One Minute Brief of the Day: Create posters to celebrate Nick joining Trunk

One Minute Brief of the Day:

Create posters to celebrate Nick joining Trunk

Today I'm delighted to announce I have joined Trunk.

You can read about the announcement here: http://creative-account.blogspot.co.uk/2017/07/hello-trunk.html

I'd love the OMBLES to help celebrate me joining Trunk with a fun social campaign after receiving some overwhelming support for you all in the last week.

Tweet your entries to @TweetsbyTrunk and @OneMinuteBriefs 

I will be sending the winner a creative pack that includes an Ad Pad, Sharpies, the #OMBook2 and a black OMB tee!!

Looking forward to see what you all come up with!! 

The Hornets' Nest Responds

The Hornets' Nest Responds

This week saw One Minute Briefs and it's followers accused of objectifying women in some of their entries to the daily briefs. Some of the entries had caused offence. And that's absolutely fine. You have every right to be offended. Everyone is entitled to an opinion.

However, I'd like to quote Ricky Gervais here:
"I think offence is the collateral damage of freedom of speech. But just because you are offended doesn't mean you're right."

The debate was started by the following tweet:

Firstly, this was a very open ended question that invited people to like and retweet in order to draw attention toward their agenda and One Minute Briefs as a whole. A simple direct message to the people who created the very few ads in question would have done. But this was done in such a way that, in my opinion, was wrong, self-righteous and potentially very damaging to an amazing community.

Throughout the day, the debate continued. However, it was a very one-sided affair as any comments of support from the OMB community were laughed at and dismissed out of hand as more people were tagged in to cause more conflict in a mob-handed effort.

Although it generated conversation, it was divisive in it's tone and held up examples of people's work in an unfair way. I find this way of doing things passive aggressive and tantamount to bullying.

This all led to an article posted out over Linkedin to give the issue more attention. An article littered with false information. It was suggested that the 'harmful' Protein World (again an opinion) was applauded by the community. To suggest that 14.5k people applaud an advert is incorrect. As an individual I am of the opinion that there was nothing wrong with that ad at all. However, not everyone will agree. And that's ok.

I am unsure where the talk of white male privilege came from also. OMB is very diverse and some of the examples of sexist adverts were created by women.

The article is available to read below:

https://www.linkedin.com/pulse/girl-kicked-hornets-nest-lesson-personal-activism-sara-keegan

The very title of that article is worrying.
The term 'kicking a hornet's nest' by definition is to aggravate and cause conflict. 
And, that it did.
It is to be expected that people will defend their community whilst having it 'kicked'.

And, as the founder of One Minute Briefs, I am going to also defend the community.

First of all, One Minute Briefs is a platform for generating ideas. Our simple process is One Rule. One Minute. Create an ad. We aren't governed by the ASA. We don't have the restrictions the creative industry brings with it and there's a reason for that. Here, you are encouraged to put down your first ideas. As human beings, this often leads us to puns or innuendos. I see this often when doing 'live' One Minute Briefs at events. It's not a choice. It's creative instinct. Some can be risque, lewd, rude, nude or crude. And, to me, that is fine. I encourage people to not hold back, within reason.
And yes, there have been times when I have asked people to take their submissions down as they have gone too far with them. It is something I keep an eye on and if it crosses the boundaries of what I find acceptable it will not be shared. However, the very nature of what we do has to push the boundaries. Or it would not exist. It is always going to offend people from time to time. But we cannot restrict people's creativity.

Sometimes we run more light-hearted briefs like the one to advertise 'lingerie' on Wednesday. Some of which were called into question for objectifying women. 
Again, these ads were for LINGERIE and as David Felton mentioned:
"It's almost as if people made shocking provocative ads for the shocking provocative lingerie brand."

Sometimes we set such briefs as 'advertise sausages' and you're always going to get the knob gags. Sometimes it's to advertise 'Melons'. Now what comes into your head straight away? Exactly.

Risque posters are always going to happen. As long as it doesn't go too far I encourage people to share these ideas. A lot of them won't ever make it as real ads. But the people who have been doing One Minute Briefs consistently for the last few years are now consistently creating stunning ads every single day. Gone are the puns or innuendo and a complete simplicity of thought is there for all to see. People are clever enough to make up their own minds on what is acceptable and as they see the winning work each day, they learn what a good idea is and why it wins. 

Aside from this, I'm an advocate of equal rights and I point you to the amazing work that has been shared via OMB with campaigns for Creative Equals, against the gender pay cap and our campaign for #InternationalWomensDay. It's important to remember the amazing things that this community has done and achieved. Especially in relation to sexism. Which is why I was appalled by the decision to label OMB as a patriarchy. This was a ridiculous comment considering we've done more for the causes of sexual discrimination than most people ever will. 

And as you can see from the female responses below, this is far from a patriarchy.

Overall, I find it a shame that this amazing Twitter community was harmed by the words and actions of others with their own perceived superiority. People's views were dismissed out of hand and they have been made to feel small due to the way this issue was created. I find that unacceptable.
I have received numerous messages of support following the past few days as it has, intentionally or not, had a negative effect on everyone as a whole (including myself). Why should I continue to put so much time and effort into maintaining and building something great only for it to be knocked down by others? But then I think how much the OMBLES have done for me and all the amazing stories that have come from it. So this is, in fact, actually a minor blip on that journey.

