#EverySecondCounts - Showing the importance of saving time to save lives for the North West Ambulance Service
BRIEF:
We were tasked by Smoking Gun & North West Ambulance Service to create a powerful film and help spread an important message to encourage the public to only ring 999 in real emergencies.
THE IDEA:
When someone’s life in on the line, every…second…counts.
So, we wanted to reflect that with an impactful concept and script that showed the effects that non-emergency calls can have on the emergency services - in real time.
We used split screen edit transitions to show a real emergency call not getting through as non-emergency calls created a queue. Fast cuts of call handlers, paramedics and dispatch showcased the amazing work that NWAS do and the narrative was designed to show how the general public can help them do their job to the best of their abilities if people ring 111 in non-emergencies. This will then save more lives as their time is precious. As is the time of those who really need them most.
You can find out more about NWAS at https://www.nwas.nhs.uk/
ASSETS:
The film was delivered in a number of sizes and formats for various social platforms with some shorter clips to share as stories.
INTEREST:
The campaign had huge impact with hundreds of thousands of views and was so well received that the NHS shared it nationally.
