Creative Account Creative Account

One Minute Brief of the Day: Advertise #FreelanceLife with @Become_MCR

One Minute Brief of the Day: 
Advertise #FreelanceLife with @Become_MCR


Today we've got a great brief with our Manchester neighbours, Become.
And they're offering a brilliant prize to the winning idea!
With the brief, we're focussing on the freelance angle because it can be difficult for freelancers to promote themselves as they don't know where they will be working from one week to the next and whilst working they may miss other opportunities that come up for them.
That's where Become are there for you...suggesting great new roles and putting you forward for them, without you having to do anything, This means less stress, more opportunities and, of course, more money!! Looking forward to see all your exciting OMBs.

Tweet your entries mentioning @OneMinuteBriefs and @Become_MCR and remember to put your Twitter handle in the corner of your ads.

Prize: £150 Amazon vouchers for the winner.

About:

“Become Recruitment specialise in providing creatives, digital specialists, production staff, account handlers and marketeers for advertising agencies, design groups and corporate in-house studios. We have been established for over 12 years in Manchester covering the North of England for both freelance and permanent staff needs.”

Links for more info:
Website - https://becomerecruitment.com/uk
LinkedIn - https://www.linkedin.com/company/become-recruitment-uk/
Instagram - https://www.instagram.com/becomemanchester/
Twitter - https://twitter.com/Become_MCR
Read More
Creative Account Creative Account

One Minute Brief of the Day: Create posters for #WorldWishDay with @MakeAWishUK

One Minute Brief of the Day:
Create posters for #WorldWishDay with @MakeAWishUK


Brief
Create an ad to celebrate World Wish Day by creating a poster of what your wish was as a child, in order to encourage people to sponsor a child’s wish this World Wish Day.
Tweet it to @OneMinuteBriefs & @MakeAWishUK with the hashtag #WorldWishDay

Prize
The winner will receive £150, a Make-A-Wish UK goody bag and their design will feature on Make-A-Wish UK’s social channels.

Key messaging
Help us to grant more life-changing wishes this World Wish Day by sponsoring a wish.

About World Wish Day
April 29 is World Wish Day®, the anniversary of the wish that inspired the founding of 
Make-A-Wish and the wish-granting movement. It is a worldwide awareness day of gratitude to thank donors, volunteers, medical professionals, sponsors, wish children and families. 
It is a day where we can highlight all the unique and wonderful wishes we grant – from having a pirate party on a real ship to becoming a teacher for the day, children have the most imaginative wishes. 
We’re asking people to get involved and help us to grant even more life-changing wishes to seriously ill children this World Wish Day by sponsoring a wish.

About Make-A-Wish UK
Make-A-Wish UK is a children’s wishgranting charity which grants life-changing wishes to children with critical illnesses. 
In 1980, 7-year-old Chris Greicius inspired the creation of Make-A-Wish. Chris was diagnosed with leukaemia and wished to be a Policeman. Thanks to his mother, her friends and a group of police officers – his wish was made a life-changing reality.
In 1986, Make-A-Wish was founded in the UK – 31 years later we’ve helped transform the lives of more than 12,000 seriously ill children by granting their One True Wish.
Whether it's being a superhero for a day, to operating a lift by pressing buttons all day long or meeting their celebrity hero; our wishes are varied, personal and life-changing. We go above and beyond to grant amazing wishes to very amazing children; their One True Wish made a reality at a time when they need it most. 
Because a child's life shouldn't be about illness, hospitals and diagnosis - it should be about wonder, joy and hope.

Social/Web Links
Facebook – https://www.facebook.com/makeawishuk/ 
Twitter – https://twitter.com/MakeAWishUK 
Instagram – https://www.instagram.com/makeawishuk/ 
Website – https://www.make-a-wish.org.uk/worldwishday 
Read More
Creative Account Creative Account

Pitch in Launch.

Pitch in Launch.



Coming Soon.


Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise @we_are_soak and win a job!


One Minute Brief of the Day: 
Advertise @we_are_soak and win a job!


Today we've got a great opportunity for someone with our friends at soak.com. We want the OMBLES to help get someone a job or you may want to go for it yourself! And, we've got some great prizes to be won too. We want to see your fun, clever and quick ideas for one of soak.com's great products!


The brief
Advertise the illuminated LED mirror Cabinet – equipped with Bluetooth Speaker and Shaver Socket.



