One Minute Brief of the Day: Create a T-shirt to advertise benefits of Cycling

One Minute Brief of the Day:
Create a T-shirt to advertise benefits of Cycling

Today's brief is an exciting collaboration with Plain Lazy. We recently had a brief about making cycling sexy...Now it's time to focus on the benefits of cycling! See below for brief, prize and info:

The Brief...
We want slogans/designs that promote the benefits of cycling. Be ironic, be environmentally friendly, be political, be clever, but most of all be funny...
Plain Lazy exists to provide top quality clothing and products that reflect a fun, active and positive approach to LIFE. Discover more at www.plainlazy.com and Twitter @plnlzy

Below is a template you can use or you can enter in a traditional poster format.

Built on being different...

Why should we go through life wearing dull clothes? We like slogans that are funny and use humour with an underlying message that supports a healthy lifestyle.

The Prize...
The winning slogan/s will win a printed T-shirt in their design and DIY Bean Bag in a colour of your choice. 

www.plainlazy.com

One Minute Brief entries: Advertise YouTube

One Minute Brief entries:

Advertise YouTube

Big response today with lots of entries. Well done to all. The following winners were very difficult to choose with some good competition!

@sharpstuffbits with 'what happens next' Nice teaser ads.

@supercoolkp with well known happenings made famous by YouTube.

@stephenhunter21 with 'Work,Rest,Play' Nice and simple.

@joe_from_ with 'watch and earn' Brilliant line.

@pw_bond with 'stop wondering' A lovely humorous campaign.

@ranandmax with 'pussy videos' a silly one but eye-catching and true!

@richardpeacock with 'See the world by Tube' Great thought and possible ambient/signage campaign.

@little_scamp85 with 'had to be there' Great thinking!

@soops77 with 'You can do anything' BIG thought. 

Great stuff from everyone!

One Minute Brief entries: Advertise YouTube

One Minute Brief entries:

Advertise YouTube

One Minute Brief entries: Advertise Call for Entries #KnockOurSocksOff @freshawards

One Minute Brief entries:

Advertise Call for Entries #KnockOurSocksOff @freshawards 

One Minute Brief of the Day: Advertise Call for Entries 'Knock Our Socks Off' for @FreshAwards

One Minute Brief of the Day:

Advertise Call for Entries 'Knock Our Socks Off' for @FreshAwards 

Today is our monthly collaboration with the Fresh Awards. The awards are now open and they have made a call for entries. This year's theme is 'Knock our socks off' so the ads should reference this in some way and always include the Fresh logo.

The winner today will receive an Ad Pad and go into the final against the winners of each Fresh brief we have ran with the opportunity to win 7 FREE Fresh Award entries. It really is a fantastic prize so get yourself and your fellow creatives involved.

Remember to include your Twitter name in the corner of your ads so you get the credit you deserve and so we can see who has done what.

Tweet all entries to @oneminutebriefs and @freshawards

Check out their website here: http://www.freshawards.co.uk/Awards

Have fun and blow our socks off! 

One Minute Brief WINNERS: Advertise the Truth

One Minute Brief WINNERS:

Advertise the Truth

An interesting and very different brief today. The subject of truth.

A massive amount of entries were sent to us and an amazing variety of ideas.

We're receiving a lot of ads with no Twitter names in the corner though. Please remember to include this to make our lives easier when choosing winners and to be able to get credit for your ideas.

The winners are:

@saraundo_ with 'the key to life' Big idea here.

@kat_loveday with 'Truth or Dare' Love the style of this scamp and it is so simple that it makes you think about the question.

@matthew__wyatt with 'Truth' sleeping tablets. Love how it's been turned into a product to show the benefit.

@chrisod1993 with 'This is an advert' Simple and eyecatching because it is so blunt.

@aga_nat with 'you won't have to remember what you have said' Nice line and truth about truth!