What we have to remember is that these are ONE MINUTE BRIEFS. We want you to share your first thought. If you start having doubts about what to put down on the page, that's where you go wrong. The page will be left empty. And that's not to say your first idea will be right. It might take a few more...but it's important that you continue to share without the worry that it will offend. Everything offends someone in one way or another. Where do we draw the line? OMB is about creating ideas without fear and the more fear we instil, the less effective this way of generating ideas is. 

And that is why I will not be enforcing any rules or putting any more vetting of ads into place. It is entirely up to the individuals as to what they share. And I fully support that. 
If the debate and article changes the way people think then well done. You have your right to an opinion. And so do I.

One Minute Brief of the Day: Advertise @InnovSchoolwear

One Minute Brief of the Day:

Advertise @InnovSchoolwear 





Today we've got an interesting brief with a great prize to be won. Looking forward to seeing what the OMBLES come up with here! Remember to tweet @OneMinuteBriefs and @InnovSchoolwear as well as adding your Twitter handle to the corner of your ads.

Prize: £100 Cash!!

Brief: 

Create posters to advertise Innovation Schoolwear (Remember this is for a wholesale school uniform advert, we are not retailers and do not sell to the end user/public so the wholesale part is important!)

About us:
Innovation are a family-run wholesale business who have sold uniform within the schoolwear industry for almost 50 years.
Our experience has taught us that customers really value QUALITY, SERVICE, RELIABILITY and we endeavour to run our business on those key values. We continuously strive to be the best and most dependable supplier with excellent stock availability and top quality products which provide great customer satisfaction. Our school uniform is built to last, consistent and competitively priced.

Website: www.innovationschoolwear.co.uk 

One Minute Brief of the Day: Advertise @TwistedLingerie

One Minute Brief of the Day: 

Advertise @TwistedLingerie

Following our #Vibrators brief in which Paul Turner won himself an extra special prize, we've got another naughty brief today. 
And, today you can win yourself the prize of a sexy lingerie outfit for yourself or as a gift for a special friend.

Tweet your entries to @OneMinuteBriefs and @TwistedLingerie and remember to put your twitter name in the corner of your ads. Looking forward to see what the OMBLES come up with today!!

About Twisted:
Twisted is the home of deliciously provocative lingerie, designed to unleash your carnal side, set pulses racing and bring delight to your knicker drawer. We believe that even sex can be sexed up, and nothing quite does the trick like some new lingerie. Whether you conceal your Twisted side under your workwear or style your underwear as outerwear, with our accessible pricing - the range starts at just £17 - the only limit is your imagination. Our mission is to empower women to embrace their desires, and make every day that little bit naughtier. For more info/products see: https://twistedlingerie.co.uk/

Social media links:
https://www.facebook.com/officialtwisted
https://twitter.com/TwistedLingerie
https://www.instagram.com/twistedlingerie/ 

One Minute Brief of the Day: Campaign to raise awareness & funds to help the #LyttleFight

One Minute Brief of the Day: 
Campaign to raise awareness & funds to help the #LyttleFight

Today’s brief is brought to you by OMBLE Louise Chorley aka @Chorles.

The Story:
My Goddaughter (and my hero), Isabella Lyttle, is 9 years old. Witty and bright, she loves Star Wars, music and being creative. If Carlsberg did Goddaughters, then Isabella was always destined to be mine. In 2010, aged 3, Isabella was diagnosed with stage 4 Neuroblastoma, a rare type of cancer that mostly affects babies and young children. It develops from specialised nerve cells (neuroblasts) left behind from a baby’s development in the womb. Neuroblastoma most commonly occurs in one of the adrenal glands situated above the kidneys, or in the nerve tissue that runs alongside the spinal cord in the neck, chest, tummy or pelvis. It can spread to other organs such as the bone marrow, bone, lymph nodes, liver and skin. It affects around 100 children each year in the UK and is most common in children under the age of five. Neuroblastoma has been in the news recently due to the high profile case of young Sunderland fan, Bradley Lowery. 

Over the last 6 years, Isabella has been in remission 3 times, she was last given the all clear on Christmas Eve 2016, but unfortunately the cancer returned in March this year. Isabella’s options for treatment in the UK are fast becoming limited, so she is being put forward for a ground-breaking programme in America. Potentially, this could be a game-changer, however, this will all have to be self-funded, so Isabella’s family and friends have begun the process of raising the funds to pay for her treatment. So far, preparations are underway for ‘Lyttle-fest’ a mini music festival to be held in Isabella’s home town of Walsall, designs for some ‘join the Lyttle Fight’ T-shirts are currently in production, and auditions for the ‘Lyttle Mix’ drag act are also due to be held in the Midlands soon! As you can see we already have a ‘Lyttle’ theme, that you can use if it fits your idea!


The Brief:
We want ideas for a viral social media campaign to spread Isabella’s story as far and wide as we possibly can, raising funds and maybe having some fun along the way (think ice bucket challenge or no-make up selfie). Make sure you use the call to action: To donate text ‘ISLY88 £5’ to 70070, and tag in Isabella’s Mom (my BFF) @j_m_dalton and use the hashtag #LyttleFight. I’ve told Isabella how fabulous the OMBLES are, so she is very much looking forward to seeing your ideas!

