the tests I had showed I had a small hole in my heart but this was not the reason for the blood clot and 1 in 3 people actually have this. The CT scan was the worst though, having to lie in a tube for 45 minutes as dye is sent through your veins wasn’t the best experience.

Finally, it got to the following Monday, the moment of truth. Had the treatment I’d received worked? They tried to slit my right wrist again, but when it was half cut, they decided it wasn’t working and had to go into my left one. The pain as the tube entered my heart was horrendous as more dye was poured through my heart to see what was going on in there. They put a camera into it to reveal the extent of damage in my artery and whether or not they needed to put a stent in to open it up.

Meanwhile, whilst this was all going on, my mum was outside waiting for the outcome. The nurse had told her it would take 20 minutes but it was getting close to an hour due to the change of arm but she wasn’t to know and was getting more and more worried. Then the nurse asked if the doctor could have a word with her. She thought something bad had happened. Luckily, it was good news, the damage to my artery and any clot had cleared. There was no need to put a stent in and there was no lasting damage to my heart. What a relief. Even if I was in severe pain from my two slit wrists!

So that was it, it had been a rollercoaster of emotions and physically/mentally draining but they said after staying one more night I could leave the next day. It was actually quite sad to say goodbye to the amazing nurses and doctors who had looked after me. They were shocked to see someone so young in there but I helped them art direct their notice board and had a good laugh with them throughout.

As I left the hospital it was the furthest I’d walked in the last two weeks and seeing people walking around was a strange experience. I knew then that it was going to take me a while to rebuild my confidence and fitness.

The first week or two I couldn’t do anything for myself and wasn’t even allowed to do general housework but I started a Cardiac Rehab programme which has encouraged me to become active and build the strength of my heart muscle back up and return to completely normal life. Gradually I’ve started walking, driving, going to the gym and doing normal day to day tasks, as well as returning to work. I’ve mainly worked freelance from home but travelled to do talks at universities and pushed myself to get back to my old self which isn’t easy with the self doubt and worry that something like this brings.

It is three months to the day since it happened and today I had an appointment with the doctor who performed my angiogram. I wasn’t sure what to expect, but they have given me the all-clear to be an absolutely normal 26-year old and to go back to playing football and the life I had before. I am now looking forward to having more confidence and not letting anything hold me back by thinking too much about the past.

So… what does it feel like to have a heart attack at 26? Well… not great. However, in many ways, it has made me really appreciate life and changed the way I think about things. I know that family and friends will always be there no matter what, so now I feel like I can go out and do exactly what I want to do in life and make a difference. Too often I have been held back by people who don’t have the same belief that I do and now this has happened I won’t entertain negativity. It’s actually an empowering feeling and I hope I can use this positivity to help creative people as well as being able to do great things.

I would never say that it’s a good thing that it happened…but maybe it is?

One Minute Brief of the Day: Create an ad that shows us how Juice Cube makes Ugly Fruit SEXY with it's delicious healthy juice

One Minute Brief of the Day: 
Create an ad that shows us how @JuiceCubeUK makes Ugly Fruit SEXY with it's delicious healthy juice

Today we have another great collaboration with Kritical Mass that is a great opportunity to get your ideas in front of guest judge, and advertising, legend Steve Henry. We're looking forward to seeing the results of this brief with a great brand and great prizes up for grabs.

Brief: 
Create an ad that shows us how Juice Cube makes Ugly Fruit SEXY with it's delicious healthy juice


Remember to include your Twitter handle in the corner of your ad and link to kriticalmass.com/p/drinkdifferent. 

Tweet ads to @OneMinuteBriefs @JuiceCubeUK @KriticalM and with the hashtag #DrinkDifferent


Prize:- Judged and video announcement by one of the all-time legends of global advertising, Steve Henry
- Winning entry/ design will be created into a shirt to be sold during the crowdfunding campaign. You will receive your own free shirt.
- A personalised juice package and loyalty card.
- Opportunity to work with Anuj on upcoming Juice Cube projects and promoting healthy lifestyles in schools across the UK.


