One Minute Brief of the Day: Advertise the #MagnaficentSeven Creative Placement Scheme with @Magnafication

One Minute Brief of the Day: Advertise the #MagnaficentSeven Creative Placement Scheme with @Magnafication

Today we've got a great brief with a brilliant prize. As some of you already know, aside from running One Minute Briefs, I am also the Creative Director at MAGNAFI.
And, I'm looking to recruit some new creative talents to our growing team to work on the likes of big brands like Sofology, Betfred, Missguided and Very.

That's why we have created the Magnaficent Seven Creative Placement Scheme and we want the OMBLES to create posters to advertise this and encourage your friends, fellow students/grads and yourselves to get involved! 
We want all types of creatives of all levels to take part and win themselves a place.

Tweet your posters to us mentioning @oneminutebriefs @magnafication #MAGNAFICENTSEVEN .... & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com

Prize: UNLIMITED 6 month Cinema Pass.

ABOUT:

WANTED: SHARP SHOOTING CREATIVES

Award winning film advertising agency MAGNAFI are on the hunt for hotshot creatives to join our growing team.
We want people with that killer creative instinct who can capture the audiences of our clients, create pitch winning ideas
and go above and beyond on self initiated projects, like the time we helped the NHS beat Bieber to Xmas No.1.  
Art directors, designers, copywriters, film-makers, students, grads...we want all types of creatives to get involved.

BRIEF: ADVERTISE YOURSELF WITH A ONE MINUTE FILM

The 7 shortlisted entrants will be invited to spend the day at MAGNAFI HQ on 24th November.
Here you‘ll experience live project work, One Minute Briefs workshops, 
inspirational talks, portfolio crits and, of course, we’ll create a film! 
All washed down with beer and Prosecco at our bar.

REWARD: 7 WEEK PAID PLACEMENT AT MAGNAFI
The person/people who impress us most on the day win a paid internship which could turn into a full time job! 

Send your entries to us at: 
oneminfilms@magnafi.com

Deadline: 15/11/16 

One Minute Brief of the Day: Campaign to support @PW_Bond's @Brave_the_Shave @MacmillanCancer Campaign

One Minute Brief of the Day: 

Campaign to support @PW_Bond's @Brave_the_Shave @MacmillanCancer Campaign

Today is a very special brief and I hope all the OMBLES will get involved.

As I mentioned in my #OMBLive3 talk, we are all part of OMB and we should all support each other. That's why today's brief is to support an OMBLE in his quest to do an amazing thing for a great cause. He is going to Brave the Shave and looking to raise money for Macmillan as well as making his mother smile.

So we are looking for the OMBLES to create some great posters and encourage people to donate here: https://bravetheshave.org.uk/shavers/paul-bond/

Tweet yours to @OneMinuteBriefs @PW_Bond @Brave_The_Shave & @MacmillanCancer

You can see more on Paul's blog on the link below or read on to find out more info about his campaign.

http://www.bondpaulw.com/blog/brave-the-shave

Last month, my mum was diagnosed with breast cancer.

The prognosis is good, all things considered, but it’s a lot for her to deal with.

One minute she’s walking around, feeling absolutely fine – and then, in an instant, her world is turned upside down.

And there’s nothing she can do about it.

She feels helpless.

And so do I.

It feels like there’s very little I, or the rest of my family, can do to help.

A hug. A word of encouragement. An ear to listen. A shoulder to cry on.

That’s about it.

We can’t fight the cancer, we can’t take the chemo for her and we can’t give her an organ.

All we can do is help her cope.

She hasn’t even started chemo yet, but already she’s worrying about losing her hair.

I don’t want her to feel self-conscious about that. Not on top of everything else.

I jokingly told her she could have mine. She laughed.

Okay, so she’d look ridiculous in a Paul-wig. But maybe instead of giving her hair, I could just give her a bit of confidence?

Maybe if I shaved my head, she won’t worry about it as much.

Maybe she’ll even see the funny side.

And maybe we’ll raise some money for a good cause. It is #BreastCancerAwarenessMonth after all.

So that’s the plan.

Now, those of you who know me will know that I’ve shaved my head before. So you might be thinking this is no big deal.

Well, you’d be right. That’s why I’m going to go full on slap-head. Cue ball. Chrome dome.

And if we hit the donation targets, I’ll even wax my eyebrows off completely.

And the beard? Well shaving it off is a bit too easy, so you can choose a ridiculous style for it instead.

And I will look like a giant, expressionless purple-Hitler-tache-wearing baby, for charity. If you so choose.

So here's the deal...

£0 - head shaved. Any donation would be greatly appreciated though :)

£750 - One eyebrow waxed

£1,000 - Both eyebrows waxed

And the person who gives the highest single donation gets to choose my beard style/colour.

All funds raised will go to Macmillan Cancer Support.

And I’ll wear whatever I end up with for a whole month...

Thanks for reading! If you feel like donating to a great cause, making me look ridiculous and giving my mum something to smile about, you know what to do...

