One Minute Brief of the Day: Using the photo below... help @wearebottle advertise Weasels.

One Minute Brief of the Day:

Using the photo below... help @wearebottle advertise Weasels. 
Tweet your ads to feature at facebook.com/oneminutebriefs. 
Our favourite will win 50 BIG MACS delivered to your desk (or meat free alternative) 
RT #WeaselFriday #Creative

About:

Bottle are a brand PR agency, so we do everything from film and animation, to events and experiential, to tell the story in digital and traditional earned media channels.

We're all about brand energy, and weasels.

Brief:

Advertise Weasels. 
We want to see creative and witty ways get people talking about Weasels. We’ve supplied you with a photo of our office Weasel to get things started https://goo.gl/YBpRbq.

Remember to include your twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @wearebottle and include the hashtag #WeaselFriday

Prize:

Ever seen 50 Big Macs in one place? (insert 50 burger emoji here) ...No?...Neither have we, that’s why we’re doing it. Entries will be shortlisted by the judging panel and the winner have a burger mountain delivered right to their desk.

(if the winner is vege then we’ll rethink)

Links:

https://www.wearebottle.com/

https://www.wearebottle.com/advertise-weasels/

https://www.instagram.com/wearebottle/

https://www.facebook.com/wearebottle/

One Minute Brief of the Day: Campaign to encourage band sign-ups and donations for #RivFest18 in memory of Viola Beach

One Minute Brief of the Day: 

Campaign to encourage band sign-ups and donations for #RivFest18 in memory of Viola Beach

Today we have an opportunity to get across a great message to encourage band sign ups and donations for #RivFest18

The River Reeves Foundation was set up in memory of River and Viola Beach and their manager Craig Tarry by River's mum Sharon. She has created the foundation to provide support and assistance to young musicians to get them started in their musical career. RivFest is a musical event which should be entering its second year, with the aim of raising funds, but also to get the community to gather to sing, dance and have fun in memory of the boys. 

However, RivFest is in danger of not happening this year. There is no shortage of unsigned younger bands, however, the festival needs buy-in from more established, signed bands/groups in order to attract a bigger audience.

The foundation is looking for musicians to donate their time and, as they're a non-profit charity, they're unable to pay cash up front for well-known headliners, so we are looking for bands to help by getting behind the ethos of the charity and put something back into the musical community. 

We want to attract the attention of bands (and their management teams!) or potential sponsors to create a great line-up for the festival. So it would be great to mention these bands in your tweets.


More info:
http://www.riverreevesfoundation.org/

https://www.itv.com/news/granada/update/2018-02-13/music-industry-urged-to-support-festival-in-memory-of-viola-beach/


Prizes: RivFest Tickets and Hoodies.

ColdPlay, Jamie Oliver and the Vaccines (to name a few) have all done piece to cameras in the past to show their support and we're looking for others to pledge their support and get involved too. Please include the hashtag #RivFest18 mentioning @OfficialRivFest and @OneMinuteBriefs

You can also donate to the cause here:

https://mydonate.bt.com/charities/theriverreevesfoundation

Vaccines:
https://www.youtube.com/watch?v=CxmJ75QSsmk&feature=youtu.be

Chis from Coldplay
https://www.youtube.com/watch?v=2exaqSYn0NY&feature=youtu.be

Previous Rivfest Highlights
https://www.youtube.com/watch?v=Sa118QHXnfI&feature=youtu.be

https://www.youtube.com/watch?v=ntteaxFxn6c&feature=youtu.be

https://www.youtube.com/watch?v=FgmqAFaWrS0&feature=youtu.be

https://www.youtube.com/watch?v=DxsL5XkyQMw&feature=youtu.be

https://www.youtube.com/watch?v=p1i3Fo2B9KY&feature=youtu.be

One Minute Brief of the Day: Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate

One Minute Brief of the Day:
Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate

Today we've got the chance to get an incredibly positive message out these with our friends at CALM. Would like to see everyone get involved to win some interesting prizes!!
Tweet your entries to @OneMinuteBriefs and @theCALMzone for the chance to win.

Top line brief
As part of the #BestManProject, CALM want to celebrate the power of male friendship. Sell the concept of a #DateWithAMate 

Target Audience
Men in late 20s, 30s and 40s (the ages where social connections can wane)

About:
The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. In 2016, 75% of all UK suicides were male.