More info here -

https://soak.com/en-gb/furniture/cabinets-and-storage/mirror-cabinets/500x650mm-luminaire-illuminated-led-mirror-cabinet---bluetooth-speaker-and-shaver-socket/2000959.html#q=illuminated+LED+mirror+Cabinet&lang=default&start=12



About:
soak.com are a friendly, helpful online retailer who help customers kick start their bathroom revolution.

Based in Nuneaton, they’ve just launched their first showroom on-site and are due to launch their new website very soon… (watch this space!)

They’re recruiting for a creative designer to join the team on a permanent basis.

So, if your ideas make a splash, they’ll interview you for the job*.
*Please note – as the role is based in Nuneaton (Warwickshire), the ideal candidate should live close enough to commute for it.

Win yourself some great prizes with today's brief:
- Bottle of Bubbly


- Tully Toys


- Plus, for any OMBLES looking for work in the Midlands, you can also win yourself a job by getting involved!!!!!


Please include your handle on your entry and be sure to include – 
@we_are_soak
@confid3ntial

You can also include the OMBLE @john_protheroe in your tweets too!


Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise #HeadUpNorth with @TweetsByTrunk at #PNLive

One Minute Brief of the Day: 
Advertise #HeadUpNorth with @TweetsByTrunk at #PNLive





Today we are heading to Prolific North Live where you will find us at the Trunk stand 69!
We've got an exciting theme and a game to go with it called #HeadUpNorth.

It's as simple as heading a ball north as far as you can with some obstacles along the way!!

You can play the game here.
http://headupnorth.trunk.agency/

We're looking for posters to advertise the game and the winner will receive a bottle of fizz for their man/woman of the match performance.

Tweet your ads to @OneMinuteBriefs @TweetsByTrunk @ProlificNorth with hashtag #PNLive 

About Trunk at the Event:


Trunk are heading to Prolific North Live: an event which has been labelled the biggest annual marketing expo outside of London. The event is taking place across two days, the 28th of February and 1st of March, at EventCity in Manchester.

For their second year at the event, Trunk are theming their stand around the bold claim that they are “The Best Team in Manchester”. Manchester is home to two teams already, big rivals City and United, but Trunk are providing a third option, stating that red and blue together makes… purple!

From the AstroTurf on the floor, to the crowd of people on the wall, the Trunk stand will be football-themed to emphasise the talents of their 11-strong team. Some of the Trunk team will be at their stand to talk to people about how they can help other agencies win over their own crowds. They’ll be wearing Trunk’s very own football shirts, so you’ll be able to spot them easily!

Trunk have created a game especially for the event and have aptly named it ‘Head Up North’; the game will be released on the first day of the event and is available to play on their stand and online. Players will be able to control a floating head with their finger with the aim to do as many headers as possible to get higher and higher. The game encapsulates both the nature and location of the Prolific North event, as well as highlighting how people should head up north in order to find Trunk and their work! Those with the highest scores will be in with the chance of winning the ‘Player of the Event’ title and a bottle of champers.

In addition, Dan Magness, a world-record football freestyler, will become an honorary member of the Trunk squad for a day as he’ll be at their stand showcasing his skills! For the brave few out there, you’ll be able to challenge Dan at keepie-uppies, so get some practise in before the event!

As well as filming some of the event, Trunk will be showing a highlights reel of their work. This themed show-reel features everything from viral videos and TV ads to games and interactives. Trunk will also be releasing football-style tickets for their stand before the event; these will be released via email on so keep an eye on those inboxes!

Check out Trunk on social for all the pre-match talk (@TweetsByTrunk) and don’t forget to head to stand 69 to see the action - kick off 9:30am!

Read More
Creative Account Creative Account

One Minute Brief of the Day: Using the photo below... help @wearebottle advertise Weasels.

One Minute Brief of the Day:
Using the photo below... help @wearebottle advertise Weasels. 
Tweet your ads to feature at facebook.com/oneminutebriefs
Our favourite will win 50 BIG MACS delivered to your desk (or meat free alternative) 
RT #WeaselFriday #Creative





About:
Bottle are a brand PR agency, so we do everything from film and animation, to events and experiential, to tell the story in digital and traditional earned media channels.
We're all about brand energy, and weasels.