One Minute Brief of the Day: Campaign for everyone to send their GOLD pics to #GoGoldMCR

One Minute Brief of the Day:
Campaign for everyone to send their GOLD pics to #GoGoldMCR

After the previous OMB that kicked the GOLD campaign off just a couple of weeks ago, it's all happening! We've got a thousand gold hats descending on Albert Square Manchester later today along with hundreds of gold wigs, t-shirts and stickers. Come and find us to grab yours and #GoGoldMCR!!

We've got Johnny Vegas on board to front the campaign and we want everyone to wear gold at the parade and send their pictures in with the hashtag #GoGoldMCR for the chance to win some amazing prizes.

So... today we want you to send in your GOLD selfies, GOLD work pics, GOLD family photos, GOLD parade pics, GOLD profile pics and encourage everyone you know to do the same!!

Tweet @OneMinuteBriefs & @GoGoldMCR using the hashtag #GoGoldMCR 

You can also use the hashtag #GBHeroesMCR and mention the brands @sofology @unshackled @betfred @booteauk @musicmagpie 

We've got some amazing brands on board giving away amazing prizes. Let's turn Manchester GOLD and beyond. Well worth getting involved!

Betfred
4 x tickets to Haydock County Whittle Chase day – 17th December Over 18s only

Betfred
4 x tickets to Haydock Last Fling Race Meeting – 30th December Over 18s only

Bootea
Entire product range for one lucky person

Sofology
Sofa up to value of £2,000 for the goldest family

Unshackled:
Gold iPhone

Music Magpie:
Free gold iWatch and free gold iPad for best dressed man and woman 

One Minute Brief of the Day: Advertise #PeanutDust

One Minute Brief of the Day:
Advertise #PeanutDust

"You know the dust at the bottom of peanuts? That's the best part."

Today in homage to my favourite show on TV... BAFTA nominated 'People Just Do Nothing', I want the OMBLES to advertise a wonderful product called Peanut Dust sold by the one & only Chabuddy G. 

Peanut Dust is basically the dust you find at the bottom of packs of peanuts. Sold by the pack full!
https://www.youtube.com/watch?v=O5c0XDqhmUk

Hope you'll all get involved in today's brief with an AdPad & Marker to be won for the best ad!!

Tweet yours to @OneMinuteBriefs @ChabuddyGeezy @KuruptFM with the hashtag #PeanutDust

We'd also like you to tweet the rest of the team if you can fit in your tweets! @MCGRINDAH @MANLIKEBEATS @THEWIGGYMESS @LADYMICHE2 @DECOYDUBZ

Good Luck!! 

One Minute Brief of the Day: Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade

One Minute Brief of the Day:
Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade

This year the GB Olympic and Paralympic teams won a record haul of medals in Rio. More medals than any other country IN THE WORLD apart from the states. Let's celebrate that!! Today we've got another great collab with @magnafication and we're looking for scribbles, notes, scripts, posters etc... with a great prize to be won.

We want ideas for how to spread the message, and make sure that, on the 17th October, if you, your children, or your businesses are not dripping with gold you’ll be the odd ones out!!

Tweet your ideas to us using @Magnafication @OneMinuteBriefs and the hashtag #GoGold

Prize for winning idea: 6 months UNLIMITED Cineworld Pass

About:

It’s often said that it’s London where the streets are paved with Gold…..

Manchester has been chosen to host the celebration parade on the 17th October, a day before London hosts an event. We’d like to turn Manchester Gold in celebration of the teams. Celebrating these modern day role models in the age of reality TV stars and social media pranks is hugely important in inspiring kids to believe that real people can achieve and get into sport.

We want to turn Manchester Gold on the 17th of October - Olympic and Paralympic homecoming parade. We’d like to show the rest of the country, the world, that Manchester has creativity, enthusiasm and dynamism. This is our chance to shine... and #GoGold

We want to encourage everyone to wear Gold in celebration of the role models in the GB team, and to inspire Manchester’s Children to get into sport themselves. Think of it as a mass gold fancy dress competition!!

We have already got numerous big brands/charities on board who will be going gold for the day and offering some amazing prizes to be given out to some of those who take part.

Lets turn Manchester gold on October 17th.

One Minute Brief of the Day: Advertise @Kindness_Org

One Minute Brief of the Day: 

Advertise @Kindness_Org

Today we've got a brilliant collaborative brief with our friends at kindness.org. With a great prize to be won for an amazing cause, we'd love all the OMBLES to get involved!

Tweet your posters to @Kindness_Org @OneMinuteBriefs & @Magnafication using the hashtag #ChooseKindness & we'll RT & feature it at Facebook.com/oneminutebriefs.

Prize: £100 to a charity of your choice.

About:

We’re on a mission to inspire people to choose kindness everyday. We’re a nonprofit organization. In a world where kindness has lost its way, we’re committed to bringing kindness back to the forefront of human interaction. We’re a digital platform rooted in real life. We like to think of ourselves as a bridge between the digital and physical worlds. And we’re trying to use our digital platform to spark real change in real communities across the globe. We're committed to awareness, action, and impact and are underpinned by research. And we’re here with a simple vision - to help build a kinder world.

https://www.facebook.com/kindnessorg/

https://twitter.com/kindness_org

https://www.instagram.com/kindnessorg/

https://www.youtube.com/channel/UCkcxXa_Y5b0_iusL-Yj-2yw

https://medium.com/@kindness.org

One Minute Brief of the Day: Create posters for #SwitchtheStick Campaign with @CitytoSeaBrist

One Minute Brief of the Day:

Create posters for #SwitchtheStick Campaign with @CitytoSeaBrist


Today we are collaborating with @CitytoSeaBrist to raise awareness socially of a huge problem. We want to educate and encourage others to get involved and combat this issue. This is an opportunity to share some great ideas and win yourself a prize at the same time.