Men's social connections can wane over time but mate's can be so important for our wellbeing.
The Campaign Against Living Miserably wants to celebrate the fact that alongside all the banter and healthy competition, mates can be crucial in getting through life's challenges, big and small.

Ad Goals
- Men are reminded and empowered to think of and value their friends
- Friendships – and their power to improve our wellbeing – are celebrated
- Men feel confident in looking out for their mates

Tone
We don't want soppy, twee and worthy, we want honest, direct and hilarious. Funny doesn't have to be frivolous, and serious doesn't have to be sombre.
CALM is a suicide prevention charity but the focus here is more on celebrating the positive aspects of male friendship rather than the subjects of suicide and mental health.

Prizes:

- CALM Goodies - CALMzines, badges, plectrums, postcards etc etc

- Signed CD's from some of the noughties most respected artists. Mel C. Jamie Cullum & McBusted!! Timeless. 

- A pair of Love Island's Chris Hughes signed pants!

- £20 M&S voucher.

Reference Material
Best Man Project https://www.thecalmzone.net/2018/02/join-the-bestmanproject/

Assets 
CALM brand bible: https://thecalmzone.box.com/s/5orez0aqyzhyuzw24b3r92h34qvmvsac
CALM logos https://thecalmzone.box.com/s/kdc2fg9i1bhssqfl2v82fh6x2r3jhhav
Guide to using CALM logo https://thecalmzone.box.com/s/uk8ldnwgb9xtexl21u4f6oz2216f2bui 

One Minute Brief of the Day: Advertise your local fast food joint for the chance to win the OMB @ChipShopAwards Challenge Chip!!

One Minute Brief of the Day:
Advertise your local fast food joint for the chance to win the OMB @ChipShopAwards Challenge Chip!!

The Drum Chip Shop Awards have now been around for 15 years, but do you know the story of our origins?  
There was a time when Barnacles Fish & Chip shop in Llandudno was the talk of Soho. It’s advertising had just scooped a heap of awards - knocking bigger brands off the winners’ podium. The campaign was the work of an advertising nobody, Andy Cheetham. The client was his mum. His budget, was his beer money. His secret weapon was persistence. 

Cheetham had been made redundant three times in three years and found design to be a tough career to get into, despite his experience he didn’t have the reputation to land a job. 

The answer was awards, but you can’t win awards without a client, right? And that’s how Cheetham’s mum’s chippy became the project. The outcome was ads that were simple, strong and fresh ‘Other Chip Shops Don’t Give a Fork’ was the original.  A year later the loophole was closed, and Cheetham’s Barnacle ads could no longer be entered but it got Cheetham to where he is today.

Andy’s story inspired us to start The Drum Chip Shop Awards and celebrate creativity without limits.
The awards are a place where professionals, students or anyone for that matter can compete on a level playing field, no matter how the piece of work came about, brief or no brief, client or no client, a great idea is still a great idea. And we know that the greatest ideas often come from the most unexpected places.

BRIEF 
Advertise your local fast food joint. 
We’re looking for relevant, clever, fun and witty ads for your local chippy, kebab shop, pizza place, Chinese, Curry etc etc...

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtags #ChipShopAwards and #Barnacles


PRIZE
Entries will be shortlisted by the judging panel and the winner will receive a coveted Chip trophy presented at the awards night in June.

One Minute Brief of the Day: Promote the entry deadline extension for The Drum #RosesCreative Awards 2018.

One Minute Brief of the Day: 
Promote the entry deadline extension for The Drum #RosesCreative Awards 2018.

You still have time to enter The Drum Roses Creative Awards 2018!

The Roses Creative Awards recognise the very best creativity in advertising, design and digital. Each year sees the best regional agencies compete for a gold, silver or bronze accolade, awarded by our prestigious judging panel. This year The Drum is more determined than ever to use its global platforms to promote the amazing talent that exists beyond the M25, and we need your entries to no doubt help us prove; there is a life outside London!

Anyone producing great creative work is eligible to enter, provided your headquarters are based in the UK or Ireland but outside London’s M25. 

BRIEF - Promote the entry deadline extension for The Drum Roses Creative Awards 2018.

We want to celebrate the very best creativity outside of London.

Trust us, we’ve heard all the excuses imaginable for needing an extension. So if the dog ate your submission, don’t sweat it – we can give you a bit more time to get those all important entries in!