Links for info: 
Facebook: facebook.com/TeamIsabellaLyttle/
Just Giving: justgiving.com/campaigns/charity/solvingkidscancer/isabellalyttle

Goodbye MAGNAFI

Goodbye MAGNAFI

Today I am making the sad announcement that I have resigned from my role as Creative Director at MAGNAFI and will be leaving today. After an amazing couple of years, I have decided to move on in order to take on some new and exciting challenges. Although, I'm sure I will be collaborating with MAGNAFI again in the future as I am leaving on good terms with everyone and have enjoyed every minute of working with such a brilliant, talented team.

I'd like to thank Simon Lewis for the opportunity to work within a vibrant agency that has such an entrepreneurial, pro-active spirit. Not only have we been able to create amazing work, but also make a difference to people's lives with some of the campaigns we have run. This enthusiasm to make things happen is something I relish and it has been great to have the support of Simon, Emily Crabtree and the wider team to achieve great things.

Below are some of the projects I've had the pleasure of working with during my time here.

A particular highlight, and one that's never likely to be surpassed, was our campaign to get the NHS to Xmas number 1 in 2015. The team worked tirelessly and collaboratively to create something special and help the NHS to beat Justin Bieber to the number one spot. Seeing the music video we made on the TV just before the Queen's speech is something I'll never forget and by far the proudest moment of my career.

Off the back of the #LoveYourNHS Campaign we also picked up a number of awards, including Creative Circle, Drum Marketing, MPA, Brand Republic & Campaign Big Awards for Best Social Media Campaign. We also won Roses Best Online/Viral Film, Integrated Campaign and the overall Grand Prix Award. Collaboration was key to this campaign, so we were delighted to win Best Collaboration awards alongside One Minute Briefs & Big Brand Ideas at the MPA Awards and at the NECB Awards. 

It has also been a pleasure to work on some great adverts for Sofology. A client who likes to do things differently. One of the tweets about our most recent ad said we had 'made sofas sexy'! See some of our ads below.

 

 


We also took a trip to Vegas on Betfred Airlines. A great brief. I even got to sit in the cockpit! Bethan and James did an amazing job bringing it to life.

 


We also went back in time for a very different advert for Bloom & Wild. Showing how 'times change but the sentiment stays the same' for their unique letterbox delivery for flowers through their online app. 

 

We created a #LoveGiving campaign to encourage people to experience the happiness giving a gift can bring. This started with an initial film created alongside my good friend and talented director/producer Lou Gallagher which led to an unbelievable 37,000 nominations in less than 2 weeks! Sally, Lily and Em did an amazing job making it all happen. And Holly brought all the designs together brilliantly. 

 

As well as working on great projects with amazing clients, we've worked on and delivered self initiated campaigns and content. Below is our MAGNAFI hero film using double exposure to show our showreel on different types of people to reflect the MAGNAFI ethos of 'Capture Your Audience'. Great to work with Si directly on this one too and lovely editing by Luke.

 

We also created a recruitment campaign for young creatives called Magnaficent Seven. We received lots of entries to our competition brief in which we asked people to submit one minute videos to advertise themselves. Of these, 7 were chosen to a 7 hour creative day at our studios and experience pitching, talks and workshops along with a spot of filming. As a result of this Zack spent 10 weeks with us and built up a great portfolio of work in his time here. Check out the video of the day here:

 

We created a film-led social campaign called 'Breathe Life' for kindness.org
Loneliness is one of the greatest causes of death in older people. Through a simple email request for wise advice, you can restore feelings of self worth in an older person and together help us end loneliness. Steve has had a huge passion to do something to help lonely elders and it's great that we could work together to make it happen.

 

We heard the Olympic and Paralympic Parade was coming to Manchester ahead of London with lots of the golds coming from the North, so we just had to get involved! By turning Manchester Gold for their arrival. Along with our clients, we took thousands of gold hats, wigs and created a social campaign with Jonny Vegas to encourage everyone to #GoGoldMCR.

The hats made their way on stage as our sporting heroes took selfies, and there were loads of tweets as brands and the public got involved. Metrolink turned a tram gold and Nissan even brought along a fleet of gold cars! Of course, it's Manchester so it rained... but with that came a rainbow ending at the Town Hall over Team GB. A perfect ending to a golden day. Every single member of the team should be proud of this work as everyone played a role.





In another big Christmas campaign, we collaborated with junior creatives Alex, Asa and David on #MerryCritmas, which features Father Critmas as the main star. He’s self proclaimed as the best Creative Director in the world and talented director Luke Logan filmed one of his infamous book crits where he roasts a creative team for their terrible puns, typos and innuendos in their portfolio. The website merrycritmas.com encouraged people to sign up and get involved at Christmas. and featured in articles and magazines across the world with hundreds of creatives getting involved worldwide.

 


We even did our very own ‘behind the scenes’ #MannequinChallenge film to support the campaign at Foundry Film Studios.

 


More recently we created an ad set in a stunning country home for fashion brand Chi Chi.
A great campaign to be involved in as their brand goes from strength to strength. Will and James did a great job on the scripts and art direction.