@creativebrummie with some truthful advertising. Nice use of real imagery. Would make a good campaign,

@tobyandnaomi with a nice campaign using images of people who need to know the truth.

@immortal_ads with a nice piece that tells the truth about not being able to think of anything on the page but writing it anyway. This proves that entering whatever is in your head is worth doing!

@supercoolkp with 'better than pork pies' It must be good then! Nice humorous thought.

@shireendew with 'I didn't do nothing' Nice double negative. 

Great stuff everyone!

One Minute Brief entries: Advertise Truth

One Minute Brief entries:

Advertise Truth

One Minute Brief WINNER: Campaign to Make Cycling Sexy with @DoTheGreenThing

One Minute Brief WINNER:

Campaign to Make Cycling Sexy with @DoTheGreenThing

Yesterday was a brilliantly successful collaboration between OMB and our friends at @DoTheGreenThing @Pentagram and @EasyArtUK.

Impressed with the fantastic level of ideas and show and the quantity that came through was amazing. Therefore, it was very difficult to choose from and we have lots of very close runners-up.

THE PRIZE

The winner gets to spend a day in Pentagram’s studio in West London to make their one minute ad into a poster, which will be published by Do The Green Thing. They also win some cycling prints, courtesy of EasyArt, and some great books on branding and design, courtesy of Pentagram. 

The overall winner to get these prizes is @PaperJamCreate who has entered lots of fantastic ideas lately and his efforts have been rewarded here. These landscape/body images make you do a double take and will make fantastic posters. E-mail us for your prize.

@owenjevans nearly in the prizes again with 'Ding Dong' A lovely simple thought.

@seeligo with a nice idea based an a dating site. Brilliant.

@sharpstuffbits with these ads focussed on the cyclists themselves. Brilliant ads and also the chain/sweat visual. Lovely style to it.

@little_scamp85 with 'I'm too sexy for my car' and 'grips and chains excite me' Great lines.

@chellybro with 'get your leg over' Funny line and nice visual.

@kat_loveday with 'Nice rack' Cheeky line done in a tasteful stylish way.

@katesteeth with this fantastic visual and logo 'Wonderbars'. Always thinking differently.

@dognbonesjones with the lovely saddle visual. Can you guess what it represents?

@iainthorley with 'SEXCY' Could be a brilliant campaign branding idea.

@alanbingle with 'batteries not included. Could work with lots of different saddles as a campaign set.

@markemoon with 'backy' bit naughty. This could even work by taking the bike out of the shot completely.

@boc_atm with 'Fancy a threesome'? Eye-catching cheeky line.

@matthew__wyatt with 'Love Handles' Really nice thought and CTA.

@rulavam with 'view like this' Could be really eye-catching if well shot.

Well done everybody!! Everyone remember to include your twitter names in the corner of your ads next time though! ;)

One Minute Brief entries: Campaign to 'Make Cycling Sexy' with @DoTheGreenThing @Pentagram @EasyArtUK

One Minute Brief entries:

Campaign to 'Make Cycling Sexy' with @DoTheGreenThing @Pentagram @EasyArtUK

One Minute Brief of the Day: Campaign to make Cycling Sexy with @DoTheGreenThing

One Minute Brief of the Day:
Campaign to make Cycling Sexy with @DoTheGreenThing

Today we have collaborated with our friends at @DoTheGreenThing on a fantastic brief with some great prizes to be won. Remember to include their Twitter handle in your tweets and you can also include @Pentagram and @EasyArtUK as they will also be sharing the ads.

ABOUT DO THE GREEN THING
Do The Green Thing is an environmental organisation co-founded by Pentagram partner Naresh Ramchandani. Their mission is to inspire a more sustainable and more imaginative way of life. Their motto is Creativity v Climate Change, and their product is a continuous stream of provocative poster designs by great creative talent around the world. To date they have hauled in contributions from the likes of Paul Smith, Neville Brody, Paula Scher, Michael Bierut, David Shrigley and Quentin Blake.

www.dothegreenthing.com / @dothegreenthing

THE BRIEF
Make cycling sexy (no nudity please)

THE PRIZE
Entrants are competing for the opportunity to spend a in Pentagram’s studio in West London to make their one minute ad into a poster, which will be published by Do The Green Thing. Also up for grabs are some cycling prints, courtesy of EasyArt, and some great books on branding and design, courtesy of Pentagram.