Details to include: Extensions Available – 21 February 2018

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @RosesAwards and include the hashtag #RosesCreative

PRIZES

x 1 free entry for The Drum Roses Creative Awards 2018
x 2 tickets to The Drum Roses Creative Awards 2018

One Minute Brief of the Day: Advertise the @ChipShopAwards

One Minute Brief of the Day:

Advertise the @ChipShopAwards 

The Drum Chip Shop Awards are back for 2018 with entries open to anyone brave enough to compete.

We pride ourselves on celebrating creativity with no limits and no rules. Because we know it’s all about the idea and that the best ideas come from the most unexpected places.

You don’t even have to work in advertising to compete, last year a teacher won the Grand Prix!

We want the controversial, relevant, witty and down right brilliant ideas you know you're capable of. So, don’t hold back.

BRIEF

Promote the call for entries phase for The Drum Chip Shop Awards 2018.

We want to encourage the very best to enter because the competition should be stiff!
You might be able to win at Cannes or D&AD but that doesn’t mean you’re capable of bagging a Chip Shop Award.

Details to include: Entry Deadline – 12 March 2018

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtag #ChipShopAwards

PRIZES

x 1 free entry for The Drum Chip Shop Awards 2018

x 2 tickets to The Drum Chip Shop Awards 2018

OMBmeet: 29/01/18 7pm, Soho.

OMBmeet: 29/01/18 7pm, Soho.

A few of the OMBLES are meeting up for a few drinks, networking, creative chat and perhaps a few 'Live OMBs' this evening.

If you'd like to join us, we'll be in there from 7pm.

If you're coming, tweet me at @OneMinuteBriefs or e-mail me at interest@bankofcreativity.co.uk

The Sun & 13 Cantons, Soho, is located on the corner of Great Pulteney St & Beak St - an intersection you'll find at the end of Carnaby Street. Nearest Tube stations are a short walk away at Oxford Circus or Piccadilly Circus.

Hope to see a few of you there!

One Minute Brief of the Day: Advertise @JumpGiants

One Minute Brief of the Day:

Advertise @JumpGiants

Remember to tweet to @JumpGiants and @OneMinuteBriefs
Prize: £500 overall to be won; £300 for 1^st, £150 for 2^nd, £50 for 3^rd

Brief:

Jump Giants has dominated the trampoline park industry since opening its first park in 2015. Now it is expanding its indoor entertainment, fitness and sports facilities offering and exploring new advertising outlets with it. OMBLES, we want you to push the boundaries of traditional advertising while emphasizing the sports-inspired Jump Giants brand.

Considerations:

·    Jump Giants is inspired by the national sporting leagues in America – NBA, NFL and MLB – Jump Giants is BIG and BOLD. The tone and language should be in your face, (like Patches O’Houlihan or Judge Judy), but inclusive, like fans of the same team. The logo is our team badge, imagine it emblazoned on the front of a basketball jersey.

·    Jay Gee, our fan-favourite mascot (and the 1^st mascot in the industry), is the spokesman of our videos and in the park, he’s chased after for that coveted photo and he turns the park into a pep rally!

·    Activities are developing with demand while the branding remains consistent. It was one of the first trampoline parks in the UK (launched as the biggest in Europe) and is now expanding to a wider indoor entertainment experience, offering activities like Wipe Out, Ninja Court, and housing traditional favourites like Dodgems and Soft Play. Fun for all the family!

·    Defenders of safety, Jump Giants is a leading member of the IATP (Internal Association of Trampoline Parks). They set the standard in health and safety helping hold the entire industry accountable.

About Jump Giants:

Jump Giants opened its first UK indoor trampoline park over three years ago and has remained at the top of the board as an industry leader. Champions of fun, each park includes a range of activities on state of the art equipment. From perfecting flips on interconnected trampolines to challenging friends in a game of Dodgeball or reigning champion on the interactive Wipe Out game, Jump Giants has something for everyone and is open to all ages.

Find out more:

www.jumpgiants.com

www.facebook.com/JumpGiantsUK

www.twitter.com/JumpGiants

www.instagram.com/JumpGiants

Extra Links:
Jump Giants YouTube Channel - www.youtube.com/channel/UCRK7rzyYyuGekoFYvzNXMhg/feed

Wipe Out - https://www.youtube.com/watch?v=nQaK7Wa7o6c

Ninja Court - https://www.youtube.com/watch?v=GEuf9RROUy0

Jump Giants (Jay Gee) Tour - https://www.youtube.com/watch?v=lAw4azLJp-E

One Minute Brief of the Day: Advertise the Creative Industry in the North with @YCC

One Minute Brief of the Day:
Advertise the Creative Industry in the North with @YCC

Today we’ve partnered up with the Young Creative Council in the Brief Encounter to “Advertise the creative industry in the North”. With recent expansion of the YCC they now span from New York to Berlin, Amsterdam to London and alllllll the way up north in Newcastle. The YCC will be giving away a bunch of book crits for the best entries (either online or in agency) and a YCC tote full of creative goodies. Time to get your scamp on.