 


And last but definitely not least is some of our most recent work for breast enlargement. A great brief and a lot of fun to make with an integrated campaign containing lots of assets! The two James', Helen and Lou did a great job in creating #MYAWorld

As you can see by the variety of some of our work and side projects, it's been a fun and enjoyable experience, in which I've made lots of new friends and worked alongside inspirational people every day. I will be taking this experience on to whatever I do next and look forward to staying in touch with everyone at MAGNAFI.

I've also found a few old pics of me and the team below too. Great times.

Goodbye MAGNAFI. 

Nick x

One Minute Brief of the Day: Create posters for @RalliSolicitors & their services for injured police officers via the Police Federation

One Minute Brief of the Day: 

Create posters for @RalliSolicitors & their services for injured police officers via the Police Federation

Today we've got an interesting brief with lots of potential on a great subject. 

As well as a £250 prize. Not bad for a minute's work!

Remember to tweet your posters to @RalliSolicitors and @OneMinuteBriefs 

Brief:

Ralli solicitors have recently acquired an opportunity to handle personal injury claims for injured police officers via the Police Federation, an organisation which protects the interests of their members. We're looking for the OMBLES to bring this to life through scribbles, sketches, designs etc in their own creative way. We're hoping to see lots of exciting, fun ideas that set Ralli solicitors apart from the competition. 

Considerations:
· Excellence and quality, understanding and passion for what we do.

· Expertise within the sector of personal injury claims. Heading the police team at Ralli is an individual with more than 27 years experience dealing directly with claims for police officers and having recovered many millions of pounds of compensation in that time.

· Through the Federation scheme the injured officer will get to keep all the compensation that they are awarded unlike the industry norm which reduces the Claimants payment to take account of the limited costs recovery within the claims process.

· Police officers will be far better served by the experienced lawyers of Ralli, who understand all the issues that are intrinsic to the occupation of a serving officer and able to protect them from risks that any continuing disability may have on their ability to fulfil the full duties required of them by legislation.

· Rehabilitation where appropriate is an important part of the role that Ralli would play

Discover more here.

http://www.polfed.org/

http://rallisolicitors.co.uk/


Background:
Ralli solicitors is a leading personal injury practice in the North West and is held in high regard both within the industry and by their clients.

The Police Federation of England and Wales (PFEW) is the staff association for police constables, sergeants and inspectors (including chief inspectors). They are one of the largest staff associations in the UK representing 122,000 rank and file officers.


Social Feeds:
https://twitter.com/RalliSolicitors

https://www.facebook.com/RalliSolicitors

https://www.linkedin.com/company-beta/277564/

One Minute Brief of the Day: Campaign to Raise Awareness of #InvisibleIllnesses for the @Channel4 Diversity in Advertising Award @4SalesUK

One Minute Brief of the Day:
Campaign to Raise Awareness of #InvisibleIllnesses for the @Channel4 Diversity in Advertising Award @4SalesUK 

Today we've got an exciting brief where we can all collaborate to create something amazing.
We want the OMBLES to share their ideas, scribbles, posters, scripts, sketches etc to raise awareness of invisible illnesses... You can do as many as you like for as many different illnesses as you like.
This could include mental health disorders, chronic illnesses, debilitating pain, brain disorders, learning difficulties, visual and auditary impairments. 
Here is a list to help you: https://www.disabled-world.com/disability/types/invisible/

This way we can all work together to get powerful messages out across social media and all the OMBLES can be part of a collaborative entry to the inaugural Channel 4 Annual Diversity in Advertising Award.

The last time we did a similar campaign, we helped the NHS Choir to beat Justin Bieber to Xmas Number 1 in the Official Charts. Who knows what we could do next?

Tweet your entries to @Channel4 @4SalesUK and @OneMinuteBriefs 

The judges will look for campaign ideas that not only prominently feature non-visible disability, but that also integrate that disability into the fabric of the campaign itself. Judges are keen to see campaigns that normalise disability, challenge misconceptions or make positive statements about non-visible disability. Campaigns which surprise or challenge the audience, and engage them in positive discussion and debate about disability are welcomed. Full criteria here: https://www.4sales.com/advertising/diversityaward/the-criteria/

Prize: 
Should the OMBLES efforts be recognised, we will work together with the winner to produce a film/s to bring their idea to life for FREE!! 
As well as this, the overall winning campaign of the wider competition will be awarded £1 million worth of commercial airtime by C4 so it's well worth getting involved.

About:
Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the ad breaks. The 2017 £1million competition focusses on the particularly challenging brief of invisible disability.            

We recognised that non-visible disabilities and mental health issues need to be addressed more publicly and through this year’s award we have invited the British advertising industry to tackle this challenge. Brands and agencies are invited to pitch creative campaign ideas which focus on issues surrounding non-visible disabilities and the winning campaign will be awarded £1 million worth of commercial airtime.

Channel 4 has received numerous awards and changed public perceptions of disability through our marketing strategy and coverage of the London and Rio Paralympics, and our efforts to address the lack of disabled talent on and off-screen - with much of this focus on physical disabilities. Now we have turned our attention to the next taboo – non-visible disability – and we are encouraging the advertising industry to focus its attention on this issue by staking this significant prize.

In addition to the £1million award,  we are offering up to four runners-up match-funded commercial airtime. 

Jonathan Allan, Sales Director at Channel 4 said: “Following the huge impact of our We’re The Superhumans campaign globally and Superhumans Wanted winning Maltesers ads, it’s important that we continue to lead the charge of championing diversity in advertising.