About Juice Cube
540,000 tonnes of good fruits and vegetables are wasted in London each year. Juice Cube are fighting this problem by turning ugly and unwanted fruit into deliciously HEALTHY JUICE. They're a socially conscious brand who are tackling this issue in a fun, fresh and rebellious way - so everyone can DRINK DIFFERENT.


At the core of what we do here are three simple goals:

- To provide our customers with a product that is always fresh, healthy and delicious.
- To help with the UK’s growing food waste problem
- To make a positive impact on the local community in which we operate

Juice Cube works with local businesses to cut down on this waste. They provide us with unwanted fruits and vegetables, which we then use to create healthy drinks in our store and for delivery.

We are a cheeky brand who are taking on the big guys so feel free to run wild with this and help us make a positive difference.

Anuj Dhanak - Juice Cube Founder 

Video: https://www.youtube.com/watch?v=ONBaS8luNys

Links:

kriticalmass.com/p/drinkdifferent

http://www.juice-cube.co.uk

https://twitter.com/JuiceCubeUK

One Minute Brief of the Day: Create an ad that encourages young people to take pride in voting with @IGiveAnX

One Minute Brief of the Day: Create an ad that encourages people to take pride in voting with @IGiveAnX



Today we've got an interesting brief with some brilliant prizes available to the winners. Get involved!!

Remember to include your Twitter handle in the corner of your ad and tweet to @igiveanx and @oneminutebriefs with the hashtag #igiveanx. We'd also like you to get involved by changing your profile pictures. It's a very different brief and we're looking forward to seeing the results!

The prizes are a Pentagram book and a day at Pentagram to get some experience of this multi-award winning agency and turn your idea into reality.

Brief: Create an ad that encourages people to take pride in voting by changing their profile pictures to an X from igiveanx.co.uk. 

Only 65% of us gave an X at the last UK election. This needs to change because voting remains the most powerful way we can affect our country. And, if you don’t give an X, someone else with some other agenda, will.

We’re asking people to visit our website, choose an X to make your profile picture on Twitter, Facebook or Instagram, then announce #igiveanx to encourage everyone to vote this time around.

I Give An X from Pentagram on Vimeo.

In 2010, 16 million people registered but didn’t cast their ballots. We want to ensure want everyone who can, does vote on 7 May.

Social link: https://twitter.com/IgiveanX

Web link: http://igiveanx.co.uk 

One Minute Brief of the Day: Create @BeatEpilepsy Launch Ads

One Minute Brief of the Day: Create @BeatEpilepsy Launch Ads

Today we have a great brief with our friends who are launching @BeatEpilepsy this evening in Edinburgh. Unfortunately I can't make it up for the launch but let's hope OMB can help raise awareness and be a great warm-up to tonight's event hosted by Christopher Biggins.

Remember to include @beatepilepsy and hashtag #beatepilepsy in your tweets and put your name in the corner of your ads. You could also include @OneBiggins @MuirMaxwell and @Blondi_SOS in your tweets.

Prize: Signed copy of Christopher Biggins book and a goody bag from the Beat Epilepsy launch.

What do we want to do?: Help #beatepilepsy and get people to sign up, share cupcakes and donate. Info and Links below:


The Cupcake Challenge
Tonight the Muir Maxwell Trust is launching a year-long charity cupcake challenge.

We’re inviting you to host a “get together” any time, anywhere for a cup of tea and a cupcake with friends, family, colleagues, or classmates – perhaps even a glass of fizz in celebration of a special occasion in the calendar.

This results in your guests being “cupcaked!”

Cupcaked guests are then expected to make a suggested donation of £5 each, but we will let each decide on the amount as every donation is a big help.

Donations can be made at our dedicated Muir Maxwell Trust JustGiving page for the Cupcake Challenge.

At the close of a ‘get together’ the host should nominate 3 guests (or more) and challenge them….”You’ve been Cupcaked!”.

Their challenge is then to host a similar event and challenge of their own.