Brief:
Advertise Weasels. 
We want to see creative and witty ways get people talking about Weasels. We’ve supplied you with a photo of our office Weasel to get things started https://goo.gl/YBpRbq.
Remember to include your twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @wearebottle and include the hashtag #WeaselFriday

Prize:
Ever seen 50 Big Macs in one place? (insert 50 burger emoji here) ...No?...Neither have we, that’s why we’re doing it. Entries will be shortlisted by the judging panel and the winner have a burger mountain delivered right to their desk.
(if the winner is vege then we’ll rethink)

Links:


Read More
Creative Account Creative Account

One Minute Brief of the Day: Campaign to encourage band sign-ups and donations for #RivFest18 in memory of Viola Beach








One Minute Brief of the Day: 
Campaign to encourage band sign-ups and donations for #RivFest18 in memory of Viola Beach






Today we have an opportunity to get across a great message to encourage band sign ups and donations for #RivFest18

The River Reeves Foundation was set up in memory of River and Viola Beach and their manager Craig Tarry by River's mum Sharon. She has created the foundation to provide support and assistance to young musicians to get them started in their musical career. RivFest is a musical event which should be entering its second year, with the aim of raising funds, but also to get the community to gather to sing, dance and have fun in memory of the boys. 

However, RivFest is in danger of not happening this year. There is no shortage of unsigned younger bands, however, the festival needs buy-in from more established, signed bands/groups in order to attract a bigger audience.

The foundation is looking for musicians to donate their time and, as they're a non-profit charity, they're unable to pay cash up front for well-known headliners, so we are looking for bands to help by getting behind the ethos of the charity and put something back into the musical community. 

We want to attract the attention of bands (and their management teams!) or potential sponsors to create a great line-up for the festival. So it would be great to mention these bands in your tweets.


More info:
http://www.riverreevesfoundation.org/

https://www.itv.com/news/granada/update/2018-02-13/music-industry-urged-to-support-festival-in-memory-of-viola-beach/


Prizes: RivFest Tickets and Hoodies.

ColdPlay, Jamie Oliver and the Vaccines (to name a few) have all done piece to cameras in the past to show their support and we're looking for others to pledge their support and get involved too. Please include the hashtag #RivFest18 mentioning @OfficialRivFest and @OneMinuteBriefs

You can also donate to the cause here:
https://mydonate.bt.com/charities/theriverreevesfoundation

Vaccines:
https://www.youtube.com/watch?v=CxmJ75QSsmk&feature=youtu.be

Chis from Coldplay
https://www.youtube.com/watch?v=2exaqSYn0NY&feature=youtu.be

Previous Rivfest Highlights
https://www.youtube.com/watch?v=Sa118QHXnfI&feature=youtu.be

https://www.youtube.com/watch?v=ntteaxFxn6c&feature=youtu.be

https://www.youtube.com/watch?v=FgmqAFaWrS0&feature=youtu.be

https://www.youtube.com/watch?v=DxsL5XkyQMw&feature=youtu.be

https://www.youtube.com/watch?v=p1i3Fo2B9KY&feature=youtu.be



Read More
Creative Account Creative Account

One Minute Brief of the Day: Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate

One Minute Brief of the Day:
Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate




Today we've got the chance to get an incredibly positive message out these with our friends at CALM. Would like to see everyone get involved to win some interesting prizes!!
Tweet your entries to @OneMinuteBriefs and @theCALMzone for the chance to win.

Top line brief
As part of the #BestManProject, CALM want to celebrate the power of male friendship. Sell the concept of a #DateWithAMate 

Target Audience
Men in late 20s, 30s and 40s (the ages where social connections can wane)

About:
The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. In 2016, 75% of all UK suicides were male.

Men's social connections can wane over time but mate's can be so important for our wellbeing.
The Campaign Against Living Miserably wants to celebrate the fact that alongside all the banter and healthy competition, mates can be crucial in getting through life's challenges, big and small.

Ad Goals
- Men are reminded and empowered to think of and value their friends
- Friendships – and their power to improve our wellbeing – are celebrated
- Men feel confident in looking out for their mates

Tone
We don't want soppy, twee and worthy, we want honest, direct and hilarious. Funny doesn't have to be frivolous, and serious doesn't have to be sombre.
CALM is a suicide prevention charity but the focus here is more on celebrating the positive aspects of male friendship rather than the subjects of suicide and mental health.

Prizes:

- CALM Goodies - CALMzines, badges, plectrums, postcards etc etc


- Signed CD's from some of the noughties most respected artists. Mel C. Jamie Cullum & McBusted!! Timeless. 

- A pair of Love Island's Chris Hughes signed pants!

- £20 M&S voucher.