“Non-visible disabilities, in particular mental health, remain taboo subjects and we need to change this – both in our content and between our programmes.

“Diversity is the lifeblood of Channel 4 so by creating this annual £1m prize to inspire the best creative brains, we’re hopeful that the industry will rise to the challenges we set them to help encourage a real and lasting change to marketing strategies in the future.”

One Minute Brief of the Day: Advertise @GloryvilleHQ @GloryvilleMCR's We are One birthday party fundraiser for We Love Manchester emergency fund

One Minute Brief of the Day:
Advertise @GloryvilleHQ @GloryvilleMCR's We are One birthday party fundraiser for We Love Manchester emergency fund

Today we've got a very special brief for a great cause and a fun subject! Remember to tweet your entries to @GloryvilleHQ @GloryvilleMCR and @OneMinuteBriefs

Prizes: 2 x free tickets to the event.

About:
Special guest DJ Dave Haslam, former Hacienda resident will be bringing the tunes at the early morning, pre-work, sober rave.
6:30am - 10:30am, the wonder inn, Shudehill, Manchester.
Dress code - summer of love flower power
Morning Gloryville brings together hundreds of people around the world every month to move, stretch, relax, revitalize and RAVE before the working day ahead. This is your chance to start your day in style, with the ultimate blast of energy at a healthy, sober rave - setting up for a happy, productive day ahead! The global raveolution is happening and you can be a part of it at the Wonder Inn, Manchester #MGVMCR

What to expect at Morning Gloryville… 

- Welcome hugs from our Wake-Up Angels
- Free yoga zone 
- Free wake-up massage station
- Superfood smoothie bar
- Organic coffee/ tea at the Wonder Inn Cafe
- Raw chocolate cacao drinks
- Healthy breakfast bites
- Motivational dance team
- DJ's to make you boogie
- MCs to make you whoop!

- And, most importantly, A BANGING DANCE FLOOR!

Facebook event page: https://www.facebook.com/events/748040592046996/

More info here: http://morninggloryville.com/

One Minute Brief of the Day: Create posters for #STOPCYBERBULLYINGDAY with @CybersmileHQ

One Minute Brief of the Day: 
Create posters for #STOPCYBERBULLYINGDAY with @CybersmileHQ

We're delighted to be official partners with Cybersmile on Stop Cyberbullying Day alongside the likes of Intel, Twitter and WWE. And, we've created a video with Trunk, featuring some amazing names to help spread the word across the world. This is set to launch later today so keep an eye out at @CybersmileHQ

To help us do that, we're calling on the OMBLES to do what they do best, and share their ideas to make a difference and get people talking about #STOPCYBERBULLYINGDAY 

Scribbles, notes, designs, sketches etc welcome. Let's get this message out there!

PRIZE: 
The winning idea will receive £250 Amazon Vouchers.

Tweet your entries to @OneMinuteBriefs @CybersmileHQ with the hashtag #STOPCYBERBULLYINGDAY 

About: 
On Friday 16th June, Cybersmile celebrate Stop Cyberbullying Day, where everybody can get involved and make a difference both on and off-line. We are asking everybody who cares about cyberbullying and online hate campaigns to join our growing movement for action against online bullying and to help us create a diverse internet free from abuse.
Find out more at: https://stopcyberbullyingday.org/

What We Do
The Cybersmile Foundation is a multi award winning anti cyberbullying non-profit organization. Committed to tackling all forms of digital abuse and bullying online, we work to promote diversity and inclusion by building a safer, more positive digital community.

Through education and the promotion of positive digital citizenship we reduce incidents of cyberbullying and through our professional help and support services we enable victims and their families to regain control of their lives.

Social/Web Links
Twitter: twitter.com/CybersmileHQ
Facebook: facebook.com/TheCybersmileFoundation/
YouTube: youtube.com/CybersmileOfficial
Instagram: instagram.com/cybersmilefoundation

One Minute Brief of the Day: Advertise the #3Ps - only pee, paper and poo goes down the loo. @CityToSeaBrist

One Minute Brief of the Day: 

Advertise the #3Ps - only pee, paper and poo goes down the loo. 

@CityToSeaBrist

Today we've got a brilliant brief with our friends at City To Sea Bristol with a great prize to be won. We're looking for the OMBLES to get this fun yet serious message across to as many people as possible in lots of creative ways.

Prize: £150 vouchers.

About: 

7% of all beach litter found in the UK is stuff that’s flushed down the loo but should go in the bin. People are flushing plastic tampon applicators, plastic cotton buds, wet wipes and more … all of which are blocking drains, causing expensive callouts and ending up in our rivers and seas.

We’re running a campaign to raise awareness about the 3Ps: Pee, Poo and Paper. These can be flushed. The rest really shouldn’t be. Let’s connect our actions to our oceans. 

(We can go rude, we can go silly, we can go shocking. We could even make toilet stickers.) 

One Minute Brief of the Day: NO BRIEF TODAY: Spend your time doing something nice for someone instead.

One Minute Brief of the Day:
NO BRIEF TODAY:
Spend your time doing something nice for someone instead.

For the first time ever, I don't want you to do a One Minute Brief today.

Today, I am hoping all the OMBLES with me to use their one minute (or longer if you wish) to spend their time doing something good for someone.