The brief: Advertise the Creative Industry in the North with @YCC
Tweet your entries to @OneMinuteBriefs, @YCC with the hashtag #NorthernCreatives

Prize: Three Book Crits. Totes, full of goodies.

About: Since 2007, the YCC’s core focus is to help motivate, educate and support anyone wanting to make a go of it in the creative industries. We are a collective who are spread throughout the creative industries in the UK, Europe and in the US. Through collaborations, events, workshops, talks, portfolio events, classes and much more we aim to pratice what we preach. We’re proud to have worked with partners including D&AD, It’s Nice That, Mother, Wieden+Kennedy, Pentagram, Diesel, Google, Anomaly and Poke as well as introducing the Placement Poverty Pledge which aims to get creatives paid the living wage on placement.

Website: http://youngcreativecouncil.com

One Minute Brief of the Day: Create posters to help raise awareness and money for the @Isla_Appeal

One Minute Brief of the Day:

Create posters to help raise awareness and money for the @Isla_Appeal

Today's brief comes from one of the amazing OMBLES Lydia Amey.
A few words from Lydia below. Let's all get behind this amazing cause.

Following the amazing work that the OMBLES did for Isabella Lyttle and the fantastic #LyttleFight, I came to Nick to ask if OMB would be interested in raising awareness again.

My friend’s niece, Isla Austin was diagnosed with the same terrible cancer, Stage 4 Neuroblastoma and has been fighting this high-risk illness since she was diagnosed on her 1st birthday last year.
She is lively, happy, playful and bubbly, and enjoys playing with her twin sister, Lottie and older brother, Finn. Like most girls her age, Isla loves being creative and adores anything pink, sparkly and cuddly! Playing outdoors is another favourite of hers but since the diagnosis, family dynamics have changed.

Isla has received extensive treatment and undergone numerous procedures as part of her treatment plan. Having responded well so far, the family hope that she’ll have no evidence of disease following the final part of her treatment.

But the prospect of a relapse is extremely real for Isla; and relapsed neuroblastoma has a less than 1 in 10 chance of survival.

Ever positive and prepared to fight, Rick and Anna have chosen for Isla to access the Bivalent Vaccine clinical trial at Memorial Sloan Kettering Cancer Center, New York, in the hope that it will help prevent the cancer returning. Isla’s end of treatment scans must show no evidence of disease to make this possible. They must also raise the necessary funds.

Desperate for their daughter to have the best chance of life, they are appealing for our help to raise £155k. These funds will cover the cost of the treatment, the associated costs of accessing the treatment (e.g. travel and accommodation) and ensure a contingency fund for any unforeseen complications whilst overseas.
“It’s an overwhelming amount of money to raise but we are determined to give Isla the best chance. Even if it gives her one extra day, then it would have been worth it for us.” Rick and Anna, Isla’s parents.

The Brief:

Like #LyttleFight, we would be looking for ways to raise awareness of Isla’s fight and also raise awareness for the absolutely fantastic charity,  ‏

Please mention @OneMinuteBriefs & @Isla_Appeal with the hashtag #IslaYouGotThis and also please tag in Isla’s Uncle - @richbowes along with the call to action: text ISLA12 and your amount £1 - £10 to 70070

Links:

Twitter - https://twitter.com/Isla_Appeal

Facebook - https://www.facebook.com/islaaustinappeal/

https://www.justgiving.com/campaigns/charity/solvingkidscancer/islaaustin

Welcome OMBoard

Welcome OMBoard

I'm delighted to announce that we now have an OMBoard in place.

This is based on a number of factors. The people chosen have expressed an interest already, been advocates over the last few years or are currently prolific in their involvement/support of One Minute Briefs.

This isn't a final list...so if you feel that you should or would like to be part of this then please e-mail me at interest@bankofcreativity.co.uk. If you are new to OMB you can still be involved.