Reference Material
Best Man Project https://www.thecalmzone.net/2018/02/join-the-bestmanproject/

Assets 
CALM brand bible: https://thecalmzone.box.com/s/5orez0aqyzhyuzw24b3r92h34qvmvsac
CALM logos https://thecalmzone.box.com/s/kdc2fg9i1bhssqfl2v82fh6x2r3jhhav
Guide to using CALM logo https://thecalmzone.box.com/s/uk8ldnwgb9xtexl21u4f6oz2216f2bui 




Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise your local fast food joint for the chance to win the OMB @ChipShopAwards Challenge Chip!!

One Minute Brief of the Day:
Advertise your local fast food joint for the chance to win the OMB @ChipShopAwards Challenge Chip!!




The Drum Chip Shop Awards have now been around for 15 years, but do you know the story of our origins?  
There was a time when Barnacles Fish & Chip shop in Llandudno was the talk of Soho. It’s advertising had just scooped a heap of awards - knocking bigger brands off the winners’ podium. The campaign was the work of an advertising nobody, Andy Cheetham. The client was his mum. His budget, was his beer money. His secret weapon was persistence. 

Cheetham had been made redundant three times in three years and found design to be a tough career to get into, despite his experience he didn’t have the reputation to land a job. 

The answer was awards, but you can’t win awards without a client, right? And that’s how Cheetham’s mum’s chippy became the project. The outcome was ads that were simple, strong and fresh ‘Other Chip Shops Don’t Give a Fork’ was the original.  A year later the loophole was closed, and Cheetham’s Barnacle ads could no longer be entered but it got Cheetham to where he is today.

Andy’s story inspired us to start The Drum Chip Shop Awards and celebrate creativity without limits.
The awards are a place where professionals, students or anyone for that matter can compete on a level playing field, no matter how the piece of work came about, brief or no brief, client or no client, a great idea is still a great idea. And we know that the greatest ideas often come from the most unexpected places.

BRIEF 
Advertise your local fast food joint. 
We’re looking for relevant, clever, fun and witty ads for your local chippy, kebab shop, pizza place, Chinese, Curry etc etc...

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtags #ChipShopAwards and #Barnacles


PRIZE
Entries will be shortlisted by the judging panel and the winner will receive a coveted Chip trophy presented at the awards night in June.

Read More
Creative Account Creative Account

One Minute Brief of the Day: Promote the entry deadline extension for The Drum #RosesCreative Awards 2018.

One Minute Brief of the Day: 
Promote the entry deadline extension for The Drum #RosesCreative Awards 2018.




You still have time to enter The Drum Roses Creative Awards 2018!

The Roses Creative Awards recognise the very best creativity in advertising, design and digital. Each year sees the best regional agencies compete for a gold, silver or bronze accolade, awarded by our prestigious judging panel. This year The Drum is more determined than ever to use its global platforms to promote the amazing talent that exists beyond the M25, and we need your entries to no doubt help us prove; there is a life outside London!

Anyone producing great creative work is eligible to enter, provided your headquarters are based in the UK or Ireland but outside London’s M25. 

BRIEF - Promote the entry deadline extension for The Drum Roses Creative Awards 2018.

We want to celebrate the very best creativity outside of London.

Trust us, we’ve heard all the excuses imaginable for needing an extension. So if the dog ate your submission, don’t sweat it – we can give you a bit more time to get those all important entries in!

Details to include: Extensions Available – 21 February 2018

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @RosesAwards and include the hashtag #RosesCreative

PRIZES

x 1 free entry for The Drum Roses Creative Awards 2018
x 2 tickets to The Drum Roses Creative Awards 2018
Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise the @ChipShopAwards

One Minute Brief of the Day:
Advertise the @ChipShopAwards 



The Drum Chip Shop Awards are back for 2018 with entries open to anyone brave enough to compete.

We pride ourselves on celebrating creativity with no limits and no rules. Because we know it’s all about the idea and that the best ideas come from the most unexpected places.

You don’t even have to work in advertising to compete, last year a teacher won the Grand Prix!

We want the controversial, relevant, witty and down right brilliant ideas you know you're capable of. So, don’t hold back.


BRIEF
Promote the call for entries phase for The Drum Chip Shop Awards 2018.
We want to encourage the very best to enter because the competition should be stiff!
You might be able to win at Cannes or D&AD but that doesn’t mean you’re capable of bagging a Chip Shop Award.

Details to include: Entry Deadline – 12 March 2018

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtag #ChipShopAwards

PRIZES
x 1 free entry for The Drum Chip Shop Awards 2018

x 2 tickets to The Drum Chip Shop Awards 2018
Read More
Events Creative Account Events Creative Account

OMBmeet: 29/01/18 7pm, Soho.