Examples of prints can be seen  here: http://www.easyart.com/prints/do-the-green-thing

You can see the black book here: http://new.pentagram.com/2008/04/introducing-the-black-book/

Enjoy the brief and win these fantastic prizes below.

One Minute Brief WINNERS: Campaign For or Against UKIP

One Minute Brief WINNERS:

Campaign For or Against UKIP

With today being all about politics and the noises UKIP have been making. We thought it would make a good brief to run. The ads created were a good mix of for and against UKIP and aren't necessarily the views of their creators. It's all about the ideas and these are the winners.

@_johnford 'don't let the predictable happen' Brilliant use of search media.

@fionchadd with 'UCUNT' Blunt and straight to the point! We like that.

@paperjamcreate with the fantastic Euro visual missing a star.

@dognbonesjones with 'independence day' Great idea and CTA.

@danniyelldesign with an emotive ad using her dog. Hope to see more of these each day!

@stewallan with this brilliant cross over UKIP instead of the box. Quality.

@alvo_muses with 'UPIK' Leaving it quite open but using the branding is interesting.

@matthew__wyatt with 'UKRIP' VERY strong line.

@go_robgreen with reference to the 'YOU-KIP' pronunciation. Nice.

@sheisapenguin with a nice use of UKIP in the copy to act as a call to action of 'You Keep'

@markemoon with 'I'm not homophobic or racist but I'm voting UKIP' Very strong and thought provoking stuff.

@sanzikei with a very personal message as someone who is from overseas.

Great stuff on a challenging brief!

One Minute Brief entries: Campaign For or Against UKIP

One Minute Brief entries:

Campaign For or Against UKIP

One Minute Brief WINNER: Advertise Laser Eye Surgery with @FocusClinics

One Minute Brief WINNER:

Advertise Laser Eye Surgery with @FocusClinics

Thanks to everyone who entered yesterday's One Minute Brief for the chance to win the amazing prize of free laser eye surgery worth thousands of pounds.

Huge thanks to Focus Clinics for offering such a life-changing prize and their recognition of the great ideas and close community that the OMBLES have.

There was a huge amount of entries and some absolutely brilliant ideas. However, we can only have one winner.

Ourselves, Focus Clinics and the OMBLES voted and the decision was unanimous.

The overall winner is @owenjevans with his 'celebrities' idea that was so different to the rest. Superb idea. Please e-mail us at interest@bankofcreativity to claim your prize. You can use the prize for either yourself or give a friend or member of family an amazing gift.

Runners-up who were very close to winning on this occasion are:

@nosloppycopy 'Pay nothing until 2020' Stunning line.

@boc_atm with 'spec savers' Simple copy and cheeky dig at the alternative.

@leaworthington 'A site for poor eyes' Good simple CTA and cheeky line.

@sharpstuffbits with #blurredlines Could make a great parody video out of this. Funny take on the brief.

@chrisod1993 with a glasses bin at the exit of the Focus Clinic. Could make a great ambient idea.

@richbayley80 with 'goodbye' Superb typographic visual using glasses.

@dognbonesjones and @matmi with nice '20/20' ideas

@ashkinsella with 'history' Very impactful, strong image.

@owenjevans with 'read the small print, great isn't it' Nice idea that you wouldn't usually think of.

@markemoon with 'believe your eyes' a big thought and campaignable.

Thanks to everybody. Absolutely amazing day for OMB. Credit to you all. Congratulations to Owen. Well deserved.