Tweet: @oneminutebriefs & @citytoseabrist with the hashtag #SwitchTheStick

Prize: £50 cash and a year's supply of paper cotton buds!!

About:

Help stop plastic pollution from cotton buds NOW! We want people to sign and share the petition at switchthestick.org to ask UK retailers to change the stems of cotton buds from plastic to paper. 60% of sewage-related plastic pollution in the UK comes from cotton buds, with millions of them littering our riverbanks and coastline. UK Retailers are currently reviewing their policies on this issue so now's the time to let them know we care!

Plastic is now found in a THIRD of fish caught in Britain, including cod and haddock, and 83 per cent of UK-caught scampi are found to contain plastic particles. Sign the petition at switchthestick.org to ask retailers to switch cotton bud stems from plastic to paper.

Already switched / good guys: Johnson & Johnson, Waitrose, M&S, Coop.

Need to change: ASDA, Tesco, Morrisons, Sainsburys, Aldi, Lidl, Boots, Superdrug.
You could mention these feeds in your tweets to get them to take notice of our campaign.

social/web links:

www.switchthestick.org

#switchthestick

@citytoseabrist

One Minute Brief of the Day: Campaign to support the #JustHealth Campaign

One Minute Brief of the Day: 

Campaign to support the #JustHealth Campaign

Today we've got the opportunity to make a difference on a potentially huge day for the NHS. Since OMB helped the NHS get to Xmas No.1, the fight to save the NHS hasn't stopped and tomorrow junior doctors and their supporters will rally outside the High Courts at 8am on the first day of the hearing with a visual demonstration of how the government are playing games with the NHS and trying to get something for nothing.

So it would be great if OMB could help raise awareness with a visual demonstration of our own via social media. Although, we don't necessarily want to attack government individuals or parties but we want to question actions/words/policies that affect the future of the NHS. The brief is upto you to interpret however you wish. Overall we want to help protect and champion the NHS.

Brief:

We're looking for notes, scribbles, scripts, posters, GIFs... ANYTHING to support the #JustHealth campaign

Tweet to @Justice4Health_ & @LoveYourNHS & @OneMinuteBriefs with the hashtag #JustHealth

Prizes: 

- Copy of the OMB Book or Free #OMBLive3 Ticket

(if you've got both we'll sort you a couple of free drinks at the event ;) !!)

- Opportunity to turn your idea into a bigger campaign or film.

Background - http://www.justiceforhealth.co.uk/

Mr Hunt first threatened to impose a contract on NHS doctors a year ago, in his King's Fund Speech he stated: "There will now be six weeks to work with BMA union negotiators before a September decision point. But be in no doubt: if we can’t negotiate, we are ready to impose a new contract."(1)

Following further failed negotiations, Mr Hunt announced his decision to unilaterally impose a contract in February 2016 where he said in Parliament: "Along with other senior NHS leaders and supported by NHS Employers, NHS England, NHS Improvement, the NHS Confederation and NHS Providers, [chief negotiator Sir David Dalton] has asked me to end the uncertainty for the service by proceeding with the introduction of a new contract that he and his colleagues consider safer for patients and fair and reasonable for junior doctors. I have therefore today decided to do that.”(2)

Since Justice for Health began this challenge in February, there have been changes and progress in the contract crisis, following the first full walk out strikes in British history and further negotiations between the BMA and government. However, Junior doctors rejected the latest contract offer put to a referendum by the BMA in June. Mr Hunt once again took the decision to unilaterally 'introduce' the rejected contract, leaving junior doctors silenced and their concerns ignored. 


(1) https://www.gov.uk/government/speeches/making-healthcare-more-human-centred-and-not-system-centred


(2) http://www.publications.parliament.uk/pa/cm201516/cmhansrd/cm160211/debtext/160211-0002.htm#16021153000002

See below for info about the campaign along with some images of placards for inspiration.

We look forward to seeing the power of the OMBLES and what they can do to help us in our campaign.

About: 
- Justice for Health was founded in March 2015 by five frontline junior doctors to mount a legal challenge against the imposition of an unsafe and unsustainable contract on Junior Doctors by the Rt Hon Jeremy Hunt, the Secretary of State for Health (SOS).

- A record breaking £300,000 was raised by over 10,000 donations through the online crowd-funding platform CrowdJustice.

- The SOS intends to impose the disputed contract on all junior doctors in England from October 5th 2016. NHS frontline staff and academics have rejected this contract as it is considered unsafe, unsustainable and undeliverable.

- The SOS’s insistence on imposition has led to the doctors’ union calling to drop imposition in order to prevent any further industrial action.