It doesn't have to be something big. It's all about giving a bit of your time to someone who will appreciate it. Maybe it's a note to a fellow OMBLE, a call to your parents, simply smiling at someone in the street, helping someone with their bags, visiting someone you never see... it can be absolutely anything.

What will your good deed of the day be? Whatever you decide to do, please share your pictures, screenshots, notes etc to us at @OneMinuteBriefs and let us know how giving your time made you feel.

Really hoping all the OMBLES will spend a little bit of their time to get involved and I'm sure you'll feel amazing for doing it.

Got a minute?

Let's show the world the power of the OMBLES.

One Minute Brief of the Day: Advertise #BandAndBean with @MatterofSound

One Minute Brief of the Day: 
Advertise #BandAndBean with @MatterofSound

Today we've got a great brief with our Manchester neighbours Matter of Sound founded by Hattie and Emily. 

Tweet your entries with the hashtag #BandAndBean to @OneMinuteBriefs and @MatterOfSound 

Prize:
- Backstage pass to an upcoming gig.
- Free Drinks if you can make it to the #BandAndBean event.

About the project:
We teamed up with our pals at Grindsmith Media City to bring together music and coffee (Emily's two favourite things!) for our latest event #BandAndBean. And we're looking for the OMBLES to share their fun ideas to raise awareness of our next free event.

Info: Live acoustic music, coffee and cocktails on May 9th at @Grindsmith_MC
Video of previous event here: https://www.youtube.com/watch?time_continue=1&v=ozopQmaRcQU


Links

https://www.youtube.com/user/matterofsound

https://www.facebook.com/MatterOfSoundTV/

https://twitter.com/matterofsound

https://instagram.com/matterofsound/

One Minute Brief of the Day: Advertise @PurpleReignconf about the life and legacy of #Prince with @salforduni ‪@MTSUnews ‪@uosmediacity

One Minute Brief of the Day: 
Advertise @PurpleReignconf about the life and legacy of #Prince with @salforduni ‪@MTSUnews ‪@uosmediacity

Today we've got a brilliant brief with a great prize to be won! Our local friends at Salford University are hosting a conference that has already been gaining national press etc and we want the OMBLES to spread the word even further with lots of fun ideas!

Prize: £199.9 Amazon voucher

Background:

Today marks the first anniversary of Prince’s death. Kirsty Fairclough, senior lecturer in media and performance at the School of Arts and Media at University and Salford is hosting the world’s first academic conference dedicated to the life and legacy of Prince. 

Entitled Purple Reign: An interdisciplinary conference on the life and legacy of Prince, the conference will be hosted on 24th - 26th May, welcoming over 60 academics from around the world to speak on various subjects relating to the life and works of the musician.  Former guitarist from Prince’s original band The Revolution, Dez Dickerson, will be hosting a keynote talk and former Stone Roses guitarist Aziz Ibrahim, will be hosting a panel discussion about the life of Prince and his impact on music.

More info on the conference can be found here - http://blogs.salford.ac.uk/prince-conference/ 

One Minute Brief of the Day: Advertise Water Meters with @SESWater

One Minute Brief of the Day: Advertise #WaterMeters with @SESWater




Today we've got a brief with a brilliant brand and a great prize for the winner too! All you've got to do is tweet your One Minute posters to @oneminutebriefs and @SESWater for your chance to win.

PRIZE: £100 high street shopping card and FREE water saving devices.
In the South East each person uses an average of 160 litres of water per day, which equates to almost two bath tubs. In areas with a dense population there is less rainfall per person than in many Mediterranean countries and 7.7 million households need to share the same water resources. If you run the tap while brushing your teeth you could be wasting as much as 24 litres every day which is the same as 9 bathtubs each month. Reducing your time in the shower from 10 minutes to 4 will save 336 litres of water every week.

Water meters are widely accepted as the fairest way of charging for water as you pay for what you use (in the same way as other household utilities like gas and electricity). They are also a key way for water companies to meet their commitments around reducing customer usage. This is especially important for SES Water that has one of the highest levels of usage in the country, and a growing population.

Around 50% of the properties in SES Water’s supply area are metered but as we do not have a compulsory metering programme, increasing the number of metered properties largely relies on convincing customers of the benefits to them so that they apply for one. This becomes more challenging as the pool of unmetered properties gets smaller and water is already comparatively cheap to pay for. The main benefit for bill payers is the ability to control their bill, thereby saving money.

The specific offer from SES Water is:

All homes have a right to have a water meter fitted for free (where practical)
We guarantee that domestic customers will not pay more for their water supply for the first two years as a result of having a meter installed
Customers can choose to have their meter removed free of charge up to the end of the two year period
Every meter application will be entered into our monthly competition to win £50 in high street shopping vouchers

Find out more at: www.seswater.co.uk and @SESWater

One Minute Brief of the Day: Campaign to raise awareness of the #ErenjangProject and @madz_photo living on £1 a day for 30 days to raise money.

One Minute Brief of the Day: Campaign to raise awareness of the #ErenjangProject and @madz_photo living on £1 a day for 30 days to raise money.

Today's brief is a special one with my friend and work colleague Madeleine Penfold.
She manages our Foundry Film Studios and is a very talented photographer who has started the Erenjang Project with primary school teaching assistant Hannah Carrington.

