One Minute Brief of the Day: Create posters to help raise awareness and money for the @Isla_Appeal

One Minute Brief of the Day:

Create posters to help raise awareness and money for the @Isla_Appeal

Today's brief comes from one of the amazing OMBLES Lydia Amey.
A few words from Lydia below. Let's all get behind this amazing cause.

Following the amazing work that the OMBLES did for Isabella Lyttle and the fantastic #LyttleFight, I came to Nick to ask if OMB would be interested in raising awareness again.

My friend’s niece, Isla Austin was diagnosed with the same terrible cancer, Stage 4 Neuroblastoma and has been fighting this high-risk illness since she was diagnosed on her 1st birthday last year.
She is lively, happy, playful and bubbly, and enjoys playing with her twin sister, Lottie and older brother, Finn. Like most girls her age, Isla loves being creative and adores anything pink, sparkly and cuddly! Playing outdoors is another favourite of hers but since the diagnosis, family dynamics have changed.

Isla has received extensive treatment and undergone numerous procedures as part of her treatment plan. Having responded well so far, the family hope that she’ll have no evidence of disease following the final part of her treatment.

But the prospect of a relapse is extremely real for Isla; and relapsed neuroblastoma has a less than 1 in 10 chance of survival.

Ever positive and prepared to fight, Rick and Anna have chosen for Isla to access the Bivalent Vaccine clinical trial at Memorial Sloan Kettering Cancer Center, New York, in the hope that it will help prevent the cancer returning. Isla’s end of treatment scans must show no evidence of disease to make this possible. They must also raise the necessary funds.

Desperate for their daughter to have the best chance of life, they are appealing for our help to raise £155k. These funds will cover the cost of the treatment, the associated costs of accessing the treatment (e.g. travel and accommodation) and ensure a contingency fund for any unforeseen complications whilst overseas.
“It’s an overwhelming amount of money to raise but we are determined to give Isla the best chance. Even if it gives her one extra day, then it would have been worth it for us.” Rick and Anna, Isla’s parents.

The Brief:

Like #LyttleFight, we would be looking for ways to raise awareness of Isla’s fight and also raise awareness for the absolutely fantastic charity,  ‏

Please mention @OneMinuteBriefs & @Isla_Appeal with the hashtag #IslaYouGotThis and also please tag in Isla’s Uncle - @richbowes along with the call to action: text ISLA12 and your amount £1 - £10 to 70070

Links:

Twitter - https://twitter.com/Isla_Appeal

Facebook - https://www.facebook.com/islaaustinappeal/

https://www.justgiving.com/campaigns/charity/solvingkidscancer/islaaustin

Welcome OMBoard

Welcome OMBoard

I'm delighted to announce that we now have an OMBoard in place.

This is based on a number of factors. The people chosen have expressed an interest already, been advocates over the last few years or are currently prolific in their involvement/support of One Minute Briefs.

This isn't a final list...so if you feel that you should or would like to be part of this then please e-mail me at interest@bankofcreativity.co.uk. If you are new to OMB you can still be involved.

The reason the OMBoard has been created is that OMB has developed into a huge community... and I cannot push it forward myself along with other commitments. By having other people pushing it forward, the entire community will have a better platform, and the OMBassadors will benefit in different ways for their efforts too in both commission and profile.

I want to retain the balance of OMB being a fun and supportive community but also increasing the amount of commercial briefs where brands/causes use the platform. This will result in more and better prizes for the OMBLES. Unfortunately, I can't arrange as many of these as I would like as I just don't have the time after all the retweets, entry posts and winner posts each day. So the people on the 'OMBoard' will help make this happen by getting their contacts on board so we can set briefs for brands. This opportunity is also open to people outside of the OMBoard.

As well as this, we will be pushing other ideas and have already introduced the idea of OMBassador of the month with prizes to be won and a new website is in the pipeline. 

Really pleased to be part of such a brilliant community and hopefully this will make it even better.

Let's take a look back at the last time we all got together to do something great.

https://www.facebook.com/OneMinuteBriefs/videos/843142942514456/

Let's make it happen.

Thank you all.

My review of 2017.

My review of 2017.



Following a great year in 2016 wasn't going to be easy but I'm pleased with how 2017 turned out.

A big part of the year was moving on from MAGNAFI. Leaving was something I found very difficult having made such great friends with the guys there and enjoying some great successes in the previous years and I made the tough decision to move on following early 2017 ad campaigns for women's shoes, women's dresses and women's boobs!! Storm Doris also decided to make an appearance on our outdoor shoot for the shoes which made for a nice challenge!





Having left on good terms with the team, I continue to work with them whilst in my new role as Creative Director at Trunk and through One Minute Briefs. Most recently I ran a social campaign to say #ThankUNHS and a music video featuring Johnny Vegas and Shaun Ryder was created, which reached hundreds of thousands of people. It's great that I can still collaborate with the guys to make great things happen. Unfortunately, no Xmas Number 1 this time.