- Justice for Health’s skeleton argument will be available on their website on the first hearing day. Their team of lawyers will put three public law arguments to the judge that the SoS has:

• acted outside of his powers

• failed in his duty of clarity to parliament and the public

• been irrational in decision-making


Abuse of power
“We argue that the SOS does not have the legal power to impose a contract on training doctors and has been acting beyond their legal power in taking this decision. The SOS only has the power to agree a contract with the BMA.” Dr Ben White


Lack of clarity
“Throughout this dispute, the SOS has represented himself as the decision maker and that he will impose a contract on doctors. This contradicts his lawyers’ position that he is merely introducing the contract. They recognise that he does not have the legal power to impose. We argue that through his lack of clarity, Mr. Hunt has repeatedly misled parliament, the public and the NHS bodies that are currently implementing the contract under his instruction. This is clearly a breach of his ministerial duty of candour.” Dr Nadia Masood

Irrationality
“All NHS staff want to improve the care the Health Service provides every day of the week. This must be planned and evidenced.

In 2015, Jeremy Hunt misrepresented data to claim that there are 11,000 excess deaths because there aren’t enough doctors at the weekend; his justification for imposing the junior doctors’ contract. Mr. Hunt claims junior doctors are a barrier to deliver a ‘Truly 7 Day NHS’ but we already provide 7-day emergency cover. We are struggling with understaffing on a daily basis, if additional services are required, this cannot be done without more staff and funding.” Dr Francesca Silman

"Jeremy Hunt and others have made a very strong case for seven-day services, but it seems to us it's impossible on the current level of staff and the current money we have available.

The Government’s ‘seven day NHS’ plan at present is fundamentally flawed

• It lacks a definition and a resourced plan

• ‘Weekend effect’ is undefined and the data is academically disputed

• There is no evidence that changing junior doctor weekday staffing levels will improve care across the week

• It is not matched by increased staffing or funding

• The Department of Health’s own risk assessment confirms major safety concerns surrounding implementation

On this basis, it is irrational to impose this contract.

Mr. Justice Green presides over the hearing at the Royal Courts of Justice on 19th and 20th September 2016. The final judgement will be announced before the end of the month.

One Minute Brief of the Day: Campaign for @TheWorldVsMS

One Minute Brief of the Day:
Campaign for @TheWorldVsMS








Today we've got an great brief to help raise awareness and come up with ideas for the amazing @TheWorldVsMS campaign. Please get involved whether it's a scribble, poster, film ideas or something else.

We're looking for ideas that advertises the campaign itself and also solutions to the brief on http://www.theworldvsms.com itself. I work at MAGNAFI and we will put some resource behind the winning ideas to help bring them to life too.

MAGNAFI's CEO Simon Lewis is especially keen for all the OMBLES to help us make a difference as his father has MS and knows at close hand the battles he faces each day.

Please tweet your ideas to @OneMinuteBriefs @TheWorldVsMS @Magnafication

Prizes:
-Copy of the OMB Book or OMB Tee
-Free ticket to #OMBLive3
-Collaborate with MAGNAFI to have your idea made.
About the campaign:

Every day millions of people around the world live with multiple sclerosis (MS). With unpredictable symptoms, day-to-day tasks can be a real struggle – everything the everyday shouldn’t be.

That’s where The World vs.MS comes in. We’re exposing the daily challenges of living with multiple sclerosis, looking for ideas to solve them and developing one winning idea with the help of our partners Entrepreneurial Spark and MS Ireland.

And there’s one vital thing we need. You.

The MS community, teachers, students, designers, entrepreneurs, the world. We need your help. To expose these challenges. To provide ideas for solutions. To take on MS, together.


We’re currently looking for bright ideas to help solve our three chosen challenge briefs… and we want to hear yours.

The World vs.MS is about making a real difference to the lives of those living with multiple sclerosis (MS) and those who support them. By understanding their challenges, connecting people and driving innovation, our mission is to improve their everyday life.

We want to unite the MS community and give them a platform where their voice counts – to be an active movement that is driven by them, to ensure meaningful and relevant outcomes. But to do this, we also need to reach beyond the MS community, inviting collaboration and ideation from experts in a diverse range of fields, with the right skills and experience to help us drive innovation in MS.

In everything we do, we aim to expose the realities of living with MS and strive to empower everyone it affects by innovating for a better future.

http://www.theworldvsms.com

One Minute Brief of the Day: Campaign to raise awareness of @RidefortheChild

One Minute Brief of the Day: 

Campaign to raise awareness of @RidefortheChild

Today we have an amazing brief in collaboration with a good friend of mine who is doing something amazing for charity. Shane is cycling from San Fran to New York, 3200 miles in 28 days from the 1st September 2016 and is raising money for children with deafness or cancer. You can donate to the cause here: http://uk.virginmoneygiving.com/fundraiser-web/fundraiser/showFundraiserProfilePage.action?userUrl=rideforthechild

And, I thought it would be amazing if the OMBLES could help raise awareness of this amazing challenge he is taking on and help to encourage donations to the cause.

Tweet your entries to @OneMinuteBriefs and @RidefortheChild using the hashtag #rideforthechild and make sure that your name is in the corner of your entry

Prizes:
- Ride for the Child Tee shirt (as modelled by Shane below)
- Copy of the OMB Book.

To find out more about Ride for the Child See below:

Website

http://rideforthechild.co.uk 

Facebook

https://www.facebook.com/rideforthechild

Photos

https://www.dropbox.com/sh/rfa0afmjdlv6yag/AACpV_UgieGlBGdMX7p9fM1fa?dl=0

Look forward to seeing some amazing creative ideas to support an amazing campaign.

Here is what Shane had says about the Ride:

The ride

America is approximately 38 times the size of the UK, it’s also around twice as warm in September with temperatures averaging 68°F. Most people – including myself – imagined America as a highly populated, booming place. That’s definitely true in the main cities, however the middle of America can best be summed up in one word: desolate.

It’s quite painful viewing the roads on Google Maps and I imagine they will be very lonely and unforgiving as I battle my way along them on my bike.

San Francisco to New York is around 3200 miles and I’m going to be cycling it over a period of 28 days. Averaging 120 miles a day, I will cross 11 states and proceed through four timezones. I will be tailed for the duration of the ride by a support team who will be stationed in an RV vehicle.

Although the ride itself is going to be tough, the support in the RV vehicle shouldn’t be underestimated. It’s essential that I’m never in need of food or water in such high temperatures. The washing, cooking, massaging (ha), organisation and of course the directions are all fundamental to the ride going smoothly.

Cycling a distance which is almost 40% further than the Tour De France and travelling a higher average distance per day, it’s not a challenge for the faint-hearted. Add the incredibly hot temperates into the mix and it’s an incredibly difficult challenge for anyone.

I will head through the Rocky Mountains, reaching elevations of over 9000ft and undoubtably experience fatigue because of high altitudes. I will be documenting information about the ride, my training and other bits and pieces in detail throughout the next year.

I’m 100% focused on my goal of completing the ride and doing my absolute best to reach my fundraising target of £10k. I really hope you can help me achieve it!

One Minute Brief of the Day: Advertise the OMB Awards & Tournament

One Minute Brief of the Day:
Advertise the OMB Awards & Tournament

With the #OMBLive3 event only a few weeks away, we want to get people involved in the 'Live' One Minute Briefs tournament and also get their votes in for OMBLE'S OMBLE of the Year. We want people to tweet in their votes and get people entering the tournament so today's brief is all about this.

Tickets to the event are going fast so don't miss out and get them now! https://www.eventbrite.co.uk/e/one-minute-briefs-live-3-tickets-26906352625

Prize: We are giving away a free ticket to #OMBLive3.
(If you've already got one we'll refund it or you can bring along a friend)

One Minute Brief of the Day: Advertise @OldPhotoRestore

One Minute Brief of the Day:

Advertise @OldPhotoRestore

Today we've got a great brief with our friend @PickNickDesign who offers a photo restoration service @OldPhotoRestore - restoring faded & damaged old photos and colourising black & white photos. 

About: It is likely that you or a family member have a collection of old photos that are slowly deteriorating and those family history moments are fading away. By having those photos restored, it will not only create a backup, but you are restoring the captured moments of your family history for future generations to enjoy.

Brief: To advertise the benefits of photo restoration. 

Prize: £50 worth of free photo restoration to use for yourself or as a gift. (High resolution scan/s will be required.)

Hashtag: #PhotoRestoration 

Tag: @OneMinuteBriefs and @OldPhotoRestore 

Resources: You are welcome to use the following logo and photos. 

Further Reading: www.photorestoration.services, www.facebook.com/OldPhotoRestore/,www.twitter.com/oldphotorestore

Guest Blog Post by @WorldOfOlly - The Value of a Minute

Guest Blog Post by @WorldOfOlly - The Value of a Minute

We often forget the value of a minute. It can be the difference between a football team winning the cup, and deeming themselves a failure. It can be the difference between securing tickets to Glastonbury, and having to watch it on TV. For me, one minute was the difference between the proudest moment of my advertising career, and never knowing I was one minute away from it.

One morning in January 2016, One Minute Briefs set their daily brief on Twitter – advertise WWF’s Earth Hour campaign. That was it. Five words. I read it, thought it was a nice brief and put my phone down.

For a split second I was ready to let it float away and become nothing more than a passing thought. But we Creatives don’t have such luxury to let things go.

My subconscious started smashing thoughts together. Could this go with that? Where does this fit in? Discard that. Wait, bring a bit more of that in. Nearly there. Just a touch of this. And done!

After 60 seconds of intense brain fuckery, an idea dropped into my conscious. I like to imagine it had a little bow on top, for presentation purposes. A quick scamp. Bang that out on Twitter. Done.

Let me save you the X Factor suspense. The idea won. Out of 160 very worthy entries, mine came out on top. And with it, a £250 prize. Summer holiday to France sorted. I just got back actually. It was very nice.

At this point most people would stop. Bask in the moment. Lap up the applause. Then move on. But most people aren’t Creatives. We aren’t happy until an idea has been pushed to the very edge of its potential.

I got in contact with the client at WWF who set the brief with OMB. One request – let’s make this idea happen. And we did. With help from friends in the industry, the idea was designed up, a campaign strategy created and away it went.

There is nothing more satisfying for a Creative than to see work you’re truly proud of out in the real world. Actually, that’s a lie. Recognition is more satisfying. And that came in the form of a Platinum Hermes Award several weeks later.

It took me one minute to create that idea. A competition-winning idea, that ran as a live campaign and went on to win a prestigious award. Don’t forget the holiday it paid for.

One Minute Briefs taught me the value of a minute. I will be forever grateful to them for giving me my proudest moment in advertising. Could you be a minute away from yours? They’ve just posted today’s brief.

Olly Cooper - @WorldOfOlly

One Minute Brief of the Day: Campaign to #EndLoneliness with @Magnafication

One Minute Brief of the Day:
Campaign to #EndLoneliness with @Magnafication

Today we've got an exciting opportunity to make a difference was a great cause. We are collaborating with kindness.org and @magnafication for today's brief and the winning idea will be turned into a film.
Last time we did a brief like this, we beat Justin Bieber to Xmas No.1 so don't miss out on the opportunity to get involved. Your idea has the potential to be huge!!

The aim is to get members of the public to ask for advice from the elderly who may be experiencing loneliness and, in turn, getting valuable advice from people who have so much experience of the world.

We are looking for ideas... whether it’s a scribble, a storyboard, a sentence, sketch or poster… we are looking for your ideas to help #EndLoneliness

Remember to tweet your ideas to @Magnafication and @OneMinuteBriefs with the hashtag #LessLoneliness You can sign up to receive updates at http://www.kindness.org too.


Prizes:

1. Have your idea turned into a film shot and directed by Magnafi.

2. Students/Grads could win a placement at Magnafi.

3. Copy of the OMBook



Kindness.org will launch at the start of September and is set to be one of the biggest social platforms across the globe and we are creating one of the ten campaigns they are launching with. See below for details:


In today’s modern world, Young people have never before been so isolated from wise counsel and advice and we think by connecting them with elder generations we can offer them a perspective on life that’s just not available to them in day to day life.


The problem

Loneliness is killing people every day. FACT.

Loneliness is spreading through society and is rapidly becoming an epidemic in the elderly. As a result, they are, quite literally, dying of loneliness. Surely this is one of the worst ways to die and it’s all because our culture deems them to be of little value, which they quickly begin to believe themselves.

3 quick facts...

- Estimated 800,000 elderly are chronically lonely.

- A fifth of older Britons feel lonely ALL the time

- Loneliness is as bad for one’s health as smoking fifteen cigarettes a day. It is actually worse for you than obesity because it increases the risk of heart disease, blood clots and dementia.

When vulnerable people are diagnosed with something like cancer, more often than not relatives and medical professionals surround them with support and care. Loneliness is a killer, but no one comes to help.

Unlike cancer it is easily within our power to solve it.

However, this is by no means simply a sympathetic cause. We actually need the help of the elderly at exactly the time they need ours.

It is easy to focus on the physical decline that occurs as we grow old and the media continually shout about the cost to us all of an ageing population. But, what we've forgotten is that the inevitable physical decline occurs as wisdom and experience continues to grow. And, with the human world evolving at a mind-boggling speed, we all really need to be able to access that.

Never before in human history have we all lived such separated lives with people geographically (and therefore often emotionally) removed from family and friends, as well as working longer hours than ever. We think technology keeps us closer, but our feelings tell us something very different.

Loneliness isn't simply a problem of the elderly. It manifests itself in the young, with record levels of anxiety, depression and other mental health problems being diagnosed. When a parent or relative isn't there, when a peer group is the problem, when social media can't be trusted... who can young people turn to for advice?

What If we could tap into lifetimes of accrued knowledge and experience in the elderly and give them a voice whilst bridging a generational gap to solve two big social problems in one.

This way we can give elderly people a sense of pride and self worth by actively creating connections and relationships for them with people who value their thoughts. Furthermore, this will give younger people access to confidential independent advice from someone with a very different perspective than they are typically used to and thereby help alleviate the stresses of modern life.

The mission

We'd like to connect millions of elderly people experiencing loneliness with younger generations searching for guidance and advice. That starts on kindness.org with a small project.

We’ve collaborated with Age UK to find 5 elderly people who have experienced feeling lonely and set them up with an email address and tablet.


The future
We'd like to create a platform where we can recruit as many elderly people who are feeling lonely as possible and connect them with a global audience of younger people searching for help. We aspire to create a web community where millions of people can easily send and receive help and support.

D&AD/OMB

D&AD/OMB

Calling all OMBLES. I need your help!!

From the 6th-8th July is the D&AD New Blood Exhibition.

One Minute Briefs has been at the event for each of the last 3 years and the stand has been a great success with lots of interest and interaction. We've loved being a part of it but unfortunately I can't make it this year as I am on a videoshoot.

Therefore, I'm looking for an OMBLE/S to step in and run the stand for one or more of the days.

The 5th is for the private view which is in the evening and the 6th and 7th are through the day. All you'd need to do is set some OMB head-to-heads and maybe challenge people to face you too! I'd be happy for you to make use of the space to promote yourselves too and you can of course use this for your portfolio/CV as you wish.

If you're interested then please let me know asap as I need to confirm our place. Would be amazing to make it a 4th year at this amazing event.

E-mail me at interest@bankofcreativity.co.uk

Thanks,
Nick

One Minute Brief of the Day: Advertise the @JCBmachines #Hydradig

One Minute Brief of the Day: Advertise the @JCBmachines #Hydradig

After our last brief with JCB went so well, we're doing another collab! We've got a great brief for you with some brilliant branded prizes to be won.

We're looking for your One Minute sketches, designs, notes to advertise the JCB Hydradig. Feel free to use the images below in your ads or for reference.

The winner receive a selection of JCB goodies ranging from a JCB model, JCB pens, notepads, folders, JCB 3D USB stick, keyrings, caps, gloves, mugs and more!

See below for info on the JCB Hydradig.

http://hydradig.jcb.com/machine.html


FIRST FOR VISIBILITY

See all four wheels.

Moving the engine and tanks to the chassis lets you see all four wheels from your driving position.

Reduced counterweight and tailswing lets you work against a wall with confidence.

The JCB CommandPlus cab has more glass to further enhance your visibility.

Optional LED lights give you amazing daylight working conditions after dark.


FIRST FOR STABILITY

1000kg at maximum reach*

Work in total confidence with class-leading over the side stability and with reduced tailswing.

Engine and tanks mounted to chassis lower the centre of gravity and transform stability.

Match every job with any combination of dozer and stabiliser options.

Choose single, dual or floatation tyres to suit the ground conditions.

* Twin articulation boom offering lift capacity of 1000kgs through 360° off dual tyres


FIRST FOR MOBILITY

Stable 40kph roading

A lower centre of gravity and 2.6m wheelbase provides unrivalled true and stable 40kph roading.

No changing gear with our stepless single speed hydrostatic transmission.

Manufacturer approved 3.5T towing capability and trailer lets you take all your attachments with you.

Achieve high torque at low revs with the 81kW JCB Ecomax engine.


FIRST FOR MANOEUVRABILITY

Under 4m turning radius

Turn and work in a single carriageway with an under 4m turning radius.

Enjoy 3 steer modes in 1 machine with 2WS, 4WS and crab steer.

Always face forwards with our new reverse steer option.

Go anywhere performance with class-leading axle oscillation


FIRST FOR SERVICEABILITY

Rapid ground level servicing

No more climbing on to upper structure with ground level access to all daily checks.

Unrivalled serviceability with class-leading SAE rating.

Long 500 hour intervals on all dig end, dozer and stabiliser grease points.

OMBTips: A Guide to OMBling

OMBTips: A Guide to OMBling

A few people have been asking for tips on OMB lately so I've put a list together to help all the OMBLES!

1. Have No Fear.
There's no such thing as a bad idea at OMB. It's all about quick thinking. Don't be scared of sharing an idea, ever.

2. Hashtags
Use related hashtags when you tweet your entries. This will give it much more chance of getting shared.

3. Mentions
The more people/Twitter feeds you mention in your tweets, the more chance you will have of people sharing it. Tweet your ideas to influencers and celebrities. And, if they RT, your entries have the potential to go viral.

4. Tags
You can now tag people into images on Twitter. If you are tagged in a tweet you're likely to share it. So get tagging people!

5. @'s
Don't start your tweet with an @. It will only go to the person you are mentioning and you will be hindering it's chances of getting shared.
Eg. 

Wrong: @OneMinuteBriefs here is my poster.

Right: Here is my poster @OneMinuteBriefs

6. Multiple Photos.
Twitter now allows you to attach multiple photos to a tweet. But when it comes to OMB entries, don't!! Tweeting your entries separately means that you have more chance of having your ideas seen and shared.

7. Bios
Putting @OneMinuteBriefs and #OMBLE in your Twitter bio guarantees you a follow from OMB. It is also a quick shortcut for you to get involved each day. Make sure you don't miss out on those prizes!!

8. OMBook
Get yourself a copy of the OMBook here: http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html?ppn=1
In this book you'll find OMB stories, testimonials and a Hall of Fame etc. 

9. Websites
Add your OMB's onto your website and portfolios. These are a great way of adding work to your book and getting recognition for being involved. And if you are an OMB winner, feel free to use the badge below on websites/email signatures etc.

10. Get involved.
Stick at it. If you don't win straight away. Look at the winners and their simplicity. Learn from them. Keep entering. Try different things. There are no rules and restrictions here apart from quick one minute ideas. Scribbles are valued as much as photoshopped ideas. The idea is king. Enter every day. Not only will you improve your creative thinking, you'll meet some amazing new friends, win prizes and experience some amazing opportunities. OMB is a fantastic community and we want you all to be a part of it.

Remember you're an OMBLE.

Thanks,
Nick

One Minute Brief of the Day: Campaign to promote Ducks in a Row Life Coaching

One Minute Brief of the Day:

Campaign to promote Ducks in a Row Life Coaching

Today we've got a brilliant brief for an interesting subject with a fantastic prize. Looking forward to seeing lots of you get involved!!

The Brief
Design a poster for social media that does one of the following:

· Advertises Ducks in a Row Life Coaching (please include logo).

· Advertises life coaching in general.

· Tackles the stigma surrounding life coaching.

Tweet your posters to @ducksinarow_uk and @oneminutebriefs for the chance to win three life-coaching sessions worth £300!!