As well as spreading the word about epilepsy and its impact on family life, the campaign will be a fun and exciting way to raise much needed funds for the Muir Maxwell Trust, to continue providing practical support to children with difficult epilepsy and their families.

www.charitycupcakechallenge.com
https://www.facebook.com/beatepilepsy

One Minute Brief of the Day: Advertise @TheProposers

One Minute Brief of the Day:

Advertise @TheProposers

Today's brief is in collaboration with our friends The Proposers. After meeting them at the SBS event in January we thought their concept would make a brilliant brief! And for today's winner there is a prize of a bottle of champagne up for grabs. Remember to include @oneminutebriefs and @theproposers in your tweets for the chance to win. See info and links below.

The Proposers are the first ever marriage proposal and romance planners in the UK.  They've planned over 500 unique proposals in just 3 years and have a 100% "She Said Yes!" success rate! The expert romance planners have created some truly spectacular proposals which are completely tailored to the couple. They've arranged flashmobs in Times Square, abseiled into caves to set up candlelit picnics, scuba dived with 'marry me' signs, dressed dogs up as Disney Princess' and even had cats delivering the ring..anything is possible!! 

Website: www.theproposers.co.uk

Blog: www.theproposers.co.uk/blog

Twitter: @theproposers

Instagram: @theproposers

Facebook: www.facebook.com/TheProposers

One Minute Brief of the Day: Create an ad to raise awareness of #SafeFood practices

One Minute Brief of the Day:

Create an ad to raise awareness of #SafeFood practices

Today’s brief is the second in a series of healthcare briefs being run in collaboration with Ryan Wallman (a.k.a. @dr_draper) – who is Head of Copy at Wellmark, a healthcare communications agency – and Advertising Health, an online hub for the healthcare advertising industry.

Brief

Campaign to raise awareness of food safety (the theme of this year’s World Health Day) and encourage practices that promote #SafeFood

Entries

For regulatory reasons, please ensure that you do not include the names of any prescription-only products in your ads. 

Please include @wellmark_health and @adhealthmag #SafeFood in your tweets. 

Winners

The best entries from this brief will be featured on the Advertising Health website and the Wellmark blog.

The overall winner will also receive a copy of Dave Trott’s new book ‘One Plus One Equals Three: A Masterclass in Creative Thinking’. 

Background: about food safety and the 2015 WHO World Health Day 

Unsafe food is a huge global problem, estimated to be responsible for the deaths of about 2 million people per year. Food containing harmful bacteria, viruses, parasites or chemical substances is responsible for more than 200 diseases, which range from diarrhoea right through to long-term diseases such as cancers. 

Because of the increasingly globalised nature of food trade, contamination in one place may affect the health of people living on the other side of the planet. This means that everyone along the production chain, from producer to consumer, must observe safe food-handling practices.

It is important for consumers to know about common food hazards and how to handle food safely, using the information provided in food labelling.

Accordingly, the message of this year’s World Health Day is to be informed to ensure that the food on your plate is safe to eat. 

More information is available at: http://www.who.int/campaigns/world-health-day/2015/en/

One Minute Brief of the Day: Create a cover design that encapsulates the meaning of creativity in 2015.

One Minute Brief of the Day:Create a cover design that encapsulates the meaning of creativity in 2015. 






I recently saw a great brief to design the cover of the Advertising Age Magazine and thought it would be amazing if all the OMBLES could combine to create a 'collage' cover.

The brief is to create a cover design that encapsulates the meaning of creativity in 2015. My idea is to turn social creativity into something physical by stitching the ideas together to make a collaborative collage cover and try and get all of the OMBLES on the cover of their Cannes issue as I believe this is what creativity is about in 2015. It will also appear on a huge billboard at Cannes.

Remember to include the Twitter handle @AdAge and the hashtags #creativitycover #OMBLES in your entries to let them know what we are doing.

Prize: Winner will receive an OMB tee and an Ad Pad.
Tips: Your creative cover design does NOT need to have a Cannes festival theme. It's all about pure creativity.

We're looking for your quick creative thoughts. But if you want to enter something else individually too and get yourself to Cannes you can find out how here: http://amiga.adage.com/covercompetition/

One Minute Brief of the Day: Advertise a change of career with CareerBuilder

One Minute Brief of the Day:
Advertise a change of career with CareerBuilder

Brief

Create an ad to encourage people to change career with Career Builder

The brief is completely open to your interpretation, and we can't wait to see all of your responses!