I am looking for the OMBLES to get behind Maddie's attempt to raise money for the project and raise awareness of the Erenjang Project as a whole.

Brief: Campaign to raise awareness of the #ErenjangProject and @madz_photo living on £1 a day for 30 days to raise money.

Tweet your posters/scribbles/notes/scripts... any ideas you have to help get the message out there and encourage people to donate to this amazing cause! And, if you can donate anything yourself that would be amazing too! https://www.justgiving.com/crowdfunding/erenjang-project

Tweet them to @OneMinuteBriefs @Madz_Photo @ErenjangProject and (if you can fit them on) @foundryfstudios @magnafication

Prize: 
- Photoshoot with Maddie in the Studio.
- The chance to have your idea made into or as part of a film.
- Possibly another special prize TBC

A few words from Maddie:
The aim is to raise awareness of the 805million people in the world who live with chronic hunger and raise money.

I will be living on £1 a day for 30 days to raise the £10K needed to renovate a nursery in The Gambia that's in desperate need of funds.

About:

They have both sponsored children to go to school in The Gambia for several years. During their most recent visit they came across Erenjang nursery school which is in desperate need of renovation. £10K is their target figure to transform the nursery and put teachers through the correct training. The children of Erenjang live in extreme poverty. With the help of everyone the money will transform the lives of these children and give them the best possible start in life.

Web links:
http://erenjang.org.uk/
https://twitter.com/ErenjangProject
https://www.facebook.com/The-Erenjang-Project-1462857153749194/
https://www.instagram.com/erenjangproject/

One Minute Brief of the Day: Campaign to encourage anyone and everyone to say 'I'm IN'

One Minute Brief of the Day:
Campaign to encourage anyone and everyone to say 'I'm IN'

Today we've got a special brief with a great prize to be won. We're challenging the OMBLES to make this idea go viral. We want you, your family, your friends, Facebook friends, Twitter followers, pets etc... ALL to get involved in this. We want it to be BIG!!
This is a secret club that we want to get people in to. It's all about using your imagination.

BRIEF: 
All you have to do is share a picture of yourself with the words 'I'm IN' on it.
Print the image above and take a selfie... or scribble the words down.
It might be on a post-it... or you might want to turn it into a poster with other words and pictures. 
Be as creative as you like!! As long as it says 'I'm IN'.

Then ask everyone you know to do the same. Could you even get celebrities to do it?
The more shares you get... the more chance you have of winning. We want this thing to escalate quickly and reach far and wide. If anyone can make this happen... the OMBLES can. This is something we want EVERYBODY to be a part of.

PRIZE:
- 2 x VIP Manchester United Matchday Tickets inc. 3 course meal.
- The chance to create and star in a film.

There you go... a very simple brief. Are you IN?

One Minute Brief of the Day: Create a poster to help stimulate ideas and actions to build a greater Cambridgeshire @grantthorntonuk #vibrantCambridge

One Minute Brief of the Day: 

Create a poster to help stimulate ideas and actions to build a greater Cambridgeshire @grantthorntonuk #vibrantCambridge

Prize: £200 Amazon voucher

The Cambridge Live Lab is gathering regional business leaders, charity heads and local government representatives. Working together, they will think up ideas and plan courses of action that will build a greater Cambridgeshire – a region where everyone can thrive, at work and at home.

The event will ask guests to ‘discover, dream and design’ a future Cambridgeshire where existing strengths – like the university and tech cluster – are further developed and joined by others, such as world-leading infrastructure; high-growth businesses and green spaces for healthier lives.

About the Vibrant Economy programme.

In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add £479bn to the UK economy by 2025. Since then, Grant Thornton has undertaken a series of work that has sought to realise the country’s full potential and develop a ‘vibrant economy’. The Live Lab is part of this programme of work.

A vibrant economy is one where business can do well as well as do good. It can be an economy that empowers people to bring out their best: one based on purposeful growth, achieved through collaboration, which nurtures thriving cities and communities nationwide

One Minute Brief of the Day: Create spoof ads for brands using #DonaldTrump @POTUS with @TheDrum @ChipShopAwards.

One Minute Brief of the Day: Create spoof ads for brands using #DonaldTrump @POTUS with @TheDrum @ChipShopAwards.

For the chance to win the #MICROCHIPS award at the Chip Shop Awards Ceremony.

Today we’ve got an extra special brief with our friends at the Chip Shop Awards.

After the huge success of the OMB sponsored category last time we are looking to go even better and even further than it reaching the New York Times last time! 

Chips in one minute? That’s right… #Microchips is BACK!!!

BRIEF:

For your chance to win the #Microchips Award sponsored by One Minute Briefs at this years Chip Shop Awards, all you have to do is create a poster that uses Donald Trump to promote a brand or product. 

We’re looking for topical, fun, clever ads that use the POTUS himself in them.

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtags #MicroChips and #TrumpDump

You might even want to tweet them to @POTUS or any other celebs and brands to get your idea shared. Let’s make this BIG!!

PRIZE:

The judging panel will create a shortlist of the best ideas & the winner will receive a beautiful crisp gold #MicroChips category Chip to put on their award shelf.

 

One Minute Brief of the Day: Speak Cockney Day March 3rd

One Minute Brief of the Day: Speak Cockney Day March 3rd

Today we've got an interesting brief with our friend Andy Green and we are looking for the OMBLES to help raise awareness for it.

