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Bank of Creativity
About Our Founder
What We Do
Interest
@OneMinuteBriefs
OMBlog
Events
The Vault
Contact
About Our Founder
What We Do
Interest
@OneMinuteBriefs
OMBlog
Events
The Vault
Contact
Creative Account 8/29/13 Creative Account 8/29/13

One Minute Brief: Advertise One Direction


One Minute Brief:
Advertise One Direction




































































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Creative Account 8/28/13 Creative Account 8/28/13

One Minute Brief WINNER: Advertise Driving Instructors


One Minute Brief WINNER:
Advertise Driving Instructors

Much better quality of ideas today. Some great stuff.

We have the same winner as yesterday with @sharpstuffbits. Great form at the moment.

He wins with this simple campaign that is highly relatable and could be placed near bus and train stations etc.

Let us know what you think. 

BIG prize coming Friday. ;)

See you tomorrow.







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Creative Account 8/28/13 Creative Account 8/28/13

One Minute Brief: Advertise Driving Instructors

Turn right #drivinginstructors from Irad Eshel on Vimeo.


One Minute Brief:
Advertise Driving Instructors























































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Creative Account 8/28/13 Creative Account 8/28/13

One Minute Brief WINNER: Advertise Wayne Rooney


One Minute Brief WINNER:
Advertise Wayne Rooney

Not the best in terms of quality yesterday. Very punny. But still some nice ideas.

One of which is the winner with a very simple Cover Letter from Wayne Rooney himself.

@sharpstuffbits wins this one!


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Creative Account 8/27/13 Creative Account 8/27/13

One Minute Brief: Advertise Wayne Rooney


One Minute Brief:
Advertise Wayne Rooney





























































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Creative Account 8/23/13 Creative Account 8/23/13

One Minute Brief WINNER: Advertise Lorem Ipsum


One Minute Brief WINNER:
Advertise Lorem Ipsum

Very high number of entries today for something that we use in industry but we never give much thought to.

Some excellent ideas that will be being used in the near future in a project we are doing. Will keep you informed.

In no particular order, here are the winners...

@loumi_ads with a different way to use lorem ipsum. A very sweet/lazy way to describe how much you love someone. Funny and clever. Make it happen girls.

@sarahlong_xx with this copywriter recruitment ad. Clever stuff would make a nice campaign.

@skynewsman with 'He swears by it' nice line and use of it's background.

@meganlucy1989 with this tool for impressing your clients. Great humour and style.

See you all on Tuesday!! Have a great Bank Hol weekend!






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Creative Account 8/23/13 Creative Account 8/23/13

One Minute Brief: Advertise Lorem Ipsum


One Minute Brief:
Advertise Lorem Ipsum
















































































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Creative Account 8/22/13 Creative Account 8/22/13

One Minute Brief WINNER: Advertise Car Insurance


One Minute Brief WINNER:
Advertise Car Insurance

Some interesting entries using imagery etc but today's winner is a no-fuss, straight-talking ad that cuts through all the noise of current car insurance ads. Who cares if you get a free teddy anyway?

The winner today is @alvo_muses Brilliant work.

Make sure you join us tomorrow for Friday's fun brief.

Also, if you haven't already, please Like us on Facebook here and chat to us on there too!
https://www.facebook.com/oneMinuteBriefs







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Creative Account 8/22/13 Creative Account 8/22/13

One Minute Brief: Advertise Car Insurance


One Minute Brief:
Advertise Car Insurance


















































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Creative Account 8/21/13 Creative Account 8/21/13

One Minute Brief WINNER: Advertise the Design Council


One Minute Brief WINNER:
Advertise the Design Council

Surprisingly slow response today considering the Design Council is such a big industry charity. But some great entries nonetheless.

The entry that hits the spot the most with us is @maxgordon94 with this simple effort using copy. A nice set that could be worked on to create a great campaign.

Well done Max and everyone else involved. Also get involved in the #kneehighproject it could be well worth your while. A great cause with great rewards.

See you all tomorrow!





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Creative Account 8/21/13 Creative Account 8/21/13

One Minute Brief: Advertise the Design Council

One Minute Brief:
Advertise the Design Council













































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Creative Account 8/21/13 Creative Account 8/21/13

One Minute Brief WINNER: Mints

The winners of yesterday's #MINTS OMB. 

@house373 
For their thermal imaging execution. We thought this had real stand out, got the product benefit in one and could be a really graphic looking poster if it was to be done for real.

@matthew__wyatt
For his VW Polo spoof. A cheeky one, but one that would definitely grab our attention.

@j_manasa
This one got the product's USP in, using the click to refresh button - could be an interesting campaign if pursued further.

Well done to all the winners, and stay tuned as shortly we will be announcing today's brief. It's a good one!

