CHAOS WITH CHARLOTTE DAWSON

BRIEF:

Create a film to promote the new Philips ‘One-Up’ Mop with Charlotte Dawson

THE IDEA:

Charlotte Dawson meets Chaos…was the brief from Smoking Gun. What a brief! We went right to work on a script that showed a frantic edit of Charlotte tidying up after the kids with an old mop splashing everywhere and breaking every two seconds…juxtaposed with the smooth gliding of the One-Up Mop as it shows up at the door to save the day. She boots the old one out…literally… and dances away without a care in the world as she enjoys her spick-and-span kitchen (Matcha in hand).

ASSETS:

The film was delivered in portrait format for use on Instagram.

INTEREST:

• 1 Million Views & 36,000 likes on Instagram