Please include the CareerBuilder logo and include your twitter handle on your images.

Remember to include @CareerBuilderUK @CareerBuilder and @OneMinuteBriefs in your tweets.

The winning entry will receive a £150 Amazon voucher!!

About CareerBuilder

CareerBuilder has the largest online job site in the UK, but is more than just a job board. 

It is a global leader in human capital solutions. Through constant innovation, unparalleled technology, and customer care delivered at every touch point, CareerBuilder helps match the right talent with the right opportunity more often than any other site.

Website: http://www.careerbuilder.co.uk

One Minute Brief of the Day: Advertise the NABS Centurions Award

One Minute Brief of the Day:
Advertise the NABS Centurions Award

After our previous successful brief collaborations with the guys at NABS, we have another one for you today. It's all about celebrating people in the creative industry so hopefully you all have a good insight to help with your ideas and hope to see some of you nominating people too!! The winner of today's brief will receive a £50 Love to Shop voucher and will have their ad featured in Campaign magazine! Remember to include @oneminutebriefs and @NABS_UK in your tweets.

Brief: Create posters to raise awareness of the NABS Centurion Award & encourage nominations.

http://www.nabs.org.uk/images/NABS_Centurions_Application_Form.pdf

Info below:

NABS wants to find and reward 10 NABS Centurions – and we need the ad industry’s help!

Now in its 3^rd year the NABS Centurions Award is still a fairly new/ unfamiliar initiative.

Not focused on the ‘work’ but purely on ‘people’. 

The award is designed to find, recognise and reward the unsung heroes of the creative industry, the people who constantly go above and beyond, within and outside their day jobs, making life that little bit more enjoyable for the people around them. Their enthusiasm is infectious and they love helping people. 

Centurions Award Prize – the 10 people chosen as our NABS Centurions will win:

Entry to NABS Stranger than Summer on Thursday June 11th worth £350+Vat

One-to-one mentoring with a NABS 100 Club member

NABS Partner Card with a host of benefits, including free admission to NABS Tuesday Club talks

Shortlisted applicants to appear in Campaign

Most deserving individual will receive a £2,000 career development grant kindly donated by dmg media

NABS Background.

NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance.

NABS believes that by supporting people in our industry through good times and bad, we can make working life a bit easier in such a dynamic and volatile industry.

Alongside financial grants NABS also offers a wide range of everyday services including career coaching, the NABS Advice Line and workshops covering a range of topics from pressure, confidence and gravitas, to parenting and work/life balance.

NABS is funded entirely by voluntary donations from the media and advertising industry it supports.

One Minute Brief of the Day: Advertise the Digiday Content Marketing Awards (Deadline Today)

One Minute Brief of the Day:
Advertise the Digiday Content Marketing Awards (Deadline Today)

Today is a brilliant opportunity to connect with like minded people across the world in New York. One Minute Briefs is all about creating content so looking forward to seeing lots of great ideas for a very relevant brief. For the winner/s we have some brilliant prizes available. A tour of Sipsmith's Distillery and a free pass to WTF Programmatic an event by Digiday worth over £300. Well worth getting involved! It only takes a minute.

Brief description: 

Advertise the Digiday Content Marketing Awards (Deadline March 13th TODAY)

Awarding the content that connects brands to audiences. 

Remember to include @digiday events & @digiday in your tweets for your chance to win.

The Digiday Content Marketing Awards honour overall excellence and breakthrough achievement in content marketing in the last calendar year. We’ll award the brands, agencies, publishers and platforms that are pushing our industry forward in this increasingly important form of advertising. http://digiday.com

Categories: https://digiday.secure-platform.com/a/page/cma2015

Last Chance Deadline: TODAY Friday 13th March.

Website: https://digiday.secure-platform.com/a/organizations/main/home

Good luck!

One Minute Brief ENTRIES: Advertise #NoSmokingDay

One Minute Brief ENTRIES:
Advertise #NoSmokingDay