 
 
 







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Creative Account 8/21/13 Creative Account 8/21/13

One Minute Brief: Advertise the Design Council

One Minute Brief:
Advertise the Design Council






Below is a bit of info about Design Council and here is their website. http://www.designcouncil.org.uk

The Design Council champions great design. For us that means design which improves lives and makes things better.

As an enterprising charity, our work places design at the heart of creating value by stimulating innovation in business and public services, improving our built environment and tackling complex social issues such as ageing and obesity.

We inspire new design thinking, encourage public debate and inform government policy to improve everyday life and help meet tomorrow’s challenges today.


-------------------------------------------------------------------

The Design Council have also invited us and our followers to take part in their latest project.

See below for details. Well worth getting involved in as successful applications could receive financial investment of up to £180,000 along with expert support and mentoring. Statement from Design Council below.

Today’s One Minute Brief aims to get you excited about a much bigger opportunity, the latest open innovation challenge from the Design Council, ‘the Knee High project’. Thanks so much for taking part.

If you enjoy todays One Minute Brief then maybe you would like to consider applying for the Knee High Design Challenge:

We are asking for radical new ideas that can make a real difference to the health and wellbeing of children living in Southwark and Lambeth. The briefs below address some interrelated themes so we will welcome ideas that fit across, between, or even outside of them. Use them to inspire your thinking. We remain completely open about what the end result will look like, e.g. new service, product, environment, or something else.


1. Leaving the house

Connect more families to people and places beyond the boundaries of their home.

2. Day-to-day play

Make it possible for more young children to learn and develop in their everyday lives.

3. A parent is a person

Alleviate the stress, anxiety, and depression experienced by parents during the ups and downs of everyday life.

To apply to the Knee High design challenge, clearly explain your idea on our online application form, by the 30th of September. After the first round, approximately 20 shortlisted entrants will gain support and funding to test ideas with local families. For lots more information, download the Call for Ideas PDF - www.designcouncil.org.uk/kneehighproject or check out the blog: http://thekneehighproject.com/


Any questions? kneehigh@designcouncil.org.uk or come down to our pop-up-shop in Gabriel’s Wharf, Southbank, SE1 9PP on Thursday afternoons.

We look forward to hearing from you.

The Design Council, Challenges Team.






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Creative Account 8/20/13 Creative Account 8/20/13

One Minute Brief: Advertise Mints



















































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Creative Account 8/19/13 Creative Account 8/19/13

One Minute Brief WINNER: Fast Food

Today's OMB was a tasty one, a dirty one, a shameful one - #FASTFOOD.

There was only one winner for us today.


@Dr_Draper

...with a belter - Pizza. Express.

It's what OMB is all about. 

Congrats to the Doc.

I'm off to indulge myself with some processed carcass nuggets. da da da da daaaa.
 

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Creative Account 8/19/13 Creative Account 8/19/13

One Minute Brief WINNER: Fantasy Football

Friday's OMB - Fantasy Football was an interesting one and as always some very interesting entries.

However one OMBLE™ stood out today...
@Matthew__Wyatt
...with his series of punchy headlines. A simple thought which lead to a mini campaign. 
Well done Mathew and thank you all for entering, and don't forget to join our very own OMB league.  















 

 

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Creative Account 8/19/13 Creative Account 8/19/13

One Minute Brief: Advertise Fast Food





















































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Creative Account 8/16/13 Creative Account 8/16/13

One Minute Brief: Advertise Fantasy Football







































































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Creative Account 8/16/13 Creative Account 8/16/13

One Minute Brief: Advertise Fantasy Football (BRIEF)


One Minute Brief:
Advertise Fantasy Football



With the Premier League football season starting tomorrow we thought it would be a good idea to advertise Fantasy Football for the day.

The concept behind it is simple and see here for more info: http://fantasy.premierleague.com

1. Pick your squad

Use your budget of £100m to pick a squad of 15 players from the Barclays Premier League.                  


2. Create and join leagues

Play against friends and family, colleagues or a web community in private leagues.


3. Pick your team each week

Pick your starting 11 each Gameweek, choose your captain, and make transfers.


Send us your ads and we'll RT and feature.

We have also set up an online OMB Fantasy Football League and we want you ALL to join.
We're all competitive and it would be fun.

All you have to do is click on the link below and login if you're already registered or register.
It only takes one minute. How appropriate!

Join my league http://fantasy.premierleague.com/my-leagues/401387/join/?autojoin-code=1256340-401387

If you need the code it is 1256340-401387



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Creative Account 8/15/13 Creative Account 8/15/13

One Minute Brief WINNER: Advertise Coffins


One Minute Brief WINNER:
Advertise Coffins

Slightly morbid brief today but met with the usual OMB enthusiasm! After all, we can't choose what briefs we get to work on! Nearly 100 entries!

2 winners today.

@shaunmchugh with this amazing line 'die now pay later' Very simple yet effective.

@dognbonesjones with his almost daily win at the moment. Another great line and visual.

Great work by everyone though! See you all tomorrow!







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