One Minute Brief entries: Campaign For or Against UKIP
One Minute Brief entries:
Campaign For or Against UKIP
One Minute Brief WINNER: Advertise Laser Eye Surgery with @FocusClinics
One Minute Brief WINNER:
Advertise Laser Eye Surgery with @FocusClinics
Thanks to everyone who entered yesterday's One Minute Brief for the chance to win the amazing prize of free laser eye surgery worth thousands of pounds.
Huge thanks to Focus Clinics for offering such a life-changing prize and their recognition of the great ideas and close community that the OMBLES have.
There was a huge amount of entries and some absolutely brilliant ideas. However, we can only have one winner.
Ourselves, Focus Clinics and the OMBLES voted and the decision was unanimous.
The overall winner is @owenjevans with his 'celebrities' idea that was so different to the rest. Superb idea. Please e-mail us at interest@bankofcreativity to claim your prize. You can use the prize for either yourself or give a friend or member of family an amazing gift.
Runners-up who were very close to winning on this occasion are:
@nosloppycopy 'Pay nothing until 2020' Stunning line.
@boc_atm with 'spec savers' Simple copy and cheeky dig at the alternative.
@leaworthington 'A site for poor eyes' Good simple CTA and cheeky line.
@sharpstuffbits with #blurredlines Could make a great parody video out of this. Funny take on the brief.
@chrisod1993 with a glasses bin at the exit of the Focus Clinic. Could make a great ambient idea.
@richbayley80 with 'goodbye' Superb typographic visual using glasses.
@dognbonesjones and @matmi with nice '20/20' ideas
@ashkinsella with 'history' Very impactful, strong image.
@owenjevans with 'read the small print, great isn't it' Nice idea that you wouldn't usually think of.
@markemoon with 'believe your eyes' a big thought and campaignable.
Thanks to everybody. Absolutely amazing day for OMB. Credit to you all. Congratulations to Owen. Well deserved.
One Minute Brief entries: Advertise Laser Eye Surgery at Focus Clinics
One Minute Brief entries:
Advertise Laser Eye Surgery at Focus Clinics
One Minute Brief of the Day: Advertise Laser Eye Surgery with Focus Clinics
One Minute Brief of the Day:
Advertise Laser Eye Surgery with Focus Clinics
Win the gift of perfect vision FOR FREE with One Minute Briefs and Focus Clinics.
Create an ad idea in just One Minute and tweet it to @oneminutebriefs for the chance to receive this life-changing prize worth thousands of pounds.
Get your family and friends and involved too by spreading the word about this amazing opportunity.
One of the great things about doing OMB is that you have the chance
to get noticed for the ideas you share. Even if it's not for a brand in
particular, remember that these brands are still looking and you will
get your rewards. On this particular occasion we were called by Focus
Laser Eye Surgery in London. They were really impressed by One Minute
Briefs. So much so...that this is what
they had to say...
We'd love to use a selection of the best ads on our blog/facebook and Twitter and maybe even interview the winner about the ideas behind their entry."
What an amazing prize this could be that can make a huge difference to someones life all from a One Minute Idea.
We see this as being the biggest prize that we've ever been able to give away and want to continue this brief today by devoting it to Focus and give people the chance to receive or give this life-changing prize.
If you entered yesterday, then you can enter the same ad but remember to include the Focus branding and include @FocusClinics in your tweets.
Check out their website here: http://www.focusclinics.com
and Facebook https://www.facebook.com/focusclinics
One Minute Brief entries: Advertise Laser Eye Surgery
One Minute Brief entries:
Advertise Laser Eye Surgery
One of the great things about doing OMB is that you have the chance to get noticed for the ideas you share. Even if it's not for a brand in particular, remember that these brands are still looking and you will get your rewards. On this particular occasion we were called by Focus Laser Eye Surgery in London. They were really impressed by One Minute Briefs and the entries from everybody. So much so...that this is what they had to say...
"We're happy to offer free laser eye surgery for whoever wins the competition today. If they're not suitable or if they don't need the surgery, then they can use this prize for a friend or relative.
