Check in with yourself and the person you’re with.

Collaborating with young people across Scotland, we created a series of films to help improve the conversations about sex and consent. We worked closely with Thread & Fable, who conducted and shared extensive research with us to get the sensitive messaging right for our scripts and scenarios. We also received important input from a brilliant group of young people, with a number of feedback sessions designed to ensure our films resonated with their audience.

We shot the films in Glasgow with our production partners Paragon Pictures, and they featured a number of up-and-coming local actors in various locations.

The campaign was so successful, that the series has now been put onto the Scottish Curriculum and has been featured positively in a wider report about how to engage young people when creating comms.

What it’s all about …

Awkward Moments is a digital campaign which has had young people at the heart of its commissioning process, development and delivery.

Aimed at 16-19-year olds across Scotland, the campaign was developed by NHS Glasgow & Clyde, NHS Lanarkshire and NHS Lothian sexual health teams following research undertaken to better understand what helps young people communicate well about sexual consent and how they know when a sexual experience is going well.

You can find out more about the campaign at awkwardmoments.co.uk