The reason the OMBoard has been created is that OMB has developed into a huge community... and I cannot push it forward myself along with other commitments. By having other people pushing it forward, the entire community will have a better platform, and the OMBassadors will benefit in different ways for their efforts too in both commission and profile.

I want to retain the balance of OMB being a fun and supportive community but also increasing the amount of commercial briefs where brands/causes use the platform. This will result in more and better prizes for the OMBLES. Unfortunately, I can't arrange as many of these as I would like as I just don't have the time after all the retweets, entry posts and winner posts each day. So the people on the 'OMBoard' will help make this happen by getting their contacts on board so we can set briefs for brands. This opportunity is also open to people outside of the OMBoard.

As well as this, we will be pushing other ideas and have already introduced the idea of OMBassador of the month with prizes to be won and a new website is in the pipeline. 

Really pleased to be part of such a brilliant community and hopefully this will make it even better.

Let's take a look back at the last time we all got together to do something great.

https://www.facebook.com/OneMinuteBriefs/videos/843142942514456/

Let's make it happen.

Thank you all.

My review of 2017.

My review of 2017.



Following a great year in 2016 wasn't going to be easy but I'm pleased with how 2017 turned out.

A big part of the year was moving on from MAGNAFI. Leaving was something I found very difficult having made such great friends with the guys there and enjoying some great successes in the previous years and I made the tough decision to move on following early 2017 ad campaigns for women's shoes, women's dresses and women's boobs!! Storm Doris also decided to make an appearance on our outdoor shoot for the shoes which made for a nice challenge!





Having left on good terms with the team, I continue to work with them whilst in my new role as Creative Director at Trunk and through One Minute Briefs. Most recently I ran a social campaign to say #ThankUNHS and a music video featuring Johnny Vegas and Shaun Ryder was created, which reached hundreds of thousands of people. It's great that I can still collaborate with the guys to make great things happen. Unfortunately, no Xmas Number 1 this time.



I took a short time out after leaving MAGNAFI and took some time to have a think about what I wanted to achieve in the future. Did I want to work on big brands with huge budgets? Did I want to move away? Did I want to do something different? I was lucky enough to receive job offers from Dubai, London, New York but it was a project here in Manchester that interested me the most. And, not just because it's a 30 second commute from the apartment I just bought.

Trunk have the skilled team to create great content quickly and turn ideas into reality without the barriers of a typical agency. You don't have to have huge budgets to create engaging content. And since I've been at Trunk, we've created work that has been shared across the world... from nothing.

In fact, in my first week, I was on the set of a TV shoot for Nextbase Dash Cams with social influencers Goubtube, Jahannah James and 'Bad Education' TV star Jack Bence. An integrated campaign was created to highlight the Bad Drivers of Britain and features sponsorship idents on Dave as well as numerous social films.



I even starred in one of the ads myself. Not bad for the first week!




Not long after that, we were working with more influencers. And there aren't many people more influential than the Class of '92! Working with the amazing Truth Creative, we created a film to promote the launch of their new educational venture in Manchester, UA92.



An inspirational project with some inspirational people. Very proud to have been involved in it.
Other people who have inspired me this year are the young people who helped share ideas and write the script for an animated film that I'm also incredibly proud of. The whole team was involved at one point or another with this project too.




We also created and starred in a video alongside the likes of Fifth Harmony, UB40 and WWE stars to help spread a positive message out to people across the world on #StopCyberBullyingDay. It was a great success and trended as the stars themselves posted the video out from their own feeds as the film went viral globally. This was supported by a One Minute Brief which had huge reach.




This year I also too One Minute Briefs to London after popular OMBLE demand. This was the 4th #OMBLive event and it has grown each year. Doubling in size from the previous year in a brilliant venue. Everyone got the infamous free JagerOMB and the amount of support on show was amazing as I did my talk. The night featured a Live OMB tournament, gallery, awards and great speakers from Mellor & Smith, Creative Equals, my friend & fellow CD Ian Fletcher and, the person I co-founded Agency Quotes with, Vikki Ross. (Incidentally we published our second Agency Quotes book this year too) Get your copy here! http://www.lulu.com/gb/en/shop/nick-entwistle-and-vikki-ross/agency-quotes-volume-2/paperback/product-23088371.html 



On the subject of books, 2017 also saw the release of our second One Minute Briefs book. Full of great ideas, testimonials and stories from the OMBLES. A great celebration of instinctive creativity and the growth of this incredible community. Grab a copy here: http://www.lulu.com/shop/nick-entwistle/ombook2/paperback/product-23271648.html

After the intensity of trying to fill a nightclub with OMBLES in a city nowhere near me, I got straight back involved in a campaign that brought back #MerryCritmas after the success of last year.
Father Critmas rang me up and said he wanted to parody IT Movie, so that's what we did in the streets of Manchester as he came back bigger, better and badder than ever. Check out the main film and the behind the scenes video we shot below.