One Minute Brief entries: Advertise Laser Eye Surgery at Focus Clinics

One Minute Brief entries:

Advertise Laser Eye Surgery at Focus Clinics

One Minute Brief of the Day: Advertise Laser Eye Surgery with Focus Clinics

One Minute Brief of the Day:
Advertise Laser Eye Surgery with Focus Clinics

Win the gift of perfect vision FOR FREE with One Minute Briefs and Focus Clinics.

Create an ad idea in just One Minute and tweet it to @oneminutebriefs for the chance to receive this life-changing prize worth thousands of pounds.

Get your family and friends and involved too by spreading the word about this amazing opportunity.

One of the great things about doing OMB is that you have the chance to get noticed for the ideas you share. Even if it's not for a brand in particular, remember that these brands are still looking and you will get your rewards. On this particular occasion we were called by Focus Laser Eye Surgery in London. They were really impressed by One Minute Briefs. So much so...that this is what they had to say...

"We're happy to offer free laser eye surgery for whoever wins the competition. If they're not suitable or if they don't need the surgery, then they can use this prize for a friend or relative.

We'd love to use a selection of the best ads on our blog/facebook and Twitter and maybe even interview the winner about the ideas behind their entry."

What an amazing prize this could be that can make a huge difference to someones life all from a One Minute Idea. 

We see this as being the biggest prize that we've ever been able to give away and want to continue this brief today by devoting it to Focus and give people the chance to receive or give this life-changing prize.

If you entered yesterday, then you can enter the same ad but remember to include the Focus branding and include @FocusClinics in your tweets.

Check out their website here: http://www.focusclinics.com
and Facebook https://www.facebook.com/focusclinics

One Minute Brief entries: Advertise Laser Eye Surgery

One Minute Brief entries:

Advertise Laser Eye Surgery

One of the great things about doing OMB is that you have the chance to get noticed for the ideas you share. Even if it's not for a brand in particular, remember that these brands are still looking and you will get your rewards. On this particular occasion we were called by Focus Laser Eye Surgery in London. They were really impressed by One Minute Briefs and the entries from everybody. So much so...that this is what they had to say...

"We're happy to offer free laser eye surgery for whoever wins the competition today. If they're not suitable or if they don't need the surgery, then they can use this prize for a friend or relative.

We'd love to use a selection of the best ads on our blog/facebook and Twitter and maybe even interview the winner about the ideas behind their entry."

What an amazing prize this could be that will make a huge difference to someones life all from a One Minute Idea. We see this as being the biggest prize that we've ever been able to give away and it is thanks to Focus for their recognition of all the efforts and interactivity that they have seen today. Vote for your faves and we'll take all into consideration with ours and the vote from Focus themselves.

One Minute Brief WINNERS: Campaign against OMB Haters

One Minute Brief WINNERS:

Campaign against OMB Haters

We had a little bit of hate aimed towards lately which we have responded to with our blog post http://oneminutebriefs.blogspot.co.uk/2014/05/haters-gonna-hate.html and today's brief. Overwhelming response which has reinforced our faith in what we are doing with One Minute Briefs.

The entries were all immense and very difficult to choose from for winners. Today everyone is a winner in our minds but we have made a selection as we always do.

Winners as below:

@blockafterblock 'Make ads not war' Great line.

@saraundo_ & @little_scamp85 with a similar idea about 'no time for hate' Brilliant thought.

@tomw_dunn with 'we are one' Great ad to show the togetherness of OMB.

@richbayley80 with 'Laters Haters' Nice typographic idea.

@rahawakib with 'oil your own machine' this one made us laugh.

@leaworthington with 'Aint nobody got time fo dat' Lovely copywriting.

@dr_draper with 'haters aren't the best raters' Very true.

@pwcfreelance with Love/OMBs. Nice visual!

@limitedition_ts with 'open your mind' Captures the idea of OMB really well.

@alvo_muses with 'friendships that last a lifetime' Epic thought.

