Following on from our CALM x One Minute Briefs social media collab, we worked with audio company Kalua to create an audio advert that was Spotify and radio-ready.

The winning concept, by Adam Terry and Carl Burkitt, was brilliantly brought to life by, none other than, Tube s from Soccer AM. We worked with him to produce a hard-hitting script delivery that had maximum impact.

But, we didn’t want to stop there…we knew that this voiceover could work as a great film and we got local football team, Mellor FC, on board to star in it. Working with Sheffield United videographer, Luke Nield, we directed drone footage, action shots and, most importantly, lads chatting together.

Weaving this all together was a group chant, which we recorded with the team in the centre circle. Some great singing voices!!

The video was shared on Insta, Twitter and Facebook, receiving hundreds of thousands of impressions to get an important message out there to a huge audience. CALM also produced supporting content around the World Cup in the form of simple animation and advice graphics.

Our campaign was part of the wider #UnitedAgainstSuicide campaign, which you can find out more about at thecalmzone.net