We'd love to use a selection of the best ads on our blog/facebook and Twitter and maybe even interview the winner about the ideas behind their entry."
What an amazing prize this could be that will make a huge difference to someones life all from a One Minute Idea. We see this as being the biggest prize that we've ever been able to give away and it is thanks to Focus for their recognition of all the efforts and interactivity that they have seen today. Vote for your faves and we'll take all into consideration with ours and the vote from Focus themselves.
One Minute Brief WINNERS: Campaign against OMB Haters
One Minute Brief WINNERS:
Campaign against OMB Haters
We had a little bit of hate aimed towards lately which we have responded to with our blog post http://oneminutebriefs.blogspot.co.uk/2014/05/haters-gonna-hate.html and today's brief. Overwhelming response which has reinforced our faith in what we are doing with One Minute Briefs.
The entries were all immense and very difficult to choose from for winners. Today everyone is a winner in our minds but we have made a selection as we always do.
Winners as below:
@blockafterblock 'Make ads not war' Great line.
@saraundo_ & @little_scamp85 with a similar idea about 'no time for hate' Brilliant thought.
@tomw_dunn with 'we are one' Great ad to show the togetherness of OMB.
@richbayley80 with 'Laters Haters' Nice typographic idea.
@rahawakib with 'oil your own machine' this one made us laugh.
@leaworthington with 'Aint nobody got time fo dat' Lovely copywriting.
@dr_draper with 'haters aren't the best raters' Very true.
@pwcfreelance with Love/OMBs. Nice visual!
@limitedition_ts with 'open your mind' Captures the idea of OMB really well.
@alvo_muses with 'friendships that last a lifetime' Epic thought.
@pw_bond with 'one huge response' an ad relating to how the OMBLES work together.
@mrowainthomas with 'HA' Simple. Brilliant.
@markemoon using the very brief we were alll responding to to reinforce the spirit of OMB.
Truly amazed and appreciative of everyone's efforts today. Thank you all.
One Minute Brief entries: Campaign against OMB Haters
One Minute Brief entries:
Campaign against OMB Haters
Haters Gonna Hate
Since creating One Minute Briefs a couple of years ago, we have watched it grow into a fantastic community of creative people and made some good friends. There has never been a time where we have questioned whether to continue with One Minute Briefs. Unfortunately, that changed on Friday.
Unprovoked comments were made about us and our followers which we were extremely offended by, not just for ourselves but for all of the people who interact with us online and at events.
The words said about us are as follows:
"They are CUNTS who rely on the creativity of others. They had one good idea that exploits loads of young desperate creatives. When it comes down to their own work - they get fuck all."
Wow.
On a personal level, we were obviously appalled at being called that for starters, and yes we didn't win anything at The Roses on this occasion...thanks for reminding us though. We apologise for being such epic failures. Just remember a lot of people work fucking hard in their jobs and don't get the nominations and recognition they deserve, so to get nominated and then get people talking about how you've failed doesn't make sense.
However, more importantly, these words were offensive in the way they belittled a strong creative community. When we started One Minute Briefs, it was to share the One Minute ideas that we create whether they are bad or good. We didn't expect it to grow in the way it has. It has become a great place to create content and improve quick-thinking. Due to this, it has also become a successful educational tool which the IPA and D&AD have used for students. People can share their ideas and get the opinions of fellow creatives. Plus, as it's all about quick ideas, no-one judges. We just provide a platform for this to happen, so to suggest that we exploit young creatives is obscene and to say they are desperate is offensive to them. These people are just trying to improve and showing enthusiasm by getting involved in a project that has no rules and let's you be purely creative.
We work very hard on One Minute Briefs in our own time. We arrange posts, events, collaborations, prizes as well as interacting with our followers who we appreciate greatly as they are creating great content and making an effort each day for us. We don't exploit this, we reward this as much as possible with prizes, placements, advice, recommendations and we even had our first event recently where our followers met, gained awards, gained friends and some of them told us how One Minute Briefs has improved their confidence, thinking skills and they have seen their careers and opportunities improve as a result.