I took a short time out after leaving MAGNAFI and took some time to have a think about what I wanted to achieve in the future. Did I want to work on big brands with huge budgets? Did I want to move away? Did I want to do something different? I was lucky enough to receive job offers from Dubai, London, New York but it was a project here in Manchester that interested me the most. And, not just because it's a 30 second commute from the apartment I just bought.

Trunk have the skilled team to create great content quickly and turn ideas into reality without the barriers of a typical agency. You don't have to have huge budgets to create engaging content. And since I've been at Trunk, we've created work that has been shared across the world... from nothing.

In fact, in my first week, I was on the set of a TV shoot for Nextbase Dash Cams with social influencers Goubtube, Jahannah James and 'Bad Education' TV star Jack Bence. An integrated campaign was created to highlight the Bad Drivers of Britain and features sponsorship idents on Dave as well as numerous social films.



I even starred in one of the ads myself. Not bad for the first week!




Not long after that, we were working with more influencers. And there aren't many people more influential than the Class of '92! Working with the amazing Truth Creative, we created a film to promote the launch of their new educational venture in Manchester, UA92.



An inspirational project with some inspirational people. Very proud to have been involved in it.
Other people who have inspired me this year are the young people who helped share ideas and write the script for an animated film that I'm also incredibly proud of. The whole team was involved at one point or another with this project too.




We also created and starred in a video alongside the likes of Fifth Harmony, UB40 and WWE stars to help spread a positive message out to people across the world on #StopCyberBullyingDay. It was a great success and trended as the stars themselves posted the video out from their own feeds as the film went viral globally. This was supported by a One Minute Brief which had huge reach.




This year I also too One Minute Briefs to London after popular OMBLE demand. This was the 4th #OMBLive event and it has grown each year. Doubling in size from the previous year in a brilliant venue. Everyone got the infamous free JagerOMB and the amount of support on show was amazing as I did my talk. The night featured a Live OMB tournament, gallery, awards and great speakers from Mellor & Smith, Creative Equals, my friend & fellow CD Ian Fletcher and, the person I co-founded Agency Quotes with, Vikki Ross. (Incidentally we published our second Agency Quotes book this year too) Get your copy here! http://www.lulu.com/gb/en/shop/nick-entwistle-and-vikki-ross/agency-quotes-volume-2/paperback/product-23088371.html 



On the subject of books, 2017 also saw the release of our second One Minute Briefs book. Full of great ideas, testimonials and stories from the OMBLES. A great celebration of instinctive creativity and the growth of this incredible community. Grab a copy here: http://www.lulu.com/shop/nick-entwistle/ombook2/paperback/product-23271648.html

After the intensity of trying to fill a nightclub with OMBLES in a city nowhere near me, I got straight back involved in a campaign that brought back #MerryCritmas after the success of last year.
Father Critmas rang me up and said he wanted to parody IT Movie, so that's what we did in the streets of Manchester as he came back bigger, better and badder than ever. Check out the main film and the behind the scenes video we shot below.



The campaign was featured in the likes of The Drum and Adweek as one of their favourite Xmas campaigns of the Year and has resulted in hundreds of invaluable and potentially life-changing opportunities for junior creatives to get advice and insight from some of the best Creative Director's worldwide with the likes of BBH, AMV BBDO, Wieden + Kennedy, McCann, JWT involved. To be part of such a fun global campaign and helping the creative industry as a result has been brilliantly rewarding. We even launched a game called Critmas Tosser. Can you beat my high score of 36 here? https://trunk.agency/critmastosser/
We already have plans for #MerryCritmas 3 and look forward to making it even bigger.

Last, but most definitely not least, thing to mention is the campaign we did for the #LyttleFight to help raise money for Neuroblastoma sufferer Isabella. This is by far the best and most rewarding piece of work I have ever been involved in. Starting with an idea through a One Minute Brief, written in collaboration with her family and shot beautifully in just a couple of hours, it really was a true team effort. The results made it all worthwhile, 16 million plus views on the likes of Viral Thread, Unilad and The Hook and featuring on TV with the BBC as her story went viral. More importantly, tens of thousands of pounds have been raised to help her achieve her target of getting to America for life-saving treatment.



As well as this, it has been great to do so many One Minute Briefs campaigns for good causes this year, including a collaboration with Havas for Organ Donation, EchoUK heart charity, The Drum #DoItDay, Erenjang Project and the WWF as well as many other successful and fun collaborations.
We have also sponsored numerous awards events including the Drum Creative Awards, Roses and the Chip Shop Awards and saw an OMBLE win the Grand Prix for the second year running.
Trunk and OMB have been shortlisted for a number of awards this year and it's great to have that recognition alongside some big names considering Trunk is only just a year old. 
I've also done talks at Universities including Edge Hill and Leeds as well as done talks and workshops at the V&A, Glug and Pecha Kucha, so overall it's been a packed year and I'm looking to do even more in 2018. 

Happy New Year everybody!!!

One Minute Brief of the Day: Advertise the #CritmasTosser game by @Father_Critmas

One Minute Brief of the Day: 
Advertise the #CritmasTosser game by @Father_Critmas

Brief:
Today we want to help encourage the creative industry to play the new game we've developed at Trunk alongside @Father_Critmas. To help us, Father Critmas would like you to create posters to advertise #CritmasTosser and play/share the link https://trunk.agency/critmastosser/.

