We have a great relationship with The Drum having collaborated on numerous projects including ‘live’ briefs at events, sponsorship partnerships and also worked together on numerous social media briefs that have featured in their brilliant magazine articles. However, the most important briefs we have worked together on are undoubtedly those for The Drum’s #DoItDay.
In this particular brief, we asked our community to share their ideas and posters to raise awareness and inform Londoners of the dangers of air pollution. The winners actually featured in newspapers taking the reach even further than the millions it already had online.
Hundreds of eye-catching visuals and headlines were shared meaning we had quantity as well as quality and, when shared by The Drum and One Minute Briefs, this spread to a huge audience. This engaged the industry even more as the best ones were featured in an article on The Drum. Coinciding the brief with an already active hashtag on the day meant we could really make some noise and get the content seen and engaged with by the right people.
Quote from The Drum:
“Thanks for all your help. We’ve been so impressed with the community and the ideas they had. Some of the work will be featured in national newspapers and on the digital billboards in Time Square, New York!”
Facebook Link to Shortlist: