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Bank of Creativity

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One Minute Briefs
OMBlog
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Creative Account
January 17, 2015

One Minute Brief WINNERS: Advertise Foundation

Creative Account
January 17, 2015
One Minute Brief WINNERS:
Advertise Foundation

Great response to this brief with loads of entries with a few nice winning ideas which you can see below.

@chorles with a double win with 'ace of base' and a collab with @richbayley80 on 'all about that base' Very current.

@poppycollier Not sure this would get through advertising standards but there is only one rule here and this one made me LOL!

@sammyryder1 with 'liquid PS' The opposite to some parody ads you see. Nice thought.

@idaddaa with 'better cover up' Could be a great campaign.

@creativity_1986 with 'great foundations' Top copy.

@gibbon_f with a very simple but great typographic idea 'imperfection'

@charl_banks with a brilliant idea that matches your skin tone perfectly with a screen.

Well done all.













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Creative Account
January 16, 2015

One Minute Brief WINNERS: Advertise Candy Floss

Creative Account
January 16, 2015
One Minute Brief WINNERS:
Advertise Candy Floss

Wow. What an amazing week. Some great prizes being won and the venue for OMBLIVE 2 being confirmed. Great to finish the week on a fun brief and here are the winners!

@richbayley80 with 'new spin on sugar' Simple truth told in a clever way.

@misterdjc with 'Diabetic candy floss' Great tongue in cheek thought. 

@chorles with this stylish entry and nice line 'Sweet Dreams'

@dissential with a brutally honest ad. 'If you want nutrition buy an apple' Love the non-sell way this works.

Well done all. 







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Creative Account
January 16, 2015

One Minute Brief WINNER: Advertise the CBB Furniture For Sale on Gumtree.

Creative Account
January 16, 2015
One Minute Brief WINNER: 
Advertise the CBB Furniture For Sale on Gumtree

Absolutely overwhelmed by the response to this brief. On behalf of ourselves and Gumtree, we'd like to thank every single one of you who entered for making this such a success. A lot of the entries also gave a nod to the Crisis charity and the campaign reached a huge audience so we're sure the awareness raised will have a great effect.

The winner receives a £250 prize for their ad out of over 100 entries and our final shortlist of 4.

The overall winner is @doritosyndrome with 'Share your bed with a celebrity'
When else could you say such a headline!? Yet it's true, eye-catching and makes you look which is what a good ad should. It's also in keeping with the cheeky fun dents that Gumtree are using and has the fun feel of the brand as well as linking well to the Celebrity Big Brother part of the brief.

We had 3 very close runners up that narrowly missed out on a prize but we wanted to give them a mention on the blog for their fantastic ideas.

@charl_banks with a superb ambient idea using the Big Brother voice and furniture.

@aliciacliffe with 'help those who have already been evicted' Lovely copywriting and double meaning here. Gets the charity part of the brief in too. Nice work.

@matthew__wyatt with 'Double Eviction' Again a nice simple copy ad in relation to the product and the show. Great stuff.

Thanks so much to all involved. Well done to @doritosyndrome. E-mail us at interest@bankofcreativity.co.uk to claim your £250 and spend it wisely.
Maybe on JagerOMBs at OMBLIVE2? Venue and date have been confirmed today. Details released very soon!! :D:D






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Creative Account
January 16, 2015

One Minute Brief ENTRIES: Advertise CANDY FLOSS

Creative Account
January 16, 2015
One Minute Brief ENTRIES:
Advertise CANDY FLOSS







































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Creative Account
January 16, 2015

One Minute Brief ENTRIES: Advertise the CBB Furniture For Sale on Gumtree.

Creative Account
January 16, 2015
One Minute Brief ENTRIES: 
Advertise the CBB Furniture For Sale on Gumtree.

Tweet votes for your faves to @oneminutebriefs 

The winning idea receives a £250 cash prize.































































































Vine entry screenshots below:








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Creative Account
January 15, 2015

One Minute Brief of the Day: Advertise CBB Furniture For Sale on Gumtree.

Creative Account
January 15, 2015
One Minute Brief of the Day: 
Advertise the CBB Furniture For Sale on Gumtree.




Today we have a fantastic collaboration with the  sponsors of Celebrity Big Brother, Gumtree. We're looking forward to seeing lots of positive responses to this brilliant and unique brief with a great prize to be won!! These responses can be posters, description ads, ambient media, social ideas or anything else you can think of! Get involved and spread the word.

Remember to include your Twitter handle in the corner of your ads and tweet them to both @Gumtree and @OneMinuteBriefs

Prize: £250 cash prize for the winning idea.



Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture: https://www.youtube.com/playlist?list=PLxc0jKPzOfSZ5PsIq7MGnWdXHiAUKa_EM



A selection of the products available to buy, and their respective prices include: 

(pictures of some if the items are shown below)


Double bed- £200 
Bedroom armchair- £500 
Living room sofa- £1800 
Living room armchair- £1000 
Dining room table and chairs- £5,000 
Bedside tables (2x)- £50 each 
Bedroom mirror- £30 
Grey and Pink cushions (4x)- £30 
Churchill dog statuette- £100 
Glass coffee table- £100 
Giant key ornament- £50 
Living room cushions (2x) - £10 each 
Handbags (2x)- £15 each 
Knitted Cushion (1x)- £30 
Decorative garden sticks- £35 
Mirrored cube- £50 
Fortnum & Masons silver plated tea set- £140 
Chaise Longue- £800 



Let the public know they can buy the items on: www.gumtree.com/cbb

Twitter: https://twitter.com/gumtree

Facebook: https://www.facebook.com/gumtree









1 Comment
Creative Account
January 14, 2015

One Minute Brief ENTRIES: Advertise the social media services of The Social Sasquatch

Creative Account
January 14, 2015
One Minute Brief ENTRIES:
Advertise the social media services of The Social Sasquatch





























































1 Comment
Creative Account
January 14, 2015

One Minute Brief of the Day: Advertise the social media agency The Social Sasquatch

Creative Account
January 14, 2015
One Minute Brief of the Day:
Advertise the social media services of The Social Sasquatch




Today we collaborate with our friend, The Social Sasquatch on a great brief with some nice branding. Prizes to be won so make sure you get involved!

Remember to include @oneminutebriefs and @sasquatchsocial in your tweets.

One Minute Brief of the Day:
Advertise the social media services of The Social Sasquatch

Prizes:

The best entries from this brief will feature on Social Sasquatch social channels and winners will also 
receive a Social Sasquatch T-shirt (black or white, and size of your choice)


PROJECT BACKGROUND:
The Social Sasquatch team offer support to businesses and organisations that want to market themselves on Facebook and Twitter (and a range of other platforms). We specialise in supporting experiential marketing campaigns and brand activations, where we amplify campaigns through a range of social media channels by creating fresh, exciting, original content that people want to share! We also offer support for other live events such as conferences, music festivals and sporting events. 


https://www.facebook.com/socialsasquatch

https://twitter.com/SasquatchSocial



Sasquatch Services: 

We offer support to clients that want to run short term, high impact social media campaigns. We send a team of highly trained operatives to integrate with existing marketing functions to deliver a bespoke service that will maximize and amplify the reach of experiential, guerilla, brand activations, festivals, events or parties! Our team adapts to meet the requirements of the individual clients, offering support with:

· Content creation

· Live event support

· Professional photography & branding service

· Inbound/digital marketing support

· Account creation/management/monitoring/responding

· Strategy development

· In house training


Proposition:
 
· How social media can amplify the message of a marketing campaign and reach more people 

· How using social media can make you advertising campaigns more efficient by targeting relevant demographic groups 

· How creating interesting, original content can help drive traffic to your website and improve your Google rankings 

· How using social media can help your brand or event become ‘front of mind’ and you become ‘a thought leader’ 

· How it is beneficial for attendees of an event to get engaged with the brand in real time through social 

2 Comments
Creative Account
January 13, 2015

One Minute Brief of the Day: Advertise Foundation

Creative Account
January 13, 2015
One Minute Brief of the Day:
Advertise Foundation








































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Creative Account
January 12, 2015

One Minute Brief of the Day: Advertise #SATNAV

Creative Account
January 12, 2015
One Minute Brief of the Day:
Advertise #SATNAV










































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Creative Account
January 12, 2015

One Minute Brief ENTRIES: Advertise the OMBLES

Creative Account
January 12, 2015
One Minute Brief ENTRIES:
Advertise the OMBLES












































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Creative Account
January 12, 2015

One Minute Brief WINNER: Advertise 10 years of @PrintedCupCo

Creative Account
January 12, 2015
One Minute Brief WINNER:
Advertise 10 years of @PrintedCupCo

On behalf of ourselves and @printedcupco we'd like to thank you for your fantastic response to this great brief. Loads of amazing ideas and the Twitter feed was non-stop with interactions and people helping each other ideas. We love this collaboration.

So many great ideas but the winning one is by @saraundo_ with this lovely illustration/copy based idea that really captured what they are all about.

You win a hamper complete with a set of your design printed on paper cups. E-mail us at interest@bankofcreativity.co.uk with your address and we'll get in touch!

Thanks everybody!

 

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Creative Account
January 9, 2015

One Minute Brief of the Day: Advertise #BAFTA2015

Creative Account
January 9, 2015
One Minute Brief of the Day:
Advertise #BAFTA2015












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Creative Account
January 8, 2015

One Minute Brief ENTRIES: Advertise 10 years of @PrintedCupCo

Creative Account
January 8, 2015
One Minute Brief ENTRIES:
Advertise 10 years of @PrintedCupCo







































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Creative Account
January 8, 2015

One Minute Brief of the Day: Advertise the 10 year Anniversary of the Printed Cup Company

Creative Account
January 8, 2015
One Minute Brief of the Day: 
Advertise the 10 year Anniversary of the Printed Cup Company




Today's brief is a collaboration with the Printed Cup Company with great prizes to be won. Get involved!

Prize:
The winning idea will win a hamper and cups printed with your idea on – perfect for your portfolio.

The Brief

Advertise the 10 year Anniversary of the Printed Cup Company

Info

"The Printed Cup Company is committed to providing quality UK manufactured paper cups and delivering the highest standard of customer service in our industry. We promote an environmental awareness towards our products through our customers, continually striving to explore new ways to achieve sustainable products."

The Printed Cup Company is celebrating 10 years of being one of the UK’s leading manufacturers of Printed Paper Cups. We have the fastest turnaround for bespoke design, with cups ready for despatch in 72hrs! We pride ourselves on being UK manufacturer – and doing everything here in Clitheroe. You have your own personal account manager that is there to speak to whenever you need them and we even have an in-house graphic design team, so you can ask them about your designs and colours. 
For our 10 year anniversary we would like to thank our customers for their support, thank the team for their hard work, and just celebrate that we are 10 years old and growing quicker than we could of imagined possible!  


Links 
http://www.printedcupcompany.co.uk/
https://twitter.com/PrintedCupCo
https://www.facebook.com/printedcupcompany
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Creative Account
January 7, 2015

One Minute Brief WINNER: Raise awareness of @NHSOrganDonor

Creative Account
January 7, 2015
One Minute Brief WINNER:
Raise awareness of @NHSOrganDonor

A great brief produced some amazing results here. There was a lot of entries and the quality was immense. We have one winner today and 2 runners-up.

@LouEganCreative wins an AdPad and the chance to get the work made. We are working on making this happen as we write. Well done. Very different way of thinking.

Runners up with a very powerful line are both @little_scamp85 and @matthew__wyatt with 'there is life after death'

Hopefully we can get these run in some form too!

Brilliant work everyone and make sure you Opt In!





1 Comment
Creative Account
January 7, 2015

One Minute Brief ENTRIES: Advertise Pears

Creative Account
January 7, 2015
One Minute Brief ENTRIES:
Advertise Pears
















































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Creative Account
January 6, 2015

One Minute Brief ENTRIES: Raise awareness of @NHSOrganDonor

Creative Account
January 6, 2015
One Minute Brief ENTRIES:
Raise awareness of @NHSOrganDonor

















































































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Creative Account
January 6, 2015

One Minute Brief ENTRIES: Create your own Christmas Cards

Creative Account
January 6, 2015
One Minute Brief ENTRIES:
Create your own Christmas Cards




























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Creative Account
January 6, 2015

One Minute Brief of the Day: Raise awareness of Organ Donation UK and encourage people to #optin

Creative Account
January 6, 2015
One Minute Brief of the Day:
Raise awareness of Organ Donation UK and encourage people to #optin 

  
Today we are collaborating with the Pyramid agency, which was set up by four Glasgow based Advertising and Public Relations students. We liked their approach and their enthusiasm to collaborate with us on a brilliant brief and hope to see you all get involved.
Brief: 
Raise awareness of Organ Donation UK and encourage people to #optin 
@_wearepyramid and @NHSOrganDonor to be included in each response. 
The idea is to begin a movement within the UK where it becomes the norm to #optin to the organ donation register and save a life.
For information visit: organdonation.nhs.uk

Prizes:
The winner/s will receive an AdPad and the chance to have their creation used in a live future Organ Donation UK campaign.
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