One creative team has just got a contract at a big agency, their ad in Campaign, nominations and free entry to awards all from doing a few One Minute Briefs. That goes to show we aren't relying on the creativity of others, we are providing a platform for creatives to use to their own advantage. The results have been amazing and we are proud to have made a difference to some people with what we do.
This is why we'll be continuing with One Minute Briefs despite negativity and naivety from certain individuals. Receiving comments like this is difficult when you are trying to do something different that benefits others. It has made us question whether we carry on with One Minute Briefs but we hope that this is a one-off and we will continue you our efforts to reward the OMBLES as much as we can.
Thank you all for your continued support.
We'd love to hear your thoughts and ideas about this or anything else at: interest@bankofcreativity.co.uk
Nick and James
One Minute Briefs
One Minute Brief WINNERS: Advertise Beef
One Minute Brief WINNERS:
Advertise Beef
Brilliant response to a fun brief. Had some OMB haters so we thought beef would be a good brief subject. We'll be writing a separate post about that issue though.
Well done to today's winners:
@sharpstuffbits with a great visual. Needs a knockout line though.
@stephenhunter21 and @eeeyann with 'Have a cow man' Bit of a fun idea.
@saraundo_ with '6 pack' One for the women!
@limitedition_ts with 'one minute beefs' Nice use of our branding.
@richbayley80 with 'Fillet' Nice thought that Miller & Carter themselves picked up on.
Cheers people!
One Minute Brief WINNERS: Advertise Godzilla
One Minute Brief WINNERS:
Advertise Godzilla
Bit of a fun and topical brief that seemed to capture everyone's imagination with lots of great entries. Winners in no particular order are below:
@dr_draper with 'Blockbuster' Simple and brilliant.
@go_robgreen with 'GO' Nice visual and CTA.
@boc_atm with the japanese flag/blood splat. Great visual.
@creativebrummie with a cheeky Weight Watchers ad. Funny line.
@pwcfreelance. Could be a brilliantly shot clapperboard/mouth.
@richbayley80 with 'not for the small screen' Nice call to action and line.
@markemoon with 'Do you believe in Godzilla?' Epic line very campaignable.
Thanks to all!
One Minute Brief WINNERS: Advertise Feminism
One Minute Brief WINNERS:
Advertise Feminism
This is something that we want to change because the more ideas you share the more you improve and the more chances of winning and hitting upon a great idea.
This brief was for #feminism and we had more entries from females. And the winners are mainly female. This isn't down to the subject...it's down to the great ideas that are shared.
This needs to happen more often, whatever the brief. Whether it's a masculine or feminine product, people in advertising can't pick and choose briefs. It's a collaborative and supportive community at OMB so let's share ideas however good or bad we think they are. After all, they only took a minute.
Winners below:
@saraundo_ with 'the woman who inspires' An empowering line.
@by_sophie with 'maybe it's make-believe' and 'It's not about girl power' Could be a brilliant ads.
@jayneperfect with 'drop the girl-boy thing' Great line and visual.
@thetaylorsailor with a great use of the OMB brief itself.
@LarnerC with a nice copy campaign aimed at men.
@furzedowner with 'Sisters are doing it to themselves' Famous line that relates brilliantly and a fantastic insight and truth.
@killedthehype with 'stop living in the past' Using a very famous but old quote. Nice.
@Alison_Norden using a cheeky inforgraphic style. Great thought.
@sarahlong_xx with 'Believing in equality' that's all' Addressing common misconceptions.
Well done to all who entered. Thank you.
"Let's take things offline" @AgencyQuotes
Below is a guest blog post from our friend Vikki Ross who we created @AgencyQuotes with. But there's just one thing...we haven't ever met her in real life. So "Let's take things offline" #thingsyouhearinagencies
“That’s what the internet’s for”
It’s funny the things you hear in agencies isn’t it? That’s what I thought when I created the hashtag. It came from #thingsyouhearinmeetings, which I created client-side. Seriously, some business jargon needs a translator. Then during a quiet moment agency-side, I listened to conversations between the account team and the creatives, the planners and the studio managers, and I thought, “I’m tweeting that,” and that’s when I started the hashtag #thingsyouhearinagencies.