The winning idea will receive a £50 cash prize.

Remember to put your twitter handle in the corner of your ads and tweet your ads to @andygreencre8iv and @oneminutebriefs

Believe it or not but the cockney accent is disappearing according to linguistic experts http://www.bbc.co.uk/news/10473059

About ‘Speak Cockney Day’

Cockney is more than an accent, or vernacular. It’s a state of being, with virtues of self-reliance, magnanimity, a commercial nous, independence of spirit, egalitarianism, directness, and occasional subversion of pomposity, pretension and poshness - and all a cause for celebration.
However, predictions are that the Cockney dialect faces a diabolical future, with expert predictions that it will disappear within 30 years.
‘Speak Cockney Day’ on March 3rd - the ‘fird of the ‘fird - is about celebrating what it is to speak, live and be a Cockney, to keep the spirit, sense and slang alive.
Whether you’re born within the sound of Bow Bells, have become a Londoner, or are now part of the Cockney diaspora, whatever your place of birth, colour or creed, ‘Speak Cockney Day’ is a time to celebrate Cockney life and culture - and also do something to help local good causes
By the way - we are not after making any money out of this - we just think it is a good idea and want to see its potential realised.

Why a cause for celebration - and action
An influential July 2010 report by Paul Kerswill, Professor of Sociolinguistics at Lancaster University, Multicultural London English: the emergence, acquisition and diffusion of a new variety, predicted that the Cockney accent will disappear from London's streets within 30 years. 
Despite the accent having been around for more than 500 years, the report claims it is being replaced in London by a new hybrid language: "Cockney in the East End is now transforming itself into Multicultural London English, a new, melting-pot mixture of all those people living here who learnt English as a second language".
Conversely, migration of Cockney speakers has led to a ‘Cockney diaspora’ with the dialect, growing out of its traditional East End heartland, to encompass all of London, both sides of the Thames estuary, Essex and wherever Cockneys are in the world. 
‘Cockneydom’ is celebrated in music, television and drama - and is a major icon of British culture.
The Cockney vernacular and slang however, has always had a challenge to be accepted. In 1909 the London County Council Conference on the Teaching of English in London Elementary Schools stated, "the Cockney mode of speech, with its unpleasant twang, is a modern corruption without legitimate credentials, and is unworthy of being the speech of any person in the capital city of the Empire."
Since then, Cockney has superficially become more socially accepted as an alternative form of the English Language rather than an inferior one. Yet scratch the surface of English society, and stigma and snobbery can still prevail. And it is this inferiority complex which could spell the killer blow for ‘Cockney’.
There is a need to assert Cockney - its slang, vernacular and expressions - so it can be a valid part of, and flourish within a new linguistic melting pot that is evolving in London, as well asserting a sense of pride among those who consider themselves Cockney, or admire the Cockney slang and culture.
Yet, an inferiority complex holds back asserting Cockney in the new linguistic melting pot: it’s not saying the old has got to be preserved. Rather, the old can evolve, survive, and flourish if promoted in a new dynamic context. 
Any new hybrid 21st century London language would be better, stronger rooted, by having some Cockney DNA in it. Hence, the need for a ‘Speak Cockney Day’ on March 3rd. 

Why March 3rd?
For ‘Speak Cockney Day’ to survive and flourish it needs a memorable date. Something that can be easily be remembered, passed on, as well a date that somehow also conveys something of the Cockney spirit
March 3rd - or ‘fird of the ‘fird - with its hint of self-deprecation, seems to fit the bill.

How did Speak Cockney Day come about?
Andy Green was born in the old East End Maternity Hospital, Stepney and grew up in Poplar. He has a passion for London culture and has launched new initiatives to promote and support the creative vibrancy of London including ‘Tubespiration’ a social enterprise where he uses the Tube as a creativity classroom, and ‘Tube Kultura’ bringing together  creative people independently doing their own creative thing associated that’s somehow associated with the London Underground.
Andy has a claim to fame that he once hit a cricket ball under the River Thames (he was actually playing cricket near the entrance to Blackwall Tunnel), but also still remembers, with some hurt, the times being hauled up in front of his junior school classmates and yelled at by the teacher to pronounce his class registration number of ‘33’ ‘properly’.

The Vision
‘Speak Cockney Day’ on March 3rd - provides a focal point for both celebrating and investing in the future survival of ‘Cockney’.
It’s not about nostalgia, a backward-looking reminisce but rather a positive statement about helping Cockney culture to adapt, grow, and flourish in a new era.
We have ideas for an on-line space where people can submit their new cockney rhyming slang and others  vote on its merits - therefore helping to ensure Cockney creates another generation of users
It’s about connecting everyone - celebrities, cockneys, non-cockneys - all who care about our London pride and do your bit keep the Cockney spirit alive & help good causes.
It’s a chance to find out more about your Cockney Culture, its rhyming slang, expressions, history, traditions and culture. Celebrate your favourite Cockney heroes, TV shows, films and bands, to enjoy what you think is your London culture so you can help preserve its qualities for future generations.
At the same time as celebrating all things ‘Cockney’, ‘Speak Cockney Day’ can also help good causes
The day provides a great opportunity for fund-raising or help spread the word of a charity or voluntary group that needs a helping hand. It more than just a right good old knees up - doing something to make our world better in some way.