Background

What is Life Coaching?

A life coach is a person who is employed to help people overcome difficulties or challenges in their lives and achieve their goals. They are not therapists or counsellors. They inspire people and show them the tools to get them from where they are to where they want to be.

Examples of what people may be life coached on include: motivation, goal setting, weight loss, work/ life balance, relationships, personal development, health, and organisational skills etc- the possibilities are endless!



About Ducks in a Row
Life coaching is extremely popular in the U.S. and our vision is to make life coaching affordable and accessible for everyone in the U.K. We strongly believe that it has a hugely positive effect on individuals as well as society as a whole.

“You don’t have to be ill to get better”

As well as personal coaching, we have created a training course for others to become coaches. The big difference between us and other courses is that we don’t simply train people to become life coaches and leave them to it. The aftercare support is just as important to us as the training itself. We help people build their own business as well as source clients through social media and marketing.

Brand Values
Integrity, positivity, excellence, accountability, family, knowledge and gratitude.

http://www.ducksinarow.uk.com/

One Minute Brief of the Day: Campaign to motivate youth to vote in the EU Referendum

One Minute Brief of the Day: 
Campaign to motivate youth to vote in the EU Referendum

Inspired by @BiteTheBallot... here's today's brief:
Get: Young brits, those aged between 18 and 24 on June 23, 2016

Who: Are probably disenchanted with mainstream politics and one of the 52% of young people who didn’t vote in the last election and likely won’t vote in the the EU Referendum either.

To: Believe that participation in the upcoming EU referendum will have an immediate effect on their lives - whatever way they vote and whatever the outcome. Not for or against the EU, not scare or fear about what will/won’t happen if they don’t vote, but empowering young voters to have their say.

We’re not promoting either voting choice – just encouraging young people to come out the other side of the referendum feeling like they at least had a say in their future.

You must register by 7 June, 2016 if you want to vote in the EU referendum. 

For more, see: http://www.aboutmyvote.co.uk/upcoming-elections-and-referendums/eu-referendum 

Tweet your idea to @OneMinuteBriefs & @BiteTheBallot with the hashtag #YouthVoting

Prize
The winner, and any other ideas taken through to execution, will receive £125 cash. 

Key messages

Define who you are - don’t let them define you.

We need to convince youth that the referendum is an important event in their lives. That the result says something about who they are as a young British person - whether it is “in” or “out”. So they should be part of that decision and branding themselves - not letting someone else do it for them.

Give us ideas for emotionally arresting content (slogans, quotes, images, gifs, short films, UGC…) that gets the attention of young people and gives them pause to consider whether they should exercise their right to vote. It can’t be too pro or anti-EU, heavy or worthy - it should be fun and shareable but true.

Ideas can either encourage registration specifically, or generally voting – which by implication requires registration.
Background

For young people the result of the EU Referendum will, naturally, have the greatest impact on their lives. Yet older and more privileged voters are much more likely to vote. Whatever way they vote, and whatever the outcome – young people deserve to feel like they have had some say in their destiny to empower them to continue to take control of their lives in the future.

Many young people might know this intellectually, but that doesn’t result in registration or voting day turn outs. When it comes to voting, on the whole - young people have a short horizon of concern, respond to emotional over rational arguments, believe that generally no options reflect their interests, nor that one vote will make a difference, and are generally somewhat “relaxed” about getting to the polls. BUT if they are emotionally invested in what seems like an immediate concern they will turn out in droves, e.g. the Scottish referendum which saw 84% youth turn out.
About the Referendum:

On June 23, 2016 the UK will vote in its third ever national referendum. All eligible voters will be able to answer the question, “Should the United Kingdom remain a member of the European Union or leave the European Union?”

One Minute Brief of the Day: Campaign to help #Sheffield reach it's full potential with @grantthorntonuk

One Minute Brief of the Day:
Advertise #Sheffield Help it reach it's full potential with @grantthorntonuk

Grant Thornton has partnered with One Minute Briefs to encourage the nation to think about what the future could look like for Sheffield it were to reach its full potential.

Prize: £200 Amazon Vouchers

Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantSheffield

Grant Thornton is looking for content to share with their community to engage in their mission to unlock their cities’ potential. The One Minute Brief coincides with the Sheffield ‘Live Lab’ taking place in the city today. How can we promote how great Sheffield already is and how we could make it even better?

As part of Grant Thornton’s ‘Vibrant Economy’ campaign, consider what Sheffield’s future might look like if it reached its full potential, focusing on its strengths in Tech, Innovation and Creativity.

About the Vibrant Economy campaignIn March 2016, Grant Thornton revealed that the nation’s untapped business potential could add a prospective £479bn to the UK economy by 2025. The leading business advisory firm has launched an 18 month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, including a series of city inquiries across the UK.

Grant Thornton is kicking off the first city inquiry in Sheffield. They are gathering 200 people from the cross-section of Sheffield’s dynamic landscape – from public sector leaders to entrepreneurs – and hosting a Live Lab session that asks the region ‘how can Sheffield become the innovation and creativity capital of Europe’? 

For more info click here:

http://vibranteconomy.grantthornton.co.uk/sheffield-inquiry-building-a-brighter-future-together/