Bank of Creativity

How we helped Father Critmas create hundreds of book crits for junior creatives across the world.

Currently in Barbados on a well-earned break drinking a Long Island Iced Tea on my lilo. A big thank you to everyone who helped with this year’s campaign. And, a big fuck you to those who didn’t.
— Father Critmas

With all of the remaining book crits from our #MerryCritmas campaign now finished, we are proud to publish the results via the film above.

Although Father Critmas was difficult to work with, having written, produced and directed his own music video, we thoroughly enjoyed the experience and would like to thank Trunk, GAS Music, The Drum, Unity Radio and NABS for helping to make this happen with their support, as well as the incredible filming and music.

Putting together the campaign takes a lot of hard work behind the scenes and creatives David Felton, Louise Chorley and Lizzie Owen worked extremely hard alongside us to make it a success and do some good for the creative industry. It’s so rewarding to be creating campaigns that genuinely make a difference to help junior creatives get the advice and opportunities they need to further themselves in the industry.

This was the third year of running the campaign and our best one yet. Father Critmas wanted a music video and it wasn’t easy but we pulled a team together of One Minute Briefs student followers to be his backing singers and Federal Charm members appeared in his band. Mike Sweeney from BBC Radio provided the voice as Father Critmas sadly lost his voice on the day following a particularly scathing book crit the day before the shoot.

Once the film was finalised, it was shared through Father Critmas’ social feeds and was shared on publications around the world including Adweek, MPA, Shots, and The Drum. To coincide with the release, we ran a One Minute Briefs campaign asking our followers to share their ideas to promote this year’s campaign using Xmas song lyrics. This had huge reach across the industry. All of this activity resulted in masses of sign ups on the first day from both juniors and senior creatives. And from then, we had a strong stream of sign ups for the following 2 weeks whilst we shared a daily ad’VENT’ calendar. These included top creatives such as Rory Sutherland of Ogilvy, Victoria Buchanan of Tribal Worldwide, Mike Rigby of R/GA New York, Carole Davids of HeyHuman and Shaun McIlrath of Iris Worldwide.

Hundreds of junior creatives were then matched with senior creatives from major agencies around the world according to their location. Some were done by Skype and it was great to see lots done in person as we received plenty of Critmas selfies. We have since received messages thanking us for the opportunities we have created for them. Some have got placements at big agencies off the back of the campaign. Seeing stories like this makes it all worthwhile and, despite Father Critmas being the grumpiest Creative Director in the world, we’re sure even he would be happy with that.

We’re looking forward to Critmas 2019 and hope to make it even bigger and better than ever!

If you want to be involved as a participant or sponsor please email

The hardest thing to advertise...

As we all know, the hardest thing to advertise for people in advertising to advertise is themselves. Luckily, we’ve got an incredible community of creatives to help us do that.

Today we ran a campaign to advertise the Bank of Creativity through our very own One Minute Briefs platform and our followers blew us away with so many amazing ideas which we have posted to our Facebook page and featured in the album below. It was also a great test of how the launch of our website is working to communicate with the creative industry and every single submission gave an great insight into the work we do through visual or copy.

We’ll be choosing a winner over the weekend who will win free tickets to our 6th annual One Minute Briefs event! Check out all of the entries below and if you want to run a One Minute Brief like this for your brand or agency and get social reach in the millions like we did today then please get in touch!!