“It’s a good start”
The hashtag’s popularity grew fast and my followers joined in. We were all hearing the same things and sharing quotes that made us laugh, commiserate and celebrate our industry together. Little did I know, Nick Entwistle and James Clancy were doing a similar thing and they took the initiative to get in touch and suggest we push the idea further together. They’re the successful creative team behind @BOC_ATM and the hugely popular @OneMinuteBriefs, and their smart thinking and hungry ambition are probably two of the factors that got them shortlisted for Cannes Young Lions in 2013 and 2014.
“Make it pop”
Nick and James set up our @AgencyQuotes account – a place for everyone to tweet and retweet all the brilliant things we hear in agencies. As a freelance copywriter, I work in a number of agencies and it’s so exciting when I hear someone say something that a colleague responds to with “I’m tweeting that!”
“Do it in post production”
@AgencyQuotes started two years ago, and almost 15,000 tweets to over 4,000 followers around the world later, Nick, James and I have still never met. We’ve shared emails and Direct Messages on Twitter since our partnership began but never spoken and never met. How’s that for a successful remote relationship?
“It just works”
Twitter is a great way of communicating to people you may never meet in your day-to-day life. But that doesn't mean you can’t create something together. Connecting is easy and conversations are welcome. Online friendships and even collaborative partnerships are made – with successful results. With @AgencyQuotes, it took three people with a similar idea to work together and make it grow.
“Have fun with it”
With your support, @AgencyQuotes will keep growing. There’s always an iteration that fits. I tweeted the #thingsyouhearatNewBloodjudging while judging the D&AD New Blood Awards copywriting brief entries earlier this week, and now we’re introducing #thingsyouhearatNewBlood for people to use at the upcoming Festival and Awards Ceremony.
“Let’s take it offline”
Nick and James will be at the D&AD New Blood Festival from 1-3 July challenging visitors to respond to their One Minute Briefs. And I’ll be there on the last day. That’s right folks, on 3 July, the people behind @AgencyQuotes are finally going to meet in person! Join in online or come and meet us too. Nick and James will be talking about the importance of social media, and there’ll be live @OneMinuteBriefs for remote working and successful collaborations on the day. There’ll be prizes for some of the new @AgencyQuotes followers at the event, the best #thingsyouhearatNewBlood tweet and @OneMinuteBriefs entries.
Follow us on Twitter if you aren’t already:
@AgencyQuotes
@OneMinuteBriefs
@VikkiRossWrites
@BOC_ATM
D&AD
New Blood Festival 1-3 July 2014
Old Spitalfields Market
Homer Square
London
E1 6EW
dandad.org
@DandADNewBlood
@dandad
"Let's take this offline" @AgencyQuotes
Below is a guest blog post from our friend Vikki Ross who we created @AgencyQuotes with. But there's just one thing...we haven't ever met her in real life. So "Let's take things offline" #thingsyouhearinagencies
“That’s what the internet’s for”
It’s funny the
things you hear in agencies isn’t it? That’s what I thought when I created the
hashtag. It came from #thingsyouhearinmeetings, which I created client-side. Seriously,
some business jargon needs a translator. Then during a quiet moment agency-side,
I listened to conversations between the account team and the creatives, the
planners and the studio managers, and I thought, “I’m tweeting that,” and
that’s when I started the hashtag #thingsyouhearinagencies.
“It’s a good start”
The hashtag’s
popularity grew fast and my followers joined in. We were all hearing the same
things and sharing quotes that made us laugh, commiserate and celebrate our
industry together. Little did I know, Nick Entwistle and James Clancy were
doing a similar thing and they took the initiative to get in touch and suggest
we push the idea further together. They’re the successful creative team behind
@BOC_ATM and the hugely popular @OneMinuteBriefs, and their smart thinking and
hungry ambition are probably two of the factors that got them shortlisted for
Cannes Young Lions in 2013 and 2014.