The campaign was featured in the likes of The Drum and Adweek as one of their favourite Xmas campaigns of the Year and has resulted in hundreds of invaluable and potentially life-changing opportunities for junior creatives to get advice and insight from some of the best Creative Director's worldwide with the likes of BBH, AMV BBDO, Wieden + Kennedy, McCann, JWT involved. To be part of such a fun global campaign and helping the creative industry as a result has been brilliantly rewarding. We even launched a game called Critmas Tosser. Can you beat my high score of 36 here? https://trunk.agency/critmastosser/
We already have plans for #MerryCritmas 3 and look forward to making it even bigger.

Last, but most definitely not least, thing to mention is the campaign we did for the #LyttleFight to help raise money for Neuroblastoma sufferer Isabella. This is by far the best and most rewarding piece of work I have ever been involved in. Starting with an idea through a One Minute Brief, written in collaboration with her family and shot beautifully in just a couple of hours, it really was a true team effort. The results made it all worthwhile, 16 million plus views on the likes of Viral Thread, Unilad and The Hook and featuring on TV with the BBC as her story went viral. More importantly, tens of thousands of pounds have been raised to help her achieve her target of getting to America for life-saving treatment.



As well as this, it has been great to do so many One Minute Briefs campaigns for good causes this year, including a collaboration with Havas for Organ Donation, EchoUK heart charity, The Drum #DoItDay, Erenjang Project and the WWF as well as many other successful and fun collaborations.
We have also sponsored numerous awards events including the Drum Creative Awards, Roses and the Chip Shop Awards and saw an OMBLE win the Grand Prix for the second year running.
Trunk and OMB have been shortlisted for a number of awards this year and it's great to have that recognition alongside some big names considering Trunk is only just a year old. 
I've also done talks at Universities including Edge Hill and Leeds as well as done talks and workshops at the V&A, Glug and Pecha Kucha, so overall it's been a packed year and I'm looking to do even more in 2018. 

Happy New Year everybody!!!

One Minute Brief of the Day: Advertise the #CritmasTosser game by @Father_Critmas

One Minute Brief of the Day: 
Advertise the #CritmasTosser game by @Father_Critmas

Brief:
Today we want to help encourage the creative industry to play the new game we've developed at Trunk alongside @Father_Critmas. To help us, Father Critmas would like you to create posters to advertise #CritmasTosser and play/share the link https://trunk.agency/critmastosser/.

Don't forget to tweet to @OneMinuteBriefs @Father_Critmas using the hashtag #CritmasTosser

About: 
As we're now officially well in to the festive season, we’d like to invite you to play #CritmasTosser and share your scores with all your friends for the chance to win prizes.

It’s a re-invention of an addictive game you’re all sure to recognise, and ties in well with Father Critmas’ infamously brutal portfolio crits…

Father Critmas has screwed up some terrible portfolios and wants you to help him bin them (before he torches them).

Click and drag the ball of paper (or swipe if you’re on mobile) to bin it! 

It's as simple as that. Then share your score to Facebook or Twitter. You can even tweet a screengrab featuring one of Father Critmas' putdowns if you wish.

The game was produced to coincide with the ongoing campaign we are running to match up junior and senior creatives for the gift of a book crit… 

We have some amazing global Creative Directors signed up already and we've already started matching some up.

But remember, t's not too late to give a little bit of time to sign up for invaluable advice and contacts. Even, if your crit ends up being in the New Year. So... no matter what level of creative you are...make sure you sign up at merrycritmas.com and make Father Critmas very very happy. It takes 30 seconds.

One Minute Brief of the Day: Advertise the 'Thank You Very Much' music track for @ThankUNHS

One Minute Brief of the Day:
Advertise the 'Thank You Very Much' music track for @ThankUNHS



After our recent #ThankUNHS brief, we're hoping all the OMBLES will get involved with today's brief too. This time with more focus on the track which is available to download here and is available here on iTunes with proceeds going to Willow Brook hospice.