OMBmeet: 29/01/18 7pm, Soho.

A few of the OMBLES are meeting up for a few drinks, networking, creative chat and perhaps a few 'Live OMBs' this evening.

If you'd like to join us, we'll be in there from 7pm.

If you're coming, tweet me at @OneMinuteBriefs or e-mail me at interest@bankofcreativity.co.uk

The Sun & 13 Cantons, Soho, is located on the corner of Great Pulteney St & Beak St - an intersection you'll find at the end of Carnaby Street. Nearest Tube stations are a short walk away at Oxford Circus or Piccadilly Circus.

Hope to see a few of you there!

Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise @JumpGiants

One Minute Brief of the Day:
Advertise @JumpGiants

Remember to tweet to @JumpGiants and @OneMinuteBriefs
Prize: £500 overall to be won; £300 for 1st, £150 for 2nd, £50 for 3rd






Brief:

Jump Giants has dominated the trampoline park industry since opening its first park in 2015. Now it is expanding its indoor entertainment, fitness and sports facilities offering and exploring new advertising outlets with it. OMBLES, we want you to push the boundaries of traditional advertising while emphasizing the sports-inspired Jump Giants brand.


Considerations:
·    Jump Giants is inspired by the national sporting leagues in America – NBA, NFL and MLB – Jump Giants is BIG and BOLD. The tone and language should be in your face, (like Patches O’Houlihan or Judge Judy), but inclusive, like fans of the same team. The logo is our team badge, imagine it emblazoned on the front of a basketball jersey.
·    Jay Gee, our fan-favourite mascot (and the 1st mascot in the industry), is the spokesman of our videos and in the park, he’s chased after for that coveted photo and he turns the park into a pep rally!
·    Activities are developing with demand while the branding remains consistent. It was one of the first trampoline parks in the UK (launched as the biggest in Europe) and is now expanding to a wider indoor entertainment experience, offering activities like Wipe Out, Ninja Court, and housing traditional favourites like Dodgems and Soft Play. Fun for all the family!
·    Defenders of safety, Jump Giants is a leading member of the IATP (Internal Association of Trampoline Parks). They set the standard in health and safety helping hold the entire industry accountable.

About Jump Giants:
Jump Giants opened its first UK indoor trampoline park over three years ago and has remained at the top of the board as an industry leader. Champions of fun, each park includes a range of activities on state of the art equipment. From perfecting flips on interconnected trampolines to challenging friends in a game of Dodgeball or reigning champion on the interactive Wipe Out game, Jump Giants has something for everyone and is open to all ages.

Find out more:

Extra Links:
Jump Giants YouTube Channel - www.youtube.com/channel/UCRK7rzyYyuGekoFYvzNXMhg/feed


Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise the Creative Industry in the North with @YCC

One Minute Brief of the Day:
Advertise the Creative Industry in the North with @YCC




Today we’ve partnered up with the Young Creative Council in the Brief Encounter to “Advertise the creative industry in the North”. With recent expansion of the YCC they now span from New York to Berlin, Amsterdam to London and alllllll the way up north in Newcastle. The YCC will be giving away a bunch of book crits for the best entries (either online or in agency) and a YCC tote full of creative goodies. Time to get your scamp on.

The brief: Advertise the Creative Industry in the North with @YCC
Tweet your entries to @OneMinuteBriefs, @YCC with the hashtag #NorthernCreatives

Prize: Three Book Crits. Totes, full of goodies.

About: Since 2007, the YCC’s core focus is to help motivate, educate and support anyone wanting to make a go of it in the creative industries. We are a collective who are spread throughout the creative industries in the UK, Europe and in the US. Through collaborations, events, workshops, talks, portfolio events, classes and much more we aim to pratice what we preach. We’re proud to have worked with partners including D&AD, It’s Nice That, Mother, Wieden+Kennedy, Pentagram, Diesel, Google, Anomaly and Poke as well as introducing the Placement Poverty Pledge which aims to get creatives paid the living wage on placement.

Website: http://youngcreativecouncil.com
Read More
Creative Account Creative Account

One Minute Brief of the Day: Create posters to help raise awareness and money for the @Isla_Appeal

One Minute Brief of the Day:
Create posters to help raise awareness and money for the @Isla_Appeal


Today's brief comes from one of the amazing OMBLES Lydia Amey.
A few words from Lydia below. Let's all get behind this amazing cause.