“Make it pop”
Nick and James set
up our @AgencyQuotes account – a place for everyone to tweet and retweet all
the brilliant things we hear in agencies. As a freelance copywriter, I work in
a number of agencies and it’s so exciting when I hear someone say something
that a colleague responds to with “I’m tweeting that!”
“Do it in post production”
@AgencyQuotes
started two years ago, and almost 15,000 tweets to over 4,000 followers around
the world later, Nick, James and I have still never met. We’ve shared emails
and Direct Messages on Twitter since our partnership began but never spoken and
never met. How’s that for a successful remote relationship?
“It just works”
Twitter is a
great way of communicating to people you may never meet in your day-to-day
life. But that doesn't mean you can’t create something together. Connecting is
easy and conversations are welcome. Online friendships and even collaborative partnerships
are made – with successful results. With @AgencyQuotes, it took three people
with a similar idea to work together and make it grow.
“Have fun with it”
With your
support, @AgencyQuotes will keep growing. There’s always an iteration that
fits. I tweeted the #thingsyouhearatNewBloodjudging while judging the D&AD
New Blood Awards copywriting brief entries earlier this week, and now we’re
introducing #thingsyouhearatNewBlood for people to use at the upcoming Festival
and Awards Ceremony.
“Let’s take it offline”
Nick and James
will be at the D&AD New Blood Festival from 1-3 July challenging visitors
to respond to their One Minute Briefs. And I’ll be there on the last day.
That’s right folks, on 3 July, the people behind @AgencyQuotes are finally
going to meet in person! Join in online or come and meet us too. Nick and James
will be talking about the importance of social media, and there’ll be live @OneMinuteBriefs
for remote working and successful collaborations on the day. There’ll be prizes
for some of the new @AgencyQuotes followers at the event, the best #thingsyouhearatNewBlood
tweet and @OneMinuteBriefs entries.
Follow us on
Twitter if you aren’t already:
@AgencyQuotes
@OneMinuteBriefs
@VikkiRossWrites
@BOC_ATM
D&AD
New Blood
Festival 1-3 July 2014
Old Spitalfields
Market
Homer Square
London
E1 6EW
dandad.org
@DandADNewBlood
@dandad
One Minute Brief WINNERS: Campaign for counselling Solange & Jay-Z
One Minute Brief WINNERS:
Campaign for counselling Solange & Jay-Z
Jay-Z looked liked he was in a bit of trouble as Beyonce's sister Solange battered him whilst Beyonce stood there. So we set the brief for a response counselling ad for them both.
Winners below:
@cormmc with 'Solange to your problems' Puntastic!
@chrisod1993 with 'hard knock life' Nice use of song lyrics.
@little_scamp85 with 'dirt on your shoulder?' Hilarious and '98 problems' A nice different take to the 99 problems ads that was done a lot.
@paperjamcreate with 'solace' Nice typographic visual.
Well done all.
Jay-Z looked liked he was in a bit of trouble as Beyonce's sister Solange battered him whilst Beyonce stood there. So we set the brief for a response counselling ad for them both.
Winners below:
@cormmc with 'Solange to your problems' Puntastic!
@chrisod1993 with 'hard knock life' Nice use of song lyrics.
@little_scamp85 with 'dirt on your shoulder?' Hilarious and '98 problems' A nice different take to the 99 problems ads that was done a lot.
@paperjamcreate with 'solace' Nice typographic visual.
Well done all.
One Minute Brief entries: Create a family counselling campaign for Jay-Z and Solange
One Minute Brief entries:
Create a family counselling campaign for Jay-Z and Solange
One Minute Brief WINNERS: Advertise Adoption
One Minute Brief WINNERS:
Advertise Adoption
A serious subject today that was well respected by you all. Some fantastic ideas on show and the winners can be seen below.
@boc_atm 'Abortion to Adoption' A simple yet hard hitting typographic idea.
@_johnford with 'Be the man. Adopt.' Really strong thought and call to action.
@little_scamp85 with 'Who says you can't choose your family?' Nice line.
@markemoon with 'Care. Home.' Brilliant copy.
@millersjon @baggiesrich with 'Your own kid hates you' Hilarious ad.
Great stuff all round.