Don't forget to tweet to @OneMinuteBriefs @Father_Critmas using the hashtag #CritmasTosser

About: 
As we're now officially well in to the festive season, we’d like to invite you to play #CritmasTosser and share your scores with all your friends for the chance to win prizes.

It’s a re-invention of an addictive game you’re all sure to recognise, and ties in well with Father Critmas’ infamously brutal portfolio crits…

Father Critmas has screwed up some terrible portfolios and wants you to help him bin them (before he torches them).

Click and drag the ball of paper (or swipe if you’re on mobile) to bin it! 

It's as simple as that. Then share your score to Facebook or Twitter. You can even tweet a screengrab featuring one of Father Critmas' putdowns if you wish.

The game was produced to coincide with the ongoing campaign we are running to match up junior and senior creatives for the gift of a book crit… 

We have some amazing global Creative Directors signed up already and we've already started matching some up.

But remember, t's not too late to give a little bit of time to sign up for invaluable advice and contacts. Even, if your crit ends up being in the New Year. So... no matter what level of creative you are...make sure you sign up at merrycritmas.com and make Father Critmas very very happy. It takes 30 seconds.

One Minute Brief of the Day: Advertise the 'Thank You Very Much' music track for @ThankUNHS

One Minute Brief of the Day:
Advertise the 'Thank You Very Much' music track for @ThankUNHS



After our recent #ThankUNHS brief, we're hoping all the OMBLES will get involved with today's brief too. This time with more focus on the track which is available to download here and is available here on iTunes with proceeds going to Willow Brook hospice.

See the music video here: https://www.facebook.com/thankuNHS/videos/1661302407284479/

The track is designed to say a huge thank U to every single person in the NHS and features the likes of Shaun Ryder and Johnny Vegas.

So, we're hoping the OMBLES can share their quick creative ideas to encourage everyone in the country. We've got the NHS to Christmas Number 1 before... could it happen again?

As well as posters, we'd like you all to share your #ThankUNHS selfies and pictures too and download the track. Then nominate 3 others to do the same on FB/Twitter. This will help get the message shared even further across OMB and beyond.

Tweet pics and posters to @OneMinuteBriefs & @ThankUNHS #ThankUNHS to be part of the bigger campaign in the run up to Xmas day. Please get involved for this great cause!!

One Minute Brief of the Day: Advertise #Twixtmas

One Minute Brief of the Day: Advertise #Twixtmas

Can we transform the 5 non-descript days between the Christmas and New Year holidays as ‘Twixtmas’ - as holiday period for doing social good - with a call to action to do 5 socially good things during the 5 days of Twixtmas?

In an era where we are time poor and use the excuse that we don’t have time to do things we would like to do, the 5 days of Twixtmas is a unique period in modern-day lives where most of us are ‘time rich’.

Can we get everyone to commit to a Twixtmas pledge and do 5 things to make their world a better place?

During Twixtmas you could:
·         Do something for your own personal development
·         Do something to grow your relationships with loved ones or people you may have lost touch with.
·         Do something for your community
·         Do something to help the environment
·         Do something to plan for your future

‘Twixtmas’ is a non-commercial campaign run by social enterprise ‘Grow Social Capital’ that works to get people to do come together more to make their world a better place.

Prize:
- £50 cash for the winner
- Creative to feature at website www.twixtmas.com

One Minute Brief of the Day: Advertise the Return of @Father_Critmas #MerryCRITmas

One Minute Brief of the Day:
Advertise the Return of @Father_Critmas #MerryCRITmas

Today we've got a great brief with our friend Father Critmas to help promote his #MerryCritmas campaign, in which he encourages creatives to sign up to receive a book crit and Creative Directors to give a book crit this December through merrycritmas.com. After a great campaign last year that created hundreds of book crit match-ups globally, he is back bigger, badder and better than ever.

He's been busy writing, producing, directing and starring in his new film 'CRIT',  which you can see below:



Whatever level of creative you are, from student to Executive Creative Director, we want you all to sign up to give or receive a book crit this year. Please get involved if you can at merrycritmas.com! The more the merrier.

#MerryCritmas to you all.

p.s. Check out the 'Behind the Scenes' footage complete with lots of Father Critmas' book crit action here:

One Minute Brief of the Day: Advertise @BEEHIVELOFTS

One Minute Brief of the Day:

Advertise @BEEHIVELOFTS

Today we've got a great brief and prize with our friends at @BeehiveLofts, the stunning location of Father Critmas' latest film. We wanted to say thank you for helping us with the venue with a brilliant OMB brief devoted to them.

Prize: 1x3 month membership for Feb, March & April in the expansion space worth over £800. For use by yourself or a friend/contact.

About Beehive:

"Beehive Lofts is a beautifully designed, shared workspace. Each member has a large dedicated desk where they can permanently set up and leave their things, but can also work from any any other area of the space they choose. When you feel good, you do a better job. Our spaces are designed to balance the working day.