Following the amazing work that the OMBLES did for Isabella Lyttle and the fantastic #LyttleFight, I came to Nick to ask if OMB would be interested in raising awareness again.

My friend’s niece, Isla Austin was diagnosed with the same terrible cancer, Stage 4 Neuroblastoma and has been fighting this high-risk illness since she was diagnosed on her 1st birthday last year.

She is lively, happy, playful and bubbly, and enjoys playing with her twin sister, Lottie and older brother, Finn. Like most girls her age, Isla loves being creative and adores anything pink, sparkly and cuddly! Playing outdoors is another favourite of hers but since the diagnosis, family dynamics have changed.

Isla has received extensive treatment and undergone numerous procedures as part of her treatment plan. Having responded well so far, the family hope that she’ll have no evidence of disease following the final part of her treatment.


But the prospect of a relapse is extremely real for Isla; and relapsed neuroblastoma has a less than 1 in 10 chance of survival.


Ever positive and prepared to fight, Rick and Anna have chosen for Isla to access the Bivalent Vaccine clinical trial at Memorial Sloan Kettering Cancer Center, New York, in the hope that it will help prevent the cancer returning. Isla’s end of treatment scans must show no evidence of disease to make this possible. They must also raise the necessary funds.


Desperate for their daughter to have the best chance of life, they are appealing for our help to raise £155k. These funds will cover the cost of the treatment, the associated costs of accessing the treatment (e.g. travel and accommodation) and ensure a contingency fund for any unforeseen complications whilst overseas.

“It’s an overwhelming amount of money to raise but we are determined to give Isla the best chance. Even if it gives her one extra day, then it would have been worth it for us.” Rick and Anna, Isla’s parents.

The Brief:

Like #LyttleFight, we would be looking for ways to raise awareness of Isla’s fight and also raise awareness for the absolutely fantastic charity,  ‏

Please mention @OneMinuteBriefs & @Isla_Appeal with the hashtag #IslaYouGotThis and also please tag in Isla’s Uncle - @richbowes along with the call to action: text ISLA12 and your amount £1 - £10 to 70070

Links:

Twitter - https://twitter.com/Isla_Appeal

Facebook - https://www.facebook.com/islaaustinappeal/

https://www.justgiving.com/campaigns/charity/solvingkidscancer/islaaustin





Read More
Creative Account Creative Account

Welcome OMBoard

Welcome OMBoard


I'm delighted to announce that we now have an OMBoard in place.
This is based on a number of factors. The people chosen have expressed an interest already, been advocates over the last few years or are currently prolific in their involvement/support of One Minute Briefs.

This isn't a final list...so if you feel that you should or would like to be part of this then please e-mail me at interest@bankofcreativity.co.uk. If you are new to OMB you can still be involved.

The reason the OMBoard has been created is that OMB has developed into a huge community... and I cannot push it forward myself along with other commitments. By having other people pushing it forward, the entire community will have a better platform, and the OMBassadors will benefit in different ways for their efforts too in both commission and profile.

I want to retain the balance of OMB being a fun and supportive community but also increasing the amount of commercial briefs where brands/causes use the platform. This will result in more and better prizes for the OMBLES. Unfortunately, I can't arrange as many of these as I would like as I just don't have the time after all the retweets, entry posts and winner posts each day. So the people on the 'OMBoard' will help make this happen by getting their contacts on board so we can set briefs for brands. This opportunity is also open to people outside of the OMBoard.

As well as this, we will be pushing other ideas and have already introduced the idea of OMBassador of the month with prizes to be won and a new website is in the pipeline. 

Really pleased to be part of such a brilliant community and hopefully this will make it even better.

Let's take a look back at the last time we all got together to do something great.

Let's make it happen.

Thank you all.





Read More
Creative Account Creative Account

My review of 2017.

My review of 2017.



Following a great year in 2016 wasn't going to be easy but I'm pleased with how 2017 turned out.

A big part of the year was moving on from MAGNAFI. Leaving was something I found very difficult having made such great friends with the guys there and enjoying some great successes in the previous years and I made the tough decision to move on following early 2017 ad campaigns for women's shoes, women's dresses and women's boobs!! Storm Doris also decided to make an appearance on our outdoor shoot for the shoes which made for a nice challenge!





