1692 - The Raheem Sterling Foundation

We were absolutely delighted to be brought on board to create the branding campaign & launch event assets for The Raheem Sterling Foundation. We worked closely in collaboration with the foundation’s CEO, Chris Bird to put together a distinctive brand that we hope will have a long-lasting legacy.

The Raheem Sterling Foundation envisions a world where young people will always have the support they need in the pursuit of improving their opportunities, their future careers and their quality of life.

Through his charitable organisation, Raheem Sterling is dedicated to helping those from disadvantaged backgrounds break down barriers to success, find their voice, and realise their true potential in the world.

With such an important message, we took inspiration and knowledge from Raheem’s life journey to create a strong, modern visual identity that brought to life his Jamaican and Brent roots in a stylish and consistent way.

The 1692 link featured in the Foundation’s logo is an acknowledgment to the earthquake that shook Jamaica on 7 June 1692 destroying Port Royal. From the ruin, Kingston was born. The homeland of Raheem Sterling and where his roots are firmly planted, but have now grown across the globe to London and Manchester.

We expanded the colourful ‘mosaic-style’ branding across all comms including merchandise, posters, clothing, websites, social-media and the launch event itself, which you can see in the video below.

Raheem unveiled his foundation at his former school, Ark Elvin Academy, just a short walk away from Wembley Stadium.

The Raheem Sterling Foundation is powered by the ‘Power of 7’, which we brought to life as a visual ‘key’ that incorporates the vital parts of the Foundation’s core approach; education, employment, enterprise, creativity, personal development, accountability and social mobility. We wanted to create an interactive element for the young people at the launch event and created ‘checkpoints’ on the young people’s journey to Wembley with Raheem. These were design in the form of bespoke ‘football plinths’ and followed a particular route mapped out in printed football-style programmes that led the students on aa one mile ‘Power of 7’ walk from the school to the stadium. A journey Raheem will never forget.

You can find out more about the campaign at raheemsterlingfoundation.org