The Lofts house a vibrant, professional community. It's a great place to meet inspiring peers from all sectors, from small businesses to multinationals. We have an active social calendar, with events ranging from shared lunches to Friday Night beers. This gives members the opportunity to meet one another with a business and social focus.

It is an inspiring and stress-free environment. Whether it’s reading a book in front of our great view of Manchester, playing a game of pool with other members or having drinks after work in our breakout area. Beehive Lofts is more than just a workspace."

Find out more here:

www.beehivelofts.co.uk

Facebook: 'Beehive Lofts Co-Working Space'

Twitter is @BeehiveLofts

Instagram is beehive_lofts

One Minute Brief of the Day: Campaign to say #ThankUNHS

One Minute Brief of the Day:

Campaign to say #ThankUNHS

We’re starting a campaign to say thank U to the NHS this Christmas. 

Christmas is a time when many of us kick back and enjoy some festive fun. It’s also a time when morale amongst staff within the NHS is at it’s lowest. With the current issues the NHS is facing this Christmas could see staff at an all time low.

Not much we can do? How about a simple thank U? How about letting all who work within the NHS know that we appreciate their efforts. Their skills and their dedication. The hours, paid and unpaid, they put in to keep us all going.

Thank U for treating my Mum’s cancer.

Thank U for stitching my boy’s chin.

Thank U for removing the offending item.

Thank U for delivering my baby.

Thank U for ……

We want to deliver the NHS a massive Christmas card this year, with thank U’s from millions of people. We want the public to post stills and videos to say thank U. We want celebs. We’ll be recording songs, making films, and hosting them all on the website thankUnhs.co.uk (to go live soon).

We need the OMBLES help to encourage people to say thankUnhs. They can be posters, scribbles, notes, or even better, you send in your Thank U film/still.

Tweet yours to @OneMinuteBriefs & @LoveYourNHS with the hashtag #ThankUNHS

The winner(s) will be invited to help push the campaign forwards in the coming weeks…and can also have a starring role in the final film/music video.

One Minute Brief of the Day: Create posters to say #HappyBirthdayJames

One Minute Brief of the Day:
Create posters to say #HappyBirthdayJames

I saw this article a few weeks ago and thought the OMBLES could create a great campaign to say happy birthday to James Weir, who is 21 on the 30th November.

James has autism which makes it difficult for him to make friends but his family are keen to make it an extra special day for him with some nice birthday messages and I thought we could help them make it happen.

Check out the article for more information:
http://www.manchestereveningnews.co.uk/news/greater-manchester-news/james-weir-young-man-autism-13808241

Tweet your posters to @OneMinuteBriefs & James' brother-in-law @CSHutch1985

Hope to see everyone getting involved!

One Minute Brief of the Day: Campaign to Invest in your Mental Wealth with @MentalHealthAm @TheDrum #DoItDay

One Minute Brief of the Day:
Campaign to Invest in your Mental Wealth with @MentalHealthAm @TheDrum #DoItDay

Today we've got a special brief for a great cause with some brilliant prizes and the chance to have your work featured in America!!
We want to help children, their parents, teachers, schools, health professionals understand the value of investing in a child’s ‘Mental Wealth’ which sometimes may fall to the wayside. We’d like them to understand the importance of addressing mental illness early by taking MHA’s screening program.

Target audience:Parents

Prizes

-Quarter page ad in Financial Times (North America edition), w/c 13th Nov

-Year free subscription to The Drum

-Free ticket to any Drum conference

-Social Media mention of the winner on @DrumLiveEvents and #doitday


Mental Health America
Mental Health America (MHA) – founded in 1909 – is the USA’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans. Our work is driven by our commitment to promote mental health as a critical part of overall wellness, including prevention services for all, early identification and intervention for those at risk, integrated care, services, and supports for those who need it, with recovery as the goal.


A little more depth on our brief
What started out in 2014 as a hashtag - #B4Stage4 – has become the overarching philosophy of MHA: It’s time to treat mental illness like any other illness – Before Stage 4. When we think about cancer, heart disease, or diabetes, we don’t wait years to treat them. We start way before Stage 4. We begin with prevention. And when people are in the first stage of those diseases, and have a persistent cough, high blood pressure, or high blood sugar, we try immediately to reverse these symptoms. This is what we should be doing when people have serious mental illnesses, too.

http://www.mentalhealthamerica.net/b4stage4-philosophy


We want the target audience to:

· Understand that mental health in your children is just as important as physical health, and that you should be investing in your child’s mental wealth.

· If your children are experiencing symptoms of a potential mental health concern, it is important to seek help early through early screening via MHA.


Considerations:

The mental health community can be very sensitive to language. MHA supports first-person language when talking about mental health, for example:

· A person has a mental illness, a person is not “mentally ill.”

· A person has schizophrenia, he/she is not “a schizophrenic.”

· Avoid terms like “crazy,” “psycho,” “lunatic,” “certifiable.”

· Most people living with mental illness are not violent, and are more likely to be victims of violence, yet media often portray them in very violent ways – which perpetuates the stigma.

· MHA believes recovery is possible.

· MHA supports the concept that this is a public health issue, not a criminal justice issue.


Assets/urls to be included:
www.mentalhealthamerica.net

Mental Health America logo

Do It Day logo

Include the phrase within body copy ‘invest(ing) in your child’s mental wealth’

One Minute Brief of the Day: Create a @TheDrum #DoItDay ad for the Financial Times

One Minute Brief of the Day:
Create a @TheDrum #DoItDay ad for the Financial Times




Top line brief
Create an encourage business leaders unknown to The Drum to get involved with #DoItDay in 2018 which would help them amplify their Corporate Social Responsibility.

Target Audience
Business leaders, Marketing Directors, CSR Directors of Brands and large Corporate Organisations

Prizes
- Quarter page advert in the Financial Times w/c 30th Oct

- Shout Outs on The Drum event and social media pages.

- 2 x Free tickets to The Drum Creative Awards


The Drum
The Drum is a global media platform and the biggest marketing website in the world. We publish a global monthly magazine, website, and run a number of industry events, including Do It Day.

Our mantra is that marketing can change the world. In fact you’ll find this written on every front cover of the magazine. It’s a statement that expresses our belief in marketing’s transformative powers, and calls on the industry to consider the effect its work has on the world at large.


What is Do It Day

Do It Day is a live manifestation of The Drum’s core belief that Marketing can change the world. Each year we choose a social good cause to help promote to the world, and invite a number of relevant companies and charities to set marketing briefs around it. This year, we’ve focused on ‘Destigmatising Mental Health’. A number of mental health charities in London, NY and Singapore were invited to set a brief on our hack day 2 weeks ago on 10th Oct, and professionals from the marketing and advertising industry set about coming up with campaign ideas to solve them. The best ideas that came out of the day will now be implemented on #DoItDay, 16th Nov by the delegates who took part on 10th Oct. These campaigns are not just one-off stunts but will provide a legacy going forward. To see a write-up of all the winning ideas see the links section below.

More depth on the brief
We feel that Do It Day can act as a great platform not only for charities also for businesses (not only agencies, but brands and corporates) to amplify and inject some creativity into their CSR programmes. Quite often we see Corporate Social Responsibility as box ticking and not very innovative. The general public is very unaware of what causes they support and how they are supporting them. We want to engage business leaders now with a view for taking part next year and setting a brief around the social cause that we choose.

These business leaders most probably have never heard of The Drum and never considered that marketing can in fact change the world.


We want to show them that:

1. Marketing and creativity along with The Drum’s Do It Day can help amplify their CSR programmes

2. It will inspire their team to see it as a reinforcing the view that doing good can be good for business

3. It is definitely worthwhile sponsoring this Initiative.

Call to action: Get in touch to discuss plans for next year

Show them what we are doing this yearLet’s demonstrate to them how Do it Day 2017 is gearing up to make a difference by highlighting what we have been up to this year.

We’re destimatising Mental Health in on Do It Day, 16th Nov, across three continents. As well as all the charity campaigns being launched, The Drum will launch its own umbrella campaign which ties up everything we’re doing around the world with #iamnotok which will encourage people to interact with us via our Do It Day hub and say it’s ok to say #iamnotok.

See link here that came out of hack day:
http://www.thedrum.com/news/2017/10/10/do-it-day-hack-s-best-ideas-how-marketers-will-help-destigmatise-mental-health

Assets to include:
The Drum Do it Day logo

Link to Do it Day information: doitday.thedrum.com

You can also include the hashtag #iamnotok if you wish to include elements of this year's theme.

One Minute Brief of the Day: Advertise #OktoberTest with @BioSureUK @BioSureZA

One Minute Brief of the Day:

Advertise #OktoberTest with @BioSureUK @BioSureZA 

Today we've got a great brief for an amazing cause with a great prize to be won. Hoping to see lots of people involved!

Tweet your entries to @OneMinuteBriefs @BioSureUK @BiosureZA with the hashtag #OktoberTest. You can also use the hashtags #KnowYourStatus #HIVselftest

Prize: £100 Amazon vouchers

About: 

#Oktobertest has been launched in the UK and South Africa as a movement to raise awareness about how important it is to test for HIV and that it is now possible to self test and get their own result in minutes, wherever and whenever they want to; no clinics, no waiting , no questions. South Africa has an estimated 7.1m people living with HIV, with a new infection occurring every two minutes.  BioSURE is the only approved HIV self test in South Africa (there are lots of unregulated ones that give people false results) and we are striving to change the landscape and view of HIV, taking away the fear.
HIV is treatable IF you know you have it – and the only way to know is to test

Unbelievably, despite now being so treatable, HIV remains the biggest killer of women of child bearing age and the second biggest killer of adolescents globally. There is a plan from the UN to eradicate HIV by 2030 and the first step to achieving this is for 90% of people to #KnowYourStatus which means getting a lot more people testing. Once somebody is diagnosed and is on treatment, the virus can be surpressed to a level where it actually becomes undetectable, meaning their own health is protected and most importantly they cannot pass the virus on. Somebody with HIV and on treatment can live a long, healthy life of a normal expectancy and even have children.   
Stigma plays a huge role in why people do not test for HIV. We have evidenced that with handing the responsibility of somebody’s health back to their ownership, we can generate and drive normal conversation about sex and HIV and consequently make everyone a lot more comfortable about testing and most importantly, staying negative.

