One Minute Brief of the Day: Campaign to encourage the public to experience cycling holidays with @FreewheelHols #YourRouteYourWay

In the first of two briefs from our friends at Sports Tours International, we are today hoping for loads of fun, creative ideas and eye-catching headlines to promote their amazing Freewheel Holidays offering. With a great prize to be won, we can’t wait to see what the OMBLES come up with for these amazing cycling holidays.

The aim is to encourage people who have never been on a cycling holiday to try one out, get previous customers interested in new routes and those who are not sure about cycling generally to ride a bike on holiday. It’s not just about the cycling, it’s about the overall holiday experience.

Our customers are always looking for new places to go and different routes to try and we love the idea of joining up our different routes and experiences with a Tube Style Map. This is just one of our ideas to give you a bit of inspiration but you are free to share all of your great ideas!


Remember to tweet your posters to @OneMinuteBriefs and @FreewheelHols with the hashtag #YourRouteYourWay

Prize for the winner:

  • £100 Cash Prize

About Us

Freewheel Holidays is part of Sports Tours International which was established over 30 years ago and is today one of the UK’s largest specialist travel companies. We took over from the previous owners of Freewheel Holidays based in Leicester in 2015 and have built on their success ever since.

We have over 100 cycling holidays available throughout Europe along some of Europe's most popular and well known cycle routes. We cater for individuals, couples and groups and using local partners have access to a portfolio of quality cycling holiday providers that we work with on a daily basis.

We are ABTA and ATOL bonded for financial peace of mind and work with licensed operators throughout Europe to deliver the cycling holidays we sell.

Our team are passionate about pedalling in new places and seeing where the bike can take us. We have put together one of the best selections of cycling holidays available and are able to take bookings from UK based customers and around the world.

Links for imagery and more info: