We joined forces with the brilliant Smoking Gun team to produce and direct a powerful film with an important message for the North West Ambulance Service.

When someone’s life in on the line, every…second…counts.

So, we wanted to show exactly that with an impactful script that shows the effects that non-emergency calls can have on the emergency services - in real time.

We used split screen edit transitions to show a real emergency call not getting through as non-emergency calls created a queue. Fast cuts of call handlers, paramedics and dispatch showcased the amazing work that NWAS do and the narrative was designed to show how the general public can help them do their job to the best of their abilities if people ring 111 in non-emergencies. This will then save more lives as their time is precious. As is the time of those who really need them most.

Every year, NWAS face increasing demand for their services during the colder months. nIt’s no secret that the 999 service is there to bring you emergency care when in a life-threatening situation, but the 111 online service is equally there to support you with your urgent medical needs.
You can find out more about NWAS at https://www.nwas.nhs.uk/