Having left on good terms with the team, I continue to work with them whilst in my new role as Creative Director at Trunk and through One Minute Briefs. Most recently I ran a social campaign to say #ThankUNHS and a music video featuring Johnny Vegas and Shaun Ryder was created, which reached hundreds of thousands of people. It's great that I can still collaborate with the guys to make great things happen. Unfortunately, no Xmas Number 1 this time.



I took a short time out after leaving MAGNAFI and took some time to have a think about what I wanted to achieve in the future. Did I want to work on big brands with huge budgets? Did I want to move away? Did I want to do something different? I was lucky enough to receive job offers from Dubai, London, New York but it was a project here in Manchester that interested me the most. And, not just because it's a 30 second commute from the apartment I just bought.

Trunk have the skilled team to create great content quickly and turn ideas into reality without the barriers of a typical agency. You don't have to have huge budgets to create engaging content. And since I've been at Trunk, we've created work that has been shared across the world... from nothing.

In fact, in my first week, I was on the set of a TV shoot for Nextbase Dash Cams with social influencers Goubtube, Jahannah James and 'Bad Education' TV star Jack Bence. An integrated campaign was created to highlight the Bad Drivers of Britain and features sponsorship idents on Dave as well as numerous social films.



I even starred in one of the ads myself. Not bad for the first week!




Not long after that, we were working with more influencers. And there aren't many people more influential than the Class of '92! Working with the amazing Truth Creative, we created a film to promote the launch of their new educational venture in Manchester, UA92.



An inspirational project with some inspirational people. Very proud to have been involved in it.
Other people who have inspired me this year are the young people who helped share ideas and write the script for an animated film that I'm also incredibly proud of. The whole team was involved at one point or another with this project too.




We also created and starred in a video alongside the likes of Fifth Harmony, UB40 and WWE stars to help spread a positive message out to people across the world on #StopCyberBullyingDay. It was a great success and trended as the stars themselves posted the video out from their own feeds as the film went viral globally. This was supported by a One Minute Brief which had huge reach.




This year I also too One Minute Briefs to London after popular OMBLE demand. This was the 4th #OMBLive event and it has grown each year. Doubling in size from the previous year in a brilliant venue. Everyone got the infamous free JagerOMB and the amount of support on show was amazing as I did my talk. The night featured a Live OMB tournament, gallery, awards and great speakers from Mellor & Smith, Creative Equals, my friend & fellow CD Ian Fletcher and, the person I co-founded Agency Quotes with, Vikki Ross. (Incidentally we published our second Agency Quotes book this year too) Get your copy here! http://www.lulu.com/gb/en/shop/nick-entwistle-and-vikki-ross/agency-quotes-volume-2/paperback/product-23088371.html 



On the subject of books, 2017 also saw the release of our second One Minute Briefs book. Full of great ideas, testimonials and stories from the OMBLES. A great celebration of instinctive creativity and the growth of this incredible community. Grab a copy here: http://www.lulu.com/shop/nick-entwistle/ombook2/paperback/product-23271648.html

After the intensity of trying to fill a nightclub with OMBLES in a city nowhere near me, I got straight back involved in a campaign that brought back #MerryCritmas after the success of last year.
Father Critmas rang me up and said he wanted to parody IT Movie, so that's what we did in the streets of Manchester as he came back bigger, better and badder than ever. Check out the main film and the behind the scenes video we shot below.



The campaign was featured in the likes of The Drum and Adweek as one of their favourite Xmas campaigns of the Year and has resulted in hundreds of invaluable and potentially life-changing opportunities for junior creatives to get advice and insight from some of the best Creative Director's worldwide with the likes of BBH, AMV BBDO, Wieden + Kennedy, McCann, JWT involved. To be part of such a fun global campaign and helping the creative industry as a result has been brilliantly rewarding. We even launched a game called Critmas Tosser. Can you beat my high score of 36 here? https://trunk.agency/critmastosser/
We already have plans for #MerryCritmas 3 and look forward to making it even bigger.

Last, but most definitely not least, thing to mention is the campaign we did for the #LyttleFight to help raise money for Neuroblastoma sufferer Isabella. This is by far the best and most rewarding piece of work I have ever been involved in. Starting with an idea through a One Minute Brief, written in collaboration with her family and shot beautifully in just a couple of hours, it really was a true team effort. The results made it all worthwhile, 16 million plus views on the likes of Viral Thread, Unilad and The Hook and featuring on TV with the BBC as her story went viral. More importantly, tens of thousands of pounds have been raised to help her achieve her target of getting to America for life-saving treatment.



As well as this, it has been great to do so many One Minute Briefs campaigns for good causes this year, including a collaboration with Havas for Organ Donation, EchoUK heart charity, The Drum #DoItDay, Erenjang Project and the WWF as well as many other successful and fun collaborations.
We have also sponsored numerous awards events including the Drum Creative Awards, Roses and the Chip Shop Awards and saw an OMBLE win the Grand Prix for the second year running.
Trunk and OMB have been shortlisted for a number of awards this year and it's great to have that recognition alongside some big names considering Trunk is only just a year old. 
I've also done talks at Universities including Edge Hill and Leeds as well as done talks and workshops at the V&A, Glug and Pecha Kucha, so overall it's been a packed year and I'm looking to do even more in 2018. 

Happy New Year everybody!!!













































Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise the #CritmasTosser game by @Father_Critmas

One Minute Brief of the Day: 
Advertise the #CritmasTosser game by @Father_Critmas



Brief:
Today we want to help encourage the creative industry to play the new game we've developed at Trunk alongside @Father_Critmas. To help us, Father Critmas would like you to create posters to advertise #CritmasTosser and play/share the link https://trunk.agency/critmastosser/.

Don't forget to tweet to @OneMinuteBriefs @Father_Critmas using the hashtag #CritmasTosser

About: 
As we're now officially well in to the festive season, we’d like to invite you to play #CritmasTosser and share your scores with all your friends for the chance to win prizes.

It’s a re-invention of an addictive game you’re all sure to recognise, and ties in well with Father Critmas’ infamously brutal portfolio crits…

Father Critmas has screwed up some terrible portfolios and wants you to help him bin them (before he torches them).

Click and drag the ball of paper (or swipe if you’re on mobile) to bin it! 

It's as simple as that. Then share your score to Facebook or Twitter. You can even tweet a screengrab featuring one of Father Critmas' putdowns if you wish.

The game was produced to coincide with the ongoing campaign we are running to match up junior and senior creatives for the gift of a book crit… 

We have some amazing global Creative Directors signed up already and we've already started matching some up.

But remember, t's not too late to give a little bit of time to sign up for invaluable advice and contacts. Even, if your crit ends up being in the New Year. So... no matter what level of creative you are...make sure you sign up at merrycritmas.com and make Father Critmas very very happy. It takes 30 seconds.



Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise the 'Thank You Very Much' music track for @ThankUNHS

One Minute Brief of the Day:
Advertise the 'Thank You Very Much' music track for @ThankUNHS



After our recent #ThankUNHS brief, we're hoping all the OMBLES will get involved with today's brief too. This time with more focus on the track which is available to download here and is available here on iTunes with proceeds going to Willow Brook hospice.

See the music video here: https://www.facebook.com/thankuNHS/videos/1661302407284479/

The track is designed to say a huge thank U to every single person in the NHS and features the likes of Shaun Ryder and Johnny Vegas.

So, we're hoping the OMBLES can share their quick creative ideas to encourage everyone in the country. We've got the NHS to Christmas Number 1 before... could it happen again?

As well as posters, we'd like you all to share your #ThankUNHS selfies and pictures too and download the track. Then nominate 3 others to do the same on FB/Twitter. This will help get the message shared even further across OMB and beyond.

Tweet pics and posters to @OneMinuteBriefs & @ThankUNHS #ThankUNHS to be part of the bigger campaign in the run up to Xmas day. Please get involved for this great cause!!

Read More
Creative Account Creative Account

One Minute Brief of the Day: Advertise #Twixtmas

One Minute Brief of the Day: Advertise #Twixtmas




Can we transform the 5 non-descript days between the Christmas and New Year holidays as ‘Twixtmas’ - as holiday period for doing social good - with a call to action to do 5 socially good things during the 5 days of Twixtmas?

In an era where we are time poor and use the excuse that we don’t have time to do things we would like to do, the 5 days of Twixtmas is a unique period in modern-day lives where most of us are ‘time rich’.

Can we get everyone to commit to a Twixtmas pledge and do 5 things to make their world a better place?

During Twixtmas you could:
·         Do something for your own personal development
·         Do something to grow your relationships with loved ones or people you may have lost touch with.
·         Do something for your community
·         Do something to help the environment
·         Do something to plan for your future

‘Twixtmas’ is a non-commercial campaign run by social enterprise ‘Grow Social Capital’ that works to get people to do come together more to make their world a better place.

Prize:
- £50 cash for the winner
- Creative to feature at website www.twixtmas.com


Read More