@pw_bond with 'one huge response' an ad relating to how the OMBLES work together.

@mrowainthomas with 'HA' Simple. Brilliant.

@iainthorley with 'ombs not bombs' Good ad with a bit of attitude about it.

@markemoon using the very brief we were alll responding to to reinforce the spirit of OMB.

Truly amazed and appreciative of everyone's efforts today. Thank you all.

One Minute Brief entries: Campaign against OMB Haters

One Minute Brief entries:

Campaign against OMB Haters

Haters Gonna Hate

Since creating One Minute Briefs a couple of years ago, we have watched it grow into a fantastic community of creative people and made some good friends. There has never been a time where we have questioned whether to continue with One Minute Briefs. Unfortunately, that changed on Friday.

Unprovoked comments were made about us and our followers which we were extremely offended by, not just for ourselves but for all of the people who interact with us online and at events.

The words said about us are as follows:

"They are CUNTS who rely on the creativity of others. They had one good idea that exploits loads of young desperate creatives. When it comes down to their own work - they get fuck all."

Wow.

On a personal level, we were obviously appalled at being called that for starters, and yes we didn't win anything at The Roses on this occasion...thanks for reminding us though. We apologise for being such epic failures. Just remember a lot of people work fucking hard in their jobs and don't get the nominations and recognition they deserve, so to get nominated and then get people talking about how you've failed doesn't make sense.

However, more importantly, these words were offensive in the way they belittled a strong creative community. When we started One Minute Briefs, it was to share the One Minute ideas that we create whether they are bad or good. We didn't expect it to grow in the way it has. It has become a great place to create content and improve quick-thinking. Due to this, it has also become a successful educational tool which the IPA and D&AD have used for students. People can share their ideas and get the opinions of fellow creatives. Plus, as it's all about quick ideas, no-one judges. We just provide a platform for this to happen, so to suggest that we exploit young creatives is obscene and to say they are desperate is offensive to them. These people are just trying to improve and showing enthusiasm by getting involved in a project that has no rules and let's you be purely creative.

We work very hard on One Minute Briefs in our own time. We arrange posts, events, collaborations, prizes as well as interacting with our followers who we appreciate greatly as they are creating great content and making an effort each day for us. We don't exploit this, we reward this as much as possible with prizes, placements, advice, recommendations and we even had our first event recently where our followers met, gained awards, gained friends and some of them told us how One Minute Briefs has improved their confidence, thinking skills and they have seen their careers and opportunities improve as a result.

One creative team has just got a contract at a big agency, their ad in Campaign, nominations and free entry to awards all from doing a few One Minute Briefs. That goes to show we aren't relying on the creativity of others, we are providing a platform for creatives to use to their own advantage. The results have been amazing and we are proud to have made a difference to some people with what we do.

This is why we'll be continuing with One Minute Briefs despite negativity and naivety from certain individuals. Receiving comments like this is difficult when you are trying to do something different that benefits others. It has made us question whether we carry on with One Minute Briefs but we hope that this is a one-off and we will continue you our efforts to reward the OMBLES as much as we can.

Thank you all for your continued support.

We'd love to hear your thoughts and ideas about this or anything else at: interest@bankofcreativity.co.uk 

Nick and James
One Minute Briefs

One Minute Brief WINNERS: Advertise Beef

One Minute Brief WINNERS:

Advertise Beef

Brilliant response to a fun brief. Had some OMB haters so we thought beef would be a good brief subject. We'll be writing a separate post about that issue though.

Well done to today's winners:

@sharpstuffbits with a great visual. Needs a knockout line though.

@stephenhunter21 and @eeeyann with 'Have a cow man' Bit of a fun idea.

@saraundo_ with '6 pack' One for the women!

@limitedition_ts with 'one minute beefs' Nice use of our branding.

@richbayley80 with 'Fillet' Nice thought that Miller & Carter themselves picked up on.

Cheers people!