During the World Cup in Rio, we teamed up with Nestle to encourage our audience to share their own Cheer selfies and Cheerios based posters using the hashtag #CheerRio
The reach was huge as we received lots of content and this enabled Nestle to be part of the conversation around the World Cup despite not being official sponsors. This way they could show their support and share some fun amongst their customers as well as develop content that they could then share on their own feeds.
Quote from Nestle:
“We were impressed at how quickly OMB were able to adapt and respond to create this brilliant, fun campaign. ”
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