Our campaign goals: Raise awareness about the BioSURE HIV Self Test being available, letting people know they have another choice of how to test and make people feel empowered to take ownership and responsibility for knowing their own status.

Websites: 
www.hivselftest.co.uk
www.oktobertest.org

One Minute Brief of the Day: Campaign to promote #DrumCreativeAwards and put creativity back in the spotlight. @AwardsCreative

One Minute Brief of the Day:
Campaign to promote #DrumCreativeAwards and put creativity back in the spotlight. @AwardsCreative 

Today we've got a great brief with our friends at @TheDrum and it's all about what we know best, creativity!! So let's all get involved and you could win a brilliant prize.

Tweet your posters to @OneMinuteBriefs @AwardsCreative @TheDrum with hashtag #DrumCreativeAwards

Prize: 2 tickets to attend the awards ceremony on 30th November 2017 in London

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution. We are swimming against the tide of popular opinion that it is in fact creativity, not tech, which is the true power behind the marketing industry. We contend that it is only when you infuse tech with creativity that truly amazing things happen.

As Europe's largest marketing website, and the fastest growing in the US and Asia, we have a duty to give creativity the recognition it deserves. We want to give you the recognition you deserve.

So join us. Let’s make this stand by amplifying your stellar creative work. Help us inspire others to follow in your footsteps. Help us demonstrate what this business is really all about.


WHO CAN ENTER?

Anyone, anywhere who is producing great creative work worthy of recognition. 

Including: Advertising Agencies, Design Consultancies, Digital Agencies, Direct Mail Companies, Production Companies, Marketing Agencies, PR Consultancies, In-house Creative Teams, In-house Marketing Teams, Media Buying Agencies etc..

One Minute Brief of the Day: Get involved in the #CwordChallenge for Isabella

One Minute Brief of the Day:
Get involved in the #CwordChallenge for Isabella



Today is a very special brief that I am hoping all of the OMBLES and beyond will get involved in. The #CwordChallenge

If anyone can start a movement, we can.
Let’s make our campaign for Isabella even bigger. Think 'no make up selfie' or 'Ice Bucket Challenge'.

Isabella is 10 and has had Neuroblastoma (a rare cancer) since she was 3. She’s relapsed 3 times. There’s treatment in America that she desperately needs - but it will cost hundreds of thousands. 
The family have been doing as much as they can to raise the money, but it’s an almost impossible feat alone. 

So, this is why we got involved and created a short film scripted around the idea of the ‘C’ word - cancer. 
https://www.facebook.com/uniladmag/videos/3208237785865925/

Over 10 million people saw the video online and now that a lot of people know Isabella’s story, we have an idea. And we want everyone to get involved...

All we need everyone to do is post a quick video of yourself on Facebook saying your message to the ‘C-word’ aka Cancer. 

It’s basically a clip of a few seconds saying something like “I hate you Cancer”, “go away Cancer”, “nobody likes you Cancer”. 

Lots of people have already done it. See this video here: https://www.facebook.com/LyttleFight/videos/1752127415083785/

So, when you have a minute today (that’s all it’ll take):
• Video yourself saying your message to the ‘C-word’ that is Cancer
        • Screenshot your donation & put it in a comment on your post.
        • Tag/nominate 3 of your family and friends to do the same.
        • Upload it to your Facebook with the following text:

This is my video for the ‘C-word' challenge. I nominate *(tag 3 people)* - you have 24 hours to post your video message to the ‘C-word’ that is Cancer & donate by texting the word & amount: ISLY88 £1-10 to 70070 to help get 10 year old Isabella to America for life-saving cancer treatment & nominate 3 friends to do the same. 
See the original 'C-word' film by Isabella film here: https://www.facebook.com/uniladmag/videos/3208237785865925/ (Copy and Paste)

        • We'd also like you to upload your video to Twitter and nominate/tag others to do it too.
Be great if we can get nominate some celebrities too. Let's get this going! 

Example tweet:

My video for the #CwordChallenge. I nominate *(tag 3 people)* to post a message to Cancer & Donate by texting ISLY88 £1-10 to 70070

Thank you for reading, and thank you, thank you, thank you if you help us and Isabella. 

One Minute Brief of the Day: Campaign to promote @WWF_UK's #WearItWild Day

One Minute Brief of the Day: 

Campaign to promote @WWF_UK's #WearItWild Day

Brief:
Encourage businesses to #WearItWild on Friday 20th October 2017 and raise funds for WWF’s vital work to protect wildlife. Design a digital poster for social media (landscape orientation preferred) to get the message out to businesses to hold a wild dress down Friday and challenge other businesses to join them.

Tweet your idea to @OneMinuteBriefs and @wwf_uk with hashtag #WearItWild

Prize:
The winner will receive £250 cash and a WWF Wear it Wild goody bag, and their design will be featured on WWF UK’s social media – Facebook, Twitter and Instagram.

Top-line messages:
Wear it Wild for a day. Love wildlife forever.

Sign up, dress up and donate on Friday 20 October.

Background:
Since 1970, populations of wild species have fallen by half. Among these are iconic species like rhinos, polar bears, lions, elephants and tigers.

This year, though, tiger numbers rose for the first time in conservation history. WWF needs help to answer the overwhelming challenge of species decline and create more success stories for other animals under threat.

In workplaces, schools and homes up and down the land on Friday 20th October, people will be donning wildlife-inspired fancy dress to help WWF protect precious wildlife.

From rampaging rhinos in the classroom to boisterous baboons in the office, taking part in Wear it Wild is a way to stand out from the herd whilst raising funds for and awareness of the threats facing animals and their habitats.

We’ve been using animal pun messaging, see examples below:

Practice makes purrrrfect

Get involved with something turtley amazing!

Monkey mocktails anyone? Reply below if you're a #WearItWild Chimpion & throwing a party on Friday 20 October!

It's sure to be the GRReatest school day of the year!

There's still 3 weeks to create your sealiest costume

We love our animal puns for #WearItWild. Think toucan play at that game?

About WWF:
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.

Find out more about our work, past and present at wwf.org.uk

Social/web links:
wearitwild.wwf.org.uk

facebook.com/wwfunitedkingdom

twitter.com/wwf_uk

One Minute Brief of the Day: Advertise #SpeedDonating

One Minute Brief of the Day:
Advertise #SpeedDonating 

Today's brief could be a very important one so we're hoping everyone will get involved!
One minute to save a life.

Every day people are dying needlessly waiting for an organ transplant. We need people to become NHS organ donors QUICKLY. It only takes minutes to sign up. For more info visit speeddonating.com

In the UK, there are currently 6500 people waiting for suitable organ transplants.

Please tweet your entries to @OneMinuteBriefs & @HAVASLYNXEU and include the website speeddonating.com along with the hashtag #SpeedDonating 

Prize: We’re donating £250 Airbnb vouchers to the winner. 


About Speed Donating:

Approximately 86,000 people across Europe are waiting for a life-saving organ transplant.1 Unfortunately, 16 of them will die today because they won’t find their match in time. Yet it will take you just minutes to sign-up to become an organ donor.

Just minutes, that could last a lifetime.

Please act now. Please act quickly.

One Minute Brief of the Day: Campaign to help Isabella get #TheCWord out of her system. #LyttleFight

One Minute Brief of the Day:

Campaign to help Isabella get #TheCWord out of her system.

#LyttleFight

Today is a very special brief devoted to the incredible Isabella who I had the privilege to meet alongside the Trunk team as we made a film that developed from an OMB by @ZedTrafficker.

The concept #TheCWord is a provocative one with the aim of standing out and showing how a 10 year old shouldn't know the word, let alone be using it.

You can see the film here: 

https://www.facebook.com/LyttleFight/videos/1746753808954479/

We want posters to promote the film and the cause and we want you to include the links to the film and donations in your tweets if you can.

Tweet your entries to @OneMinuteBriefs and @LyttleFight with #LyttleFight

Please share the film and donate whatever you can to: https://www.justgiving.com/campaigns/charity/solvingkidscancer/isabellalyttle

Isabella's options in the UK are rapidly running out. She needs to go over to America for life-saving treatment. But it comes at a cost. £200k. Sounds impossible? Well... after helping the NHS get to Xmas Number 1. I believe anything is possible. With everyone's help, we can do this.

Please do anything you can to help this amazing little girl. 

Prize: I will be giving away a free ticket to #OMBLIVE4 and free OMB book. (If you've already got them you will receive free drinks at the event)

More info:

Isabella loves Star Wars and Chelsea F.C.

She's also a fan of the following. It would be amazing to get some share from these people and more.

@itsjojosiwa

@davidwalliams

@Zendaya

@jasenorman

@TheCrystalMaze

@RichardAyoade

@Karenjcarney

@roald_dahl

One Minute Brief of the Day: Create posters to celebrate Nick joining Trunk

One Minute Brief of the Day:

Create posters to celebrate Nick joining Trunk

Today I'm delighted to announce I have joined Trunk.

You can read about the announcement here: http://creative-account.blogspot.co.uk/2017/07/hello-trunk.html

I'd love the OMBLES to help celebrate me joining Trunk with a fun social campaign after receiving some overwhelming support for you all in the last week.

Tweet your entries to @TweetsbyTrunk and @OneMinuteBriefs 

I will be sending the winner a creative pack that includes an Ad Pad, Sharpies, the #OMBook2 and a black OMB tee!!

Looking forward to see what you all come up with!! 

The Hornets' Nest Responds

The Hornets' Nest Responds

This week saw One Minute Briefs and it's followers accused of objectifying women in some of their entries to the daily briefs. Some of the entries had caused offence. And that's absolutely fine. You have every right to be offended. Everyone is entitled to an opinion.