See the music video here: https://www.facebook.com/thankuNHS/videos/1661302407284479/

The track is designed to say a huge thank U to every single person in the NHS and features the likes of Shaun Ryder and Johnny Vegas.

So, we're hoping the OMBLES can share their quick creative ideas to encourage everyone in the country. We've got the NHS to Christmas Number 1 before... could it happen again?

As well as posters, we'd like you all to share your #ThankUNHS selfies and pictures too and download the track. Then nominate 3 others to do the same on FB/Twitter. This will help get the message shared even further across OMB and beyond.

Tweet pics and posters to @OneMinuteBriefs & @ThankUNHS #ThankUNHS to be part of the bigger campaign in the run up to Xmas day. Please get involved for this great cause!!

One Minute Brief of the Day: Advertise #Twixtmas

One Minute Brief of the Day: Advertise #Twixtmas

Can we transform the 5 non-descript days between the Christmas and New Year holidays as ‘Twixtmas’ - as holiday period for doing social good - with a call to action to do 5 socially good things during the 5 days of Twixtmas?

In an era where we are time poor and use the excuse that we don’t have time to do things we would like to do, the 5 days of Twixtmas is a unique period in modern-day lives where most of us are ‘time rich’.

Can we get everyone to commit to a Twixtmas pledge and do 5 things to make their world a better place?

During Twixtmas you could:
·         Do something for your own personal development
·         Do something to grow your relationships with loved ones or people you may have lost touch with.
·         Do something for your community
·         Do something to help the environment
·         Do something to plan for your future

‘Twixtmas’ is a non-commercial campaign run by social enterprise ‘Grow Social Capital’ that works to get people to do come together more to make their world a better place.

Prize:
- £50 cash for the winner
- Creative to feature at website www.twixtmas.com

One Minute Brief of the Day: Advertise the Return of @Father_Critmas #MerryCRITmas

One Minute Brief of the Day:
Advertise the Return of @Father_Critmas #MerryCRITmas

Today we've got a great brief with our friend Father Critmas to help promote his #MerryCritmas campaign, in which he encourages creatives to sign up to receive a book crit and Creative Directors to give a book crit this December through merrycritmas.com. After a great campaign last year that created hundreds of book crit match-ups globally, he is back bigger, badder and better than ever.

He's been busy writing, producing, directing and starring in his new film 'CRIT',  which you can see below:



Whatever level of creative you are, from student to Executive Creative Director, we want you all to sign up to give or receive a book crit this year. Please get involved if you can at merrycritmas.com! The more the merrier.

#MerryCritmas to you all.

p.s. Check out the 'Behind the Scenes' footage complete with lots of Father Critmas' book crit action here:

One Minute Brief of the Day: Advertise @BEEHIVELOFTS

One Minute Brief of the Day:

Advertise @BEEHIVELOFTS

Today we've got a great brief and prize with our friends at @BeehiveLofts, the stunning location of Father Critmas' latest film. We wanted to say thank you for helping us with the venue with a brilliant OMB brief devoted to them.

Prize: 1x3 month membership for Feb, March & April in the expansion space worth over £800. For use by yourself or a friend/contact.

About Beehive:

"Beehive Lofts is a beautifully designed, shared workspace. Each member has a large dedicated desk where they can permanently set up and leave their things, but can also work from any any other area of the space they choose. When you feel good, you do a better job. Our spaces are designed to balance the working day.

The Lofts house a vibrant, professional community. It's a great place to meet inspiring peers from all sectors, from small businesses to multinationals. We have an active social calendar, with events ranging from shared lunches to Friday Night beers. This gives members the opportunity to meet one another with a business and social focus.

It is an inspiring and stress-free environment. Whether it’s reading a book in front of our great view of Manchester, playing a game of pool with other members or having drinks after work in our breakout area. Beehive Lofts is more than just a workspace."

Find out more here:

www.beehivelofts.co.uk

Facebook: 'Beehive Lofts Co-Working Space'

Twitter is @BeehiveLofts

Instagram is beehive_lofts

One Minute Brief of the Day: Campaign to say #ThankUNHS

One Minute Brief of the Day:

Campaign to say #ThankUNHS

We’re starting a campaign to say thank U to the NHS this Christmas. 

Christmas is a time when many of us kick back and enjoy some festive fun. It’s also a time when morale amongst staff within the NHS is at it’s lowest. With the current issues the NHS is facing this Christmas could see staff at an all time low.

Not much we can do? How about a simple thank U? How about letting all who work within the NHS know that we appreciate their efforts. Their skills and their dedication. The hours, paid and unpaid, they put in to keep us all going.

Thank U for treating my Mum’s cancer.

Thank U for stitching my boy’s chin.

Thank U for removing the offending item.

Thank U for delivering my baby.

Thank U for ……

We want to deliver the NHS a massive Christmas card this year, with thank U’s from millions of people. We want the public to post stills and videos to say thank U. We want celebs. We’ll be recording songs, making films, and hosting them all on the website thankUnhs.co.uk (to go live soon).

We need the OMBLES help to encourage people to say thankUnhs. They can be posters, scribbles, notes, or even better, you send in your Thank U film/still.

Tweet yours to @OneMinuteBriefs & @LoveYourNHS with the hashtag #ThankUNHS

The winner(s) will be invited to help push the campaign forwards in the coming weeks…and can also have a starring role in the final film/music video.

One Minute Brief of the Day: Create posters to say #HappyBirthdayJames

One Minute Brief of the Day:
Create posters to say #HappyBirthdayJames

I saw this article a few weeks ago and thought the OMBLES could create a great campaign to say happy birthday to James Weir, who is 21 on the 30th November.

James has autism which makes it difficult for him to make friends but his family are keen to make it an extra special day for him with some nice birthday messages and I thought we could help them make it happen.

Check out the article for more information:
http://www.manchestereveningnews.co.uk/news/greater-manchester-news/james-weir-young-man-autism-13808241

Tweet your posters to @OneMinuteBriefs & James' brother-in-law @CSHutch1985

Hope to see everyone getting involved!

One Minute Brief of the Day: Campaign to Invest in your Mental Wealth with @MentalHealthAm @TheDrum #DoItDay

One Minute Brief of the Day:
Campaign to Invest in your Mental Wealth with @MentalHealthAm @TheDrum #DoItDay

Today we've got a special brief for a great cause with some brilliant prizes and the chance to have your work featured in America!!
We want to help children, their parents, teachers, schools, health professionals understand the value of investing in a child’s ‘Mental Wealth’ which sometimes may fall to the wayside. We’d like them to understand the importance of addressing mental illness early by taking MHA’s screening program.

Target audience:Parents

Prizes

-Quarter page ad in Financial Times (North America edition), w/c 13th Nov

-Year free subscription to The Drum

-Free ticket to any Drum conference

-Social Media mention of the winner on @DrumLiveEvents and #doitday


Mental Health America
Mental Health America (MHA) – founded in 1909 – is the USA’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans. Our work is driven by our commitment to promote mental health as a critical part of overall wellness, including prevention services for all, early identification and intervention for those at risk, integrated care, services, and supports for those who need it, with recovery as the goal.


A little more depth on our brief
What started out in 2014 as a hashtag - #B4Stage4 – has become the overarching philosophy of MHA: It’s time to treat mental illness like any other illness – Before Stage 4. When we think about cancer, heart disease, or diabetes, we don’t wait years to treat them. We start way before Stage 4. We begin with prevention. And when people are in the first stage of those diseases, and have a persistent cough, high blood pressure, or high blood sugar, we try immediately to reverse these symptoms. This is what we should be doing when people have serious mental illnesses, too.

http://www.mentalhealthamerica.net/b4stage4-philosophy


We want the target audience to:

· Understand that mental health in your children is just as important as physical health, and that you should be investing in your child’s mental wealth.

· If your children are experiencing symptoms of a potential mental health concern, it is important to seek help early through early screening via MHA.


Considerations:

The mental health community can be very sensitive to language. MHA supports first-person language when talking about mental health, for example:

· A person has a mental illness, a person is not “mentally ill.”

· A person has schizophrenia, he/she is not “a schizophrenic.”

· Avoid terms like “crazy,” “psycho,” “lunatic,” “certifiable.”

· Most people living with mental illness are not violent, and are more likely to be victims of violence, yet media often portray them in very violent ways – which perpetuates the stigma.

· MHA believes recovery is possible.

· MHA supports the concept that this is a public health issue, not a criminal justice issue.


Assets/urls to be included:
www.mentalhealthamerica.net

Mental Health America logo

Do It Day logo

Include the phrase within body copy ‘invest(ing) in your child’s mental wealth’