However, I'd like to quote Ricky Gervais here:
"I think offence is the collateral damage of freedom of speech. But just because you are offended doesn't mean you're right."

The debate was started by the following tweet:

Firstly, this was a very open ended question that invited people to like and retweet in order to draw attention toward their agenda and One Minute Briefs as a whole. A simple direct message to the people who created the very few ads in question would have done. But this was done in such a way that, in my opinion, was wrong, self-righteous and potentially very damaging to an amazing community.

Throughout the day, the debate continued. However, it was a very one-sided affair as any comments of support from the OMB community were laughed at and dismissed out of hand as more people were tagged in to cause more conflict in a mob-handed effort.

Although it generated conversation, it was divisive in it's tone and held up examples of people's work in an unfair way. I find this way of doing things passive aggressive and tantamount to bullying.

This all led to an article posted out over Linkedin to give the issue more attention. An article littered with false information. It was suggested that the 'harmful' Protein World (again an opinion) was applauded by the community. To suggest that 14.5k people applaud an advert is incorrect. As an individual I am of the opinion that there was nothing wrong with that ad at all. However, not everyone will agree. And that's ok.

I am unsure where the talk of white male privilege came from also. OMB is very diverse and some of the examples of sexist adverts were created by women.

The article is available to read below:

https://www.linkedin.com/pulse/girl-kicked-hornets-nest-lesson-personal-activism-sara-keegan

The very title of that article is worrying.
The term 'kicking a hornet's nest' by definition is to aggravate and cause conflict. 
And, that it did.
It is to be expected that people will defend their community whilst having it 'kicked'.

And, as the founder of One Minute Briefs, I am going to also defend the community.

First of all, One Minute Briefs is a platform for generating ideas. Our simple process is One Rule. One Minute. Create an ad. We aren't governed by the ASA. We don't have the restrictions the creative industry brings with it and there's a reason for that. Here, you are encouraged to put down your first ideas. As human beings, this often leads us to puns or innuendos. I see this often when doing 'live' One Minute Briefs at events. It's not a choice. It's creative instinct. Some can be risque, lewd, rude, nude or crude. And, to me, that is fine. I encourage people to not hold back, within reason.
And yes, there have been times when I have asked people to take their submissions down as they have gone too far with them. It is something I keep an eye on and if it crosses the boundaries of what I find acceptable it will not be shared. However, the very nature of what we do has to push the boundaries. Or it would not exist. It is always going to offend people from time to time. But we cannot restrict people's creativity.

Sometimes we run more light-hearted briefs like the one to advertise 'lingerie' on Wednesday. Some of which were called into question for objectifying women. 
Again, these ads were for LINGERIE and as David Felton mentioned:
"It's almost as if people made shocking provocative ads for the shocking provocative lingerie brand."

Sometimes we set such briefs as 'advertise sausages' and you're always going to get the knob gags. Sometimes it's to advertise 'Melons'. Now what comes into your head straight away? Exactly.

Risque posters are always going to happen. As long as it doesn't go too far I encourage people to share these ideas. A lot of them won't ever make it as real ads. But the people who have been doing One Minute Briefs consistently for the last few years are now consistently creating stunning ads every single day. Gone are the puns or innuendo and a complete simplicity of thought is there for all to see. People are clever enough to make up their own minds on what is acceptable and as they see the winning work each day, they learn what a good idea is and why it wins. 

Aside from this, I'm an advocate of equal rights and I point you to the amazing work that has been shared via OMB with campaigns for Creative Equals, against the gender pay cap and our campaign for #InternationalWomensDay. It's important to remember the amazing things that this community has done and achieved. Especially in relation to sexism. Which is why I was appalled by the decision to label OMB as a patriarchy. This was a ridiculous comment considering we've done more for the causes of sexual discrimination than most people ever will. 

And as you can see from the female responses below, this is far from a patriarchy.

Overall, I find it a shame that this amazing Twitter community was harmed by the words and actions of others with their own perceived superiority. People's views were dismissed out of hand and they have been made to feel small due to the way this issue was created. I find that unacceptable.
I have received numerous messages of support following the past few days as it has, intentionally or not, had a negative effect on everyone as a whole (including myself). Why should I continue to put so much time and effort into maintaining and building something great only for it to be knocked down by others? But then I think how much the OMBLES have done for me and all the amazing stories that have come from it. So this is, in fact, actually a minor blip on that journey.

What we have to remember is that these are ONE MINUTE BRIEFS. We want you to share your first thought. If you start having doubts about what to put down on the page, that's where you go wrong. The page will be left empty. And that's not to say your first idea will be right. It might take a few more...but it's important that you continue to share without the worry that it will offend. Everything offends someone in one way or another. Where do we draw the line? OMB is about creating ideas without fear and the more fear we instil, the less effective this way of generating ideas is. 

And that is why I will not be enforcing any rules or putting any more vetting of ads into place. It is entirely up to the individuals as to what they share. And I fully support that. 
If the debate and article changes the way people think then well done. You have your right to an opinion. And so do I.